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Indah Fajarini Sri Wahyuningrum, Indah Fajarini Sri
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Improving Branding through Product Packaging Pertiwi, Meilani Intan; Wahyuningrum, Indah Fajarini Sri; Agustina, Linda; Aji, Tri Susilo Wahyu
Indonesian Journal of Devotion and Empowerment Vol. 7 No. 2 (2025): November
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v7i2.32492

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Kalisalak Village, Batang Regency, have great potential in producing local products such as gethuk, jenang, dodol, herbal drinks, and tea. However, most products still face challenges in branding and packaging, including the absence of labels, barcodes, and legal certification, as well as simple and unattractive packaging that reduces market competitiveness. This community service program aimed to enhance the knowledge, skills, and awareness of MSME actors regarding the importance of branding through product packaging that is appealing, informative, and meets industrial standards. The program involved 30 participants, including MSME owners and residents interested in starting new businesses. The team designed the activities using participatory methods, conducting seminars, practical training, group discussions, mentoring, and gamification to strengthen participants' engagement and understanding. The team implemented the process in three stages: preparation, execution, and evaluation, and used pretest and posttest instruments to support the evaluation. The results indicated a significant improvement in participants' knowledge and skills, with most participants producing improved packaging designs and showing commitment to applying them to their products. Overall, the program effectively addressed partners' needs and strengthened the competitiveness of local MSME products in broader markets.
Co-Authors - FACHRURROZIE Adam Bangkit Arsyada Adila, Arina Ain Hajawiyah Aji, Tri Susilo Wahyu Akmal, M Amal, Muhammad Ihlashul Andryan Setyadharma Asrori Asrori Badingatus Solikhah Dea Afita Dhini Suryandari, Dhini Fian Tri Rohmah Fitrarena Widhi Rizkyana Gymnastiar, Hamzah Hasan Mukhibad Herlina Kurniawati Ihlashul’amal, Muhammad istiqomah istiqomah Jati, Kuat Waluyo Kayati, I N Linda Agustina Lisdiana Lisdiana Maya Syarifah Amalia Muhammad Ihlashul’amal Muhammad Khafid Nanik Sri Utaminingsih Nilam Putri Niswah Baroroh Oktavianawati, Leny Perdana, Anugrah Rinata Pertiwi, Meilani Intan Prabowo Yudo Jayanto Putri, Nilam Putri, Tiara Tirta Andrissa Rahayu Dinassari Rahayu, Rita Retnoningrum Hidayah Rizkyana, Fitrarena Widhi Rizqi, Dessy Munfa’ati Rohmah, Fian Tri Safitri, Lisdiana Saputra, Alan Dharma Sari, Alda Permata Shanty Oktavilia Siti Markhamah Sri Hestiningsih Widiyanti Sri Utami Sriningsih Sriningsih Suci Sularsih Suciati Suciati Sukirman - Sularsih, Suci Syaiful Anwar Tania Wicaksana Yuneldi Tauhida, Tihana Tyan Zahrotuddinia Trisni Suryarini Wiwin Widiastuti Wulandari, Retno Asih Zahid, Anwar