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ANALISIS PENGARUH GAYA HIDUP GEN Z TERHADAP TATA KELOLA KEUANGAN PRIBADINYA Maulana, Muhamad Chandra; Hatimatunnisani, Hani; Oktapiani, Syarah; Fitria Zaharah, Mela; De Keizer, Hendriady
Jurnal Ekonomi Manajemen Bisnis Dan Akuntansi : EMBA Vol 3 No 1 (2024): JURNAL EKONOMI MANAJEMEN BISNIS dan AKUNTANSI : EMBA
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat (P3M) Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/emba.v3i1.278

Abstract

“Gen Z”, or Generation Z was born in late 1997 until 2012. This generation grew up with the internet and digital technology as a thing that distinguishes them from the previous generation. This research aims to analyze how Generation Z’s lifestyle influences personal finance management. Quantitative methods with simple regression and correlation are used in this analysis to measure the statistical relationship between Gen Z lifestyle and personal financial management. A survey of 100 gen z was used as a research sample. The results of the analysis that has been carried out shaw that the Gen Z lifestyle does not have a significant effect on personal financial management. However, positive correlation results show that the positive lifestyle of Gen Z will have a better influence on personal financial management.
PERSEPSI MAHASISWA PADA SALAH SATU PERGURUAN TINGGI SWASTA DI BANDUNG TERHADAP BRAND IMAGE BANK BRI Deselyne Leslie, Lahengky Melinda; Setiawan, M. Lutfi; Kamelia, Kamelia; Hatimatunnisani, Hani; Fauzany, Riffka
Jurnal Ekonomi Manajemen Bisnis Dan Akuntansi : EMBA Vol 3 No 1 (2024): JURNAL EKONOMI MANAJEMEN BISNIS dan AKUNTANSI : EMBA
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat (P3M) Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/emba.v3i1.283

Abstract

This study analyzes students' perception of the brand image of Bank Rakyat Indonesia (BRI). Using quantitative methods, data was collected through a questionnaire distributed to 75 students of the Bandung Pajajaran Polytechnic. The results showed that the majority of students had a positive perception of BRI, especially in terms of reputation and product suitability. However, students want improvements in digital services and customer service responsiveness. This research suggests that BRI should focus more on digital innovation and improving customer service to strengthen its brand image among students
PREFERENSI MAHASISWA TERHADAP PENGAMBILAN KREDIT Lestari, Anita; Hatimatunnisani, Hani; Meilani, Alya Sheila; Sholih, Dede; Fauzany, Riffka
Jurnal Sosio dan Humaniora (SOMA) Vol 3 No 2 (2025): JURNAL SOSIO DAN HUMANIORA : SOMA
Publisher : LPPM Politeknik Pajajaran ICB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/soma.v3i2.354

Abstract

This study aims to determine students' preferences in credit-taking decisions, as well as to explore the main reasons behind these decisions. This study uses a descriptive quantitative approach, with data collected through an online questionnaire distributed to 50 students at a private university in Bandung. The results of the study showed that most students had never taken credit. The main inhibiting factors were concerns about repayment ability, limited knowledge of credit procedures and provisions, and apprehension about high interest rates. Although many students consider that access to credit services, especially through digital platforms, is quite easy, the results of the study show that their understanding of finance is still limited. Therefore, a more systematic and in-depth financial literacy program is needed so that students can manage financial decisions, especially in terms of credit, wisely and responsibly.
PERILAKU PEMBELIAN PRODUK DAN PENGGUNAAN KREDIT PADA GENERASI Z DI PLATFORM MEDIA SOSIAL Rohmah, Allika Arisandy Nur; Lupita, Aprilia; Zahra, Fhadilla; Hatimatunnisani, Hani; Keizer, Hendriady de
Jurnal Sosio dan Humaniora (SOMA) Vol 3 No 2 (2025): JURNAL SOSIO DAN HUMANIORA : SOMA
Publisher : LPPM Politeknik Pajajaran ICB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/soma.v3i2.357

Abstract

This study aims to analyze product purchasing and credit usage behavior in Generation Z exposed to social media. Generation Z is known for their high activity on platforms such as TikTok, Instagram, and X (Twitter), which serve not only as entertainment sources but also influence their consumption decisions. Using a descriptive quantitative approach, data were collected from 50 respondents through an online questionnaire. The results show that respondents' interest in purchasing products on social media is quite high with the main driving factors being personal needs, discounts and promotions. Shopee PayLater is a fairly popular service platform, although its usage level is still relatively low due to considerations of caution regarding debt risks. Although responses regarding the level of influence of social media vary, the platform still plays a role in shaping Generation Z's shopping habits. So there is a need for better financial literacy so that Generation Z can use credit wisely and avoid excessive consumer behavior.
PENGARUH SHOPEE PAYLATER DAN GAYA HIDUP TERHADAP PENGELOLAAN KEUANGAN MAHASISWA DI POLITEKNIK PAJAJARAN BANDUNG Nur Rahma Khaliandri, Syalwa; Hatimatunnisani , Hani; Farina , Farin Taska; Salsabila , Kania Syalwa; Habiburahman , Fadil
Jurnal Sosio dan Humaniora (SOMA) Vol 3 No 2 (2025): JURNAL SOSIO DAN HUMANIORA : SOMA
Publisher : LPPM Politeknik Pajajaran ICB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/soma.v3i2.356

Abstract

This study aims to analyze the effect of Shopee PayLater usage and lifestyle on financial management of college students. Shopee PayLater is one of the installment payment methods that is popular among Shopee users in Indonesia, especially among students. This research uses a quantitative approach with a survey as the data collection method. The research sample consisted of 50 students who actively use Shopee PayLater. The results showed that the use of Shopee PayLater has a positive effect on financial management while lifestyle has a negative effect on financial management. This show that with the ease of payment through Shopee PayLater, it is hoped that students can be more flexible in making purchases, but also has the potential to change their lifestyle with a tendency to increase consumption of non-priority items, and had a negative impact on students' financial management, especially in terms of financial discipline and spending control.
EKSPEKTASI KARIER MAHASISWA GEN Z DALAM INDUSTRI PERKREDITAN Faujiah, Nabila; Hatimatunnisani, Hani; NurFauziah, Raisya Fadillah; Pintu Batu, Shintya Rosalina; Hermawan, Wawan
Jurnal Sosio dan Humaniora (SOMA) Vol 4 No 1 (2025): JURNAL SOSIO DAN HUMANIORA : SOMA
Publisher : LPPM Politeknik Pajajaran ICB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/soma.v4i1.364

Abstract

Gen Z is a generation that grew up in the digital era, has different views and preferences towards the world of work compared to previous generations. The credit industry, which includes banking, finance companies, and fintech, is a sector that is increasingly growing along with changes in technology and the public's need for more flexible financial services. Through a descriptive quantitative approach. This study also explores the hopes, motivations, and challenges faced by Gen Z students in preparing themselves for a career in this sector. Then the results of this study also show that Gen Z students prioritize aspects of technology, job flexibility, and opportunities for self-development in choosing a career in the credit industry. They also tend to look for companies that have social and sustainable values, and provide insight for companies in the credit industry to adjust their recruitment and employee development policies according to the needs and expectations of this young generation.
TINGKAT PEMAHAMAN MAHASISWA TERHADAP PENGGUNAAN PINJAMAN ONLINE YANG MARAK DI LINGKUNGAN GEN Z Nugraha, Muhamad Arya Nugraha; Hatimatunnisani, Hani; Irianti, N. Anti Nur; Dewi, Yeni Amanda; Haryono, Rakhmat
Jurnal Sosio dan Humaniora (SOMA) Vol 4 No 1 (2025): JURNAL SOSIO DAN HUMANIORA : SOMA
Publisher : LPPM Politeknik Pajajaran ICB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/soma.v4i1.365

Abstract

Online lending services are a form of digital financial innovation that enables users to quickly access funds without the need for collateral. This study aims to explore the extent of students’ understanding regarding the widespread use of online loans among Gen Z. A descriptive approach was employed, utilizing questionnaires and interviews involving 60 students from a private university in Bandung. The increasing trend of online loan usage among students is driven by a consumerist lifestyle, social pressure, and limited awareness of associated risks and interest rates. Poor financial literacy can lead to negative consequences such as debt accumulation, financial stress, and mental health issues. Therefore, more intensive financial education efforts are essential to raise awareness and improve students’ financial literacy regarding the responsible use of online lending platforms.
ANALISIS MINAT REMAJA DALAM MENGGUNAKAN MOBILE BANKING SEBAGAI ALAT TRANSAKSI KEUANGAN Afrizal, Rifa; Gunawan, Alfaz Syihab; Gunawan, Irfan; Hatimatunnisani, Hani
Jurnal Sosio dan Humaniora (SOMA) Vol 4 No 1 (2025): JURNAL SOSIO DAN HUMANIORA : SOMA
Publisher : LPPM Politeknik Pajajaran ICB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/soma.v4i1.369

Abstract

This study aims to analyze the interest of teenagers in utilizing mobile banking as a means of financial transactions in the digital era. The type of research used is quantitative with a descriptive approach, data obtained through a questionnaire to 84 respondents. The results of the study showed a fairy high interest of teenagers in using mobile banking. Knowledge and understanding of the features used are also quite good. Teenagers' interest in utilizing mobile banking as a means of financial transactions is influenced by a number of factors, such as ease of use, benefits, and trust in system security.
Pelatihan Marketing Digital bagi Calon Pekerja Migran Indonesia Menggunakan Dana Bagi Hasil (DBH) Cukai Hasil Tembakau (CHT) Yusuf, Ramayani; Gunardi , Gunardi; Mulya Mantri , Yaya; Caniago , Fauzi; Hatimatunnisani, Hani; Wiyanto , Wiyanto
Komunikasi Vol 1 No 1 (2024): Volume 1 No 1 April 2024
Publisher : Forum Komunikasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65055/bhaktijivana.v1i1.3

Abstract

Indonesian Migrant Workers Candidates (CPMI) require additional skills to improve their welfare and productivity while working abroad. Digital marketing training has become one of the solutions to provide entrepreneurial skills digitally. The purpose of this training is to equip prospective PMI with digital marketing skills, particularly in creating marketing kits and managing stores in marketplaces. The training method is conducted face-to-face with a hands-on approach. The materials provided include the creation of a marketing kit and the stages of opening and managing a store on the marketplace platform. The marketing kit is created using the Canva application, which can be easily operated by CPMI. The training participants consist of 25 CPMI who will be dispatched to various destination countries. The training results show that 80% of the participants successfully created a basic marketing kit and 65% of the participants successfully created a marketplace account along with their store content. This training is expected to help prospective CPMI develop side businesses digitally while working abroad or after returning to Indonesia
PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN DI SALAH SATU HOTEL DI BANDUNG Fauzany, Riffka; Hatimatunnisani, Hani; Nurfadilah, Haifa; Hadi, Samsul
Jurnal Perhotelan dan Pariwisata Vol 1 No 1 (2022): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v1i1.70

Abstract

There are several factors that can affect employee work productivity, including compensation and work environment. This study aims to determine the effect of compensation and work environment on employee work productivity at a Hotel in Bandung. This study used a quantitative method with a sample of 61 employees. The results showed that compensation and work environment had a positive and significant effect on work productivity by 82.5% while the remaining 17,5% was explained by other factors. The existence of good compensation and a supportive work environment can increase employee productivity at work.
Co-Authors Ade Sudrajat Adhisa Nabila Adhisa Nabila Syahla Afrizal, Rifa Alen Dereas Putri Alfaz Syihab Gunawan Angel Simatupang Anita Lestari Ardi Taryanto Arlinda Septiani Aurora Pradipta Ayu Reza Oktora Ayulia Nirwani Basith Sukarno, Hasbi Caniago , Fauzi Chitra Septiani Dani Galuh Permana De Keizer, Hendriady Dede Rohmat Deselyne Leslie, Lahengky Melinda Dewi Pramanik, Nuniek Dewi, Yeni Amanda Dilla Novi Dilla Novi Amelia Dwi Robiul Rochmawati EUIS HERNAWATI POLITEKNIK EUIS HERNAWATI POLITEKNIK Fadil Habiburahman Farina , Farin Taska Faujiah, Nabila Fauzany, Riffka Fenny Kurniati Fitria Zaharah, Mela Gunardi , Gunardi Gunardi Gunardi Gunawan, Alfaz Syihab Gunawan, Irfan Habiburahman, Fadil Hani Handayani Hasdilla Syafitri Hendriady de Keizer Hendriady de Keizer Hernawati, Euis Indrawan, Bisma Irfan Gunawan Irianti, N. Anti Nur Kamelia Kamelia Karyadi kesumah, priatna Krisna Eri Sutrisno Kunto Ajibroto Kurnia Pancawati Kusnadi, Hani Kustyanti Lestari, Ceri Linda Putri Lupita, Aprilia Maharani, Risca Marizca Amalia Maulana, Muhamad Chandra Maulida Khaerunnisa, Dila Meilani, Alya Sheila Muchamad Rifaldy Baitullah Mulya Mantri , Yaya Mulya Mantri, Yaya Nita Rustanti Nita Rustanti Nugraha, Muhamad Arya Nugraha NUNUNG, AI Nur Azizah Nur Rahma Khaliandri, Syalwa Nurdin, Jusuf Nurfadilah, Haifa Nurfadillah, Haifa NurFauziah, Raisya Fadillah Oktapiani, Syarah Pintu Batu, Shintya Rosalina Raden Wahyu Utomo Martianto Rakhmat Haryono Rakhmat Haryono Ranti Rosalina, Resmi Rena Nur Salehah Rifki Paturohman Rika, Putri Rini Susilowati Rohmah, Allika Arisandy Nur Rossana Amelia Said Bambang Nurcahya Salehah, Rena Nur Salsabila , Kania Syalwa Samsul Hadi Setiawan, M. Lutfi Shalva Marlina Shofi Sandi Aryanti Sholih, Dede Tazzudin, Muhamad Dimas Vella Azahra Putri Vella Azzahra Veranita, Mira Vina Maudina Viqry Reyfangga Praditama Wasti, Melan Wawan Hermawan Wawan Hermawan WILDAN NISPIANI Wiyanto , Wiyanto Wulan Zahra YUSUF, RAMAYANI Zahra, Fhadilla Zauzia Siti Zahra Zsabilla Zsafira Zsafira, Zsabilla