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THE PERFORMANCE MEASUREMENT OF PT. ASURANSI JASA INDONESIA SEMARANG USING BALANCED SCORECARD APPROACH Tri Astono Arif; Hari Susanta Nugraha; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2014.5191

PT. Asuransi Jasa Indonesia Semarang is a company focus on loss insurance. All this time the company only seen performance from financial aspect without noticed to non-financial aspect so there discrepancy between two aspects. Balanced Scorecard's as a performance measurement system that will score company’s performance not only financial but also non-financial too. This research was conducted PT. Asuransi Jasa Indonesia Semarang with balanced scorecard approach to measuring through four perspectives which is financial perspective, customer perspective, internal business process perspective, and learning and growth perspective. The purpose of this research was to determine the performance of PT. Asuransi Jasa Indonesia Semarang seen from the balanced scorecard method. The data used is using primary data obtained through observation and FGD (Focus Group Discussion). Beside the primary data, secondary data used in this research such as financial data period of 2010-2012. From the results of measurements that have been done show that financial perspective performance was quite good but still a lot of current assets not yet maximized. Customer perspective performance was quite good during last three years although customer retention and customer acquisition had fluctuating movement. Beside that internal business process performance categorized was enough because still less effective and efficient in perform to operate it. Learning and growth perspective performance was quite good but the company must pay attention to employee productivity that still unstable. Suggestion which can be submitted is PT. Asuransi Jasa Indonesia Semarang must pay more attention to non-financial aspects especially internal business process perspective and learning and growth perspective.

PENGARUH NILAI PELANGGAN DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL ALL NEW HONDA JAZZ DI PEKALONGAN Khaerudin Khaerudin; Sri Suryoko; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

This research is motivated by the rapid development of automotive industry in Indonesia which makes the level of competition becomes tight. So the car manufacturers continue to make some innovation for their products. This can be seen from the rich variety of brands and types of cars in Indonesia. At present, cars that are in demand is hatchback car segment, because it offers the practicality of moving in the middle of heavy traffic and fuel consumption is quite economical. There are various variants of car hatchback segment in Indonesia. In particular, this study discusses the All-New Honda Jazz hatchback car that become a leader in Indonesia which had sales declined. The purpose of this study was to determine the effect of customer value and brand trust on purchase decisions All New Honda Jazz car in Pekalongan. This type of research is explanatory, with the techniques of data collection through questionnaires. The sampling technique used accidental sampling technique. The sample totaled 84 people who are users of the All New Honda Jazz car in Pekalongan. This research is use quantitative analysis technique (validity test, reliability test, correlation coefficient, simple and multiple regeression analysis, the coefficient of determination, and a significant test (t and F). Then the data is processed by using SPSS (Statistical Package for Social of Science) 16 for Windows. In quantitative analysis resulted in the following regression equation: Y =8,245 + 0,196X1 + 0,280X2. The results of this study are: (1) It is known that the independent variable customer value (X1) has a positive and significant impact on the dependent variable purchase decision (Y). (2) It is known that the independent variables brand trust (X2) has a positive and significant impact on the dependent variable purchase decision. (3) It is known that the independent variable customer value (X1) and brand trust (X2) at the same time (simultaneous) positive and significant impact on purchasing decisions (Y).

PENGARUH BUDAYA ORGANISASI, MOTIVASI, DAN GAJI TERHADAP KINERJA KARYAWAN (Studi kasus PDAM Kabupaten Grobogan) Pinka Morina; Sri Suryoko; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

The success of a company is usually influenced by the performance of the employee or the work accomplished by an employee in performing duties in accordance with the responsibilities. From the result of performance PDAM Grobogan in recent 5 years, still need to be improved even of the operational aspect there was a decrease. Many factor which could be the cause the decline in performance among others organizational culture, motivation, and salary. The purposes of this study to determine whether there is influence between organizational culture, motivation and salaries to employees performances in Grobogan. This type of research used is explanatory research. The number of samples in this study was 50 respondents drawn by accidental sampling. Multiple regression analysis is Y = 8.551 + 0.193 X1 + 0.344 X2 + 0.066 X3 so it can be seen that the variable organizational culture, motivation and salary is jointly positive effect on variable performance , and which has the greatest influence motivation is variable . Hypothesis test shows that the variable organizational culture, motivation and affect the performance of the employee salary. This is demonstrated by the achievement of all the variable t is greater than t table is 1.677. Organizational culture variables have t 8.682, 7.395 motivation, and variable salary 6,100. As for the F test obtained F count of 28.270. And all of these variables were tested at a significance level of 5 %. Thus the hypothesis is accepted.The advice given to the company is prioritizes honesty in work and reject any form of tip from customer.

Pengaruh Emotional branding dan Experiential marketing Terhadap Loyalitas Merek Eiger Adventure Melalui Brand trust dan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus Pada Eiger Adventure Store Semarang) Yuda Wijanarka; Sri Suryoko; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

The purpose of this study was to determine the influence of emotional branding, experiential marketing, brand trust and customer satisfaction on brand loyalty of Eiger Adventure. This study uses explanatory research. The sampling technique used nonprobability sampling technique, which is purposive sampling with a sample of 100 people. This research uses analytical quantitative techinques. Data analysis using validity, reliability, correlation coefficient, simple regression, multiple regression, the coefficient of determination, t-test, F-test and path analysis using SPSS 20.0 for Windows. The results showed that emotional branding variables (X1) has mean of 3.80 and a mean respectively experiential marketing variables (X2) is 3.73, brand trust variables (Z1) 3.87, customer satisfaction variable (Z2) 3.83 and brand loyalty variable (Y) of 3.53. Based on the average value, it can be interpreted that the five variables are in high categorization. Results of the analysis showed that emotional branding variable (X1), experiential marketing (X2), brand trust (Z1) and customer satisfaction (Z2) has a positive effect on brand loyalty (Y). Experiential marketing variables are variables that have the greatest influence (0.526) whereas emotional branding variable is a variable that gives the smallest effect (0.043) on brand loyalty. The conclusion of this study shows that emotional branding, experiential marketing, brand trust and customer satisfaction partially or simultaneously affect brand loyalty Eiger Adventure. Based on the results of the Eiger Adventure should improve emotional branding concept, improve the concept of experiential marketing as well as maintain and increase customer confidence and satisfaction. Suggestions for Eiger Adventure is keeping the emotional branding concept and perform various activities to improve the experiential marketing in order to increase confidence in the brand and maintain customer satisfaction products Eiger Adventure.

PENGARUH KUALITAS PRODUK dan HARGA TERHADAP KEPUASAN KONSUMEN PAKUWON ASRI RESIDENT KALIWUNGU, KENDAL Riska Dwi Silviana; Sri Suryoko; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

Customer satisfaction with a product is influenced by many factors. Every individual has the desire and different taste. Product quality and price are the factors that influence consumer satisfaction, in addition to that there are many more factors that influence the level of customer satisfaction.Based on pre-survey has been made known quality product to the customer dissatisfaction on the quality of the product so thatconsumers believe that the price pais does not match with the quality of the existing. The purpose of this research are (a) to find the effect of the product quality to customer satisfactionat Pakuwon Asri Resident Kaliwungu Kendal (b) to find the effect of price to the customer satisfactionat Pakuwon Asri Resident Kaliwungu Kendal, (c) to find the effect of the product quality and price to the customer satisfaction atPakuwon Asri Resident Kaliwungu Kendal . Type is the type of research that used explanatory research. Samples were taken by 60 respondents that consumers who have bought a house in Pakuwon Asri Ressident and has been inhabited for more than 2 year. Determination of sample data collection used was proportionate stratifietpurposive sampling. Data analysis techniques using linear regression analysis. Based on these results it can be concluded that: (a) the quality of the products have a positive and significant impact on customer satisfaction Pakuwon Asri Ressident Kaliwungu Kendal, (b) the price has positive and significant impact on customer satisfaction Pakuwon Asri Ressident Kaliwungu Kendal, (c) the quality of the product and the price effect positive and significant impact on customer satisfaction Pakuwon Asri Ressident Kaliwungu Kendal. As together, Product Quality and price have an effect on customer satisfaction, anf the product Quality have a bigger efect then price of customer satisfaction. Suggestions are PT. Putra Sulardi Mandiri research should further improve product quality through improvements in quality home building. The building houses a strong and durable so as to improve customer satisfaction that has made a purchase.

PENGARUH KEPEMIMPINAN MOTIVASI DAN KEPUASAN KERJA TERHADAP KINERJA KARAWAN PT ASTRA MULTI TRUCKS INDONESIA Yudhi Hardiansyah; Ari Pradhanawati; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Human resource is one of factors which has important role in developing employment performance. To bear in mind the importance of human resource, thus, a company should pay attention to the factors which work onto human resource in working; one of the is a good leadership. Therefore, the employers could work precisely in its standard and no error. In other hand, motivation is also very important, because it is one of a supportive working factors in a company. Since the employees get work satisfaction, hence, their performance will get better. This research is aimed to get to identify the influence of leadership, motivation and working satisfaction variable toward employment performance in PT Astra Multi Trucks Indonesia. The population of this research is the 75 employees of PT Astra Multi Trucks Indonesia which its questionnaires were distributed by census method. Its measurement scale uses Likert scale and its data analysis uses simple linear regretion test and double regretion test with SPSS 15.0 program. From the analysis result, it is known that the leadership, motivation and working satisfaction are working, in addition, the employees performance is excellent. Leadership variable plays role towards employees performance up to 48.4 %. Motivation variable influences employees performance up to 46.8 %. Working satisfaction variable influences employees performance up to 45 %. Thus, statistically, leadership, motivation and working satisfaction towards employees performance is 49.2%. It is expected that the better leadership, motivation and working satisfaction will create the better employee performance. According to this research result, PT. Astra Multi Trucks Indonesia management needs to pay attention to the leadership which is undergoing in the company. It can be conclude that a good, tough and wise leadership should be kept up to keep a good work from the employees and also to improve their performance which is click with that the company wants. The satisfaction of the employees is necessary to be considered, moreover, the satisfaction related with the boss toward the workers; each worker and also the working enviroment. A good harmony in a company must be created and improved to make a condusive working enviroment.

PENGARUH KUALITAS PELAYANAN DAN EMOTIONAL BRANDING TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pasien Rawat Inap Rumah Sakit Umum Permata) Rizki Ichwan Pradana; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

The development of the economy and society’s needs encourages companies to provide the optimal quality of services they provide. Permata Blora Public Hospital as a company engaged in health service is required to provide optimal service and build a good relationship with consumers. This study aims to determine the effect between service quality and emotional branding on the satisfaction of the inpatients of Permata Blora Public Hospital. This research uses explanatory research method. Sampling technique that used is non probability sampling technique, that is purposive sampling with sample amounted to 97 people. This research uses quantitative analysis techniques. Data analysis using validity test, reliability test, correlation coefficient test, coefficient of determination, simple linear regression, multiple linear regression, t test and F test using IBM SPSS Statistic 22 for Windows. Based on the results of analysis, service quality and emotional branding have an influence to consumer satisfaction. Service quality and emotional branding have influence contribution to consumer satisfaction variable as 42,1% which is service quality have contribution as 38,5% and emotional branding as 21,5%. Service quality together with emotional branding have a significant influence on consumer satisfaction. The conclusion of this research indicates that service quality and emotional branding partially or simultaneously has an influence to the inpatients of Permata Blora Public Hospital satisfaction. Based on these results, the suggestion for Permata Blora Public Hospital is have to improve the service quality and continue to develop the application of emotional branding to maintain patient satisfaction.

PENGARUH HARGA, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN TEH SIAP MINUM DALAM KEMASAN TEH BOTOL SOSRO (Studi Kasus pada Mahasiswa S1 Fisip Undip Semarang) Venia Afrilia Sari; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

The main needs such as food and beverages are necessities that must be met. In thisfast-paced era, humans need everything easy and practical, especially drinks. This resulted inmany companies in Indonesia competing to produce soft drinks in packaging. Therefore,every business must be able to increase sales in order to survive in this business world. Inparticular, this study discusses the purchase of Tea Ready Drinking In Packing brand TehBotol Sosro Semarang which during the year 2012-2016 decreased sales. If it is not repairedand resolved is not impossible will cause problems for PT. Sinar Sosro Semarang in thefuture.Aim of this research was to found of price, quality and brand image on purchasing decisionsof Tea Ready Drink In Packaging Teh Botol Sosro on consumers Student S1 Faculty of Social andPolitical Sciences Diponegoro University Semarang. Type of research used is eksplanatory research.The samples used are 100 respondents who consume of Teh Botol Sosro. The sampling techniqueused is Purposive Sampling. Methods of data analysis using correlation test, determination test,simple linear regression test, multiple linear regression test, t test and f test with the help of IBMSPPS (Statistical Product and Service Solutions) program version 16.0.Based on the analysis results concluded that price, product quality and brand imagehave a positive effect on purchasing decision. Significantly, price variables, product qualityand brand image have a positive effect on purchasing decisions. There are some indicatorsthat are still below average, suggestions given to the company is to megevaluasi pricecompetitors, re-evaluate the quality of its products and maintain its brand image.

PENGARUH KUALITAS PELAYANAN, VARIASI MENU, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN Kamanda Tri Gumelar; Handoyo Djoko Waluyo; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

Resto Sambal Van Java is a middle class restaurant with the concept of Netherlands building and Javanese cuisine. The location of restaurant is very strategic, being in the crowded area of education in Tembalang territory, Semarang. This restaurant has had its own place in the hearts of loyal customers. However, the advantages offered by this restaurant is not optimal considered. There are some complaints still submitted by consumers, among others, the parking area facilities, hygiene, the size of meal, employees neatness and empathy, and other services are less than satisfactory for consumers. It will obviously be able to influence purchasing decisions. The aims of this study was to determine the influence of service quality, menu variation, and price on customers'decision to buy in Resto Van Java Sambal Tembalang, Semarang. The type of this research was explanatory research. Population in this research were the customers of Resto Sambal Van Java and the number of samples were 100 respondents. The sampling technique in this study was using a non-probability sampling with accidental and purposive sampling technique. The analytical method used was cross tabulation, correlation, determination, simple linear regression, multiple, t test and F test with SPSS version 20. Based on the survey results revealed that the service quality, menu variation, and prices have a significant effect on customers'decisions to bought here, either partially or simultaneously. Independent variables that have the biggest influence on purchasing decisions was the variable of price. The advice that can be given is to do the rearrangement in the parking area or by giving extra money to the parker in order to work more presentable, providing training period sufficient to new employees, improve hygiene (The food, and the restroom), keep the neatness of employees, job evaluation on a regular basis, increase the menu variations with maintaining the mainstay menu, presenting food portions and flavor consistently, always maintain the availability and selectthe fresh materials, sale prices with certain conditions, as well as improving the overall service of other services that consumers find it appropriate to make a purchase decision, repurchase, and they can recommend this place to other people.

Pengaruh Brand Image dan Kualitas Produk terhadap Pengambilan Keputusan Smartphone Samsung David Ali Syahrudin; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

The development of information technology can lead consumers to quickly find out information about the existence of a product. Companies are required to provide information about their products correctly so it gets a positive response from consumers. Marketing strategies do companies is to shape the brand image and improve product quality. The main problem in this research is about ups and downs of target achievement is never reached in 2011-2015 that is not optimal. This research aims to identify that the influence of brand image and the product quality of the decision of Smartphone Samsung.This study aims to determine the influence of service quality. Whith survey approach, which requires sample of population and questioner as a means of data collection. This research is conducted to 100 responders which buy Smartphone Samsung. Technique of sample is purposive sampling. The analysis method used is a correlation coefficient, the coefficients determined, linear regression simple, linear regression double, T test and F test with program SPSS version 16.Based on the result analysis, brand image and product quality are able to explain the variables of buying decision as 92,1% while brand image has 16,4% and product quality 92,0%. Brand Image together with product quality have significant influenced toward buying decision.The conclusion of this research indicated that brand image and product quality partially and simultaneously has an influence on the making decision Smartphone Samsung. Based on the result, advice for PT. Samsung Group have to find a variation of Smartphone Samsung to improve the brand image and retaining product quality

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