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All Journal JTERA (Jurnal Teknologi Rekayasa) Jurnal Teknologi Informasi dan Pendidikan Community Development Journal: Jurnal Pengabdian Masyarakat Formosa Journal of Science and Technology (FJST) Jurnal Sains dan Teknologi Neo Journal of economy and social humanities KENDALI: Economics and Social Humanities Jurnal Masyarakat Madani Indonesia SEMNASTERA (Seminar Nasional Teknologi dan Riset Terapan) Journal of Economics, Assets, and Evaluation Journal of Environmental Economics and Sustainability Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research KOPEMAS PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Ekopedia: Jurnal Ilmiah Ekonomi
Febria Anjara
Universitas Global Jakarta
Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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Digital Transformation: A Strategic Imperative for Modern Enterprises Musahid, Fayza Namira; Fawzi, Fiddini Sharika; Maghfuriyah, Alfi; Hertin, Revita Desi; Wijaya, Hadi; Anjara, Febria; Nugroho, Feri; Listiana, Nora; Istiqomah, Nurul Aslamiah
Journal of Economics, Assets, and Evaluation Vol. 2 No. 1 (2024): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jeae.v2i1.456

Abstract

Digital transformation has become essential for businesses across various sectors, significantly impacting customer relationships, internal processes, and value creation. This paper reviews the critical insights and frameworks related to digital transformation, focusing on strategic alignment, digital maturity, and implementation challenges. It synthesizes findings from recent studies to offer a comprehensive understanding of the process and its implications. Key literature highlights the necessity of a clear, well-defined strategy that integrates digital initiatives with broader business objectives. The study employs a systematic literature review method, collecting data from scientific articles, industry reports, and conference proceedings. It analyzes this data through thematic and comparative approaches to develop a structured roadmap for digital transformation. The findings emphasize the importance of assessing digital maturity, addressing resistance to change, and ensuring interoperability between new and existing systems. Challenges such as organizational resistance and lack of strategic direction are discussed, along with recommendations for a phased implementation approach. Additional insights into the unique challenges faced by SMEs, advocating for tailored digital strategies. The paper concludes that successful digital transformation requires a holistic approach that encompasses strategy, technology, and organizational culture. Future research should focus on providing detailed guidelines for SMEs and exploring the long-term effects of digital transformation on organizational culture and employee engagement.
Green Technology Innovation and Its Impact on Financial Performance with the Moderation of Green Image and Green Subsidies in SMEs in Depok City Maghfuriyah, Alfi; Hertin, Revita Desi; Wijaya, Hadi; Anjara, Febria; Nugroho, Feri; Listiana, Nora; Istiqomah, Nurul Aslamiah
Journal of Environmental Economics and Sustainability Vol. 1 No. 4 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jees.v1i4.449

Abstract

This study aims to explore the impact of green technology innovation on the financial performance of SMEs in Depok City, Indonesia. With a focus on green process and product innovations, the research also examines the moderating effects of green image and green subsidies. The study employs Structural Equation Modeling (SEM) to analyze data collected from 387 SMEs, offering insights into the complex relationships between these variables. The results reveal that green process innovation significantly influences green product innovation, which in turn, positively impacts financial performance. The mediating role of green product innovation underscores the importance of integrating process and product innovations for financial success. Additionally, the study finds that a strong green image enhances the positive relationship between green product innovation and financial performance, highlighting the importance of environmental branding. However, contrary to expectations, green subsidies do not significantly moderate the relationship between green product innovation and financial performance.
Analisis Visualisasi Data untuk Mendukung Pengambilan Keputusan Bisnis pada UMKM Sajisaja Menggunakan Tableau Anjara, Febria
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/c07wwq45

Abstract

 This study aims to analyze the sales data of UMKM Sajisaja by utilizing data visualization through Tableau. UMKM Sajisaja is a culinary micro-enterprise offering several main dishes, including Ayam Cabe Garam, Ayam Woku, Ayam Cabe Ijo, and Salad. One of the main challenges faced by the enterprise is the limited ability to process sales data, which makes it difficult to identify trends, best-selling products, customer segmentation, and daily sales patterns that are essential for strategic decision-making. The research method applied was a quantitative descriptive approach by collecting monthly and daily sales data, along with customer segmentation, within the period of January–June 2024. The data were processed and visualized using Tableau, resulting in insights into monthly sales trends, product distribution, customer segmentation, and daily sales performance. The findings reveal a consistent increase in sales from January to May 2024, with peak sales recorded in May at 480 portions. The best-selling product was Ayam Cabe Garam, contributing 35% of total sales. Customer segmentation indicated that students made up the largest share at 55%, followed by workers at 30%, and housewives at 15%. Daily sales patterns showed the highest transactions occurred on Fridays and Saturdays. These results demonstrate that Tableau-based visualization provides clearer and more accessible information, enabling UMKM Sajisaja to develop more effective marketing strategies, optimize product management, and enhance customer service 
PENINGKATAN KETERAMPILAN PENGGUNAAN TABLEAU UNTUK BISNIS INTELEGENSI PADA SISWA MANAJEMEN PERKANTORAN DAN LAYANAN BISNIS SMK WIRA BUANA 1 Anjara, Febria; Salsabil, Sani; Ekawati, Risma; Jaenul, Ariep; Putri, Arisa Olivia; Sukmaputra, Dimas Aufa; Dwifayanti, Emelina; Balqis, Nashua Queentra; Dzuhro, Muhammad Syam
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.41891

Abstract

Dalam lingkungan bisnis yang dinamis dan sangat kompetitif, lembaga pendidikan semakin fokus untuk meningkatkan kompetensi siswa agar sesuai dengan tuntutan industri. Kegiatan ini bertujuan untuk meningkatkan keterampilan siswa dalam menggunakan Tableau untuk Bisnis Intelijensi di SMK Wira Buana 1, khususnya di kalangan siswa program Manajemen Perkantoran dan Layanan Bisnis. Pelatihan ini melibatkan serangkaian workshop terstruktur yang dirancang untuk memberikan pengalaman langsung dalam menggunakan Tableau, serta menyoroti pentingnya alat ini dalam analisis dan visualisasi data. Metodologi yang digunakan mencakup persiapan melalui diskusi kelompok fokus, pengadaan lisensi Tableau, pengembangan modul pelatihan, dan pelaksanaan sesi praktis. Hasil kegiatan menunjukkan peningkatan signifikan dalam kemampuan siswa untuk menganalisis dan memvisualisasikan data secara efektif menggunakan Tableau, sehingga mempersiapkan mereka dengan keterampilan yang esensial untuk dunia kerja. Inisiatif ini tidak hanya menyelaraskan hasil pendidikan dengan kebutuhan industri, tetapi juga meningkatkan kesiapan siswa untuk menghadapi tantangan dalam lanskap bisnis yang berbasis 5.0.
Entrepreneurship Dan Social Media Promotion Dalam Transformasi Digital 4.0 Di SMK Bina Rahayu Hertin, Revita Desi; Wijaya, Hadi; Maghfuriyah, Alfi; Anjara, Febria; Listiana, Nora; Nugroho, Feri; Istiqomah, Nurul Aslamiah
Jurnal Masyarakat Madani Indonesia Vol. 3 No. 3 (2024): Agustus
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/cj4ypm14

Abstract

Kemampuan berwirausaha dan pemasaran dengan media sosial sangat penting bagi generasi muda untuk berkembang di tempat kerja dan menjalankan bisnis dalam ekonomi digital yang berkembang saat ini. Sebagai sekolah yang menekankan pengembangan keterampilan praktis, Sekolah Menengah Kejuruan (SMK) Bina Rahayu memahami pentingnya membekali siswa dengan kemampuan yang diperlukan untuk menghadapi tantangan dunia kontemporer. Salah satu program yang dikembangkan sekolah yakni kewirausahaan. Tujuan dari program kewirausahaan di SMK Bina Rahayu adalah untuk memberikan siswa pemahaman menyeluruh tentang dasar-dasar kewirausahaan, termasuk cara mengembangkan konsep perusahaan, merumuskan rencana tindakan dan menjalankan perusahaan serta memberikan pelatihan mengenai cara promosi di sosial media. Pelatihan ini dilakukan dalam 2 fase yaitu pemberian materi langsung dan pelatihan pembuatan dan penggunaan sosial media untuk menunjang kegiatan pemasaran usaha. Kegiatan ini berlangsung dengan sukses dan mendapatkan timbal balik yang baik dari siswa maupun guru. Pelatihan ini diharakan menjadi awal untuk kegiatan lebih dalam mengenai pemahaman penggunaan social media dalam program kewirausahaan terutama di kalangan siswa
Pemberdayaan Pengusaha Lokal Melalui Transformasi Digital Marketing Untuk UMKM di Kelurahan Tirta Jaya, Kota Depok Wijaya, Hadi; Listiana, Nora; Nugroho, Feri; Desi Hertin, Revita; Aslamiah Istiqomah, Nurul; Maghfuriyah, Alfi; Anjara, Febria
Jurnal Masyarakat Madani Indonesia Vol. 3 No. 3 (2024): Agustus
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/11439989

Abstract

UMKM di Kelurahan Tirta Jaya, Kota Depok, menghadapi tantangan besar dalam memanfaatkan teknologi digital untuk pemasaran, terutama karena keterbatasan pengetahuan dan keterampilan. Untuk mengatasi masalah ini, pelatihan digital marketing diadakan di Laboratorium Komputer dan Lecture Theater Universitas Global Jakarta (JGU), bekerja sama dengan Kelurahan Tirta Jaya. Kegiatan ini bertujuan untuk meningkatkan kapasitas pengetahuan dan keterampilan digital bagi 40 UMKM yang terdiri dari UMKM bertumbuh dan tahap awal. Metode pelaksanaan meliputi sesi teori dan praktik selama tiga hari, dengan fokus pada pembuatan website, pengelolaan media sosial, dan fotografi produk. Hasil pelatihan menunjukkan peningkatan signifikan dalam kemampuan peserta untuk menerapkan strategi digital marketing, yang tercermin dari peningkatan interaksi dan penjualan setelah pelatihan. Kesimpulannya, pelatihan ini berhasil memberdayakan UMKM melalui adopsi teknologi digital, meningkatkan daya saing mereka di pasar yang semakin kompetitif, dan diharapkan dapat menjadi model pemberdayaan UMKM lainnya di masa depan
PENGARUH LIVE STREAMING PROMOTION DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA TIKTOK SHOP DI KABUPATEN BOGOR Belvia, Hanna Koes Nadi; Islami, Agnemas Yusoep; Anjara, Febria
KENDALI: Economics and Social Humanities Vol. 4 No. 2 (2025): KENDALI: Economics and Social Sciences Humanities.
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i2.1195

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Live Streaming promotion dan Content Marketing terhadap Keputusan Pembelian pada platform TikTok Shop, baik secara parsial maupun simultan. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan pendekatan survei melalui penyebaran kuesioner kepada konsumen yang telah melakukan pembelian di TikTok Shop. Jumlah responden dalam penelitian ini sebanyak 200 orang yang ditentukan menggunakan rumus Lemeshow, mengingat jumlah populasi pengguna aktif TikTok Shop di Kabupaten Bogor tidak diketahui secara pasti. Instrumen penelitian disusun menggunakan skala Likert untuk mengukur persepsi konsumen terhadap variabel yang diteliti, dan analisis data dilakukan menggunakan perangkat lunak SPSS versi 25. Hasil penelitian menunjukkan bahwa Live Streaming promotion dan Content Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian, baik secara parsial maupun simultan. Di antara kedua variabel, Content Marketing memiliki pengaruh yang lebih dominan terhadap Keputusan Pembelian. Berdasarkan hasil uji determinasi, nilai Adjusted R Square sebesar 0,490 menunjukkan bahwa 49% variasi dalam Keputusan Pembelian dapat dijelaskan oleh Live Streaming promotion dan Content Marketing, sedangkan 51% lainnya dipengaruhi oleh faktor lain seperti harga, promosi, dan kualitas produk.
PEMBERDAYAAN UMKM ILHAM LAUNDRY MELALUI PENDAMPINGAN PROMOSI DIGITAL DAN PENGELOLAAN USAHA Nora Listiana ; Nora Listiana; Nur Fitri Dewi; Sri Anawati; Febria Anjara; Aulia Choiri Windari; Suci Ayu Sudari; Alfi Maghfuriyah; Yuni Pambreni
Pengabdian Masyarakat Ilmu Pendidikan Vol. 6 No. 1 (2026): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Januari 2026
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This Community Service activity aims to analyze and assist the development of the Ilham Laundry MSME, located near the University of Indonesia. Methods used included direct observation, interviews with the business owner, and simple mentoring on promotion and business management. The results of the activity indicate that Ilham Laundry has been able to survive the competition and challenges of the pandemic through quality service and the use of digital technologies, such as WhatsApp Business and Google Maps. This Community Service activity contributes to improving the understanding of MSME business strategies and supporting the sustainability of laundry services in a more adaptive and competitive manner.
The Influence of Social Media Marketing and Influencer Marketing on Consumen Behaviour (Case Study of Gen-Z In Kota Depok, West Java) Hadi Wijaya; Nora Listiana; Feri Nugroho; Revita Desi Hertin; Nurul Aslamiah Istiqomah; Alfi Maghfuriyah; Febria Anjara
Neo Journal of economy and social humanities Vol 3 No 2 (2024): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i2.203

Abstract

This study examines the influence of Social Media Marketing (SMM) and Influencer Marketing on the consumer behavior of Generation Z (Gen Z) in Depok City, West Java. Utilizing a quantitative research approach, data were collected from 100 respondents through an online questionnaire. The findings from the multiple linear regression analysis indicate that both Social Media Marketing and Influencer Marketing significantly affect consumer behavior. Social Media Marketing, which is measured through variables such as content engagement, brand awareness, interactive features, and ad recall, has been shown to increase consumer engagement and influence purchasing decisions among Gen Z. Meanwhile, Influencer Marketing, which encompasses trust in influencers, influencer credibility, purchase intention, and content quality, plays a critical role in shaping the attitudes and behaviors of Gen Z consumers, leading to increased brand loyalty and purchase intentions. The study's coefficient of determination (R²) value of 78.1% suggests that these variables collectively explain the majority of the variability in consumer behavior among Gen Z in Depok City. These results align with previous research, underscoring the effectiveness of digital marketing strategies in shaping consumer behavior and offering valuable insights for businesses targeting Gen Z through social media and influencer channels.
The Influence of Brand Image and Online Promotion on Purchase Decisions of Kopi Kenangan in Depok City Naufal Raihan Aditama; Alfi Maghfuriyah; Febria Anjara
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.336

Abstract

This study aims to analyze the influence of Brand Image and Online promotion on purchasing decisions for Kopi Kenangan in Depok City, both partially and simultaneously. This research uses a quantitative approach method with an instrument in the form of a Likert-scale questionnaire. Data was collected through questionnaires distributed to 150 Kopi Kenangan consumers in Depok City as a sample. Data analysis used multiple linear regression. The sampling technique used non-probability sampling with purposive sampling and Malhotra methods. Data analysis was carried out using Statistical Program for Social Science (SPSS) version 27. The results showed that Brand Image (X1) and Online promotion (X2) both partially and simultaneously have a positive and significant effect on purchasing decisions (Y). The coefficient of determination value indicates that both independent variables contribute 70%, while the remaining 30% is influenced by other variables outside this study.
Co-Authors Agnemas Yusoep Islami Alfi Maghfuriyah Ali Ridho Ananda Rama Pratama Anindya Hapsari Ariep Jaenul Arisa Olivia Putri Aslamiah Istiqomah, Nurul Aulia Choiri Windari Balqis, Nashua Queentra Belvia, Hanna Koes Nadi Brainvendra Widi Dionova Desi Hertin, Revita Dwi Rachmawati Dwifayanti, Emelina Dzuhro, Muhammad Syam Fawzi, Fiddini Sharika Feri Nugroho Feri Nugroho Hadi Wijaya Hadi Wijaya Halimatuz Zuhriyah Hertin, Revita Desi Istiqomah, Nurul Aslamiah Kun Harjiyanto Manfaluthy, Mauludi Muhammad Azril Aryandi Musahid, Fayza Namira Naufal Raihan Aditama Nora Listiana Nur Fauzi Soelaiman Nur Fitri Dewi Nurfitridewi Nurul Aslamiah Istiqomah Oktaviati, Risna Onki Alexander Revita Desi Hertin Ribut Nawang Sari Risma Ekawati Risma Ekawati, Risma Salsabil, Sani Salsabila, Ghina Sani Salsabil Sri Anawati Suci Ayu Sudari Sukmaputra, Dimas Aufa Ummy Gusti Salamah Untung Suprihadi Yordan Pramodja Yuni Pambreni Zakia Maulida Antono