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All Journal Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Proceedings Series on Social Sciences & Humanities IQTISHADequity jurnal MANAJEMEN Prosiding University Research Colloquium Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Kusdiyanto Kusdiyanto
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Study of Consumer Behavior & Food Safety of Healthy Food Products K Kusdiyanto; M Mabruroh; Sri Murwanti; Edy Purwo Saputro; Dewi Probowati Setyaningrum
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Kebutuhan pangan sehat di masa pandemi menjadi penting tidak saja terkait dengan pemenuhan gizi tetapi juga kepentingan harga, daya beli dan ketersediaan. Oleh karena itu, riset keperilakuan daya tarik konsumsi produk pangan sehat tidak saja mengacu teoritis semata, tapi juga aspek kepentingan praktis dan empiris. Tujuan jangka panjang riset ini membangun model perilaku konsumsi pangan sehat dan tujuan riset ini yaitu mengidentifikasi faktor daya tarik konsumsi produk pangan sehat (kasus sayur organik). Pemetaan hasil review 30 riset empiris memberikan gambaran dari keberagaman faktor yang mendasari terbentuknya model perilaku konsumsi pangan sehat, tidak hanya di negara berkembang tapi juga di negara maju. Temuan keterbatasan dan kelemahan riset disampaikan sebagai acuan pendalaman untuk riset lanjutan.
PENGARUH PEMBERIAN REWARD, MOTIVASI KERJA DAN GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN (Studi pada PT. Kereta Api Indonesia di Surakarta cabang Purwosari) EviTriana Mayang Sari; Kusdiyanto Kusdiyanto
VALUE Vol 4 No 1 (2023): April 2023 - September 2023
Publisher : PRODI AKUNTANSI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TJUT NYAK DHIEN (UTND)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/value.v4i1.722

Abstract

This study aims to determine the effect of reward, work motivation, and leadership style on employee performance of PT Kereta Api Indonesia in Surakarta Purwosari Branch. This research uses quantitative research methods. Researchers collect questionnaire data directly to respondents, namely by distributing the questionnaire to employees. In this study, the population is all employees of PT Kereta Api Indonesia Purwosari branch in Surakarta, totalling 37 employees. The sample in this study were all employees of PT. Kereta Api Indonesia Purwosari branch in Surakarta, totalling 37 employees. This research data analysis uses the SmartPLS 3.0 software application. The results of this study Rewarding has a positive and significant effect on employee performance. Work motivation has a positive and significant effect on employee performance. Leadership style has a positive and significant effect on employee performance. In conclusion, there is an influence of reward giving, work motivation and leadership style on employee performance
The Effect of Job Burnout And Financial Compensation on Employee Performance (Study on Lestari Baru Gemolong) Yuniyar Hazhiyah; Kusdiyanto Kusdiyanto
IQTISHADequity jurnal MANAJEMEN Vol 5, No 2 (2023): Juni 2023
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/iej.v5i2.12661

Abstract

This study intends to analyse the impact of financial compensation and job burnout on employee performance. Job Burnout and Financial Compensation are the independent variables used in this study. While Employee Performance is the dependent variable of this study. In this survey, employees of Lestari Baru Gemolong in Sragen Regency were sampled with a total of 60 respondents. This research technique is quantitative and uses survey distribution to obtain primary data. Multiple linear regression analysis is the technique used for analysis. Data processing in this study used SPSS version 26 software. According to the research findings, employee performance at Lestari Baru Gemolong is significantly influenced by job burnout and monetary remuneration.
Analysis of the Effect of Marketing Mix (4p) on Purchase Decisions Fashion Products on Shopee's E-commerce (Case study on the Z Generation of the City of Surakarta) Susi Anggi Purnama Sari; Kusdiyanto Kusdiyanto
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.941

Abstract

This study examines the analysis of the influence of a marketing mix (4p) on the purchase decision of a fashion product on Shopee's E-commerce (a case study on the Z-generation of the city of Surakarta). Marketing mix (4P) is the Product, Price, Promotion, and Place. The study aims to analyze whether the marketing mix (4p) influences the purchase of fashion products on the e-commerce Shopee made by the Generation Z. In accordance with the phenomenon that we raise that fashion shopping phenomena in Generation Z are highly supported by the existing data. This study used a quantitative research method because the population of this study cannot be generalized with certainty, sampling using a non-probability sampler approach. The study uses a sample of 151 generations of Surakarta city Z that have been confirmed and are qualified for testing because they have passed the data verification phase. Where data is measured numerically and using Structural Equation Modeling (SEM) with Partial Least Square (PLS) via Smart-PLS 3.0 software. The result is Price, Promotion, and Places have a significant positive influence on Shopee's E-Commerce Fashion Product Purchase Decision. Whereas the Product significantly has a negative impact on the Shopee E-commerce Fashion Products Purchasing Decision The conclusion of this study is that 3 variables are significantly influenced by the purchasing decision and 1 negative variable is not significant to the purchase decision so that it can be used as a basis forining the related strategy. This will have a greater impact on the sales and turnover of the company's profits.
Pengaruh Content Marketing, Influencer Marketing Dan Online Customer Review Di Tiktok Terhadap Keputusan Pembelian Brand Somethinc (Studi Kasus: Pada Generasi Z Di Surakarta) Nadia Rahadewi Cahyaningtyas; Kusdiyanto Kusdiyanto
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.7518

Abstract

This study aims to analyze the influence of Content Marketing, Influencer Marketing, and Online Customer Reviews on TikTok on the purchasing decisions of the Somethinc brand among Generation Z in Surakarta. The research method used is quantitative with the Structural Equation Modeling (SEM) approach using SmartPLS 3. Data were collected through an online questionnaire with a purposive sampling technique, involving 100 respondents who had purchased Somethinc products. The results of the study show that Content Marketing has a positive and significant influence on purchasing decisions while Influencer Marketing and Online Customer Reviews do not have a significant influence on purchasing decisions. These findings confirm that content-based digital marketing strategies, influencer support, and customer reviews play an important role in shaping consumer purchasing decisions on TikTok. Therefore, companies are advised to optimize marketing strategies through educational content, real-life testimonials, and collaboration with influencers to increase consumer trust and buying interest..
Co-Authors Agung Riyardi Akrom, Akrom Dewi Probowati Setyaningrum Dezy Dwi Kusumaningrum Edy Purwo Saputro EviTriana Mayang Sari Lukman Hakim Luluk Meilinda M Mabruroh Mabruroh Mabruroh Mohd Fahmy-Abdullah Nadia Rahadewi Cahyaningtyas Sri Murwanti Sri Padmantyo Sujadi Sujadi Susi Anggi Purnama Sari Triyono Triyono Yuniyar Hazhiyah