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All Journal Jurnal Spektran Jurnal Teknik Sipil Jurnal Ilmiah Poli Rekayasa JURNAL SIPIL SAINS Journal of Geoscience, Engineering, Environment, and Technology Jurnal Pengabdian UntukMu NegeRI SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Astonjadro Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Abdi Masyarakat (JAM) Jurnal Abdimas Mandiri Civilla : Jurnal Teknik Sipil Universitas Islam Lamongan Jurnal Teknik Sipil dan Teknologi Konstruksi Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Darma Agung Jurnal Abdidas BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Publikasi Riset Orientasi Teknik Sipil (Proteksi) Journal of Civil Engineering and Planning (JCEP) JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal ComunitA Servizio Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Telsinas Elektro, Sipil dan Teknik Informasi Jurnal Abdi Masyarakat Indonesia Journal Of Human And Education (JAHE) Formosa Journal of Science and Technology (FJST) BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) MATRIX : JURNAL MANAJEMEN TEKNOLOGI DAN INFORMATIKA Logic : Jurnal Rancang Bangun Dan Teknologi Formosa Journal of Computer and Information Science Reinforcement Review In Civil Engineering Studies and Management Journal of Communication Studies and Society Journal of Innovative and Creativity Jurnal Teknik Sipil dan Perencanaan
I Nyoman Indra Kumara
Faculty Of Engineering And Informatics, Universitas Pendidikan Nasional, Denpasar, Indonesia
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Journal : Journal of Innovative and Creativity

 1 
Dinamika Kode Etik Jurnalistik Produksi Berita Audio : Kajian Literatur Terhadap Praktik Media Audio Maria Erica Widyadini Fernanda; Melati Budi Srikandi; Jonathan Jacob Paul Latupeirissa; I Nyoman Indra Kumara
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4954

Abstract

This study aims to examine how journalistic ethical principles are applied, interpreted, and challenged within audio-based news production. It specifically explores the influence of digital transformation on the professionalism, accuracy, and credibility of audio journalism, including radio news and podcast-based reporting. The research adopts a thematic literature review approach by analyzing books, peer-reviewed journal articles, ethical frameworks, and international media guidelines published in the last five years. The collected literature was categorized into themes related to ethical principles, audio narration techniques, verification challenges, and digital media practices. Thematic synthesis was used to identify patterns, recurring issues, and gaps within current ethical implementations. Findings indicate that audio journalism presents unique ethical vulnerabilities, such as the potential manipulation of audience perception through tone, sound effects, and music. The absence of visual evidence complicates verification processes, increasing the risk of misinformation. The study also shows that independent audio producers often lack adherence to formal ethical standards, creating inconsistencies in accuracy, transparency, and narrative balance. These challenges demonstrate the need for clearer ethical guidelines tailored to audio formats. The study concludes that conventional journalism ethics must be adapted to address the specific narrative and technical characteristics of audio media. Strengthening editorial oversight, establishing transparent verification procedures, and promoting responsible use of sound elements are essential to ensure credibility and maintain public trust. Developing specialized ethical frameworks for audio journalism is therefore critical in the digital era. Materials and Methods. The research adopts a thematic literature review approach by analyzing books, peer-reviewed journal articles, ethical frameworks, and international media guidelines published in the last five years. The collected literature was categorized into themes related to ethical principles, audio narration techniques, verification challenges, and digital media practices. Thematic synthesis was used to identify patterns, recurring issues, and gaps within current ethical implementations. Results. Findings indicate that audio journalism presents unique ethical vulnerabilities, such as the potential manipulation of audience perception through tone, sound effects, and music. The absence of visual evidence complicates verification processes, increasing the risk of misinformation. The study also shows that independent audio producers often lack adherence to formal ethical standards, creating inconsistencies in accuracy, transparency, and narrative balance. These challenges demonstrate the need for clearer ethical guidelines tailored to audio formats. Conclusions. The study concludes that conventional journalism ethics must be adapted to address the specific narrative and technical characteristics of audio media. Strengthening editorial oversight, establishing transparent verification procedures, and promoting responsible use of sound elements are essential to ensure credibility and maintain public trust. Developing specialized ethical frameworks for audio journalism is therefore critical in the digital era. Keywords: audio journalism, media ethics, ethical standards, digital news production, podcast journalism, verification challenges
Digital Literacy Among Communication Studies Students in Denpasar in the Age of Deepfakes Felicianus Jaya Pranata; I Nyoman Indra Kumara
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5589

Abstract

The rapid advancement of digital technology and artificial intelligence has reshaped the landscape of mass communication, transforming audiences from passive recipients into active content producers. This shift has heightened both the opportunities and the risks associated with digital media use, particularly with the emergence of deepfake technology—AI-generated audio or video designed to mimic real individuals. Deepfakes have introduced new challenges related to misinformation, reputational harm, privacy violations, and declining public trust. In this context, digital literacy becomes essential, especially for Communication Science students who occupy a strategic position as both active media users and future information gatekeepers. This study investigates the digital literacy of Communication Science students in Denpasar in responding to deepfake phenomena. Using a descriptive qualitative method, data were collected through observations, semi-structured interviews, and documentation to explore students’ skills, critical understanding, ethical awareness, and participation in digital environments. The findings reveal that students possess strong digital literacy in terms of technical ability, critical evaluation of information, and ethical considerations when engaging with digital content. However, their involvement in digital literacy advocacy remains limited, indicating the need for more structured educational initiatives. Overall, the study highlights the importance of integrating deepfake awareness and ethical digital literacy into communication education to strengthen students’ resilience against AI-driven media manipulation and to promote a more responsible and informed digital society.
AI-Based Digital Marketing Communication in Hotel Masa Inn Advertising Wilbert William Jeff Jonathan; I Nyoman Indra Kumara
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6558

Abstract

This study examined the implementation of AI-based digital marketing communication in Hotel Masa Inn advertisements by applying the AIDA model. The study purpose was to analyze how artificial intelligence was utilized in digital advertising content to attract attention, build interest, stimulate desire, and encourage action among audiences on Instagram. This research employed a qualitative descriptive approach. Materials and methods involved field research conducted at Hotel Masa Inn, Kuta, Bali, using observation of Instagram content, in-depth interviews with hotel management, marketing staff, and consumers, as well as documentation of AI-based promotional materials. Data were collected through purposive sampling and analyzed inductively to capture patterns in audience responses and communication strategies across the AIDA stages. The results showed that AI played a strategic role throughout the communication process. At the attention stage, AI-supported visuals, voice-over narration, and consistent posting frequency successfully highlighted Balinese identity and created a calming first impression. At the interest stage, AI-generated storytelling maintained narrative consistency and strengthened audience engagement by presenting the hotel experience as warm and familiar. At the desire stage, AI-based copywriting emphasized comfort, historical value, and credibility, reinforced by organic audience testimonials that increased trust. At the action stage, clear AI-generated calls to action contributed to increased direct messages and story replies, indicating active audience responses. However, findings also revealed limitations, as some audiences perceived reduced emotional depth compared to human-generated communication. In conclusion, AI-based digital marketing communication at Hotel Masa Inn effectively supported all AIDA stages by enhancing message consistency, efficiency, and audience engagement. Nevertheless, human involvement remains essential to preserve emotional authenticity and strengthen long-term relationships with consumers
The Role of TikTok Social Media in Shaping Consumptive Behavior among Generation Z in Denpasar City I Gede Indra Adi Prasetya; I Nyoman Indra Kumara
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7288

Abstract

This study aims to analyze the role of TikTok social media in shaping consumptive behavior among Generation Z in Denpasar City. Along with the rapid development of digital communication, TikTok has transformed from an entertainment platform into a persuasive medium that promotes consumption through lifestyle representation, influencer content, and integrated shopping features. This research employs a qualitative descriptive approach with a case study design. Data were collected through in-depth interviews with Generation Z TikTok users and a local influencer, supported by observations and document analysis. The analysis is guided by the Uses and Gratifications Theory, the Circular Model of SOME (Share, Optimize, Manage, and Engage), and Consumer Behavior theory. The findings indicate that TikTok encourages consumptive behavior through continuous exposure to promotional content, algorithmic reinforcement, emotional appeal, and social validation. Generation Z actively uses TikTok to fulfill cognitive needs such as product information, affective needs such as entertainment and emotional satisfaction, and social needs related to belonging and identity. As a result, purchasing decisions are often driven by emotions, trends, and fear of missing out (FoMO), rather than rational evaluation of needs. This study concludes that TikTok plays a significant role not only in stimulating impulsive buying behavior but also in shaping long-term consumptive lifestyles among Generation Z in Denpasar City.
Co-Authors Agus Ariana, I Komang Anak Agung Sagung Mirah Pertiwi Ariawan, Putu Bestari, Ni Made Prasiwi Decky Cipta Indrashwara Dewa Ayu Putu Adhiya Garini Putri Dewa Ayu Trisna Adhiswari Wedagama Felicianus Jaya Pranata Fery Surya Tapa, I Gede Hampur, Oktavianus Harefa, Pandu Sambuaga Hermawan, Yudi I Gede Fery Surya Tapa I Gede Indra Adi Prasetya I Gusti Ngurah Putu Dharmayasa I Ketut Sutapa I Komang Suta Wijaya I Made Yuliana Mahendra I Nengah Darma Susila I Nengah Darma Susila, I Nengah Darma I Nengah Riana I Nengah Riana Ida Bagus Putu Adnyana Indrashawara, Decky Cipta Indrawan, I Made Adi Kenny Christovorus Manek Kirani, Luh Ketut Lovika Sesha Komang Agus Ariana Latupeirissa, Jonathan Jacob Paul Lestari, Ni Kadek Adelia Mahaswari, Ida Ayu Mirah Maria Erica Widyadini Fernanda Matung, Ronaldi Melati Budi Srikandi Melati Mediana Tobing N. Martha Jaya Nadun, Paskalis Aprianto Nuning Indah Pratiwi Nuraga, Ketut Pancane, I Wayan Dikse Predana, Made Aryatirta Putra, I Ketut Anzas Dwi Anggara Putra, I Made Pratista Dwi Putri, Luh Putu Merta Karunia Putu Indah Dianti Putri Ratih Suwarningsih, Ketut Ayu Setiawan, I Kadek Ega Sheilani, Ni Putu Silva Singgih Sasongko Stefani Eldis Nathalia Gole Wedagama, Dewa Ayu Trisna Wilbert William Jeff Jonathan Wirawan, Ni Putu Mirah Sukmadewi Putri Yasa, P. Adi