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Journal : E-JRM

Pengaruh Brand Awareness, Brand Image, dan Word-Of-Mouth Terhadap Keputusan Pembelian Konsumen Traveloka Di Kota Malang (Studi Kasus pada pengguna Traveloka Kota Malang) Satrio, Al Fatkhan Fajar; Maslichah, Maslichah; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of Brand Awareness, Brand Image, and Word-Of-Mouth on Consumer Purchase Decisions of Traveloka in Malang City. This is a correlational study with a quantitative approach. The population of this research is the residents in Malang City who are users of Traveloka. The sampling technique used is purposive sampling with a sample of 75 respondents. The data for this research were obtained through questionnaire distribution. The data analysis for this research uses multiple linear regression analysis. This study contributes to understanding the factors influencing consumer purchase decisions of Traveloka in Malang City. The results of this research indicate that Brand Awareness, Brand Image, and Word-Of-Mouth have an influence on Consumer Purchase Decisions of Traveloka in Malang City. Simultaneously, Brand Awareness, Brand Image, and Word-Of-Mouth have an influence on the Consumer Purchase Decisions of Traveloka in Malang City.  Keywords: Purchase Decisions, Brand Awareness, Brand Image, Word-Of-Mouth 
Pengaruh Social Media Marketing, Viral Marketing dan Celebrity Endorser terhadap Keputusan Pembelian Produk Fashion RS31 Shop House pada E-Commerce Shopee Rachmatika, Fera; Maslichah, Maslichah; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine how social media marketing, viral marketing, and celebrity endorsers influence consumer decisions in buying RS31 Shop House fashion products at Shopee. Purposive sampling is the sampling technique used in this quantitative research. Thus, the sample of this study consisted of 85 respondents. Multiple linear regression analysis was used in this study. The results showed that social media marketing (X1), viral marketing (X2), and celebrity endorsers (X3) simultaneously had a positive and significant effect on purchasing decisions for RS31 fashion products from Shopee e-commerce. Partially, purchasing decisions are positively and significantly influenced by social media marketing (X1), viral marketing (X2), and celebrity endorsers (X3). Keywords: social media marketing, viral marketing, and celebrity endorsers
Pengaruh Customer Experience, Service Quality Dan Perceived Value Pada Pengguna Premium Terhadap Loyalitas Pelanggan Streaming Spotify Putri, Weni Anita; Maslichah, Maslichah; Efendi, Erfan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of customer experience, service quality, and perceived value on customer loyalty in users of Spotify premium streaming services. Data collection was carried out using a purposive sampling method on 85 respondents who had used Spotify premium services, through a Likert Scale-based questionnaire. Data analysis was carried out by multiple linear regression and hypothesis testing (F test and t test) using the IBM SPSS version 20 program. The results showed that simultaneously, the three variables had a positive and significant effect on customer loyalty (significance 0.000 <0.05). Partially, customer experience, service quality, and perceived value also have a significant effect on customer loyalty. Keywords: Customer Experience, Service Quality, Perceived Value and Customer Loyalty.
Pengaruh Brand Awareness, Brand Loyalty Dan Brand Image Terhadap Keputusan Pembelian Produk The Originote (Studi Kasus Pada Generasi Muda Di Kec. Lowokwaru Kota Malang) Wati, Bela Sinta; Maslichah, Maslichah; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study intends to examine the factors that have an impact on the purchase decision of The Originote products in Lowokwaru District, Malang City, with a focus on consumers from the younger generation. The research approach applied is quantitative with a correlational method. Sampling was carried out using a purposive sampling technique with a total of 90 respondents. Based on the results of multiple linear regression analysis, it was found that Brand Awareness and Brand Loyalty have a positive and significant impact on purchase decisions. In contrast, Brand Image shows a significant negative impact on purchasing decisions. This output confirms that increasing brand awareness and customer loyalty are able to increase the tendency of users to shop for The Originote products. However, a poor brand image can hinder the purchase decision-making process. This research highlights the importance of the right marketing scheme for increasing brand awareness and customer loyalty. Companies need to implement more transparent communication and build consumer trust to strengthen a positive brand image. The results of this research can be used as a reference for marketers and academics in designing marketing strategies in the increasingly competitive cosmetics industry.   Keywords: Brand Awareness, Brand Loyalty, Brand Image.
Co-Authors AA Sudharmawan, AA Abaida Zuhri Abd. Goffar Achmad Nursalim Adelia Yohana Meilansari Adhelya Ludfy Pratiwi Afifudin Afifudin Agustin Nilamsari Ahmad Basori Ahmad Khoirul Imaduddin Alfian Ade Putrawan Amalia Maulida Nurissalmah Amin Cahyowati Amin, Muhammad Sirojuddin Andini Hidayati Andre Bayu Pratama Anggia Mandari Valensia Devi Anggrainy, Devy Anindya Nurul Ain Anisa Novianty Wakanno Arista Fauzi Kartika Sari Arum kamawati Ashla Rahmi Tamalla Asniza Afhami Asri Nadya Putri Yusuf Asril Ainun Astri Ridiawati Ayu Febri Citra Pertiwi Ayu Maha Cahyaning Rum Azizih Ayu Rahayu Febriyanti Ayu Via Fitriya A’idatul Khoir Baiq Armiana Malahayati Bilah, Tasya Salsa Brilliant Imani Harlistina Budiarti, Kharisma Wahyu Chofifa, Annisa Noor Chotimatul Hamidah Cynthia Anggraini Muchlaso Darti Wahyuni Desinta Fitria Dewi Dessy Meritha Putri Desy Susilawati Devrynda Bela Anggrayny DEWI DIAH FAKHRIYYAH Dewi Nur Khusniyah Dewi Nurhasana Dian Anjani Dian Anjani Dian Candra Oktavia Dian Novitasari Dian Puspitasari Dian Safitri Dian Syifaul Choirun Nisa Diana Amalia Dina Karima Durrotul Yatimah Dwiyani Sudaryanti Dyah Arini Rudiningtyas Dzurrotun Nasikhah Eka Putri Wahyuningtyas Eka Yuni Wulandari Ela Muliana Elda Prastiwi Elia Nurmala Elva Yuli Ariska Emi Febriani Endang Fitriani Era Perdana Erdila Prastyaningtyas Erfan Efendi Erin Yuniar Erlina Julita Pramesti Erlinliya Motifasari Eva Wulandari Fahira, Diva Faradila Bugis Farhan Alif Wahyudi Farid Saiful Mustakim Farida Diyan Pertiwi Fatin Nabilah Fikria Lailatus Sidqiyah Firdausia Oktaviana Fitri Rizqy Amalia Fitri Veta Viyan Fitri Wirda Zahara Gage Rizaldi Affan Ghafar Ryanjo Ghina Abyan Azizah Haris Gina Kholidayanti Gustamin Abjan Halimatus Sa’diya Halimatus Sholikhah Hamamah Jamaludin Hany Ayu Rahma Maulidya Hariri Hariri Hariri, Hariri Harlistina, Brilliant Imani Harun Alrasyid Hasan Badilah N Hasbi Nurmalasari M.S Hellamida Fanureka Hidayati, Irma Hijah Maisyarah Ika Zahrotul Jannah Ikbal Hallan Ibrahim Ilham Muhammad Aurum Mulyono Indah Putri Indani Indah Sumayah Gasim Intan Kartikawati Ulfa Irma Hidayati Isrin Hikmayanti Iswatin Lutfi Hasanah Ita Mega Wijayanti Izzatul Aini Januar Romadhona Jumratih Jumratih Jumrotul Hafifah Junaidi Junaidi Junaidi Junaidi Karina Oktavia Karisma Karisma Karlina Apriliasari Khasanatul Lailiyah Kirana Yuri Aprilia Maharani Dewi Kurniawati Widi Pratiwi Lailatul Badria Lailatul Mutmainnah Laili Septiani Laily Rahmawati Lara Carenina Alhamid Lia Mardiya Ninsih Lilik Rohmaniyah Linda Erika Linda Tri Utami Lisa Yuliana Lita Lada Antana Lulu’ Vionica Lutfi Damayanti Lutfia Faizah Lutfia Fatmawati M. Cholid Mawardi Mahfiro Mahfiro Masdevallia Vasquezii Budia Fii Ahsani MASRIYAH Masriyah Masriyah Mastu’ah Mastu’ah MF. Arrozi Adhikara Mf. Arrozi Adhikara Miftahul Jannah Miftahul Jannah Miftakhul Ayu Anggraeni Mirawati Lompeng MISTIANA MANDASARI Moh. Abdul Azis Mohammad Alfan Syahroni Mohammad Arswenda Putra Atmawiaji Mohammad Naylu Alifi Noor Mohammad Rudi Ariyanto Mokhammad Ali Alfian Ridho Muawanah Muawanah Muhammad Iqbal Achdiyat Muhammad Iswahyudi Muhammad Nur Mufid Muhammad Rifqul Arif Muhammad Rofiudin Muhammad Ulil Albab Muhammad Yusup Hasyim Asngari Muhsi Rosdian Sukmawati Mujizatul Safinaza Mukminah Mukminah Nadya Danah Sabbita Nafa Risky Lestariwati Namira Usman Nanda Dwi Tari Aprillianty Nayong Azhaki Damayanti Na’am Chusaeri Niawati Niawati Nicken Wanda Lorenza Nining Ayu Widiastuti Ninsih, Lia Mardiya Noor, Mohammad Naylu Alifi Normalasari Normalasari Normasari Dwi Purwanti Nova Ardila Nova Eliza Tamaroh Nuansa Risky NUR AINI Nur Ana Berliana Nur Diana Nur Diana Nur Lailatul Jamilah Nurfailah Nurfailah Nurhayati Nurhayati Nurul Hidayati Nurul Indah Q. Muksin Nurul Lifa Apriliya Nurul Mutia Hidayah Nurul Nabilah Nurul Yuniarti Oktaviana, Deva Panetep Bagus Samudra Pinky Anjeli Pratama, Riko Henry Puteri Sari Damayanti Putri Nabilah Putri, Weni Anita R. Triwigati Ningsih Rachmatika, Fera Rafika Nur Laili Rahma Maulidia Rahmania Fitriani Rahmawati, Rahmawati Ramadhania, Eno Dwi Renita Siswati Riko Henry Pratama Riski Amalia Rizal Aji Pamungkas Rohmah, Wahyu Azizatur Rokhmatullaeli Rokhmatullaeli Rr. Febriyanti Arya Kinasih Rum Azizih, Ayu Maha Cahyaning Rya Rahma Lutvitasari Ryansyah Ilham Sasti Sabtian Clara Desya Putri Sadiyah, Chalimatu Safitri Yustisianingsih Saidah, Fadilatul Salsabila, Unik Hanifah Saputri, Agesha Aprilia Diani Sari Faturrohma Sarrah Nikmatul Hidayah Satrio, Al Fatkhan Fajar Sayyi Sayyi Sendi Betha Oktavianto Septi Muzdalifah Setiyawan, Adi Siela Saadatul Laili Silahuddin Silahuddin Silvia Nur Aisyah Silvia Qotru Nada Siti Istiqomah Siti Lailatul Nuzulu Maghfiro Siti Rofiah Siti Tarwiyah Siti Wulandari Sopia Sopia Sri Wahyuni Suniyah Suniyah Surya Saida Teddy Briand Samudra Titian Khairat Trisnawati Trisnawati Uhaiba, Syafina Rahmaniyah Ulfa Ilmiyatis Sholichah Ulfa Kasanatul Munawaroh Umi Lathifatu Nur Tri Mukti Umi Nandiroh Verna Diarawati Via Krismawati Vica Avriani Putri Vidia Tutik Wahyu Suryani Wahyu Zakiyah Faradillah Wati, Bela Sinta Yanuar, Salwa Shabuha Yunita, Seri Yuyun Fadilah Zakiya Kamila Amaliyah