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All Journal MITRA: Jurnal Pemberdayaan Masyarakat JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian kepada Masyarakat Nusantara Elastisitas Jurnal Ekonomi Pembangunan Bisnis Net : Jurnal Ekonomi dan Bisnis Penamas: Journal of Community Service Intermestic: Journal of International Studies Indonesian Perspective Global: Jurnal Politik Internasional Easta Journal of Innovative Community Services West Science Business and Management Journal of Business Management and Economic Development
Dhanny Safitri
Universitas Mataram
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALYSIS OF LABOUR-INTENSIVE MICROENTREPRISES USING THE COBB-DOUGLAS PRODUCTION FUNCTION: INSIGHTS FROM MICROENTREPRISES IN WEST NUSA TENGGARA: Budiman; M Jumaedi; Safitri, Dhanny; Kuntary Ibrahim, Isra Dewi
Elastisitas : Jurnal Ekonomi Pembangunan Vol. 7 No. 1 (2025): Elastisitas, Maret 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303.e-jep.v7i1.06

Abstract

Microenterprises in Indonesia play a significant role in regional employment creation and economic development. However, many run under their productive potential due to constraints in technology provision, labor management, and scaling strategies. This study assesses four labor-intensive microenterprises in West Nusa Tenggara (NTB) using a qualitative case study approach, supported by Cobb-Douglas production function modelling. Through in-depth field analysis of UD Batako Sejahtera, UD Muslim Kerupuk Kulit, UD Berkah Beton, and Artshop Kodong Sasak, we examine the relationship between labor, capital, and output, recognize forms of return to scale, and propose tailored strategies to enhance productivity. Findings revealed that most enterprises initially experience increasing returns to scale, yet they face inefficiencies beyond the origins of optimal input. Modest investments in relevant technology, structured work systems, and incentive programs can significantly increase output and sustainability.
Pelatihan Strategi Digital Branding dalam Upaya Optimalisasi Bank Sampah Cahyaningrum, Dinis; Hasany, Tifani Dame; Asri, Ni Wayan Adelia Mutiara; Safitri, Dhanny; Ibrahim, Isra Dewi Kuntary
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.5558

Abstract

Bank Sampah Putri Nyale, yang terletak di dalam Kawasan Ekonomi Khusus (KEK) Mandalika, Lombok Tengah merupakan lembaga pengelola limbah organik dan anorganik dengan sistem tabungan kreatif berbasis emas serta bermitra dengan sektor perhotelan. Namun, dalam operasionalnya, Bank Sampah Putri Nyale menghadapi tantangan dalam penerapan branding digital, yang menghambat pengembangan operasional dan jangkauan layanan. Untuk mengatasi permasalahan ini, kegiatan pengabdian kepada masyarakat dilaksanakan melalui pelatihan strategi digital branding. Pelatihan ini diadakan untuk memberikan peserta kemampuan dalam memanfaatkan platform digital, seperti optimalisasi email, media sosial, dan aplikasi pengeditan, guna memperkuat citra dan memperluas jangkauan layanan. Evaluasi yang dilakukan melalui pre-test dan post-test menunjukkan adanya peningkatan yang signifikan dalam pengetahuan dan keterampilan peserta, dalam digital branding. Pelatihan ini tidak hanya meningkatkan profesionalisme Bank Sampah Putri Nyale dalam menjalin kemitraan, tetapi juga mendukung keberlanjutan program pengelolaan sampah berbasis komunitas.
Mengakselerasi Daya Saing UMKM melalui Transformasi Digital Marketing: Studi pada Toko Kosmetik Luxolla Asri, Ni Wayan Adelia Mutiara; Hasany, Tifani Dame; Cahyaningrum, Dinis; Safitri, Dhanny; Ibrahim, Isra Dewi Kuntary; Kembang, Lale Puspita
MITRA: Jurnal Pemberdayaan Masyarakat Vol. 9 No. 2 (2025): Mitra: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v9i2.7184

Abstract

Luxolla adalah usaha mikro, kecil, dan menengah (UMKM) yang bergerak di sektor kosmetik dan perawatan kulit, mulai didirikan pada tahun 2023 di Kota Mataram, Nusa Tenggara Barat. Tantangan utama yang dihadapi usaha ini meliputi ketiadaan elemen identitas visual seperti logo, serta belum optimalnya strategi pemasaran secara digital. Untuk menjawab tantangan tersebut, kegiatan pengabdian masyarakat dilaksanakan dengan fokus pada pembuatan desain logo dan pelatihan terkait pemasaran digital, termasuk pembuatan konten serta pengelolaan toko daring (e-commerce). Metode yang digunakan dalam kegiatan ini mencakup survei awal, penyampaian materi melalui presentasi, diskusi partisipatif, serta pendampingan langsung dalam proses desain. Pelatihan digital marketing diberikan agar Luxolla mampu memaksimalkan pemanfaatan media sosial dan platform e-commerce secara lebih efektif. Luaran kegiatan ini adalah desain logo baru serta peningkatan pemahaman dan keterampilan pemilik usaha dalam mempromosikan produk secara online.Program ini diharapkan dapat memperkuat daya saing Luxolla di pasar dan turut mendorong pertumbuhan UMKM secara berkelanjutan.
PENGARUH EMPLOYER BRANDING DAN KOMPENSASI TERHADAP EMPLOYEE ENGAGEMENT PADA KARYAWAN BPR DAERAH GUNUNG SARI Asri, Ni Wayan Adelia Mutiara; Hasany, Tifani Dame; Cahyaningrum, Dinis; Safitri, Dhanny; Ibrahim, Isra Dewi Kuntary
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.6278

Abstract

The urgency to retain high-quality human resources requires companies to continuously develop strategies that can enhance employee engagement with the organization. Employee engagement is a key indicator reflecting the extent to which employees feel emotionally and professionally connected to their workplace. Two factors considered influential in shaping this engagement are employer branding and compensation. This study aims to examine the influence of employer branding and compensation on employee engagement among employees of BPR in Gunung Sari. A quantitative approach was employed, involving a population of 30 BPR employees located in the Gunung Sari area. Data analysis was conducted using multiple linear regression. The findings indicate that employer branding has a positive and significant effect on employee engagement among BPR employees in Gunung Sari. Furthermore, compensation was also found to have a positive and significant influence on the level of employee engagement within the same organization.
Co-Authors Akhmad Saufi Ali Abdullah Wibisono Ali Abdullah Wibisono Aptasari, Fety Widianti Budiman Dinis Cahyaningrum Dwi Ardhanariswari Sundrijo, Dwi Ardhanariswari Dwi Putra Buana Sakti Hasani, Tifani Dame Ibrahim, Isra Dewi Kuntary Jumaedi, M Kembang, Lale Puspita M Jumaedi Maharani Putri, Baiq Krisnina Mujahidi, Khairul Mutiara Asri, Ni Wayan Adelia Ni Wayan Adelia Mutiara Asri Rishan Adha Tifani Dame Hasany Zamroni Alpian Muhtarom