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All Journal Jurnal Manajemen. MIX : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Akrab Juara : Jurnal Ilmu-ilmu Sosial JRAP (Jurnal Riset Akuntansi dan Perpajakan) Kohesi: Jurnal Sains dan Teknologi Neraca Manajemen, Akuntansi, dan Ekonomi Journal Economic Excellence Ibnu Sina Jurnal Ekonomi dan Pembangunan Indonesia Ekobisman : Jurnal Ekonomi Bisnis Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Atestasi : Jurnal Ilmiah Akuntansi
Widarto Rachbini Widarto Rachbini
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Medicine & Pharmacology Social Sciences Other

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The Effect of Employer Branding, Employee Branding and Job Satisfaction and Engagement as Mediation Variables on the Performance of Nurses in A Hospital Type E Windayanti Windayanti; Wibowo Wibowo; Hamidah Hamidah; Widarto Rachbini
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4896

Abstract

This study aims to test, review and analyze in order to know, a picture of the influence of employer branding, employee branding, job satisfaction, and engagement as a mediating variable on the performance of hospital nurses type E. The study was conducted with a survey method against three hundred and fifty respondents using a questionnaire. While testing and data analysis were done using the technique of the analysis of Structural Equation Models (SEM) through the program SMART PLS Version 3.0. The results of the research show that Employer branding has a strong influence and positive impact on employee engagement. Employee branding influences the medium and positive impact on employee engagement. Job satisfaction influences the medium and positive impact on employee engagement. Employer branding influences the medium and positive impact on performance. Employee branding influences a weak and positive impact on performance. Job satisfaction has an influence is a weak and positive impact on performance. Engagement mediates the influence of employer branding on performance. Employee engagement mediates the influence of employee branding on performance. Employee engagement mediates the effect of job satisfaction on performance. Thus, engagement is proven to mediate the reinforcement influence on the performance of nurses in a hospital type E.
Co-Authors Acep Suherman Afifah Nuraini Ahmad Fikri Aryo Seno Ashim, Ashim Ayla Calma Shofia Daffa Abyan Pradana Dina Amelia Putri Djaddang, Syahril Elca Vebi Anggelyani Hamidah Hamidah Handriko Anas Iha Haryani Hatta Iha Haryani Hatta Irene Anjani Hariyono Iro Jationo Karlina Rahmawati Lafreda Nanda Wibowo Mombang Sihite Muhamad Nur Ihwan Nurshafa Tsurayya Rasiman Rasiman Restu Singgih Prawira Rijal Athallah Kayana Rina Nurmalina Shela Varentina Supriadi Thalib Suratno Suratno Talitha Al-Fadillah Timbul Bona Nainggolan Tri Widyastuti Wibowo Wibowo Windayanti Windayanti Wulandjani, Harimurti Yasmin Azahra