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SUSTAINABLE ECO-FRIENDLY AGROTOURISM DEVELOPMENT STRATEGY ANALYSIS IN TOMOHON CITY Liow, Festus Evly Ruben Isak; Boka, Ronald Yusak; Wowiling, Steiva Amerlien Sandra; Poli, Altje Ester; Wantouw, Sonny
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 1 (2026): Volume 10, Nomor 1, February 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i1.40739

Abstract

The tourism sector has become a significant contributor to economic growth in various regions, including Tomohon City. The development of the tourism industry, especially the agrotourism sector, has become a trend favored by business actors. To take advantage of this trend, a mature strategy is very important to increase the growth and development of agrotourism in Tomohon City. This study aims to analyze the industry development strategy to encourage sustainable and environmentally friendly agrotourism growth. Quantitative methods based on SWOT analysis and the QSPM method as methods that allow objective evaluation of alternative strategies based on internal and external key success factors. The results of the research reviewed produced a concept for designing agrotourism development in the Agrotourism Area that prioritizes the arrangement and restoration of forest functions to maintain environmental sustainability. By implementing a community empowerment system in agrotourism locations, it will provide benefits to the surrounding community in line with the principles of sustainable tourism development. Its novelty value is by combining an environmentally based agrotourism development strategy by considering elements of local wisdom and the socio-cultural conditions of the community. Furthermore, it has implications for the development of interdisciplinary studies between strategic management, ecotourism, and environmental sustainability, and can be used as a model for similar research in other areas. The ecological implications of this strategy lead to the preservation of agrarian landscapes and local biodiversity, while reducing the pressure on the environment from uncontrolled mass tourism.
IT VALUE ANALYSIS : THE CASE STUDY OF PT. BANK TABUNGAN NEGARA, TBk Harvard K. Najoan; Festus Evly R.I. Liow
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Information Technology (IT) has significantly influenced the operations and strategies of most organizations and industries now days. Computer, telecommunications and computer based information systems have been taking a major part of business process to increase competitive advantage as a Resource Based View theory purposes. To confirm this theory, a case study is performed for PT. Bank Tabungan Negara, Tbk., one of the largest bank in Indonesia engaged primarily in housing finance. Researched data refer to Bank Tabungan Negara Annual report published between 2011, 2012 and 2013. The study focuses on data that have relationship between IT expenditure and business performance. Result shows that IT spending gave a significant positive result. Bank Tabungan Negara IT resources analyzed in term of IT capability, IT competence and competitive advantage that lead to be the IT value model. In conclusion, the case study resulting that IT value positively affected Bank Tabungan Negara business performance.
The Analysis Of Fast Food Marketing Strategy At Kentucky Fried Chicken Restaurant Tomohon Jola Silvana Kalangi; Rieneke R. Kalalo; Deisy A.P.J. Pangkey; Elsje Lintong; Festus Evly R.I. Liow
Jurnal Manajemen Industri dan Logistik inpress publication
Publisher : Politeknik APP Jakarta

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Abstract

The development of fast food restaurant business services is increased and expanded. This fast food business competes on quality, price, and service. Kentucky Fried Chicken (KFC) restaurant in Tomohon City is competing to serve fast food that pampers its consumers. Thus, departing from this problem, the purpose of this study is to determine the right marketing strategy for fast food products to satisfy the consumer desires. Method of analysis used in this research is the quantitative method with analytical descriptive approach. The results show that KFC restaurant in Tomohon has made strategic efforts with product safety compliance that maintains the high quality standards, creating innovation and having qualified Human Resources (HR). The quality of service to consumers is well maintained. The restaurant uses the Customer Service Excellence (CHAMPS). CHAMPS is applied to ensure the restaurant Cleanliness, Hospitality, Accuracy in receiving and preparing orders, Maintenance of best facility, Products with high quality, and Speed with service. The conclusion states that the restaurant needs to maintain the successful performance of fast food business in its competition. Furthermore, the restaurant should remain obedient to their company management by conforming the laws and regulations and realizing the company's vision and mission as well.
Review of Company Compliance with Occupational Safety and Health Standards: Field Inspection Approach Festus Evly R.I. Liow; Indah Susilowati; Muhammad Arifin; Xie Guilin; Bekti Utomo
Rechtsnormen: Journal of Law Vol. 2 No. 2 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/rjl.v2i2.979

Abstract

Background. Research Background The importance of occupational safety and health (OHS) standards to safeguard employee welfare and company performance, research on the review of companies' compliance with OHS through a field inspection approach is highly relevant. This background is due to the fact that OHS standards have been established and regulated, but companies' compliance with these standards is often inconsistent. Purpose. The objectives of this study are many-fold. As a first step, the study aimed to evaluate the company's level of compliance with applicable OHS standards. It is important to know the general level of compliance in the workplace. In addition, the purpose of the study was to find places where compliance may not be fully met. This identification can form the basis for improvement initiatives. Method. This study used the field inspection method, which involves a direct visit to a work site to observe and evaluate the implementation of occupational safety (OSH) standards. Data were collected through direct observation, interviews with relevant personnel, and examination of OHS-related documents. A sample of companies was randomly selected from various industrial sectors to represent a wider range of people. Results. According to the study, there are differences in the level of companies' compliance with OHS standards. While some companies have low levels of compliance, others still have low levels of compliance. Compliance is often breached in areas such as the use of personal protective equipment, emergency evacuation procedures, and handling of hazardous chemicals. Lack of OHS training, lack of management oversight, and high production priorities are some of the factors affecting compliance. Conclusion. In conclusion, this study emphasizes how important it is to improve OHS standards in companies to make the working environment safer and healthier. Suggested improvements include more OHS training, more management supervision, and more sanctions for OHS violations.