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The Negative Influence of Viral Marketing and Brand Awareness on Customer Trust and Purchase Decisions of Pro-Israel Products in Banten Province Huddin, Muhammad Nurhaula; Nafiudin, Nafiudin; Jadmiko, Purbo; Abduh, Muhamad; Saadah, Fitriatus
AL-MUZARA'AH Vol. 13 No. 1 (2025): AL-MUZARA'AH (June 2025)
Publisher : Department of Islamic Economics, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jam.13.1.77-94

Abstract

This study investigates the influence of viral marketing, brand awareness, and trust on the purchase decisions of pro-Israel products in Banten Province. Anchored in the Stimulus-Organism-Response (SOR) theory, the research conceptualizes viral marketing and brand awareness as external stimuli (S), consumer trust as the internal organismic state (O), and purchase decisions as the behavioural response (R). The study employs a purposive sampling technique targeting individuals who previously purchased pro-Israel products but have since discontinued or become more selective in their choices. Data were collected through an online survey involving 278 respondents and analyzed using Structural Equation Modelling (SEM) with AMOS 23. The results indicate that viral marketing and brand awareness have a significant negative effect on consumer trust. Furthermore, viral marketing, brand awareness, and trust each have a negative influence on purchase decisions regarding pro-Israel products. These findings underscore the mediating role of trust within the SOR framework, highlighting how consumer perceptions shaped by external marketing stimuli impact ethical decision-making. The study concludes that brands operating in sensitive socio-political contexts must carefully manage their marketing communications to maintain trust and consumer alignment. These insights provide valuable implications for marketers aiming to influence behaviour through ethical and culturally sensitive branding strategies.
The Role of Policy in Building Human Resources (Case Study of the Ustadz Program of the Ustadz Boarding School Raudlatut Tholibin Batu Tunau) Abduh, Muhamad; Yahyadin, Muhammad; Ahdar, Muhammad; Suriansyah, Ahmad; Purwanti, Ratna
Journal of English Language and Education Vol 10, No 4 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v10i4.1112

Abstract

Human resource development in the education sector is a strategic effort to improve the quality and competitiveness of education. This study analyzes educational policies related to the development program for ustadz at Pondok Pesantren Raudlatut Tholibin, Batu Tunau Village, using a qualitative approach and case study method. The findings reveal that the ustadz development program—covering pedagogical training, enhancement of religious competence, and character building—significantly contributes to the quality of teaching and student character formation. The policy also strengthens the role of pesantren in producing excellent human resources grounded in Islamic values. Furthermore, the evaluation and implementation of the program are conducted in a more efficient and objective manner, promoting sustainable improvement. This study recommends strengthening education policies based on local needs and fostering synergy among the government, pesantren, and community in supporting educational human resource development.
The Potential of Millennial Muslim’s Halal Tourism During The Covid-19 Pandemic Susilawati, Cucu; Abduh, Muhamad; Kamaruddin, Muhammad Iqmal Hisham; Sari, Rosi Hasna
Journal of Digital Marketing and Halal Industry Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.12806

Abstract

This research is motivated by the trend of increasing the tourism sector to 16.11 million people in 2019, which makes halal tourism such as one of the profitable industries in the global market. However, since the confirmed case of Covid-19 in March 2020, the tourism sector has decreased by 66.02% in April 2020. It is known that tourists visiting during the COVID-19 pandemic are tourists from the millennial generation. This study aims to find out how to implement halal tourism in Indonesia and to find out how the millennial generation has the potential to increase halal tourism during the Covid-19 pandemic. This study uses a mixed-method i.e. a combination of quantitative and qualitative. Based on the distribution of questionnaires to 300 respondents, the results stated that the millennial generation was interested in and carried out halal tourism. The conclusion is the millennial Muslim generation continued to carry out tourism during the pandemic by implementing strict health protocols. This research implies that halal tourism can still revive even though a pandemic hits it.
SHARI'A SUPERVISORY BOARD AND ISLAMIC BANKS’ INSOLVENCY RISK Umar, Umar Habibu; Abduh, Muhamad; Besar, Mohd Hairul Azrin
Journal of Islamic Monetary Economics and Finance Vol. 9 No. 3 (2023)
Publisher : Bank Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21098/jimf.v9i3.1635

Abstract

This study examines how the characteristics and quality of Shari'a supervisory board (SSB) influence the insolvency risk of Islamic banks. It employs unbalanced panel data of 43 Islamic banks in 15 countries between 2010 and 2020, which are hand-collected from the banks’ annual reports. The results indicate that the SSB quality index, SSB Islamic finance professional expertise and SSB competency increase insolvency risk while the SSB members with PhDs reduce it. Meanwhile, SSB size, SSB meetings, SSB gender diversity (SSBG) and SSB members from foreign countries have no significant influence on the insolvency risk. These findings have implications for policymakers and regulators in carving policies and regulations in restraining the SSB from taking excessive risk. They can also guide the Islamic banks' board of directors and shareholders in appointing the SSB members. Acknowledgment The authors are grateful to the Bank Indonesia Institute and Bank Indonesia for the honorarium given after the publication.
CORPORATE ATTRIBUTES AND BANKRUPTCY PREDICTION: THE CASE OF LISTED HALAL FOOD AND BEVERAGE COMPANIES Umar, Umar Habibu; Abduh, Muhamad; Besar, Mohd Hairul Azrin
Journal of Islamic Monetary Economics and Finance Vol. 10 No. 1 (2024)
Publisher : Bank Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21098/jimf.v10i1.1928

Abstract

This study investigates the relationship between corporate attributes and the probability of bankruptcy among halal food and beverage companies in five countries: Indonesia, Malaysia, Pakistan, Saudi Arabia, and the United Arab Emirates (UAE). Analyzing data from 56 firms from 2008 to 2021 using static panel data method, we find that the working capital period (cash conversion cycle), leverage, and firm growth increase the probability of bankruptcy for these companies. In contrast, liquidity, profitability, and firm size reduce bankruptcy probability. The findings reveal essential firm attributes that can guide the management of halal food and beverage firms, relevant regulators, and potential investors in ensuring the firms’ long-term viability.
BOARD STRUCTURE AND ISLAMIC BANK STABILITY: A STANDALONE RISK COMMITTEE MODERATING EFFECT Umar, Umar Habibu; Abduh, Muhamad; Besar, Mohd Hairul Azrin; Kurawa, Junaidu Muhammad
Journal of Islamic Monetary Economics and Finance Vol. 10 No. 3 (2024)
Publisher : Bank Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21098/jimf.v10i3.1972

Abstract

This study investigates the impact of board attributes on the stability of Islamic banks and whether the presence a standalone risk management committee (SARC) moderates their relation. Applying the feasible generalized least squares (FGLS) regression as well as the two-step system generalized method of moments (GMM) estimator for robustness to a panel sample of 43 Islamic banks across 15 countries over eleven years from 2010 to 2020, we document evidence suggesting that board meetings, board gender diversity and foreign directors do not influence the stability of Islamic banks. Conversely, board members holding doctorate degrees (PhDs) significantly and negatively affect the stability of Islamic banks. In addition, the presence of SARC significantly improves the stability of Islamic banks. The study further finds that SARC partially and positively moderates the effects of board members with PhDs and foreign directors on the stability of Islamic banks.
Strategy Management in Improving the Quality of Learning for Residents Learning Pkbm Al Ghoutsillah Batu Tunau Village Abduh, Muhamad; Yahyadin, Muhammad; Ahdar, Muhammad; Suriansyah, Ahmad; Purwanti, Ratna
Journal of English Language and Education Vol 10, No 6 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v10i6.1114

Abstract

This study aims to analyze the implementation of strategic management in improving the quality of learning at PKBM Al Ghoutsillah, Batu Tunau Village. The focus includes planning, implementation, and evaluation of strategies carried out by PKBM administrators to address educational challenges faced by learners, particularly school dropouts. The research method used is qualitative descriptive, utilizing observation, in-depth interviews, and documentation. The results show that the strategic management process includes formulating adaptive visions and missions, designing learning programs based on learners’ needs, and conducting regular evaluations to ensure quality improvement. In conclusion, the effective application of strategic management significantly contributes to increased motivation, participation, and learning outcomes of PKBM learners.
THE IMPACT OF US MONETARY POLICY AND STOCK MARKETS TOWARD INDONESIA STOCK MARKETS Abduh, Muhamad
Al-Infaq: Jurnal Ekonomi Islam Vol. 2 No. 1 (2011)
Publisher : Fakultas Agama Islam, Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this paper is to examine the interdependence revulsion of Indonesia Stock Markets (JCI) with the changes in US Monetary policy and Stock Markets (DJCI). The methodology used in this study is time series econometric techniques i.e. the unit root test, cointegration test, Granger’s causality and Vector Error Correction Model (VECM). The result reveals a short-term and long-term dynamic relationship between the US stock markets and the Indonesia one. A 1 percent increase in US stock markets contributes to Indonesia stock markets by 0.4 percent over the next 10 months. One of the policy implications is that the authority of Indonesia stock markets should strengthen and improve their regulations so that the susceptible of the stock markets can be minimized.
ISLAMIC FINANCE-ECONOMIC GROWTH NEXUS IN BANGLADESH: AN ARDL APPROACH Chowdhury, Nazreen Tabssum; Abduh, Muhamad
Al-Infaq: Jurnal Ekonomi Islam Vol. 3 No. 1 (2012)
Publisher : Fakultas Agama Islam, Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Unlike previous banking system, today there are several Islamic Banks are operating by offering various kinds of Islamic products in the world. Some countries introduced Islamic Banking system earlier than others but the products and the services which are offered by Islamic Banks are slightly different from one country to another. Islamic banks have been operating in Bangladesh from last three decades together with the conventional banks. This research aimed to examine the relationship between Islamic banking developments to the country’s growth from evidence of Bangladesh. By looking at the relationship tried to examine the nature of the relationship long run effects on economy. The research questions were “does Islamic banks in Bangladesh contribute in country's economic growth by increasing performance? And what kind of relationship exists between Islamic banks development and Bangladesh's economic growth?”. Quarterly data were used from the period of Q1:2004 to Q2:2011.Auto Regressive Distributed Lag (ARDL) bound testing technique for cointegration was applied to estimate the long run relationship. A long run relationship was found between Islamic financing and economic growth which shows demand following relationship.
Planning the Needs of Educational Facilities and Infrastructure in the Context of Improving the Quality of Education at PKBM Al Ghoutsillah, Batu Tunau Village Abduh, Muhamad; Yahyadin, Muhammad; Ahdar, Muhammad; Rusidah, Rusidah; Sulistiyana, Sulistiyana
Journal of English Language and Education Vol 11, No 1 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i1.1125

Abstract

This study aims to analyze the planning of educational facilities and infrastructure needs at PKBM Al Ghoutsillah as a strategic effort to enhance the quality of education. Adequate facilities and infrastructure are essential components in creating an effective learning environment and supporting the achievement of educational objectives. This research employs a qualitative approach with data collected through observations, in-depth interviews, and documentation involving administrators, tutors, and learners. The findings reveal that the planning process is carried out through identifying learner needs, mapping curriculum requirements, and evaluating the condition of existing facilities. Despite facing financial limitations and resource constraints, PKBM Al Ghoutsillah strives to meet the minimum standards of learning facilities by optimizing internal resources, prioritizing procurement based on urgency, and establishing collaborations with various partners. The study shows that structured and adaptive planning contributes to improved student engagement, increased learning effectiveness, and better overall educational service quality. Furthermore, the research provides significant implications for PKBM management development, particularly in strengthening procurement policies, facility maintenance strategies, and collaborative initiatives to support the sustainability of non-formal education services.