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All Journal Jurnal Ilmu Administrasi Bisnis Media Ekonomi dan Manajemen Proceeding SENDI_U Fokus Ekonomi IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA MBIA Management Studies and Entrepreneurship Journal (MSEJ) Journal of Economics and Public Health Cidea Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Mimbar Administrasi
Cahyani, Alya Takwarina
Universitas 17 Agustus 1945 Semarang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : Proceeding SENDI_U

 1 
ERAN KUALITAS PRODUK TERHADAP KEPUASAN PEMBELI KORAN SUARA MERDEKA SEMARANG Cahyani, Alya Takwarina
Proceeding SENDI_U 2020: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Abstract

The purpose of this study was to determine the effect of marketing communication and product quality onthe satisfaction of Suara Merdeka Semarang buyers. The type of research used is explanatory research. Datacollection using tools such as questionnaires and Google forms using purposive sampling techniques. Thesample used was 100 respondents who had been selected with the specified criteria. The methodology used toanalyze primary data in this study is to use validity, reliability, coefficient of determination, F test, and linearregression with the help of the IBM SPSS version 24 program. The results showed that marketingcommunication and product quality to the satisfaction of Suara Merdeka Semarang buyers. Product quality hasa greater influence on the satisfaction of Suara Merdeka Semarang buyers compared to marketingcommunications on the satisfaction of Suara Merdeka Semarang buyers
Co-Authors Achmad Badjuri Alimuddin Rizal Alimuddin Rizal Rivai Basiya, Basiya Dewi Handayani Untari Ningsih Elen Puspitasari Endang Tjahjaningsih Endang Tjahjaningsih Hermawan Budiyanto I Made Bayu Dirgantara Maliki Aji Prakoso Maliki Aji Prakoso Marlien, RA Muhammad Ikhsan Fifaldyovan Murdiansyah Herman Nadia Dwi Irmadiani Nanda, Getcha Olivira Sendhang Nurseto Siti Farhana Zakaria Slamet Riyono Slamet Riyono Sri Isnowati Sri Isnowati Wahyu Wirasati Wahyu Wirasati