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All Journal MITRA: Jurnal Pemberdayaan Masyarakat JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Journal of Institution And Sharia Finance Jurnal Pengabdian Masyarakat Bumi Raflesia Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Elastisitas Jurnal Ekonomi Pembangunan Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Penamas: Journal of Community Service Intermestic: Journal of International Studies Indonesian Perspective Global: Jurnal Politik Internasional Easta Journal of Innovative Community Services West Science Business and Management Journal of Business Management and Economic Development
Dhanny Safitri
Universitas Mataram
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALYSIS OF LABOUR-INTENSIVE MICROENTREPRISES USING THE COBB-DOUGLAS PRODUCTION FUNCTION: INSIGHTS FROM MICROENTREPRISES IN WEST NUSA TENGGARA: Budiman; M Jumaedi; Safitri, Dhanny; Kuntary Ibrahim, Isra Dewi
Elastisitas : Jurnal Ekonomi Pembangunan Vol. 7 No. 1 (2025): Elastisitas, Maret 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303.e-jep.v7i1.06

Abstract

Microenterprises in Indonesia play a significant role in regional employment creation and economic development. However, many run under their productive potential due to constraints in technology provision, labor management, and scaling strategies. This study assesses four labor-intensive microenterprises in West Nusa Tenggara (NTB) using a qualitative case study approach, supported by Cobb-Douglas production function modelling. Through in-depth field analysis of UD Batako Sejahtera, UD Muslim Kerupuk Kulit, UD Berkah Beton, and Artshop Kodong Sasak, we examine the relationship between labor, capital, and output, recognize forms of return to scale, and propose tailored strategies to enhance productivity. Findings revealed that most enterprises initially experience increasing returns to scale, yet they face inefficiencies beyond the origins of optimal input. Modest investments in relevant technology, structured work systems, and incentive programs can significantly increase output and sustainability.
Pelatihan Strategi Digital Branding dalam Upaya Optimalisasi Bank Sampah Cahyaningrum, Dinis; Hasany, Tifani Dame; Asri, Ni Wayan Adelia Mutiara; Safitri, Dhanny; Ibrahim, Isra Dewi Kuntary
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.5558

Abstract

Bank Sampah Putri Nyale, yang terletak di dalam Kawasan Ekonomi Khusus (KEK) Mandalika, Lombok Tengah merupakan lembaga pengelola limbah organik dan anorganik dengan sistem tabungan kreatif berbasis emas serta bermitra dengan sektor perhotelan. Namun, dalam operasionalnya, Bank Sampah Putri Nyale menghadapi tantangan dalam penerapan branding digital, yang menghambat pengembangan operasional dan jangkauan layanan. Untuk mengatasi permasalahan ini, kegiatan pengabdian kepada masyarakat dilaksanakan melalui pelatihan strategi digital branding. Pelatihan ini diadakan untuk memberikan peserta kemampuan dalam memanfaatkan platform digital, seperti optimalisasi email, media sosial, dan aplikasi pengeditan, guna memperkuat citra dan memperluas jangkauan layanan. Evaluasi yang dilakukan melalui pre-test dan post-test menunjukkan adanya peningkatan yang signifikan dalam pengetahuan dan keterampilan peserta, dalam digital branding. Pelatihan ini tidak hanya meningkatkan profesionalisme Bank Sampah Putri Nyale dalam menjalin kemitraan, tetapi juga mendukung keberlanjutan program pengelolaan sampah berbasis komunitas.
Mengakselerasi Daya Saing UMKM melalui Transformasi Digital Marketing: Studi pada Toko Kosmetik Luxolla Asri, Ni Wayan Adelia Mutiara; Hasany, Tifani Dame; Cahyaningrum, Dinis; Safitri, Dhanny; Ibrahim, Isra Dewi Kuntary; Kembang, Lale Puspita
MITRA: Jurnal Pemberdayaan Masyarakat Vol. 9 No. 2 (2025): Mitra: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v9i2.7184

Abstract

Luxolla adalah usaha mikro, kecil, dan menengah (UMKM) yang bergerak di sektor kosmetik dan perawatan kulit, mulai didirikan pada tahun 2023 di Kota Mataram, Nusa Tenggara Barat. Tantangan utama yang dihadapi usaha ini meliputi ketiadaan elemen identitas visual seperti logo, serta belum optimalnya strategi pemasaran secara digital. Untuk menjawab tantangan tersebut, kegiatan pengabdian masyarakat dilaksanakan dengan fokus pada pembuatan desain logo dan pelatihan terkait pemasaran digital, termasuk pembuatan konten serta pengelolaan toko daring (e-commerce). Metode yang digunakan dalam kegiatan ini mencakup survei awal, penyampaian materi melalui presentasi, diskusi partisipatif, serta pendampingan langsung dalam proses desain. Pelatihan digital marketing diberikan agar Luxolla mampu memaksimalkan pemanfaatan media sosial dan platform e-commerce secara lebih efektif. Luaran kegiatan ini adalah desain logo baru serta peningkatan pemahaman dan keterampilan pemilik usaha dalam mempromosikan produk secara online.Program ini diharapkan dapat memperkuat daya saing Luxolla di pasar dan turut mendorong pertumbuhan UMKM secara berkelanjutan.
PENGARUH EMPLOYER BRANDING DAN KOMPENSASI TERHADAP EMPLOYEE ENGAGEMENT PADA KARYAWAN BPR DAERAH GUNUNG SARI Asri, Ni Wayan Adelia Mutiara; Hasany, Tifani Dame; Cahyaningrum, Dinis; Safitri, Dhanny; Ibrahim, Isra Dewi Kuntary
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.6278

Abstract

The urgency to retain high-quality human resources requires companies to continuously develop strategies that can enhance employee engagement with the organization. Employee engagement is a key indicator reflecting the extent to which employees feel emotionally and professionally connected to their workplace. Two factors considered influential in shaping this engagement are employer branding and compensation. This study aims to examine the influence of employer branding and compensation on employee engagement among employees of BPR in Gunung Sari. A quantitative approach was employed, involving a population of 30 BPR employees located in the Gunung Sari area. Data analysis was conducted using multiple linear regression. The findings indicate that employer branding has a positive and significant effect on employee engagement among BPR employees in Gunung Sari. Furthermore, compensation was also found to have a positive and significant influence on the level of employee engagement within the same organization.
The Role of Community Participation Toward Economic Empowerment in the Tourism Sector Cahyaningrum, Dinis; Hasani, Tifani Dame; Asri, Ni Wayan Adelia Mutiara; Safitri, Dhanny; Ibrahim, Isra Dewi Kuntary
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1403

Abstract

This study examines the relationship between community participation and economic empowerment in the tourism sector using a qualitative descriptive approach and literature review. The main focus of this research is to highlight the importance of community participation at various stages of tourism development, from planning to evaluation. Community participation is crucial as it not only enhances the sense of ownership over tourism projects but also creates new job opportunities and acts as diverse sources of income for the community. By involving communities in providing tourism services—such as guiding, handicrafts, and local cuisine—they can contribute directly to the industry while preserving and promoting local wisdom. Training programs conducted for communities aim to enhance their capacity and skills, enabling them to adapt to the ever-evolving dynamics of the tourism market. Furthermore, strengthening the cultural identity of communities by introducing local values is a vital aspect of attracting tourist interest. The findings of the study indicate that active community participation positively impacts individual well-being and contributes to sustainable economic development, ensuring the benefits of tourism are distributed equally among all involved communities. This research highlights that empowering communities through active engagement at all stages of tourism development fosters resilience, supports cultural preservation, and promotes equitable economic growth, offering a sustainable model for community-based tourism initiatives.
Pengaruh Budaya Terhadap Sifat Altruistik Konsumen Indonesia Hasany, Tifani Dame; Safitri, Dhanny; Cahyaningrum, Dinis; Kuntary Ibrahim, Isra Dewi; Asri, Ni Wayan Adelia Mutiara
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1652

Abstract

This study explores altruistic consumer behavior in Indonesia from a cultural perspective, emphasizing how collectivist values, religiosity, and social norms shape prosocial consumption. Using a narrative literature review, the research synthesizes theoretical and empirical findings from national and international journals to explain the interaction between traditional cultural values and modern consumer behavior. The results indicate that Indonesia’s collectivist culture (gotong royong or mutual cooperation, solidarity, and social responsibility) significantly fosters altruistic tendencies among consumers. Furthermore, religiosity acts as a moral and spiritual motivator that extends altruism into everyday consumption practices, including donations and ethical purchasing. The rise of digital platforms also enables the transformation of traditional solidarity into digital philanthropy and online social campaigns. Overall, altruistic consumer behavior in Indonesia emerges as a dynamic interplay between traditional culture, religious ethics, and modern technological adaptation.
BRANDING BOOSTING: PENDAMPINGAN PENGELOLAAN MERK, PRODUK DAN LEGALITAS USAHA AYAM TALIWANG Ibrahim, Isra Dewi Kuntary; Jufri, Akhmad; Hasany, Tifani Dame; Safitri, Dhanny; Kinanti, Wulan Sophia; Rachim, Nazmi Aulia
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 8 No. 3 (2025): DESEMBER: Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program pengabdian kepada masyarakat ini dilaksanakan di Rumah Makan Taliwang Satu, Kota Mataram, dengan tujuan meningkatkan daya saing usaha kuliner melalui pendampingan pada tiga aspek utama, yaitu branding, pengembangan produk, dan legalitas usaha. Permasalahan yang dihadapi mitra mencakup lemahnya identitas merek yang membuat sulit dibedakan dari pesaing, terbatasnya variasi menu yang mengurangi daya tarik konsumen, serta ketiadaan dokumen legal formal seperti Nomor Induk Berusaha (NIB), Pangan Industri Rumah Tangga (PIRT), dan sertifikasi halal yang membatasi akses pasar lebih luas. Untuk menjawab permasalahan tersebut, kegiatan dilakukan dengan pendekatan partisipatif melalui tahapan identifikasi masalah, perencanaan program, pelatihan dan workshop, pendampingan praktik, serta evaluasi dan monitoring. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada pemahaman pemilik dan karyawan mengenai pentingnya branding sebagai aset usaha, munculnya inovasi produk berupa variasi menu, pengemasan modern, serta kesadaran terhadap urgensi legalitas usaha dalam memperluas jaringan pemasaran. Selain itu, direkomendasikan penggunaan sistem pencatatan digital untuk meningkatkan efisiensi operasional. Temuan ini menegaskan bahwa metode pendampingan partisipatif terbukti efektif dalam menjawab kebutuhan mitra sekaligus menghasilkan dampak nyata berupa peningkatan kapasitas pengelolaan usaha, profesionalisme pelayanan, dan citra kuliner ayam Taliwang sebagai produk khas daerah. Dengan demikian, kegiatan ini berhasil mendorong Rumah Makan Taliwang Satu menuju usaha kuliner yang lebih kompetitif, berdaya saing, dan berkelanjutan.
The Impact of Financial Technology (Fintech) Peer-to-Peer Lending Literacy and Inclusion on MSME Financing Decisions in the Mandalika Special Economic Zone Alpian Muhtarom, Zamroni; Andryan Girsang, Zefanya; Najib Roodhi, Mohammad; Dewi Kuntary Ibrahim, Isra; Safitri, Dhanny
Journal of Institution and Sharia Finance Vol. 8 No. 2 (2025): DESEMBER
Publisher : Program Studi Perbankan Syariah, IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/joins.v8i2.8319

Abstract

This study aims to analyze the influence of financial literacy and financial inclusion through peer-to-peer (P2P) lending fintech on the financing decisions of Micro, Small, and Medium Enterprises (MSMEs) in the Mandalika Special Economic Zone (SEZ). The research employs a descriptive quantitative method using Partial Least Squares (PLS) with a Structural Equation Modeling (SEM) approach, involving 210 MSME respondents. The findings indicate that both independent variables have a positive and significant effect on financing decisions. However, financial inclusion exerts a more dominant influence than financial literacy, as reflected in its higher t-statistics and path coefficients. These results suggest that ease of access to digital financial services plays a crucial role in strengthening MSME financing decisions. Therefore, enhancing financial literacy and promoting the use of inclusive financial technologies are expected to expand financing access and stimulate local economic growth.
Subjective Well-being and Burnout on Gender in Lecturers at Private Universities in Lombok Island Kuntary Ibrahim, Isra Dewi; Hasany, Tifani Dame; Safitri, Dhanny; Riadah, Siti
Target : Jurnal Manajemen Bisnis Vol. 7 No. 2 (2025): Target : Jurnal Manajemen Bisnis : In-Press
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v7i2.5664

Abstract

A lecturer is an educator at a university. During their career, lecturers will encounter students with diverse characters. The main duties of a lecturer are teaching, researching, and community service. There are many other administrative duties that a lecturer must carry out. These numerous demands can cause lecturers to experience burnout. Burnout can occur because everyone experiences pressure in their daily activities. Burnout can be reduced by improving an individual’s well-being. Subjective well-being is a state in which individuals perceive and evaluate everything that happens in their lives, namely, cognitive and affective evaluation. Burnout is very likely to affect both men and women. Men are more prone to burnout than women. It is because women experience the same pressures as men, as for men, “working” is an absolute necessity to support their families, whereas for women, this is not the case. Working is not a necessity for women, including in the teaching profession. Therefore, the objective of this study is to analyse whether there is a difference in the effect of subjective well-being on burnout among lecturers at private universities on the island of Lombok, based on gender. The sample consisted of 137 men and 137 women, totaling 174 participants, to represent the phenomenon. The data analysis technique used was Multigroup Analysis (MGA) in PLS-SEM. The study concludes that there is a significant difference between SWB and burnout among male and female lecturers.
Co-Authors Akhmad Jufri Akhmad Saufi Ali Abdullah Wibisono Ali Abdullah Wibisono Aptasari, Fety Widianti Budiman Dewi Kuntary Ibrahim, Isra Dinis Cahyaningrum Dwi Ardhanariswari Sundrijo, Dwi Ardhanariswari Dwi Putra Buana Sakti Hasani, Tifani Dame Ibrahim, Isra Dewi Kuntary Jumaedi, M Kembang, Lale Puspita Kinanti, Wulan Sophia M Jumaedi Maharani Putri, Baiq Krisnina Mujahidi, Khairul Mutiara Asri, Ni Wayan Adelia Ni Wayan Adelia Mutiara Asri Rachim, Nazmi Aulia Riadah, Siti Rishan Adha rodhi, mohammad najib Tifani Dame Hasany Zamroni Alpian Muhtarom Zefanya Andryan Girsang