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All Journal Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Jurnal Ilmu Multidisplin English Education and Applied Linguistics Journal (EEAL Journal) JURNAL ABDIMAS TRANSPORTASI & LOGISTIK Jurnal Siber Multi Disiplin Siber Journal of Transportation and Logistics Jurnal Pengabdian Masyarakat dan Penelitian Terapan Logistica : Journal of Logistic and Transportation
Sarovah Widiawati
Institut Transportasi Dan Logistik Trisakti, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Influence of Price, Service Quality, and Promotion at Shipping Lines Company (ONE) on Customer Decisions Firyaal Nadhira; Nisrina Fhatin; Honny Fiva Akira Sembiring; Sarovah Widiawati
Jurnal Ilmu Multidisiplin Vol. 3 No. 4 (2025): Jurnal Ilmu Multidisplin (Januari-Maret 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v3i4.2034

Abstract

In international trade activities, the role of a shipping company is very important. Shipping acts as a means of transportation in moving goods from one place to another. This study purpose is to determine and analyze the influence of price, service quality, and promotion, which will have a direct effect on ONE's customer decisions on an ongoing basis. The sample population in this study were the users of the shipping company (ONE). There were 105 respondents. The analysis method used in this research is quantitative descriptive method. The method the author chose for data collection was to conduct a survey in the form of a questionnaire. The results proved of this research simultaneously had a positive and significant impact on ONE's customer decisions.
Leveraging social media activities for purchase intention: Exploring brand loyalty and perceived quality as mediation Olfebri Olfebri; Sarovah Widiawati; Rizki Amelia; Tiara Putri Meitrisya
Jurnal Ilmu Multidisiplin Vol. 3 No. 4 (2025): Jurnal Ilmu Multidisplin (Januari-Maret 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v3i4.2108

Abstract

In the airline industry, this study analyzes how social media marketing activities affect brand equity (perceived quality and brand loyalty) as well as consumers' intentions to buy. A questionnaire was distributed to 125 Instagram users who were airline passengers for obtaining quantitative data. The information were handled and investigated utilizing SEM-PLS 4.1.0.6. According to the study, social mdia marketing increases brand loyalty and brand quality perception. Purchase intentions are also significantly influenced by loyalty and perceived quality. Additionally, the study indicates that all moderating effect variables, such as brand loyalty and perceived quality, are involved in mediating the impact of social media marketing on purchase intentions. The findings are expected to be relevant for social media activity strategies, particularly for airlines in Indonesia.
Peningkatan Komunikasi Bahasa Inggris Siswa Perhotelan dengan Nato Spelling Sarovah Widiawati; Novi Indah Susanthi; Nurun Ala Salehati; Cecep Pahrudin; M.Iqbal Firdaus
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Juli - September 2026)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v4i3.2220

Abstract

Kemampuan komunikasi bahasa Inggris merupakan salah satu kompetensi penting yang harus dimiliki oleh siswa jurusan perhotelan dalam menghadapi kebutuhan industri hospitality yang bersifat global. Salah komunikasi yang sering dan kurang mendapatkan perhatian adalah kemampuan spelling (mengeja). Kesalahan dalam mengeja nama, alamat email, maupun kode reservasi dapat menyebabkan kesalahan informasi dan berdampak pada kualitas pelayanan. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kompetensi komunikasi bahasa Inggris siswa jurusan perhotelan melalui penerapan NATO Spelling sebagai strategi untuk meningkatkan komunikasi Bahasa Inggris secara profesional. Kegiatan ini dilaksanakan dalam bentuk kegiatan yang interaktif dengan pendekatan praktik yang melibatkan 75 siswa Sekolah Menengah Kejuruan Negeri (SMKN) 27 Jakarta. Metode pelaksanaan kegiatan ini meliputi penyampaian materi, drilling, pair practice, role play, spelling games, serta evaluasi melalui pre-test dan post-test. Hasil pre-test dan post-test kegiatan ini menunjukkan bahwa sebelum pelaksanaan kegiatan terdapat 25 siswa (33,3%) yang belum familiar dengan NATO spelling. Namun, setelah kegiatan berlangsung, terjadi peningkatan pemahaman siswa dari 66,7% menjadi 86,7%. Selain itu, para siswa menunjukkan antusiasme dan keterlibatan yang aktif selama kegiatan berlangsung, terutama dalam sesi praktik NATO Spelling dan role play. Hasil ini menunjukkan bahwa kegiatan NATO spelling efektif dalam meningkatkan kemampuan komunikasi bahasa Inggris siswa, khususnya dalam ketepatan spelling dan kepercayaan diri dalam komunikasi secara profesional. Kegiatan ini dapat menjadi salah satu alternatif pembelajaran English for Hospitality yang lebih aplikatif dan sesuai dengan kebutuhan dunia kerja.
Co-Authors Cecep Pahrudin, Cecep Darmawan Apriyadi Dian Wijayanti Esterlinus Edwin Lermatan Firyaal Nadhira Ghafar, Abdul Honny Fiva Akira Sembiring Irwan Chairuddin Jaya Sakti, Reza Fauzi Krisnawati, Siti Lesatari, Riza M.Iqbal Firdaus Muhammad Iqbal Firdaus Nisrina Fhatin Novi Indah Susanthi Novi Indah Susanthi Novi Indah Susanthi Novi Indah Susanthi Novi Indah Susanthi, Novi Indah Nurul Nurul Nurun Ala Salehati Olfebri Olfebri Prakoso, Otto Sugiharto Riza Lestari Riza Lestari Riza Lestari Rizki Amelia Rosmallini Putri Sari Astuti Sari Astuti Tiara Putri Meitrisya