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All Journal Altasia : Jurnal Pariwisata Indonesia Warta Pariwisata Jurnal Bisnis Event Jurnal Administrasi Profesional KOPEMAS Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Meisa Sofia
Politeknik Negeri Jakarta
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Identifikasi Stakeholder MICE dalam Mendukung Pengembangan Destinasi Kota Bandung Meisa Sofia; Rahmi Fadhella; Sarah Nadiva Humaira
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7162

Abstract

The development of Bandung City as a MICE destination requires a clear understanding of the stakeholders involved and their respective roles within the destination ecosystem. However, studies that specifically map MICE stakeholders in Bandung City remain limited. This study aims to identify the stakeholder groups involved in supporting the development of Bandung City as a MICE destination and to classify their roles within the MICE ecosystem. This research employed a descriptive qualitative approach through desk research and document analysis. Data were collected from policy documents, official publications, literature, and relevant stakeholder discussion materials, then analyzed through data reduction, stakeholder categorization, data presentation, and conclusion drawing. The findings indicate that Bandung City’s MICE ecosystem involves five main stakeholder groups: government, MICE industry and business actors, academics and educational institutions, local communities, and media and digital platforms. These stakeholders perform complementary roles as regulators, facilitators, policy integrators, service providers, promoters, human resource and innovation supporters, and destination attraction enhancers. The study concludes that Bandung City has strong basic capital as a MICE destination, particularly in infrastructure, accommodation, creative economy, culinary ecosystem, and connectivity. Nevertheless, cross-sector coordination, integrated promotion, and stakeholder role clarity still need to be strengthened to support a more collaborative, competitive, and sustainable MICE destination.
Analisis Penggunaan Aplikasi dalam Proses Registrasi pada Penyelenggaraan Event MICE oleh XYZ Event Organizer Kandias Setia Putra Kusnadi; Meisa Sofia
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7431

Abstract

This study examines how digital registration applications are used in the organization of MICE events by XYZ Event Organizer, a private event company based in BSD, Tangerang. This research uses a qualitative case study approach, with data collected through in depth interviews with three informants representing three levels of involvement in the registration process, namely the project manager, operational staff, and an event participant. Source and method triangulation were applied to keep the data credible, and the data were analyzed using the interactive model of Miles and Huberman. Findings show that the application is used consistently across the pre event, during event, and post event stages, improving efficiency and data accuracy, while obstacles such as network disruption and participant unfamiliarity with the technology still occur. The study also reveals participant concern over message sender identity that resembles phishing, an aspect not previously highlighted in similar research. This study contributes practical input for XYZ Event Organizer and other companies in the same industry in optimizing their use of registration technology.
Integrasi Budaya Lokal terhadap Penyelenggaraaan Event MICE di Kota Jakarta Meisa Sofia
Altasia Jurnal Pariwisata Indonesia Vol. 8 No. 2 (2026): Jurnal ALTASIA (Agustus)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v8i2.12034

Abstract

Industri MICE memiliki peran strategis dalam mendorong daya saing destinasi, termasuk Kota Jakarta yang tidak hanya dikenal sebagai pusat bisnis, tetapi juga memiliki budaya Betawi sebagai identitas lokal. Namun, kajian tentang integrasi budaya lokal dalam penyelenggaraan event MICE di Jakarta masih terbatas, terutama dalam melihat apakah budaya Betawi telah menjadi bagian substantif dari konsep event atau hanya digunakan sebagai pelengkap simbolik. Permasalahan utama penelitian ini adalah belum optimalnya pemanfaatan budaya Betawi dalam perencanaan dan pengelolaan event MICE, sehingga kontribusinya terhadap pengalaman partisipan dan citra destinasi belum sepenuhnya terlihat. Penelitian ini bertujuan menganalisis bentuk integrasi budaya Betawi, perannya dalam membangun pengalaman partisipan, serta kontribusinya terhadap penguatan citra Jakarta sebagai destinasi MICE. Penelitian menggunakan pendekatan kualitatif dengan desain deskriptif eksploratif karena berupaya memahami praktik, makna, dan konteks integrasi budaya secara mendalam. Data dikumpulkan melalui observasi langsung, wawancara semi-terstruktur, dan studi dokumentasi, kemudian dianalisis menggunakan analisis tematik deskriptif. Hasil penelitian menunjukkan bahwa budaya Betawi diintegrasikan melalui pertunjukan seni, tata acara, hospitality, kuliner lokal, dekorasi tematik, cenderamata, sapaan lokal, dan pengalaman budaya partisipatif. Integrasi tersebut mampu memperkuat nilai pengalaman dan citra Jakarta, tetapi masih cenderung simbolik. Keterbatasan penelitian terletak pada cakupan informan dan objek event yang terbatas, sehingga penelitian selanjutnya disarankan melibatkan lebih banyak penyelenggara, peserta, pemerintah, serta komunitas budaya untuk memperoleh analisis yang lebih komprehensif.
Co-Authors Amanda Chahyaningsih Annisa Wardhani Asterina Anggraini Christina L Rudatin Cinta Fitri Marsyanti Diara Nazifa Rizqi Kamalia Fachri Aditya Iis Mariam Kandias Setia Putra Kusnadi Lilis Nur Halimah M Ikhsan Ni Made Widhi Sugianingsih Nidia Sofa Nining Latianingsih Nuraeni Hadiati Farhani Peter Moses Putra, Yoshua Ardy Rahmi Fadhella Rizkhika Fitriasya Sarah Nadiva Humaira Wahyudi Utomo Zahra Azizah Arifianti Zahrotun Nur Hasanah