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All Journal Jurnal Imajinasi Pixel : Jurnal Ilmiah Komputer Grafis Ars: Jurnal Seni Rupa dan Desain DeKaVe JADECS (Journal of Art, Design, Art Education and Culture Studies) Segara Widya: Jurnal Penelitian Seni JURNAL EDUCATION AND DEVELOPMENT Visualita : Jurnal Online Desain Komunikasi Visual WIDYA LAKSANA Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Ilmu Komputer dan Desain Komunikasi Visual VCD (Journal of Visual Communication Design) Gestalt : Jurnal Desain Komunikasi Visual Jurnal SASAK : Desain Visual dan Komunikasi Nusantara Science and Technology Proceedings Jurnal Ilmiah Wahana Pendidikan Judikatif: Jurnal Desain Komunikasi Kreatif Kaisa: Jurnal Pendidikan dan Pembelajaran Suluh: Jurnal Seni Desain Budaya Jurnal Dimensi DKV Seni Rupa dan Desain Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Journal of Creative Student Research Seniman: Jurnal Publikasi Desain Komunikasi Visual Jeskovsia (Jurnal Desain Komunikasi Visual Asia) J-CEKI
Aileena Solicitor Costa Rica El Chidtian
Program Studi Desain Komunikasi Visual Universitas Pembangunan Nasional Veteran Jawa Timur
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Perancangan Desain Kemasan Wedang Jempol Bu Shobah Untuk Meningkatkan Awareness di Kota Blitar Aileena Solicitor Costa Rica El Chidtian; Made Hanindia Prami Swari; Chrystia Aji Putra
GESTALT : JURNAL DESAIN KOMUNIKASI VISUAL Vol. 5 No. 1 (2023): Gestalt : Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual. Fakultas Arsitektur dan Desain Jalan Raya Rungkut Madya, Gn.Anyar, Surabaya, Jawa Timur 60294

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/gestalt.v5i1.136

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) mempunyai peranan yang sangat penting dalam pertumbuhan ekonomi di Indonesia. Salah satunya, UMKM mampu menyerap tenaga kerja dalam jumlah besar. Wedang Jempol Bu Shobah merupakan UMKM yang berasal dari Blitar yang saat ini banyak tenaga kerja yang menghasilkan produk minuman herbal. Sayangnya, secara kemasan jauh sekali dari standart kemasan yang telah di tentukan. Namun jika tidak didukung dengan kemasan produk yang informatif dan estetik, maka akan sulit untuk UMKM bersaing dengan produk pabrikan. Perancangan ini merancang kemasan produk minuman wedang jempol Bu Shobah dengan tujuan untuk menambah segmen pasar sekaligus meningkatkan awareness.
A Visual Identity Design of Trio Jaya Bidaran & Ciput Cake in Blitar City Qurrota Ayun; Aileena Solicitor Costa Rica El Chidtian; Sri Wulandari
VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i1.4237

Abstract

The UMKM that we chose is the business of making Bidaran and Ciput cakes "Bidaran & Ciput Trio Jaya Cake" located in Pakunden Village, Kec. Sukorejo, Blitar City. This Bidaran & Ciput Trio Jaya cake has a prominent uniqueness, namely many flavors, but the development of this business is constrained by not having a brand that is the hallmark of the business and lack of knowledge about digital marketing. The solution is to make innovations in product Visual Identity to make it more attractive and to carry out marketing development by creating social media accounts so that these UMKM can be widely known so that they can help business development.
Perancangan Identitas Visual Lembaga Sosial PPAY Baiturrohman Nabila Rosyita Sari; Aileena Solicitor Costa Rica El Chidtian; Aditya Rahman Yani
Jurnal SASAK : Desain Visual dan Komunikasi Vol 5 No 2 (2023): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v5i2.3478

Abstract

Poverty is still one of the unsolved problems in Indonesia. Social institutions or foundations have an important role to play in helping overcome poverty in Indonesia. And one of the Social Institutions that overcomes poverty and helps orphans in the Krian sub-district, Sidoarjo is the Baiturrohman PPAY Social Institution. However, there are many obstacle factors experienced by the Baiturrohman PPAY Social Institution in the process of building brand branding so that the public is not aware of the existence of the Baiturrohman PPAY Social Institution, namely They do not yet have a visual identity that is distinctive and conceptual. This design uses descriptive analysis methods and the TOWS Matrix. This design aims to introduce the Baiturrohman PPAY Social Institution to the wider community through a consistent and characteristic visual identity. The result of this design is a visual identity in the form of a logo with character and can be implemented in various supporting media for the branding of the Baiturrohman PPAY Social Institution.
Perancangan Aplikasi Game “DEFENSE BODY” Sebagai Media Edukasi Kesehatan Untuk Anak-anak Fairuz Zuyyina; Aileena Solicitor C.R.E.C.; Widyasari
Jurnal Ilmu Komputer dan Desain Komunikasi Visual Vol 6 No 2 (2021): Journal of Computer Science and Visual Communication Design
Publisher : Fakultas Ilmu Komputer Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jikdiskomvis.v6i2.367

Abstract

Most sources of disease come from dirty items. Dirty items usually have lots of disease-causing bacteria and viruses that can lower our immune system. One of the reasons is unhygienic food. For that, we need interesting and informative educational media in the form of an educational game application "Defense Body". This game aims to educate children about the importance of maintaining health. This design uses a qualitative method with 2 stages carried out, namely the preparation stage and the creation stage. This method approach produces a design concept with the keyword "Learning with fun" as a solution for parents in educating their children about the importance of health. This game is designed as a companion media for parents so that children can understand the importance of maintaining health.
PERANCANGAN BRANDING KABUPATEN LAMONGAN SEBAGAI STRATEGI PROMOSI UNTUK KHALAYAK UMUM Costa Rica El Chidtian, Aileena Solicitor; Saputro, Karnedy; Nabilah, Bagassani Eka; Sakti, Falah Raka; Bukamo, Mahrawi; Muhammad, Septa Estaffa
JADECS (Journal of Art, Design, Art Education & Cultural Studies) Vol 5, No 2 (2020)
Publisher : Jurusan Seni dan Desain, Fakultas Sastra, Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um037v5i22020p96-105

Abstract

Lamongan Regency is a regency in East Java province that has promising potential in tourism and agriculture. The more dominant potential in Lamongan Regency is from pond farming, but in Lamongan Regency does not yet have a brand identity for this potential. One way to introduce the potential in Lamongan Regency is by doing city branding. In designing this research using quantitative and qualitative research methods, the researcher obtained data using a questionnaire for the audience and conducted a documentation study and direct observation in the field. The purpose of this design is to improve and introduce a new image of Lamongan Regency so that the community can understand the potential that exists in Lamongan Regency.Key Words: Branding, Tourism, Lamongan Bahari, Identity
Perancangan Strategi Marketing UMKM Dizert Dessert Di PT. Kawakibi Digital Branding Putri Setiarso, Zhafira Fane; Aileena Solicitor Costa Rica El Chidtian; Prasetyo Adi Sulistyono
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 1 (2024): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v2i1.1917

Abstract

Marketing is an activity where business actors offer their products to consumers so that they can accept the product with all the ideas and ideas so that the product can be sought after by consumers. Of the many UMKM products, kawakibi offers its services to help UMKM players develop their brand image and increase product sales through social media. PT. Kawakibi Digital Branding is a company that has a main focus on the branding sector. With an innovative and creative approach, Kawakibi strives to help companies and brand logos build strong relationships with potential consumers and achieve long-term success in this competitive industrial world. The results of this research can be used as a reference for designers and readers in utilizing marketing strategies.
Membangun Desain Kemasan yang Mengusung Kebudayaan Indonesia pada Brand Madang Kebab Nusantara Shafyra Tsania Madinah; Aileena Solicitor Costa Rica El Chidtian; Prasetyo Adi Sulistyono
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 1 (2024): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v2i1.1954

Abstract

In recent times, there has been a notable upswing in the economic development of Indonesia. This phenomenon has prompted Small and Medium Enterprises (SMEs) enthusiasts to seek innovative brand marketing strategies to strengthen the visual identity of their brands. Madang Kebab Nusantara is a nascent SME operating in the food industry and is currently in need of a robust brand identity amidst a competitive landscape within the same sector. In my capacity as a graphic designer with a solid educational background, I am entrusted with the responsibility of cultivating creative ideas in visual design, including logos, packaging, and mascots, to establish a professional image for the client's brand. Direct interaction with clients enables me to comprehend the needs of SMEs, articulate concepts, and deliver design solutions that align with the brand's essence, ensuring that the client's brand captures the attention of consumers in the market.
REDESIGN RANCANGAN IDENTITAS VISUAL OLAHAN BANDENG LA PRIMARASA Wafiyana Rosyidah; Aileena Solicitor Costa Rica El Chidtian; Aditya Rahman Yani
JURNAL IMAJINASI Vol 8, No 1 (2024): Januari-Juni
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/i.v8i1.45051

Abstract

La Primarasa merupakan salah satu UMKM yang memanfaatkan potensi perikanan untuk diolah menjadi produk olahan ikan bandeng. Namun karena lemahnya identitas visual dan branding visual yang digunakan oleh La Primarasa, masyarakat Lamongan kurang mengetahui keberadaan brand La Primarasa dari segi identitas visual. Identitas visual La Primarasa dirancang untuk meningkatkan brand awareness dan meningkatkan brand image melalui perancangan berbagai aspek visual branding yang lebih dikenal masyarakat Lamongan. Dalam perancangan ini menggunakan metode design thinking yang diperoleh melalui wawancara, observasi, dan kuesioner. Teknik analisis yang digunakan adalah teknik analisis deskriptif yang menghasilkan suatu konsep desain dengan kata kunci “Oleh-Oleh Lamongan yang Praktis” sebagai acuan perancangan identitas visual. Perancangan ini menghasilkan logo yang cocok untuk brand La Primarasa dan diimplementasikan pada berbagai media branding yang dibutuhkan seperti media promosi, stasionary, dan merchandise. Hasil visual branding secara keseluruhan menunjukkan keaslian Lamongan dan La Primarasa diharapkan lebih mudah dikenal oleh masyarakat Lamongan secara luas. La Primarasa is one of the MSMEs that utilizes fisheries potential to be processed into processed milkfish products. However, due to the weak visual identity and visual branding used by La Primarasa, Lamongan people are not aware of the existence of the La Primarasa brand in terms of visual identity. La Primarasa’s visual identity is designed to increase brand awareness and improve brand image throught designing various visual branding aspects that are better known by the people of Lamongan. In this design using the design thinking method obtained throught interviews, observation, and questionnaries. The analysis technique used is descriptive analysis technique which produces a design concept with the keyword “Practical Lamongan Souvenirs” as a reference for designing visual identities. This design produces a logo that is suitable for the La Primarasa brand and is implemented in various required branding media such as promotional media, stationary and merchandise. The results of the visual branding as a whole show the authenticity of Lamongan and it is hoped that La Primarasa will be more easily recognized by the people of Lamongan at large.
PERANCANGAN STRATEGI PEMASARAN MEDIA SOSIAL INSTAGRAM KAMPANYE EDUKASI PENCEGAHAN KDRT UNTUK PEREMPUAN USIA 21-30 TAHUN Yazmin Mahira Putri; Aileena Solicitor Costa Rica El Chidtian; Alfian Candra Ayuswantana
JURNAL EDUCATION AND DEVELOPMENT Vol 12 No 2 (2024): Vol 12 No 2 Mei 2024
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v12i2.5863

Abstract

Kampanye merupakan kegiatan penyampaian informasi terencana dengan tujuan mempengaruhi pandangan maupun sikap seseorang yang dilakukan bertahap pada waktu tertentu. Kehidupan dalam rumah tangga tidak terlepas dari permasalahan rumah tangga yang ada. Permasalahan dalam rumah tangga yang terlampau berat berujung pada perceraian. Salah satu faktor permasalahan rumah tangga yang berujung perceraian yaitu KDRT. Kasus KDRT didominasi oleh korban perempuan melalui Catatan Komnas Perempuan tahun 2023. Tujuan perancangan strategi pemasaran kampanye pada media sosial Instagram untuk memberikan edukasi kesadaran kepada perempuan yang belum menikah tentang pentingnya mencegah KDRT untuk kehidupan berumah tangga nantinya. Dalam perancangan ini menggunakan metode pengumpulan data dengan wawancara, FGD, dan observasi. Data tersebut dianalisis dengan teknik analisis fishbone dan teknik analisis 5W+1H menghasilkan kata kunci “Edukasi Cermat Memilih Pasangan Hidup” sebagai acuan konsep verbal dan visual dari strategi pemasaran melalui media sosial instagram. Hasil dari strategi pemasaran melalui media sosial instagram kampanye edukasi ini diharap dapat menjadi bentuk upaya Perempuan menncegah KDRT dimasa mendatang.
Educating Bela Negara Values Using Puppet Media to Al-Azhar Kelapa Gading Surabaya Kindergarten Mahimma Romadhona; Aileena Solicitor Costa Rica El Chidtian; Rosiana Febrianita
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3368

Abstract

Learning and inculcating character that contains the values of Bela Negara need to be carried out from an early age, starting from the age of 5 years or pre-school age. Character education for early childhood is intended to instill good values so that they can become good habits when children become adults or at the next level of education. The problems faced today are the children's lack of knowledge about the values of Bela Negara and their lack of knowledge about wayang art. Therefore, we need an extension of the values of Bela Negara to kindergarten children in a simple, interesting, and attractive way, namely through storytelling using wayang media. The purpose of this community service activity is to increase children's insight and knowledge about the values of defending the country and to introduce the art of wayang to children. The design of the wayang characters used is called Panca Satria, namely 5 little heroes with national defense characters, which are the results of the basic research of researchers. This outreach activity was carried out at Al-Azhar Kelapa Gading Surabaya Kindergarten, which is located at Taman Bhaskara No. 1, Mulyorejo, Surabaya. With this community service activity, it is hoped that early childhood, especially kindergarten children, can recognize the value of Bela Negara from an early age as a form of love for the Indonesian homeland.
Co-Authors Adiguna P, Aswin Aditya Rahman Aditya Rahman Yani Aji , Restu Ismoyo Alamiyah, Syifa Syarifah Aldila Mahadevi Akhadiyatni Aldin, Yanuar Alfian Candra Ayuswantana Alwi Maulana, Maulana Amelia, Annisa Angelina, Maria Friska Arfindi C.M.N,, Muh. Aris Sutejo Artanto, Aphief Tri Aswin Adiguna P Ayuningtyas, Kenya Biantoro, Zahranie Suga Eka Putri Bukamo, Mahrawi Danang Mahardika Putra Daniar, Aninditya Destiara, Fitria Dewi, Mitha Karima Diana Aqidatun Nisa Dita Atasa Elmira Fairuza, Rahma Fairuz Zuyyina Fairuza, Rahma Elmira Faisal Fathqurrahman J Farah Dhiesta Nurushsyifa Fathqurrahman J, Faisal Fazlurrahman Adenan Ramdani Saleh Febi Arifianto, Pungky Febriyanti, Hasna Gahayu Fila Akbar Al Farizi Fitria Ramadhani Gita Ady Rahmanzah Huwaidaa Hapsari, Ronaa Made Hanindia Prami Swari Maria Friska Angelina Masnuna, Masnuna Maulana, Alwi Maulana, Mitha Karima Dewi Mohammad Hafil Pratama Mohammad Hafil Pratama Muh. Arfindi C.M.N, Muhammad, Septa Estaffa Nabila Rosyita Sari Nabilah, Bagassani Eka Naufal Pratama Wibitian Nisa , Atika Khalifatu Nur Latifatuz Zakiya P., Yoga Prasetyo Adi Sulistyono Pungky Febi Arifianto Putra, Chrystia Aji Putra, Danang Mahardika Putri Setiarso, Zhafira Fane Putri, Athaya Rafa Putri, Yazmin Mahira Qurrota Ayun Rahmanzah, Gita Ady Renzina, Yudha Delonix Rindy Nur Fadilah Riza Septriani Dewi Romadhona, Mahimma Ronaa Huwaidaa Hapsari Rosiana Febrianita Roziana Febrianita Safira, Naila Sakti, Falah Raka Saputro, Karnedy Sari, Nabila Rosyita Satwika, I Kadek Susila Shafyra Tsania Madinah Sonny Ardiansyah Wafiyana Rosyidah Widya Sari Widya sari Widyasari Widyasari Widyasari Widyasari Wulan W Wulan W Wulandari, Sri Yanuar Aldin Yazmin Mahira Putri Yoga P. Yuris Anindya Kurniawan Zakiya, Nur Latifatuz