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All Journal Jurnal Media Gizi Indonesia (MGI) EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management EKONOMIKA45 Economic Reviews Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Safari : Jurnal Pengabdian Masyarakat Indonesia Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen dan Ekonomi Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat IECON: International Economics and Business Conference Journal of Advanced Research in Social Sciences and Humanities
Nur Cahyadi
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Journal : Economic Reviews Journal

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Analisis Strategi Bauran Pemasaran dalam Meningkatkan Volume Penjualan pada Geprek Mania Bungah Gresik Lidinul Khaq; Sukaris; Nur Cahyadi
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.515

Abstract

The problem to be studied in this thesis is: How to analyze the marketing mix strategy implemented at Geprek Mania Bungah Gresik in increasing sales. The purpose of this research is to determine the analysis of the marketing mix strategy implemented at Geprek Mania Bungah Gresik in increasing sales. To answer the above questions, researchers used descriptive research methodology. Research is carried out to analyze circumstances, conditions or other things that have been mentioned, data collection is carried out by means of observation and interviews which are described in the form of a research report. The results of these findings and research show that Geprek Mania Bungah has implemented a marketing mix strategy using the 4P variables, namely: product, price, place and promotion which makes Geprek Mania's sales volume increase, increase the number of consumers and can provide profits for Geprek Mania Bungah.
Co-Authors Abdul Kadir Alamudi Abi Hanif Dzulquarnain Alif Sulthon Basyari Amalia Rahma Apriyana Nur Kharisma Aries Kurniawan Arista Kumala Qotrun Nanda Dana Rohmana Diah Fauzia Zuhroh Difa Aulia Salsa Bella Islami Endah Mulyani Has, Dwi Faqihatus S. Lidinul Khaq M Novan Andi Setiawan Maulidyah Amalina Riqzi Maulidyah Amalina Rizqi Mega Aprillia Pratamasari Muchammad Hasyim Nanik Julianti Puji Kartika Putra Panji Respati Sholikhah, Desty Muzarofatus Sukaris Tiara Ikmalia Agnis Zaki Nur Hamam