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Journal : Journal of Community Development

Sosial Media Instagram Untuk Promosi Usaha Perjalanan Wisata di Banjar Puseh Batubulan Kangin Gianyar Bali Nirmala, Bagus Made Sabda; Liandana, Made; Pertama, Pande Putu Gede Putra
Journal of Community Development Vol. 2 No. 1 (2021): October
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.281 KB) | DOI: 10.47134/comdev.v2i1.19

Abstract

Currently, technology is a basic requirement if a business wants to develop. Technology is no longer just a substitute for a business. Without technological support, a business will find it difficult to develop and generate profits. Not only in business processes, the promotion or marketing of business also requires technology. In this case, social media is a technology-based sharing platform that can help MSME players market their products. one of them is this service partner, UMKM Bali Daily Trip & Tour, which markets tour tour products. Products marketed are mainly the Nusa Penida Day Tour, which is a day tour in Nusa Penida. The development and improvement of a Bali Daily Trip & Tour UMKM business is very dependent on the use of existing technology, especially promotion using social media. UMKM actors must be able to take advantage of social media as a gathering place for their potential customers. One of the popular social media is Instagram. Instagram is currently an efficient promotional tool to get consumers, especially the youth market, who like holidays with tourist destinations in Bali. This community service aims to provide counseling on the use of social media as a media for promotion of tour packages for MSMEs Bali Daily Trip & Tour in Banjar Puseh, Batubulan Kangin, Gianyar Regency, Bali. Based on the results of the service activities that have been carried out, the participants have been able to understand the Insight feature which functions to determine the effectiveness of posted content and partners have also been able to determine a good posting schedule so that it can streamline the marketing process through social media.
Pendampingan Pengelolaan Stok Barang dan Web Profile Pada PT. Dwi Singatama Putra Pertama, Pande Putu Gede Putra; Pradipta, Gede Angga; Liandana, Made; Ayu, Putu Desiana Wulaning
Journal of Community Development Vol. 3 No. 3 (2023): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v3i3.86

Abstract

PT. Dwi Singatama Putra is a company engaged in the mechanical, electrical and engineering sector, which is located in the village of Sambangan, Buleleng Regency, Bali Province. This company was founded in 2020 which is a change from UD. Triple Engineering and CV. Triple Teknik, which was previously established in 2014. This company has problems, namely: the process of recording goods in warehouses related to certain projects is still not properly recorded and even only based on goods purchase notes so that both consumables and business property are not known. exact amount. In addition, marketing is still carried out door to door to customers so that market coverage is still limited. Considering the problem, the solution that is agreed upon and offered to partners is to provide a web-based stock/warehouse system and a web application that contains information on partner profiles. In addition, partners are also given Instagram social media accounts to help market the services offered. The activities that have been carried out are training and introduction to the use of social media marketing through Instagram, managing company profiles through the website, and using the stock system. Evaluation is carried out by means of direct interviews with partners. The results of the evaluation show that service activities can provide benefits for partners.