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All Journal Jurnal Pendidikan Ekonomi (JUPE) Jurnal Dimensi Ensiklopedia of Journal Menara Ilmu Ensiklopedia Social Review Jurnal Komunikasi Pendidikan Husnayain Business Review Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Jurnal Pusat Akses Kajian Manajemen Jurnal Ekonomika Dan Bisnis Asean International Journal of Business e-Jurnal Apresiasi Ekonomi Jurnal Point Equilibrium Manajemen dan Akuntansi Journal Of Humanity Dedication Journal of Business Economics and Management Jurnal Indovisi
Lili Salfina
Universitas Sumatera Barat
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Social Sciences Other

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Analisis Minimasi Distribusi Dengan Metode Transportasi Heuristik Pada Product Multi Demand Mulyani, Sri; Murni, Yanti; Salfina, Lili
Jurnal Pustaka Aktiva (Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta) Vol 6 No 1 (2026): Jurnal Pustaka Aktiva (Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Va
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakaaktiva.v6i1.2187

Abstract

Distribusi produk dengan berbagai jenis (multi-product) dan permintaan yang beragam (multi-demand) merupakan tantangan utama dalam rantai pasok modern. Ketidaktepatan alokasi produk dan penentuan rute distribusi seringkali menyebabkan biaya transportasi yang tidak efisien. Penelitian ini bertujuan untuk menganalisis minimasi biaya distribusi pada permasalahan multi-product multi-demand dengan menerapkan metode transportasi heuristik. Metode yang digunakan menggabungkan pendekatan heuristik konstruktif dengan model optimasi untuk menentukan alokasi produk dari beberapa sumber ke sejumlah tujuan dengan biaya minimum. Studi kasus diterapkan pada distribusi dua jenis produk makanan ringan dari satu depot ke enam wilayah dengan menggunakan dua jasa pengiriman. Hasil penelitian menunjukkan bahwa metode heuristik mampu menghasilkan solusi alokasi distribusi dengan biaya minimum, yang lebih efisien dibandingkan alokasi awal. Kesimpulannya, pendekatan heuristik efektif dalam menyelesaikan permasalahan distribusi multi-produk berukuran sedang hingga besar dengan waktu komputasi yang wajar.
Pengaruh Customer Relationship Management (CRM) terhadap Loyalitas Pelanggan (Studi Kasus Pada Pelanggan Rnd Studio Kota Pariaman) Sari Rahayu; Nichy Oktaviani; Lili Salfina; Fiqri Rahman
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Companies use CRM to build long-term relationships with customers. The main target of customer relationship management (CRM) is more on customer satisfaction. Customer relationships (CRM) are trust, commitment, communication. The purpose of this study is to determine the effect of trust, commitment and communication simultaneously on the loyalty of RND Studio Cubadak Air Customers in Pariaman City. This type of research is quantitative research. The population in this study were RND Studio customers, sampling was calculated using the Roscoe formula, a sample of 44 respondents. Data collection techniques using questionnaires, while data analysis methods using validity and reliability tests descriptive statistics, classical assumptions, multiple linear regression analysis, and statistical tests. The results of the study indicate that trust has a significant effect on customer loyalty with a value of t count = 3.667> t table = 1.680 at a significant level of 0.001 <0.05, commitment has a significant effect on customer loyalty with a value of t count = 3.622> t table = 1.680 at a significant level of 0.001 <0.05, communication has a significant effect on customer loyalty with a value of t count = 2.617> t table = 1.680 at a significant level of 0.012 <0.05 and trust, commitment and communication simultaneously have a significant effect on customer loyalty with a value of F count = 11.437> F table = 2.70 at a significant level of 0.000 <0.05. The determination coefficient value of 42.1% of customer loyalty can be explained by trust, commitment and communication, while the remaining 57.9% of the customer loyalty value of RND Studio Cubadak Air Kota Pariaman is influenced by other variables not examined in this study.
Co-Authors Amran, Sri Oktika Asrul Asrul Asrul Ayu Febriani Azwardi Azwardi Dorris Yadewani Elsa Fitri Amran Fatria Destika Febriani, Ayu Fiqri Rahman Gusmayanti, Fitri Gusri, Heza Hendri, Nori Misharni Misharni Muhammad Hendra Nichy Oktaviani Nurtati Nurtati Nurtati, Nurtati Permana, Hendrik Raden Rudi Alhempi Rahayu, Sari Raja Marwan Indra Saputra Reflianto, Reflianto Riani, Vivi Ropella Naibaho Sari Rahayu Siregar BUDI, Budi Alamsyah Sonia, Zakia Sri Mulyani Syafriadi Syafriadi Syafrina, Feby Syofria Meidona Syukrial Vebriana, Vellia Vivi Riani Yanti Murni Yasmita, Rahlly Yully Elvina Zaki, Fakhri Zaki, Zaki