Article Per Year (5 Year)
p-Index From 2020 - 2025
2.319
P-Index
This Author published in this journals
All Journal Althea Medical Journal Journal of Nursing Care JISIP: Jurnal Ilmu Sosial dan Pendidikan MEDIALOG: Jurnal Ilmu Komunikasi Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Ilmu Komunikasi Network Media Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Ilmu Komunikasi Dan Media J-CEKI
Muhammad Ramdhani, Muhammad
Faculty of Medicine, Universitas Padjadjaran Jalan Raya Bandung-Sumedang Km. 21, Sumedang, Indonesia
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Da'watuna: Journal of Communication and Islamic Broadcasting

 1 
Strategi Komunikasi Persuasif Member Bisnis MLM Millionaire Club Indonesia(MCI) untuk Meningkatkan Penjualan di Kabupaten Karawang Nurlela, Nurlela; Ramdhani, Muhammad; Budhiarti, Tri Widya
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3984

Abstract

Multi-Level Marketing (MLM) is a branch of direct selling, in which sellers are expected to have persuasive communication skills to influence consumer attitudes and generate interest in the offered products. Millionaire Club Indonesia (MCI) is one model of Multi Level Marketing (MLM) business that sells and produces health and beauty products and has been established since 2010. Multi Level Marketing (MLM) members of Millionaire Club Indonesia (MCI) are spread across Indonesia, including in Karawang Regency. The objective of this research is to understand the persuasive communication strategies used by MLM members of Millionaire Club Indonesia (MCI) to enhance sales in Karawang Regency, West Java. The theory employed in this study is the AIDDA Theory proposed by Wilbur Schramm. The research findings indicate that Multi Level Marketing (MLM) members of Millionaire Club Indonesia (MCI) employ various persuasive communication strategies such as promoting on social media with appealing captions, sharing testimonials, providing direct consumer education, delivering excellent customer service, offering promotions and easy payment solutions. This aligns with the AIDDA theory, as Multi Level Marketing (MLM) members of Millionaire Club Indonesia (MCI) engage in communication to generate consumer interest (Interest). Once consumers show interest in knowing about the products offered by Millionaire Club Indonesia (MCI) members, the members must strive to cultivate desire (Desire) in the consumers' minds, as interest serves as the starting point for generating the decision (Decision) to purchase the offered products. This is followed by the consumers making the decision to take (Action). Keywords: Multi-Level Marketing (MLM), Millionaire Club Indonesia (MCI), AIDDA
Komunikasi Pembangunan Program Pasar Tertib Ukur di Pasar Tradisional Johar Karawang Hamzah, Khalid; Ramdhani, Muhammad; Nurkinan, Nurkinan
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i4.5259

Abstract

The presence of modern markets has had an impact on decreasing the turnover of traditional market traders in Karawang Regency. The government responded to this problem by creating a program called Pasar Tertib Ukur to improve the image of traditional markets and increase public visits to shop at traditional markets. One of the implementations of this program occurred at the Johar Karawang Market in 2017.This research aims to find out how communication occurs in the Pasar Tertib Ukur Program at Johar Karawang Market. Then, this research also finds out what changes occurred after the implementation of the Orderly Market Program in that market. Qualitative methods using data collection techniques with interviews, observation and documentation have been carried out in this research. Researchers linked the findings using the Diffusion and Innovation theory and the economic growth development model theory. The research results show that the development communication that occurs lies in the content of the program. The program focuses on guaranteeing measuring and weighing equipment at the Johar Karawang Market and consumer protection. The change that occurred after the program was implemented was an increase in the number of buyers at Johar Karawang Market. The conclusion of this research shows that the Orderly Measurement Market Program has succeeded in bringing about a change in the Johar Karawang Market and increasing its existence so that it is no less competitive with modern markets.
Co-Authors Adiprawira, Hardy Afgani, Wangi Pradana Pandu Briyan Amalia, Fany Amartha, Handhika Trian Aprine, Nurisgiah Dwi Arindawati, Weni Azizah, Levina Bambang Aditya Nugraha Budhiarti, Tri Widya Dicky Mulyadi Fitriana Poerana, Ana Hamzah, Khalid Hariyanto, Fajar Herman, Regina Indah Wahyuni Karina, Grashiva Khairunnisa, Nisrina Kusumaningrum, Rastri Lubis, Flori Mardiani Nita Arisanti Nuraghani, Arya nurfitri Nurjanah, Ismirani nurkinan, nurkinan Nurlela Nurlela Nursalma, Aisyah OKY OXCYGENTRI Oxygentri, Oky Oxygentri, Oxy Putra Sandy, Adam Putri, Hilvi Monica Ramadhan, Ahmad Fahri Salwa, Sayyidah Sandra Pebrianti Soraya, Nabilla Dwi Sri Hartati Pratiwi Suyono, Nourma Arifa Ananda Suyono Tanjung, Rifani Tayo, Yanti Utamidewi, Wahyu Wati, Putri Weni A. Arindawati Wijonarko, Dimas Zainal Abidin