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All Journal Tourism Scientific Journal Altasia : Jurnal Pariwisata Indonesia SIGMA TEKNIKA Journal of Innovation Research and Knowledge Jurnal Manajemen Kuliner Jurnal Mata Pariwisata Media Bina Ilmiah Jurnal Menata Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat Journal of Event, Travel and Tour Management Khidmat: Journal Community Service
Rosie Oktavia Puspita Rini
Politeknik Pariwisata Batam
Arts Humanities Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Veterinary Other

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Serving Local Seafood As A Superior Strategy For Homestay Tourism In Benan Village, Lingga Regency Rosie Oktavia Puspita Rini; T Adeliana Susanti; Kartika Cahayani
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.529

Abstract

Benan Village in Lingga Regency has extraordinary potential for the abundance of marine resources, but its contribution to tourism competitiveness, especially homestays, has not been optimal due to the limited knowledge of the community in processing techniques and standardization of local culinary presentations. This Community Service (PkM) activity aims to reconstruct the local seafood serving system as a superior strategy in increasing the selling value (value proposition) of homestay tourism in Benan Village. The program implementation method uses a participatory approach through a competency-based training model (Competency-Based Training) which includes situation analysis, authentic Malay menu diversification workshops, and hygienic assistance in modern food plating techniques. The results of the intervention showed a significant improvement in the technical skills (hard skills) and paradigm understanding (soft skills) of homestay management partners related to the standardization of commercial dish aesthetics. The impact of the sustainable potential of this program is linearly able to boost the competitive advantage of local accommodation, which has the potential to extend the length of stay of tourists. Furthermore, the strengthening of the downstream culinary sector creates a broad economic multiplier effect at the site level, ranging from the consistent absorption of traditional fishermen's catches to the empowerment of women's groups as the main actors driving the coastal creative economy. Through this synergy, the traditional culinary identity of Lingga Malay can be preserved adaptively to support the acceleration of sustainable tourism based on community independence in Benan Village.
Contribution Of Generation Z In Accelerating The Digitalization Of Sustainable Tourism In Benan Tourism Village, Lingga Regency Rosie Oktavia Puspita Rini; Yudha Wardani; Astariadi Kurniawan
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.530

Abstract

The Community Service Program (PkM) aims to optimize the contribution of Generation Z in accelerating the digitalization of sustainable tourism in Benan Tourism Village, Lingga Regency. As a leading marine destination based on Malay culture, Benan Village faces the challenge of the digital divide due to the limited technological literacy of senior tourism managers, at a time when the potential of local youth has not been channeled productively. This program uses a participatory approach (Participatory Appraisal) through project-based training methods and cross-sector mentoring that integrates two main partners, namely tourism village managers (Pokdarwis) and local school institutions. The series of activities includes needs analysis, creative content creation workshops, social media management, and digital governance assistance. The results of PkM show a significant increase in students' literacy and digital skills as a representation of Generation Z. The resulting concrete contribution is the formation of a collaborative digital working group between schools and Pokdarwis who act as local content creators. This group independently succeeded in strengthening the 3A tourism pillar (Attractions, Amenities, Accessibility) in cyberspace through a visual narrative with the theme of eco-tourism. The sustainability of this program has succeeded in building a social media tourism ecosystem that effectively attracts niche travelers. In conclusion, the synergy of independence between schools and tourism village managers has succeeded in transforming the role of Generation Z into agents of digital change, as well as long-term investment to maintain the competitiveness and resilience of the sustainable creative economy of Benan Tourism Village.
Co-Authors Agung Arief Gunawan Agung Arif Gunawan Andri Wibowo Anti Riyanti Astariadi Kurniawan Astika Mutiarazma Aulia Agung Dermawan Caroline Jeklin Seda Chily Robillah Dimas Akmarul Putera Eva Amalia Hans Steven Sembiring Hari Sandi Atmaja Hendra Syaiful Ista Salsabila Juliani Kamelia Santika Kartika Cahayani Maryati Miratia Afriani Miratia Afriani Miratia Afriani Mohammad Thandzir Muhammad Zidane Fahrultullah Naufal Ihsan Rachmat Astiana Rosnendya Wisnu Wardhana Syafrudin Rais Syamsul Arifin T Adeliana Susanti Tirta Mulyadi Tirta Mulyadi Vanessa Angelyn Wahyudi Ilham Wibowo, Agung Edy Yudha Wardani