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All Journal Jurnal Tata Kota dan Daerah Widya Cipta : Jurnal Sekretari dan Manajemen SEIKO : Journal of Management & Business Jurnal Agercolere JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Value: Jurnal Manajemen dan Akuntansi Journal of Global Business and Management Review Bisman (Bisnis dan Manajemen): The Journal of Business and Management Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Dimasejati: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Ekonomi Bisnis Dan Industri (EBI) Jurnal Simki Economic Jurnal Development Journal of Economics Research and Policy Studies Perwira Journal of Economics and Business (PJEB) Perwira Journal of Community Development (PJCD) Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Cirebon International Journal of Economics and Business
Aji Priambodo
Universitas Tangerang Raya, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Transportation

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Journal : Jurnal Simki Economic

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Reseller Loyalty as an Asset for MSMEs: An Analysis of Product Quality and Consumer Demand Priambodo, Aji
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.848

Abstract

Loyalty of resellers is very important because it plays a key role in the sustainability and growth of the business. Zaya Food is a micro, small, and medium enterprise (MSMe) located in Purbalingga, Central Java, which specializes in producing dried potatoes. In an effort to understand its business dynamics, a study was conducted involving 53 respondents who are resellers of Zaya Food products. This research aims to analyze the influence of various variables on reseller loyalty. The results show that all independent variables studied have a positive and significant impact on the dependent variable, namely reseller loyalty. This means that product quality, consumer demand, and other factors studied contribute significantly to building loyalty among resellers towards Zaya Food. Thus, improving product quality and gaining a better understanding of market demand can be effective strategies to enhance reseller loyalty. These findings are important for Zaya Food to continue innovating and maintaining product quality to sustain and improve good relationships with resellers, which in turn will support the growth of this MSMe in a competitive market.
Co-Authors Agisti, Salsabilah Fejrinaningtias Agustina Ahmad Amri Nur Bakhri, Syaeful Bangkit, Jeffri Prayitno Bayu Mahendra Dian Sandri Dinnas Purnomo Fadila Septiandiani Hasibuan, Reza Rahmadi Hima Barima Indra Permana, Indra Irwan Sugiarto Laudya, Alda Lingga Arti Saputra, Lingga Arti Marwan Effendi Metris, Diksi Muhammad Akbar Naufal Haidar Ahmada Nyoman Bayu Mahendra Prakoso, Riyan Dwi Yulian Riyanto, Ari Budi Satria Setyanugraha Shella Rizqi Arfianti, Shella Rizqi Sufyati HS Sulaeman, Maman Sulaeman, Maman Suwali Syaiful Anwar, Agus Setiadi, Suwali, Teguh Djuharyanto Ulfah, Mariyah Wakhidah, Esti Nur Winanto Nawarcono