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All Journal Ideas: Jurnal Pendidikan, Sosial dan Budaya INTELEKTIVA International Journal of Economics, Business and Innovation Research Panggung Kebaikan : Jurnal Pengabdian Sosial
Ratnah S
Program Studi Pendidikan Ekonomi, Fakultas Ekonomi Dan Bisnis Universitas Negeri Makassar
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Analisis Pemanfaatan Aplikasi TikTok dalam Meningkatkan Penjualan UMKM Sektor Kuliner di Kota Makassar Nur Afiah; Muhammad Hasan; Ratnah S; Nur Arisah
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 8 No 4 (2022): Ideas: Pendidikan, Sosial, dan Budaya (November)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v8i4.1040

Abstract

Marketing is the most important part of a business. Marketing does not only look at the side of unique products, cheap and attractive prices, and product availability for consumers. During the current Covid-19 pandemic, where the digital era is increasingly advanced, it is necessary to carry out marketing activities, one of which is by utilizing social media such as TikTok. This study aims to determine the use of the TikTok application in increasing sales of the culinary sector SMEs in the city of Makassar. In this research, the method used is descriptive qualitative approach. This research is a field research. The data used from this research are primary and secondary data, with data collection techniques of observation, interviews and literature study. The result of this research is Media Promotion through TikTok is an effective promotional tool to increase sales.
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI PENDAPATAN PETANI PEMILIK PENGGARAP PADA USAHATANI PADI SAWAH DI KELURAHAN PAJALESANG KECAMATAN LILIRILAU KABUPATEN SOPPENG MERY WAHYUNI; MARHAWATI; TUTI SUPATMININGSIH; NURDIANA; RATNAH S
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 4 No 03 (2022): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA - EDISI NOVEMBER 2022
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Penelitian ini bertujuan menganalisis pengaruh luas lahan, produksi, harga jual dan pengalaman bertani terhadap pendapatan petani pemilik penggarap pada usahatani padi sawah di Kelurahan Pajalesang Kecamatan Lilililau Kabupaten Soppeng. Penelitian ini menggunakan penelitian deskriptif kuantitatif. Metode pengumpulan data yang digunakan adalah dengan observasi, wawancara, angket dan dokumentasi. Populasi dari penelitian ini adalah sebanyak 200 orang petani yang merupakan pemilik lahan sekaligus yang menggarap lahannya sendiri yang melakukan usahatani padi sawah di Kelurahan Pajalesang, dengan sampel sebanyak 30 orang. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi berganda. Berdasarkan hasil penelitian luas lahan (X1), produksi (X2), harga jual (X3), dan pengalaman bertani (X4) secara simultan berpengaruh positif dan signifikan terhadap pendapatan petani pemilik penggarap pada usahatani padi sawah di Kelurahan Pajalesang Kecamatan Lilirilau Kabupaten Soppeng (Y). Namun berdasarkan uji signifikan secara parsial, variabel luas lahan (X1) berpengaruh negatif tetapi signifikan, pengalaman bertani (X4) berpengaruh negatif dan tidak signifikan, dan variabel produksi (X2) dan variabel harga jual (X3) berpengaruh positif dan signifikan terhadap pendapatan petani pemilik penggarap pada usahatani padi sawah di Kelurahan Pajalesang Kecamatan Lilililau Kabupaten Soppeng (Y).
Pengaruh Literasi Keuangan terhadap Pengelolaan Keuangan Pelaku Usaha Tani di Kota Makassar Suharyadi Rahmat; Nurdiana Nurdiana; Muhammad Hasan; Nurjannah Nurjannah; Ratnah S
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 9 No 1 (2023): Ideas: Pendidikan, Sosial, dan Budaya (Februari)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v9i1.1120

Abstract

This Financial Literacy Research is a research that uses a quantitative descriptive quantitative method. This study used 30 respondents where all of these respondents. The results obtained in this study indicate that there is a significant effect of financial literacy on financial literacy financial management. This can be seen from the results of the statistical analysis of the data used, where financial literacy shows a partial effect on financial management. after testing the coefficient of determination, the results show that financial literacy affects financial management by 15.4%, while the other 84.6% is influenced by other factors not examined.
Analysis of Prospects For The Development of The Rita Tourism Park on Community Income In Bonto Kanang Village, District Takalar Nahriana Nahriana; Ratnah S
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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Abstract

The development of tourist objects is often considered as a way to deal with various economic problems in Indonesia. Low and lame economic growth and development can be overcome by the tourism industry, because the existence of the tourism industry can create new jobs and provide many economic opportunities. This research was conducted at Rita Tourism Park in Bonto Kanang Village, Kec. Galesong Kab. Takalar with 45 respondents. The type of research used in this research is quantitative research. From the results of the study it can be seen that the Rita Tourism Park plays a very important role in improving and increasing the community's economy, providing new job opportunities so that it can reduce unemployment. Development around the tourism sector involves the role of government and local communities. With the development of tourism that is more creative, it is able to attract many tourists to visit this Rita Tourism Park. With so many tourists coming to visit, it will have an impact on increasing people's income, especially the people in Bonto Kanang Village, Galesong District, Takalar Regency.
PKM Pendampingan Pembuatan BIBIGOR (Biskuit Bihun Goreng) Ratnah S; Nur Arisah; Mustari Mustari; Nahriana Nahriana; Sitti Hajerah Hasyim
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 1 No. 2 (2024): Mei : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v1i2.179

Abstract

One of the activities that can add to the entrepreneurial spirit for the community is the home industry business or so-called home business in the manufacture of BIBIGOR (Biskuit Bihun Goreng). Bibigor is a new form of innovation in the field of food industry. The basic ingredient of Bibigor is biscuit. Biscuits are usually consumed unprocessed, but can now be innovated into a biscuit that is more interesting and with a new flavor. This innovation is done because in the community there are many different types of biscuits, but with the same variants and flavors and with less attractive shapes. Bibigor is a food based on Pyramid biscuits wrapped in sugar and vermicelli that has been fried. The methods used in this activity include lectures, question and answer or discussion, and training. The results obtained are (1) training on making BIBIGOR (Biskuit Bihun Goreng) responded well by the participants; (2) the high interest and motivation of the trainees greatly support the transfer of knowledge and skills from the service to the trainees, so that the training materials provided can be absorbed by all; and (3) the training products for making BIBIGOR (Biskuit Bihun Goreng) can be consumed daily and can be used as entrepreneurial products
Co-Authors Marhawati MERY WAHYUNI Muhammad Hasan Mustari Mustari Nahriana Nahriana Nur Afiah Nur Arisah Nurdiana Nurjannah Nurjannah Sitti Hajerah Hasyim Suharyadi Rahmat Tuti Supatminingsih