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ANALYSIS OF LABOUR-INTENSIVE MICROENTREPRISES USING THE COBB-DOUGLAS PRODUCTION FUNCTION: INSIGHTS FROM MICROENTREPRISES IN WEST NUSA TENGGARA: Budiman; M Jumaedi; Safitri, Dhanny; Kuntary Ibrahim, Isra Dewi
Elastisitas : Jurnal Ekonomi Pembangunan Vol. 7 No. 1 (2025): Elastisitas, Maret 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303.e-jep.v7i1.06

Abstract

Microenterprises in Indonesia play a significant role in regional employment creation and economic development. However, many run under their productive potential due to constraints in technology provision, labor management, and scaling strategies. This study assesses four labor-intensive microenterprises in West Nusa Tenggara (NTB) using a qualitative case study approach, supported by Cobb-Douglas production function modelling. Through in-depth field analysis of UD Batako Sejahtera, UD Muslim Kerupuk Kulit, UD Berkah Beton, and Artshop Kodong Sasak, we examine the relationship between labor, capital, and output, recognize forms of return to scale, and propose tailored strategies to enhance productivity. Findings revealed that most enterprises initially experience increasing returns to scale, yet they face inefficiencies beyond the origins of optimal input. Modest investments in relevant technology, structured work systems, and incentive programs can significantly increase output and sustainability.
Pelatihan Strategi Digital Branding dalam Upaya Optimalisasi Bank Sampah Cahyaningrum, Dinis; Hasany, Tifani Dame; Asri, Ni Wayan Adelia Mutiara; Safitri, Dhanny; Ibrahim, Isra Dewi Kuntary
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.5558

Abstract

Bank Sampah Putri Nyale, yang terletak di dalam Kawasan Ekonomi Khusus (KEK) Mandalika, Lombok Tengah merupakan lembaga pengelola limbah organik dan anorganik dengan sistem tabungan kreatif berbasis emas serta bermitra dengan sektor perhotelan. Namun, dalam operasionalnya, Bank Sampah Putri Nyale menghadapi tantangan dalam penerapan branding digital, yang menghambat pengembangan operasional dan jangkauan layanan. Untuk mengatasi permasalahan ini, kegiatan pengabdian kepada masyarakat dilaksanakan melalui pelatihan strategi digital branding. Pelatihan ini diadakan untuk memberikan peserta kemampuan dalam memanfaatkan platform digital, seperti optimalisasi email, media sosial, dan aplikasi pengeditan, guna memperkuat citra dan memperluas jangkauan layanan. Evaluasi yang dilakukan melalui pre-test dan post-test menunjukkan adanya peningkatan yang signifikan dalam pengetahuan dan keterampilan peserta, dalam digital branding. Pelatihan ini tidak hanya meningkatkan profesionalisme Bank Sampah Putri Nyale dalam menjalin kemitraan, tetapi juga mendukung keberlanjutan program pengelolaan sampah berbasis komunitas.
Mengakselerasi Daya Saing UMKM melalui Transformasi Digital Marketing: Studi pada Toko Kosmetik Luxolla Asri, Ni Wayan Adelia Mutiara; Hasany, Tifani Dame; Cahyaningrum, Dinis; Safitri, Dhanny; Ibrahim, Isra Dewi Kuntary; Kembang, Lale Puspita
MITRA: Jurnal Pemberdayaan Masyarakat Vol. 9 No. 2 (2025): Mitra: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v9i2.7184

Abstract

Luxolla adalah usaha mikro, kecil, dan menengah (UMKM) yang bergerak di sektor kosmetik dan perawatan kulit, mulai didirikan pada tahun 2023 di Kota Mataram, Nusa Tenggara Barat. Tantangan utama yang dihadapi usaha ini meliputi ketiadaan elemen identitas visual seperti logo, serta belum optimalnya strategi pemasaran secara digital. Untuk menjawab tantangan tersebut, kegiatan pengabdian masyarakat dilaksanakan dengan fokus pada pembuatan desain logo dan pelatihan terkait pemasaran digital, termasuk pembuatan konten serta pengelolaan toko daring (e-commerce). Metode yang digunakan dalam kegiatan ini mencakup survei awal, penyampaian materi melalui presentasi, diskusi partisipatif, serta pendampingan langsung dalam proses desain. Pelatihan digital marketing diberikan agar Luxolla mampu memaksimalkan pemanfaatan media sosial dan platform e-commerce secara lebih efektif. Luaran kegiatan ini adalah desain logo baru serta peningkatan pemahaman dan keterampilan pemilik usaha dalam mempromosikan produk secara online.Program ini diharapkan dapat memperkuat daya saing Luxolla di pasar dan turut mendorong pertumbuhan UMKM secara berkelanjutan.
PENGARUH EMPLOYER BRANDING DAN KOMPENSASI TERHADAP EMPLOYEE ENGAGEMENT PADA KARYAWAN BPR DAERAH GUNUNG SARI Asri, Ni Wayan Adelia Mutiara; Hasany, Tifani Dame; Cahyaningrum, Dinis; Safitri, Dhanny; Ibrahim, Isra Dewi Kuntary
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.6278

Abstract

The urgency to retain high-quality human resources requires companies to continuously develop strategies that can enhance employee engagement with the organization. Employee engagement is a key indicator reflecting the extent to which employees feel emotionally and professionally connected to their workplace. Two factors considered influential in shaping this engagement are employer branding and compensation. This study aims to examine the influence of employer branding and compensation on employee engagement among employees of BPR in Gunung Sari. A quantitative approach was employed, involving a population of 30 BPR employees located in the Gunung Sari area. Data analysis was conducted using multiple linear regression. The findings indicate that employer branding has a positive and significant effect on employee engagement among BPR employees in Gunung Sari. Furthermore, compensation was also found to have a positive and significant influence on the level of employee engagement within the same organization.
The Role of Community Participation Toward Economic Empowerment in the Tourism Sector Cahyaningrum, Dinis; Hasani, Tifani Dame; Asri, Ni Wayan Adelia Mutiara; Safitri, Dhanny; Ibrahim, Isra Dewi Kuntary
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1403

Abstract

This study examines the relationship between community participation and economic empowerment in the tourism sector using a qualitative descriptive approach and literature review. The main focus of this research is to highlight the importance of community participation at various stages of tourism development, from planning to evaluation. Community participation is crucial as it not only enhances the sense of ownership over tourism projects but also creates new job opportunities and acts as diverse sources of income for the community. By involving communities in providing tourism services—such as guiding, handicrafts, and local cuisine—they can contribute directly to the industry while preserving and promoting local wisdom. Training programs conducted for communities aim to enhance their capacity and skills, enabling them to adapt to the ever-evolving dynamics of the tourism market. Furthermore, strengthening the cultural identity of communities by introducing local values is a vital aspect of attracting tourist interest. The findings of the study indicate that active community participation positively impacts individual well-being and contributes to sustainable economic development, ensuring the benefits of tourism are distributed equally among all involved communities. This research highlights that empowering communities through active engagement at all stages of tourism development fosters resilience, supports cultural preservation, and promotes equitable economic growth, offering a sustainable model for community-based tourism initiatives.
Pengaruh Budaya Terhadap Sifat Altruistik Konsumen Indonesia Hasany, Tifani Dame; Safitri, Dhanny; Cahyaningrum, Dinis; Kuntary Ibrahim, Isra Dewi; Asri, Ni Wayan Adelia Mutiara
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1652

Abstract

This study explores altruistic consumer behavior in Indonesia from a cultural perspective, emphasizing how collectivist values, religiosity, and social norms shape prosocial consumption. Using a narrative literature review, the research synthesizes theoretical and empirical findings from national and international journals to explain the interaction between traditional cultural values and modern consumer behavior. The results indicate that Indonesia’s collectivist culture (gotong royong or mutual cooperation, solidarity, and social responsibility) significantly fosters altruistic tendencies among consumers. Furthermore, religiosity acts as a moral and spiritual motivator that extends altruism into everyday consumption practices, including donations and ethical purchasing. The rise of digital platforms also enables the transformation of traditional solidarity into digital philanthropy and online social campaigns. Overall, altruistic consumer behavior in Indonesia emerges as a dynamic interplay between traditional culture, religious ethics, and modern technological adaptation.
The Impact of Financial Technology (Fintech) Peer-to-Peer Lending Literacy and Inclusion on MSME Financing Decisions in the Mandalika Special Economic Zone Alpian Muhtarom, Zamroni; Andryan Girsang, Zefanya; Najib Roodhi, Mohammad; Dewi Kuntary Ibrahim, Isra; Safitri, Dhanny
Journal of Institution and Sharia Finance Vol. 8 No. 2 (2025): DESEMBER
Publisher : Program Studi Perbankan Syariah, IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/joins.v8i2.8319

Abstract

This study aims to analyze the influence of financial literacy and financial inclusion through peer-to-peer (P2P) lending fintech on the financing decisions of Micro, Small, and Medium Enterprises (MSMEs) in the Mandalika Special Economic Zone (SEZ). The research employs a descriptive quantitative method using Partial Least Squares (PLS) with a Structural Equation Modeling (SEM) approach, involving 210 MSME respondents. The findings indicate that both independent variables have a positive and significant effect on financing decisions. However, financial inclusion exerts a more dominant influence than financial literacy, as reflected in its higher t-statistics and path coefficients. These results suggest that ease of access to digital financial services plays a crucial role in strengthening MSME financing decisions. Therefore, enhancing financial literacy and promoting the use of inclusive financial technologies are expected to expand financing access and stimulate local economic growth.
Workplace Bullying: Dampaknya pada Turnover Intention Karyawan Rumah Sakit di Nusa Tenggara Barat Ni Wayan Adelia Mutiara Asri; Tifani Dame Hasany; Dinis Cahyaningrum; Dhanny Safitri; Isra Dewi Kuntary Ibrahim
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i4.6139

Abstract

Abstract: This study aims to analyze the effect of workplace bullying on turnover intention among healthcare employees in a hospital located in West Nusa Tenggara. Using a quantitative approach with a census sampling technique, all 43 employees in the population were included as respondents. The population refers to the entire group of individuals who possess specific characteristics relevant to the research objectives and are selected for analysis to obtain empirical findings. Data were collected using a structured questionnaire and analyzed through linear regression to examine the relationship between workplace bullying and turnover intention. The results indicate that workplace bullying has a positive and significant effect on turnover intention, as evidenced by a t-test significance value of 0.000. These findings confirm that the higher the level of bullying experienced by employees, the greater their tendency to consider leaving their jobs. In the hospital context, intimidation or mistreatment from colleagues or supervisors can trigger stress, reduce motivation, and create psychological discomfort that ultimately increases employees’ intention to resign. Therefore, workplace bullying emerges as a critical factor influencing employees’ decisions to stay or leave the organization. This study highlights the importance of implementing preventive and corrective measures to mitigate bullying and retain competent healthcare personnel to maintain organizational stability.
Penerapan Manajemen Karakter dan Kepemimpinan pada Siswa Pondok Pesantren Wasilatul Abror Tifani Dame Hasany; Dhanny Safitri; Dinis Cahyaningrum; Isra Dewi Kuntary Ibrahim; Ni Wayan Adelia Mutiara Asri; Dina Amalya Putri; Siti Anggriana; M. Jumaedi
Sciences du Nord Community Service Vol. 2 No. 02 (2025): Sciences du Nord Community Service
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71238/sncs.v2i02.81

Abstract

This community service activity aimed to strengthen character management and leadership among students (santri) at Pondok Pesantren Wasilatul Abror. Islamic boarding schools play a strategic role in shaping generations who are not only intellectually competent but also disciplined, ethical, and capable of leadership. However, the challenges of globalization demand more structured character and leadership development so that students can adapt to social changes while upholding Islamic values. The program was held on at the Wasilatul Abror Islamic Boarding School Hall, involving students from elementary to secondary levels. The methods applied included interactive lectures, sharing sessions, mentoring, and leadership games based on experiential learning. The results showed high enthusiasm among students, active participation in discussions, and improvement in discipline, responsibility, and teamwork skills. The activity effectively enhanced students’ awareness of self-management and integrity-based leadership. It is recommended that similar programs be conducted regularly to ensure the sustainability of character and leadership development within the pesantren environment.
Penguatan Literasi Anak Usia Dini Melalui Penyediaan Buku Bacaan Edukatif Cahyaningrum, Dinis; Hasany, Tifani Dame; Safitri, Dhanny; Muhtarom, Zamroni Alpian; Girsang, Zefanya Andryan
Dedication : Jurnal Pengabdian Masyarakat Vol 10 No 1 (2026)
Publisher : LPPM Universitas PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/dedication.v10i1.3055

Abstract

Early childhood literacy is a fundamental foundation for supporting children’s language, cognitive, social, and emotional development. However, limited literacy facilities, particularly the availability of educational reading books appropriate to children’s developmental stages, remain a challenge in several preschool (PAUD) institutions. This community service activity aimed to strengthen preschool literacy through the provision of educational reading books at TK Maca Pasir Putih, Pemenang District, North Lombok Regency. The activity was implemented participatively in three stages: preparation (observation and discussion with partners), implementation (provision and utilization of educational books in learning activities), and evaluation (observation and discussion with teachers). The results indicated an increase in children’s reading interest and engagement in literacy activities. Children showed greater enthusiasm in reading, storytelling, and vocabulary recognition. Teachers also stated that the books supported daily lesson plans (RPPH), enabling better integration of literacy into thematic learning. Overall, this activity contributed positively to improving the quality of preschool.