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Journal : Communication and Information Journal

Strategy to Increase the Number of Product Sales Using the Swot Method: Case Study in Solo Coffee Rates Lucky Chrisaviano; Bekti Nugrahadi; Anita Oktaviana Trisna Devi
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.4751

Abstract

Laju Kopi is a coffee shop centered in Yogyakarta and founded in 2018. They expanded at Solo in 2021. Laju Kopi Solo experienced a decline in sales because the company had not yet established an appropriate marketing strategy. This research aims to determine the strategy to increase product sales at Laju Kopi Solo using SWOT analysis. Research data collection used interview methods and distributed questionnaires to owners, employees, and consumers. This is to find out internal and external factors. After the value analysis of these factors, it can be identified that the Laju Kopi Solo is in quadrant I in the SWOT matrix. It shows that the Laju Kopi Solo is in a state of growth. Therefore, It can produce strategies that can increase product sales at Laju Kopi Solo.
Co-Authors Afif Mar'ah Iftinan Nur Firdaus Afif Mar'ah Iftinan Nur Firdaus Agung Widiyanto Fajar Sutrisno agung_sedayu hadi_purnomo Alamanda, Putty Amalia, Nasyita Vivi Anindya Manggar Iwarani Anita Oktaviana Trisna Annisa Indah Mutiasari Annisa Indah Mutiasari Ardyanto, Slamet Ariska Bela Dina Aulia Nur Afifah Devi, Anita Oktaviana Trisna Dwi Wahyu Hidayat, Dwi Wahyu Eko Setiawan Eko Setiawan Erna Indtriastiningsi Fatihah, Dea Luthfiana Fauzan, Zulfahmi Firza Ramadhan Hafidz, Rosyadah handoko, Aris Hardiyanti, Tia Hesti Ridha Adilla Ibnu Mustaqim Nur Hasan Ika Anjarsari Indah Wahyu Indriastinigsih, Erna Indriastiningsih, Erna Isna Nugraha Kardono, Bagus Wahyu Kartika sari, Ukik Kristanti, Kharisma Kusumawati, Nita Machvira Lucky Chrisaviano Maulana Firmansyah Much Djunaidi Muh. Dawami Sholichin Muhammad Abdus Salam Jawwad Nanding Arief Ekhsandy Nanding Arief Ekhsandy Nasyita Vivi Amalia Nendi Setiawan Nendi Setiawan, Nendi Nia Yuliana Nor sholikin Nur Aini Fauziyah Pratama, Raditya Yoga Primasanti, Yunita Putra Kusuma, Ramaditya Putty Alamanda Qisma Rosalina Wahda Raditya Azis Rahmawati, Nofa Dwi Restu Hikmah Ayu Murti Reva Edra Nugraha Risal Ngizudin Riyadi, Sahid Agung Rosida, Alya Sadewa, Rifky Ian Septia Nur Safitri Suci, Dewina Sekar Suranto Suranto Suranto Suranto Syafruddin Dwi Saefi Ismail Tasya Ambar Aimia Trefalt, Rainer Felix Wahyu, Indah Wasesa, Anisa Prameswi Widiyanto Fajar Sutrisno, Agung Widiyastuti, Yesi Yaqin, Aenol Yesi Widiyastuti Yulfika, Alif Satria Yunanto, Bekti Yunisa Nurmala Sari Yunita Primasanti Yunita Primasanti