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All Journal Jurnal Manajemen Pendidikan Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA J-MAS (Jurnal Manajemen dan Sains) Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL PRODUKTIVITAS JURNAL PEMASARAN KOMPETITIF MANAJEMEN DEWANTARA Jurnal MEBIS (Manajemen dan Bisnis) Jurnal STEI Ekonomi Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Cakrawala Repositori Imwi Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat Indonesia International Journal of Economy, Education and Entrepreneurship (IJE3) KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA) Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Mestaka: Jurnal Pengabdian Kepada Masyarakat Social Engagement: Jurnal Pengabdian Kepada Masyarakat Journal of Community Service (JCOS) IIJSE Journal of Innovative and Creativity Advance Sustainable Science, Engineering and Technology (ASSET) Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Supriyono Supriyono
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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IMPLEMENTASI PENGUATAN HUBUNGAN NASABAH DAN MANAJEMEN RISIKO DI PT AGRODANA FUTURES Tsabita Cendikia Susanto; Supriyono Supriyono
Jurnal Manajemen Pendidikan Vol. 10 No. 4 (2025): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i4.1406

Abstract

Futures trading is a financial instrument that offers high profit potential but also carries significant risks, such as price fluctuations, leverage, and market volatility. This study aims to analyze how Customer Relationship Management (CRM) and risk management are applied in futures marketing activities. The focus of the research is on the role of an Account Executive in building relationships with clients and guiding them to understand trading risks. The study employs a qualitative descriptive approach, with Account Executives at PT Agrodana Futures as the research subjects. Data were collected through in-depth interviews, direct observation, and literature review as supporting data. The findings indicate that Account Executives play an active role in delivering market information, assisting clients in using stop loss features as a risk management tool, and ensuring that clients understand transaction risks. The impact of the study shows that the integration of CRM and risk management enhances client satisfaction and loyalty. The innovation of this research lies in providing a comprehensive understanding of how Account Executives simultaneously implement client relationship strategies and risk management practices, enabling more responsible futures trading.
MODEL KONTEN DIGITAL UNTUK MENINGKATKAN MINAT INVESTASI MASYARAKAT AWAM PADA TRADING BERJANGKA Evelina Dewi Mahatvani; Supriyono Supriyono
Jurnal Manajemen Pendidikan Vol. 10 No. 4 (2025): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i4.1522

Abstract

The rise of digital platforms has significantly influenced public interest in various forms of investment, particularly futures trading. Many beginners find the terminology and mechanisms of futures trading complex and intimidating, which discourages them from participating. Digital content that is engaging, interactive, and easy to understand can effectively increase awareness and interest among novice investors. Visual elements, step-by-step tutorials, storytelling, and interactive simulations provide practical learning experiences without real financial risk. This approach not only enhances comprehension but also boosts confidence, enabling individuals to take initial investment steps more readily. The integration of educational and entertaining content, combined with interactive engagement, has proven to be a key factor in motivating public participation in futures trading. Moreover, social media platforms play a vital role in disseminating educational investment content to a wide audience. Consistent and well-structured content that includes real-life examples, risk management strategies, and practical applications helps novice investors perceive the benefits and feasibility of futures trading. The use of simple language, relatable analogies, and interactive elements strengthens understanding and builds trust in digital content. As a result, audiences become more motivated and prepared to engage in investment activities.
The Influence of Brand Image and Digital Marketing on Indihome Provider Purchase Decisions in Sidoarjo Muhammad David Khalik; Supriyono Supriyono; Nanik Hariyana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9168

Abstract

The telecommunications industry is often characterized by competition between providers. Brand image and digital marketing play a crucial role in influencing consumer choices. This study aims to analyze the impact of brand image and digital marketing on purchasing decisions for IndiHome service providers in the Sidoarjo area. The research approach used was quantitative, involving the distribution of questionnaires to 97 respondents who were IndiHome users in Sidoarjo. Data processing was performed using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS) to highlight the relationships between these variables. The research findings revealed that brand image has a positive and meaningful impact on consumers' decisions to purchase IndiHome services. The indicator with the highest loading factor was the view that IndiHome is widely recognized and considered a superior internet provider. Furthermore, digital marketing also contributed significantly to supporting purchasing decisions, with the effectiveness of product communication and promotion through digital platforms being a determining factor. The results show that brand image has a significant influence on purchasing decisions with the highest indicator loading factor of 0.845 and a mean value of 4.443 in the statement "IndiHome's brand image is widely known and trusted by the public as a provider of quality internet services". Digital marketing also has a significant influence with the highest loading factor of 0.844 and a mean value of 4.361. The R-square test shows that the model is able to explain 78% of the variance in purchasing decisions (R-square 0.780). The study recommends strengthening brand image and utilizing consistent digital marketing to improve customer purchasing decisions.
Implementasi Digital Marketing sebagai Strategi dalam Meningkatkan Pemasaran UMKM Madu Lebah Klanceng Anandah Amirah; Supriyono
Journal of Community Service (JCOS) Vol. 1 No. 3 (2023)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/jcos.v1i3.532

Abstract

Perkembangan teknologi berkembang begitu cepat, sehingga masyarakat tidak ingin harus mengikuti perkembangan teknologi, jika tidak, mereka tidak akan tertinggal. Bagi pemilik bisnis, teknologi informasi kini sedang digunakan dalam pemasaran digital. Media sosial merupakan salah satu instrumen pemasaran digital. Penggunaan media sosial oleh pemilik usaha untuk memasarkan dan menjual barang, salah satunya adalah UMKM. Permasalahan yang dihadapi para pelaku UMKM khususnya UMKM Madu Lebah Klanceng yang berada di Kelurahan Talang Kecamatan Rejoso yang melakukan promosi dengan cara konvensional dengan cara penyebaran brosur, mengikuti bazar, membuka lapak, promosi dari mulut ke mulut dan hanya menggunakan facebook serta whatsapp. Hal ini berdampak pada jumlah pengeluaran operasional untuk promosi produk dan penjualan serta pendapatan yang tidak meningkat, jumlah barang yang dijual tidak meluas, dan jangkauan area pemasaran tidak luas. Dengan latihan untuk UMKM, Honey Bees Klanceng nantinya akan dapat menggunakan media sosial sebagai alat pemasaran digital, memperluas jangkauan daerah promosi dan membantu penjualan produk.
Comparative Analysis of Formwork Systems: Cost Efficiency and Time Management in Construction Projects Auliyah Shabirah Supriyono; I Nyoman Dita Pahang Putra; Bambang Trigunarsyah
Advance Sustainable Science Engineering and Technology Vol. 7 No. 2 (2025): February-April
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v7i2.1320

Abstract

Formwork systems are essential for achieving efficiency and sustainability in multi-story construction. This study compares the cost and time efficiency of multiplex and aluminum formwork systems for constructing beams and slabs on the 6th to 13th floors. Field observations and a literature review were employed to gather data using a mixed-methods approach. This study adopts a mixed-methods approach, combining quantitative and qualitative methods. The findings reveal that aluminum formwork requires 60 days to complete, compared to 112 days for multiplex formwork, saving 52 days. Regarding cost, aluminum formwork amounts to IDR 1,805,910,198, offering savings of IDR 159,540,423 compared to multiplex formwork at IDR 1,965,450,621. Graphical analysis highlights the advantages of aluminum formwork in optimizing project workflows and reducing delays. These results demonstrate aluminum formwork potential to enhance efficiency, minimize material waste, and support sustainable construction practices. Future research is encouraged to explore alternative materials and labor strategies to further advance sustainability in the construction industry.
ANALISIS KEPUTUSAN PEMBELIAN PADA DISTRO BLOOD BOUND Muchamad Ilham Nazarudin; Supriyono Supriyono
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20675

Abstract

This study aims to examine the influence of price perception and product quality on purchase decisions at Distro Blood bounD in Porong, Sidoarjo. A quantitative approach was applied, utilizing Structural Equation Modeling with Partial Least Squares (SEM-PLS) for data analysis. Data were collected through questionnaires distributed to 98 respondents selected using non-probability sampling with an accidental sampling technique. The research instrument was developed based on indicators of each variable and measured using a five-point Likert scale. The findings indicate that both price perception and product quality have a positive and significant effect on purchase decisions. These results highlight the importance of maintaining stable pricing strategies and offering high-performance products to influence consumer purchasing behavior
Co-Authors - Kustini Aanisah Yumnaa Lubis Aghita Reza Meita Putri Ajimas Pascaning Setiohadiwibowo Alfiandi Imam Mawardi Almas Nisaul Fauziah Ammara Putri Ainayah Anandah Amirah Arif Nor Aminah Asna Noor Fadhilah Audrey Fairuz Herdiana Aurizka Fadia Siwi Bambang Trigunarsyah Beti Mei Setiyaningrum Cindy Januaristin Suryani Dea Naurotul Jannah Desy Windi Prawita Dhani Khasbul Wafi Dian Novia Listiarini Diyah Sugiarti Elly Kharisma Elsa Nabella Enike Novilia Shafitri Evelina Dewi Mahatvani Gilang Adi Pratama Gilang Firmansyah Gracela Sarah Fanuel Hayati, Kinanti Resmi Idris Ariyanto Indriati Retno Palupi, Indriati Retno Intan Sri Lestari Iola Riris Simanjuntak Izaak, Wilma Cordelia J.A. Jelita Srikandi Pertiwi Masum Johari Meisya Rahmatia Zefania Mia Anggraini Eka Putri Muchamad Ilham Nazarudin Muhammad David Khalik Muhammad Sabil Ghifarian Mulya Hasudungan Napitupulu Nanik Hariyana Nuuru Rizky Ammalia NYOMAN DITA PAHANG PUTRA, NYOMAN Perdana Argi Annan Putri Reiga Ritomiea Ariescy Ricky Johan Rima Meiliana Rahmah Romaisyah, Luqita Rynaldi Pratama Nur Maulana Rynaldi Pratama Nur Maulana Sabila Amara Rachma Sekar Arum Tian Maulidya Shafira Salsabilla Shally Urfa Ramadhania Sheily Novitasari Sherly Anindhya Meyra Love Tiananta Silviana Rahmawati Siti Nur Laras Ati Sri Winarti Sugito Sugito Tsabita Cendikia Susanto Wiji Raharjo Yollanda Ayu Saputri