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Penerapan Collaborative Filtering dalam Sistem Rekomendasi Berbasis Artificial Intelligence untuk Meningkatkan Personalisasi pada E-Commerce Harry Gentar Alam; Delpiah Wahyuningsih; Chandra Kirana
Jurnal Minfo Polgan Vol. 15 No. 2 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i2.16052

Abstract

The rapid growth of e-commerce platforms has led to an explosion in the number of available products, creating a problem of information overload for users. This situation makes it difficult for users to find products that match their personal preferences, thus reducing satisfaction and potential sales conversions. This research aims to develop an Artificial Intelligence (AI)-based recommendation system by implementing the Collaborative Filtering (CF) method to increase personalization. The research approach uses a quantitative descriptive method with a Waterfall-based Software Development Life Cycle (SDLC) system development model. The processed data consists of a user-product interaction matrix (ratings, purchase history) simulated from an e-commerce scenario. A user-based CF algorithm is implemented using cosine similarity calculations and weighted rating predictions. The implementation results show that the system is capable of generating relevant recommendations. In a simulation with a rating matrix (4 users, 6 products), the predicted rating for unrated items reached a value of up to 4.64, with the best recommendation being a product with high preference similarity among users. A simple evaluation yielded a Mean Absolute Error (MAE) of 1.0 on holdout data, demonstrating competitive accuracy compared to similar studies. This system has been shown to enhance the personalization of e-commerce services, potentially improving user experience and transaction volume.
Perbandingan Metode Decision Tree dan Naïve Bayes Pada Klasifikasi Tingkat Kepuasan ASN Pemerintah Kabupaten Bangka Selatan Terhadap Penggunaan Aplikasi E- Kinerja BKN Nien Dhyita Maryama; Delpiah Wahyuningsih
Jurnal Minfo Polgan Vol. 15 No. 2 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i2.16248

Abstract

This research intends to examine the satisfaction level of State Civil Apparatus (ASN) employees in the South Bangka Regency Administrator regarding the implementation of the BKN E- Kinerja System by utilizing Machine Learning Technology classification technique, specifically the Decision Tree and Naïve Bayes algorithms. The data from the research were gathered via surveys administered to ASN personnel utilizing Google Form featuring a Likert Scale and categories of classification established by the researcher. The variables utilized in this research encompass perceived utility, system performance and perceived user-friendliness. Data processing was conducted using the Kaggle. Platform via multiple phases, encompassing data preprocessing, division of training and testing sets, classification processes and model assessment utilizing confusion matrixm accuracy, precision, recall and f1- score. The outcome of the test shows that the Naïve Bayes Algorithm performed better tha the Decision Tree Algorithm achieved an accuracy of 84.39% while the Decision Tree reached an accuracy a value of 82.44%. In the Decision Tree model, the confusion matrix showed that 149 data instances were correctly classified in class 1 and 20 data instances in class 0. Feature importance analysis revealed that the perceived usefulness variable was the most significant factor with an importance value of 0.571632, followed through system quality and perceived ease of use. From these findings, it can be inferred that the Naïve Bayes the algorithm is more efficient for categorizing user satisfaction levels in this research dataset as it generates greater precision in comparison to the Decision Tree Algorithm. This research is anticipated to function as a assessment and the evaluation of resources in enhancing the service quality of the BKN E- Kinerja System.