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All Journal PROSIDING SEMINAR NASIONAL CENDEKIAWAN Jurnal E-Bis: Ekonomi Bisnis Jurnal Pengabdian Nasional (JPN) Indonesia JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Peradaban Masyarakat (JPM) Business and Entrepreneurial Review Dirkantara Indonesia Humanitas: Indonesian Psychological Journal Jurnal Pengabdian Nasional (JPN) Indonesia Journal of Indonesia Marketing Association
Nico Lukito
Universitas Trisakti
Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Understanding Consumer Decisions to Continue Using e-Wallets in Jabodetabek Risqiani, Renny; Lukito, Nico; Fatia, Amalia
Business and Entrepreneurial Review Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.19843

Abstract

The development of internet technology makes human activities easier and faster. One form of technological innovation in the financial sector is an electronic wallet (e-wallet) online payment system. At the beginning of its launch, some e-wallets provided consumers with massive promotions (spend money). However, currently, massive promotions are no longer offered by some e-wallets. This study aims to examine consumer intentions to continue using e-wallets even though the company currently no longer provides promotions as before. Adopting the Post Acceptance Model (PAM) to determine consumer sustainability factors when using information systems. This is achieved by examining the variables that affect satisfaction and the impact of satisfaction on the value of continued use of information systems on e-wallet applications.  A total of 307 samples were collected by purposive sampling of e-wallet users who live or work in Jabodetabek. The data analysis method uses structural equation modeling. The results showed that satisfaction could influence the desire to continue using the e-wallet application felt after use, the perceived benefits received (perceived usefulness), and the enjoyment or pleasure felt in using the e-wallet application.
The The Influence of AI Awareness Dimension on Sustainable Employability: Study from Gen X Employees in Jakarta Emilisa, Netania; Muna, Sarah Rizkika Ifa; Lukito, Nico; Wahyuni, Lidia; Apriani, Dietce
Humanitas: Indonesian Psychological Journal Volume 21 (2) 2024
Publisher : HUMANITAS published by Universitas Ahmad Dahlan.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/humanitas.v21i2.874

Abstract

This study aimed to analyze the influence of the AI awareness dimension, namely challenge and hindrance appraisal toward AI, on sustainable employability through job crafting mediation variables in Gen X employees in Jakarta. In this study, hypothesis testing and data collection were carried out cross-sectionally. The data were collected primarily by distributing questionnaires to 272 Gen X employees in Jakarta. The sample collection method used the purposive sampling method. The data processing techniques included validity tests, reliability tests, and structural equation modeling (SEM). The results of the study showed that there was a positive influence caused by challenge appraisal toward AI and job crafting on sustainable employability. Meanwhile, hindrance appraisal toward AI triggered a negative influence on sustainable employability. The company and employees were expected to collaborate in implementing AI in the work environment to support their work sustainably.
Pemberdayaan Ekonomi Keluarga Dengan Digital Marketing Nico Lukito; Febria Nalurita; Hartini
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 5 No. 4 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i4.1783

Abstract

Community Service activities aim to support the improvement and empowerment of family economic activities in increasing participants' understanding and awareness of the importance of how to utilize digital marketing to expand marketing. Islamic Entrepreneurship Boarding School (IEBS) Purwakarta, a school under the Global Cahaya Nubuwwah Insani (GCNI) Foundation which is located at Tegal Sapi, Neglasari Village, Darangdan District, Purwakarta Regency, West Java. The participants who participated in this activity both students and students totaled 42 people. Most participants are between 16-19 years old, which by looking at this age is very productive and has the potential to develop the family economy in utilizing digital marketing. The business run by parents is a trading business that has been registered in an online store and has used the most digital marketing using Whatssap. The counseling and training participants received direct benefits, increased their knowledge and were very satisfied with the activities.
Strategi Peningkatan Keterampilan Kemampuan Berkomunikasi Bagi Siswa Sekolah Kewirausahaan Cordova GUNAWAN PUTRA, ANDREAS WAHYU; Lukito, Nico
Dirkantara Indonesia Vol. 4 No. 1 (2025): Maret-Agustus 2025
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v4i1.129

Abstract

S In the post-pandemic era, small and medium enterprises (SMEs) are required to strengthen communication skills to manage their businesses effectively. The Cordova School of Entrepreneurship, as a partner in developing young entrepreneurs, faces challenges in communication skills, both within teams and with customers. This community service program (PkM) aimed to enhance the communication skills of Cordova students through training in effective communication techniques. The implementation method included workshops, presentations, discussions, and case consultations. A total of 22 participants attended the program on December 17, 2023. The evaluation results indicate improved understanding of communication planning, channel selection, public speaking, and the linkage between communication strategies and target market determination. Participants demonstrated high enthusiasm during the discussions and expressed interest in further mentoring to apply communication strategies. This program provides tangible benefits in strengthening the communication capacity of SMEs, which is expected to improve their business competitiveness in the post-pandemic era. In the future, the program has the potential to be expanded through continuous mentoring and integration with SME digitalization initiatives.
Wirausaha Baru Dalam Membangun Fondasi Bisnis Nico Lukito; Dita Oki Berliyanti; Rowlan Takaya; Vina Ayu Nur Septyana
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 4 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i4.2530

Abstract

Community Service activity was conducted at the Bina Amanah Cordova Entrepreneurship School (SKBAC) Jl. Japos Raya No. 09, Pondok Jati RT 05 RW 03, Jurang Mangu Barat, Pondok Aren, South Tangerang City, Banten Province. The purpose of the activity is to train new entrepreneurs from Micro, Small, and Medium Enterprises (MSMEs) in understanding a strong business foundation as a basis for building and developing sustainable businesses. The problems faced by entrepreneurs, such as a lack of knowledge and skills in designing business models, financial management, marketing strategies, and enhancing entrepreneurial mentality. The training and counseling participants numbered eleven people. The activities included direct mentoring, business simulations, group discussions, and interactive training. The results of the activities show that the participants have a better understanding of basic business concepts and how they can be applied in the businesses they are currently running or will run. This program is expected to help nurture new entrepreneurs who are innovative, resilient, and capable of adapting to market dynamics, as well as contributing to local economic growth.
Co-Authors Agung Muhammad Safi’i Aina Zahra Parinduri Andreas Wahyu Gunawan Apriani, Dietce Christian, Michael Dewi Sekarisma Diannisa Putri Intan Dita Oki Berliyanti Dorina Widowati Ekawanto, Iwan Eko Retno Indriyarti Fatia, Amalia Febria Nalurita Hartini Hermanto Yaputra Ipriani Ipriani Krisna Prabowo Sukarno Kristian Chandra Kurniawati Masfar Gazali Muna, Sarah Rizkika Ifa Netania Emilisa Renny Risqiani Renny Risqiani Retno Sari Murtiningsih Risa Nurmala Dewi Rowlan Takaya Santosa, Wahyuningsih Vina Ayu Nur Septyana Wahyuni, Lidia Yvone Agustine Sudibjo