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All Journal Jurnal Paradigma Ekonomika Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business Khazanah Intelektual Ilomata International Journal of Management Jurnal Pengabdian Mandiri Inkubis: Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Fundamental and Applied Management Journal Indonesian Journal of Enterprise Architecture Jurnal Kompetitif Economics and Digital Business Review
Noviardi Ferzi
Sekolah Tinggi Ilmu Ekonomi (STIE) Jambi, Jambi, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Employer Branding, Leadership Behaviour, and Generation Z Career Intentions: The Mediating Role of Employer Attractiveness among Final-Year Students in Jambi Province, Indonesia Musthafa Luthfi; Noviardi Ferzi
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2311

Abstract

This study examines how employer branding and leadership behavior influence Generation Z’s career intentions during their transition from higher education to employment. In increasingly competitive labor markets, organizations rely on credible signals to shape job seekers’ perceptions; drawing on signaling theory, this study conceptualizes employer branding and leadership behavior as complementary signals that influence career intentions through employer attractiveness. Prior research has largely treated employer branding as an isolated predictor, with limited attention to leadership behavior as a parallel signal and few studies testing their combined effects within a mediation framework. Addressing this gap, the study employs a structured survey of 400 final-year undergraduate students from five accredited universities in Jambi Province, Indonesia, and analyzes the data using Structural Equation Modeling (SEM). The results indicate that employer branding significantly influences career intention (β = 0.373; p < 0.001), while leadership behavior shows a stronger effect (β = 0.532; p < 0.001). Both employer branding (β = 0.378; p < 0.001) and leadership behavior (β = 0.612; p < 0.001) significantly affect employer attractiveness, which in turn predicts career intention (β = 0.609; p < 0.001). Mediation analysis reveals partial mediation, as both direct and indirect effects remain significant, with indirect effects of employer branding (β = 0.230; p < 0.001) and leadership behavior (β = 0.373; p < 0.001) on career intention through employer attractiveness. Given the cross-sectional design, the findings indicate associations rather than causality; however, they provide context-sensitive insights into signaling mechanisms in environments with limited access to organizational information and suggest that organizations may enhance employer attractiveness to potentially improve early-stage recruitment outcomes among Generation Z.
Ketika Kecakapan Digital Tidak Cukup: Modal Kesiapan Adaptif Digital dan Peran Mindset Inovatif Sebagai Mekanisme Konversi Menuju Employability Generasi Muda Noviardi Ferzi; Abdul Wahab; Sumantri Sumantri; Albetris Albetris; M. Saddan Nashwan; Sri Rahmadani
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2986

Abstract

The rapid adoption of artificial intelligence is reshaping skill demand in the labor market and creating uncertainty for young people in the education to work transition, particularly in secondary cities of emerging economies. This study examines the associations of digital literacy and adaptive skills with perceived employability through an innovative mindset. An explanatory quantitative survey was conducted with 300 young people in Jambi City, Indonesia, and the data were analyzed using partial least squares structural equation modeling. The results show that digital literacy and adaptive skills are positively associated with both innovative mindset and employability. Innovative mindset is also positively associated with employability and serves as a complementary partial mediator. The total effect of adaptive skills on employability is larger than that of digital literacy. After measurement purification, digital literacy is retained only in its productive dimension. These findings indicate that perceived work readiness is related not only to the possession of capabilities but also to orientation toward change. Practically, work readiness programs should move beyond technical training alone toward mindset development, adaptive experience, and work relevant digital literacy. Interpretation is limited by the cross sectional design, self report data, and incomplete discriminant validity among the perceptual constructs.
Peran Manajemen, Kepemimpinan dan Komunikasi dalam Kinerja Elektoral Partai Gerindra di Jambi Tahun 2024 Rini; Arniwita; Mustika; Noviardi Ferzi
Economics and Digital Business Review Vol. 7 No. 1 (2025)
Publisher : Yayasan Vifada Cendikia Indonesia

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Abstract

Penelitian ini mengkaji peran fungsi manajemen, kepemimpinan transformatif dan komunikasi publik terhadap kinerja Partai Gerindra dalam Pemilihan Umum Anggota DPRD Provinsi Jambi tahun 2024. Menggunakan metode pendekatan kualitatif dengan studi kasus, penelitian ini menganalisis bagaimana ketiga variabel ini secara sinergis memengaruhi perolehan suara sah Partai Gerindra. Temuan ini menunjukkan perencanaan strategis yang jelas dan mobilisasi kader yang intensif, meskipun koordinasi serta sistem pengawasan dan evaluasi memerlukan penguatan. Kepemimpinan transformatif, khususnya melalui pengaruh ideal dan motivasi inspirasional, terbukti krusial dalam membangkitkan loyalitas dan semangat kader, meskipun stimulasi intelektual dan perhatian individual masih perlu ditingkatkan lagi. Penelitian ini berkontribusi pada literatur partai politik dengan memberikan pemahaman holistik tentang dinamika internal dan eksternal partai di Indonesia, serta menawarkan rekomendasi strategis untuk peningkatan kinerja elektoral.
Penguatan Kinerja Pegawai Pelayanan di Rumah Sakit Publik melalui Komunikasi Organisasi, Teamwork, dan Iklim Organisasi: Peran Mediasi Kepuasan Kerja Noviardi Ferzi; Albetris; Abdul Wahab
Economics and Digital Business Review Vol. 7 No. 1 (2025)
Publisher : Yayasan Vifada Cendikia Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi organisasi, teamwork, dan iklim organisasi terhadap kinerja pegawai pelayanan dengan kepuasan kerja sebagai variabel mediasi pada Rumah Sakit Umum Daerah (RSUD) di wilayah Provinsi Jambi. RSUD memiliki peran strategis dalam pelayanan kesehatan masyarakat, namun dihadapkan pada tantangan koordinasi lintas unit, beban kerja tinggi, dan keterbatasan sumber daya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan dari pegawai pelayanan pada beberapa RSUD di wilayah Provinsi Jambi menggunakan kuesioner terstruktur. Teknik analisis data yang digunakan adalah Structural Equation Modeling-Partial Least Squares (SEM-PLS) untuk menguji pengaruh langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa komunikasi organisasi, teamwork, dan iklim organisasi berpengaruh positif dan signifikan terhadap kepuasan kerja. Selanjutnya, kepuasan kerja berpengaruh positif terhadap kinerja pegawai pelayanan serta memediasi hubungan antara komunikasi organisasi, teamwork, dan iklim organisasi terhadap kinerja. Temuan ini menegaskan pentingnya penguatan faktor organisasi dalam meningkatkan kinerja pegawai pelayanan RSUD.
Co-Authors A. Wahab Daeng Abdul Wahab Abdul Wahab Abdul Wahab Daeng Aisyah RJ Nur, Deby Al Haitamy, Eri Bestary Albetris Ardian Kurniawan Arniwita, Arniwita Artaria, Friska Dian Yulistarini Friska Artaria Sitanggang Galvhin, Galvhin Laila Farhat M. Saddan Nashwan Marnas, Marnas Muhammad Akbar Musthafa Luthfi Musthafa Luthfi Mustika Nuraida Fitrihabi Rachmad R, Muhammad Rini Shalsabilla, Fitri Sri Rahmadani Sumantri Sumantri Sumantri Sumantri Yuvanda, Sesraria