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All Journal Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Panggung Visualita : Jurnal Online Desain Komunikasi Visual Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Idealog: Ide dan Dialog Desain Indonesia Jurnal Rupa Jurnal Desain Ideas: Jurnal Pendidikan, Sosial dan Budaya Journal of Language and Literature Aksara: Jurnal Ilmu Pendidikan Nonformal Jurnal SASAK : Desain Visual dan Komunikasi Narada : Jurnal Desain dan Seni Judikatif: Jurnal Desain Komunikasi Kreatif Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Wimba: Jurnal Komunikasi Visual Jurnal Dimensi Seni Rupa dan Desain Askara: Jurnal Seni dan Desain Serat Rupa: Journal of Design Jurnal Desain
Elizabeth Susanti Gunawan
Universitas Kristen Maranatha
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PROMOSI SOSIAL MEDIA WISATA DISTRO BANDUNG UNTUK MENARIK WISATAWAN LOKAL GEN Z Justin Miracle Renaldy; Elizabeth Susanti; Jessica Yonatia
Tanra: Jurnal Desain Komunikasi Visual Fakultas Seni Dan Desain Universitas Negeri Makassar Vol 13, No 1 (2026): April
Publisher : Universitas Negeri makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/tanra.v1i1.74924

Abstract

Promosi wisata belanja distro di Bandung melalui media sosial menjadi strategi efektif untuk menarik minat wisatawan lokal, khususnya generasi Z yang sangat aktif di dunia digital. Bandung, sebagai kota kreatif dengan segudang brand lokal, menawarkan pengalaman berbelanja unik yang memadukan fashion, budaya, dan gaya hidup urban. Perancangan ini menggunakan metode perancangan komunikasi visual yang mengacu pada tahapan Robin Landa, meliputi analisis, pengembangan konsep, dan perancangan visual. Kampanye memanfaatkan platform media sosial Instagram untuk menyampaikan konten visual yang menarik, termasuk video teaser, video promosi, dan feeds Instagram. Strategi AISAS digunakan sebagai pendekatan komunikasi untuk mengarahkan perilaku audiens dalam merespon konten. Fokus utama adalah menonjolkan keunikan desain yang memadukan foto dokumenter dan ilustrasi vector dengan gaya doodle, suasana khas distro, serta nilai eksklusivitas yang disukai Gen Z. Dengan pendekatan interaktif dan storytelling yang autentik, promosi ini bertujuan menciptakan koneksi emosional sekaligus memperkuat citra Bandung sebagai destinasi belanja kreatif. Hasil dari perancangan ini diharapkan dapat meningkatkan kunjungan wisata belanja sekaligus mendukung pertumbuhan ekonomi kreatif lokal yang efektif dan mudah diakses, khususnya bagi generasi Z.
Representation of Chinese Cultural Identity in the Films Assalamualaikum Beijing and Kukejar Cinta ke Negeri Cina Elizabeth Susanti; Jessica Yonatia
PANGGUNG Vol 36 No 1 (2026): Echoes of Archipelago Mythos: Interweaving Tradition, Symbolism, and Narrative i
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v36i1.3747

Abstract

In Indonesian films, representations of Chinese identity that integrate Chinese cultural elements and Islamic values remain relatively underexplored, making them significant to examine in a cross-cultural context. This study analyzes how Chinese identity is represented in the films Assalamualaikum Beijing and Kukejar Cinta ke Negeri Cina, and how these cultural elements are connected to Islamic values. The research employs visual semiotic analysis, which explores the signs, symbols, visual elements, identity representations, and narratives of multiculturalism that appear in both films. The results show that Chinese identity is positioned as a bridge of cultural harmony through depictions of tolerance, historical proximity, and the process of religious assimilation between China and Indonesia. The novelty of this study lies in revealing the integration of Chinese culture and Islamic values, which is rarely addressed in Indonesian films, particularly through visual representations that emphasize diversity and the historical and cultural connections between China and Indonesia.
IDENTITAS ARSITEKTUR RUKO TIONGHOA DI INDRAMAYU DAN JAMBLANG: KAJIAN PERBANDINGAN WARISAN ARSITEKTUR PECINAN: IDENTITAS ARSITEKTUR RUKO TIONGHOA DI INDRAMAYU DAN JAMBLANG: KAJIAN PERBANDINGAN WARISAN ARSITEKTUR PECINAN yudita royandi; krismanto kusbiantoro; elizabeth susanti; leonardo
Ide dan Dialog Desain Indonesia (Idealog) Vol 11 No 1 (2026): Jurnal Idealog Vol 11 No 1
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/idealog.v11i1.10167

Abstract

Abstract : Chinese settlements along the northern coast of Java developed through maritime trade networks that shaped the shophouse typology as a hybrid of residential and commercial functions. Jamblang and Indramayu are two coastal towns in West Java that share a similar history of Chinese migration but exhibit different conditions regarding their shop houses. This study aims to compare the characteristics and transformation of Chinese shophouses in Indramayu and Jamblang in order to understand their divergent developmental trajectories within the framework of socio-economic resilience and diaspora architectural conservation. The research employs a descriptive qualitative approach using comparative case studies. Data were collected through field observation, visual documentation, measured drawings, and limited interviews, and analyzed based on variables including mass composition, façade design, functional adaptation, and spatial connectivity to street corridors. The findings reveal that both locations retain the fundamental courtyard-based shophouse typology. However, Indramayu demonstrates greater continuity through gradual functional adaptation and sustained integration with the commercial activities along Jalan Cimanuk. In contrast, Jamblang exhibits façade fragmentation and declining visual integrity due to infrastructural pressures and weakening local economic conditions. The study highlights that the sustainability of diaspora architecture depends not solely on formal preservation but on functional adaptability and spatial distribution within the urban fabric. These findings contribute to the development of heritage conservation strategies grounded in economic resilience and typological adaptability in coastal towns. Keywords: Chinese shophouse, diaspora architecture, adaptive reuse, heritage resilience, coastal Java
Co-Authors Callista, Jesslyn Christian, Jane Eunike Cindrawaty Lesmana Darmayanti, Tessa Eka Debora Eka Velly Dody Achmad Evangeline Jeanette Liem Hamzah, Azis Akmal Hans Faris Ebenhaez Hubert, Hubert Jessica Yonatia Jessica Yonatia Jessica Yonatia Justin Miracle Renaldy Kezia Sachi Sinamo Krismanto Kusbiantoro Laurensius Andreas Santoso Leonardo Liem, Evangeline Jeanette Magdalena, Elisa Miki Tjandra Mochammad Rashad Mugia, Sultan Tanu Naomi Haswanto Paul Martin Pavita, Syandana Pramesthi, Jasmine Btari Rajagukguk, Richard Julianus Rashad, Mochammad Steven Enrico Raharjo Teddy, Cynthia Natasha Tjandra, Miki Tohana, Andi Wimuried Vanesha, Vanesha Vania, Cindy Velly, Debora Eka Yonatia, Jessica Yudita Royandi