Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JURMA : Jurnal Program Mahasiswa Kreatif

PKM Development of Herb Business Traditional Buffer Area Forest Leuser Yayuk Yuliana; Wan Dian Safina; Minda Sari Lubis
Jurma : Jurnal Program Mahasiswa Kreatif Vol 6 No 2 (2022): Desember 2022
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jurma.v6i2.1583

Abstract

The Tambar Malem group, which currently consists of housewives still producing traditional Karo concoctions. This group is located in Batu Katak Hamlet, Batu Jong Jong Village. Potions- potions produced by the Medicinal Plant Cultivation Group and produce it Becomes worthy for for sale moment it still is belong simple. Plant The ingredients cultivated are turmeric, galangal, kencur, bengle, temu Kunci, lemon grass, wake-up leaves. get up and other types. Materials are collected from the garden or purchased and then washed and cleaned then processed manually using simple tools such as machetes, knives and swallow. The nutritious rhizomes and leaves are chopped on the chopping board with a machete. After it is felt that these ingredients get the desired texture as a whole the ingredients are mixed into one so that the ingredients are evenly mixed. After this process, do it drying that still relies on solar energy to dry the material. that way is one of the process of making spray. The problems faced are the method of production, still using traditional methods. In production still use simple tools and manual so the amount of production is still small. Methods of implementation using education and counseling, and training. Solutions to partner priority problems from Aspect production ie with procurement and use of equipment. The result achieved is an increase in the quality of the herb product.
Utilization of Online Digital Marketing for Product Development Through Social Media Yayuk Yuliana; Vera Kristiana; Wan Dian Safina; Slamet Indarjo
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 1 (2024): JUNI
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jurma.v8i1.2228

Abstract

In today's tight business world competition, all businesses must pay attention to online marketing. One of the problems that emerged during this Community Service activity was that the people of Kelahan Harjosari II, Medan Amplas District did not have the knowledge of how to market their goods digitally, which would enable them to make more of their goods for their family's needs. The aim of this counseling is to help them understand better about digital marketing. MSMEs in Harjosari II Village, Medan Amplas District, are the targets of this community service program. The method of implementing this activity is through presentations and lectures. The result of community service activities is increased knowledge and understanding about online marketing, as shown by the social media selection strategy used for online marketing activities because social media is very popular in Indonesia. Participants can also create marketing content that suits their target market and product type.