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All Journal Agrikultura Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Jambura Agribusiness Journal Agro Bali: Agricultural Journal Community Development Journal: Jurnal Pengabdian Masyarakat Agrimansion: Agribusiness Management & Extension Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Mudabbir: Journal Research and Education Studies Tropical Plantation Journal Abdi Cendekia: Jurnal Pengabdian Masyarakat Jurnal Riset Rumpun Ilmu Tanaman QISTINA: Jurnal Multidisiplin Indonesia Oryza: Jurnal Agribisnis dan Pertanian Berkelanjutan Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Botani: Publikasi Ilmu Tanaman dan Agribisnis
Masahid Masahid
Universitas Bojonegoro
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Faktor-faktor penentu pertumbuhan penjualan kopi excelsa: Analisis empiris faktor pemasaran menggunakan SEM–PLS di Wonosalam Jombang Fika Rafelia Rizki; Masahid; Badiatud Durroh
Oryza : Jurnal Agribisnis dan Pertanian Berkelanjutan Vol. 10 No. 2 (2025): Oryza: Jurnal Agribisnis dan Pertanian Berkelanjutan
Publisher : Universitas Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56071/oryza.v10i2.1394

Abstract

Kopi excelsa merupakan komoditas budidaya yang terkenal dengan profil rasa unik dan potensi pasar yang besar, terutama di Kecamatan Wonosalam, Kabupaten Jombang. Namun, peningkatan penjualan menghadapi berbagai hambatan struktural, termasuk akses pasar yang terbatas, distribusi yang tidak efektif, strategi harga yang tidak memadai, kualitas produk yang tidak konsisten, dan upaya promosi yang kurang. Studi ini bertujuan untuk meneliti dampak variabel pemasaran terhadap peningkatan penjualan kopi excelsa. Penelitian ini menggunakan metodologi kuantitatif dengan teknik Structural Equation Modeling–Partial Least Squares (SEM–PLS). Sampel penelitian terdiri dari 65 petani kopi excelsa yang dipilih dari komunitas yang terdiri dari 200 petani. Faktor independen meliputi kualitas produk, harga, akses pasar, distribusi, dan promosi, sedangkan variabel dependen adalah peningkatan penjualan. Hasil penelitian menunjukkan bahwa semua variabel pemasaran memberikan pengaruh yang menguntungkan dan signifikan terhadap pertumbuhan penjualan, dengan kualitas produk dan promosi sebagai penentu utama. Skor R-square sebesar 0,775 menunjukkan bahwa model tersebut menjelaskan 77,5% varians dalam pertumbuhan penjualan. Temuan ini menegaskan bahwa rencana pemasaran yang kohesif dan berorientasi pada kualitas merupakan faktor penting dalam meningkatkan daya saing kopi Excelsa baik secara lokal maupun dalam prospeknya di pasar yang lebih luas.
Strategi pemasaran UMKM Balungkuwuk Ngariyun di Desa Bulu Kecamatan Sugihwaras Kabupaten Bojonegoro Sholahudin Ahmed Al Ayubi; Masahid; Badiatud Durroh
Oryza : Jurnal Agribisnis dan Pertanian Berkelanjutan Vol. 10 No. 2 (2025): Oryza: Jurnal Agribisnis dan Pertanian Berkelanjutan
Publisher : Universitas Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56071/oryza.v10i2.1473

Abstract

Penelitian ini bertujuan untuk mengembangkan rencana pemasaran yang efisien untuk UMKM Balungkuwuk Ngariyun di Desa Bulu, Kecamatan Sugihwaras, Kabupaten Bojonegoro. Penelitian ini menggunakan metodologi kualitatif deskriptif dengan teknik analisis SWOT serta matriks IFAS, EFAS, IE, dan QSPM. Data dikumpulkan melalui sumber primer dan sekunder menggunakan pendekatan purposive sampling yang melibatkan 31 responden.  Hasil analisis menunjukkan bahwa skor IFAS sebesar 2,81 dan skor EFAS sebesar 2,63 menempatkan UKM di kuadran V dari matriks IE, yang menandakan status bertahan dan mempertahankan. Taktik yang dihasilkan mencakup strategi S-O, W-O, S-T, dan W-T. QSPM menunjukkan bahwa pendekatan utama adalah memanfaatkan legalitas perusahaan untuk mengakses program pemerintah, dengan mencapai skor tertinggi 6,35. Berdasarkan hasil menunjukkan bahwa memperkuat kerangka hukum, meningkatkan kualitas produk, dan menyempurnakan strategi pemasaran adalah penentu utama dalam meningkatkan daya saing UMKM.
Pemberdayaan Pemuda Pertanian Melalui Edukasi Pertanian Organik di Desa Trucuk Kecamatan Trucuk Kabupaten Bojonegoro Badi’atud Durroh; Danang Ananda Yudha; Anang Kurniawan; Dilla Yesita Sari; Masahid Masahid
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 1 No. 1 (2024): Februari : Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v1i3.86

Abstract

The role of the younger generation in improving quality in the agricultural sector has a very crucial role. However, nowadays soil fertility in Indonesia is decreasing day by day as agricultural land use becomes more intensive. So that young people's insight regarding environmentally friendly cultivation techniques through organic farming needs to be added and strengthened to create progress in the fields of agriculture and food security. The aim of this service activity is an effort to increase the younger generation's understanding of organic farming through counseling and creating demonstration plots for organic vegetable cultivation using vegetable pesticides and liquid organic fertilizer (POC) to increase agricultural products and stabilize the economy of the surrounding community. The activity method is carried out through counseling, socialization and direct practice through making demonstration plots. Counseling about organic farming and its impact on the environment. The demonstration plot focused on the correct working methods and techniques in organic farming through the application of liquid organic fertilizer (POC) and vegetable pesticides. Following this community service activity program, it shows that the knowledge and skills of the younger generation of farmers have increased regarding organic vegetable cultivation and the impact of organic farming on the environment. Keyword: organic fertilizer, agriculture, demonstration plots, environment
Analisis Pendapatan dan Kelayakan Usaha Tempe : Studi Kasus Tempe Utama Kabupaten Bojonegoro Masahid Masahid; Danang Ananda Yudha; Yusdiantara Yusdiantara
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 3 (2024): September : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i3.116

Abstract

Abstract. This research focuses on knowing the income and feasibility of the R/C ratio of the main tempe business in Temayang Village, Bojonegoro Regency purposively. This research analyzes the total costs incurred in one month of the tempe business to determine income, revenue and R/C ratio. The method in this analysis uses a descriptive quantitative method which shows a number scale and the respondents taken are tempe business owners. The results of the analysis show that the total costs incurred were Rp. 2,738,000, with income of Rp. 2,662,000, and the revenue obtained was Rp. 5,400,000. In the R/C ratio, there is an R/C ratio. It can be seen that the calculation results obtained are an R/C ratio of 1.97. With the guiding provisions that every R/C ratio issued is IDR. 1.00 costs incurred will get a profit of Rp. 1.97 and if the R/C is more than 1, it can be concluded that this business can be said to be worth continuing. Keywords: Income, Eligibility, and Tempe
Efficiency and Contribution of Labor in Rice Farming in the Lower Bengawan Solo River Basin, Bojonegoro Regency Deviana Diah Probowati; Masahid Masahid
QISTINA: Jurnal Multidisiplin Indonesia Vol. 3 No. 1 (2024): June 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v3i1.2232

Abstract

Agriculture contributes to development as an economic activity, as a livelihood and as a provider of environmental services. Farmers can be likened to companies because farmers, apart from being producers, are also workers and managers who manage rice farming so that optimal production results are obtained. Bojonegoro Regency is one of the districts that passes through the Bengawan Solo River. Most of the rice fields in Bojonegoro Regency have irrigation channels originating from the Bengawan Solo river. The farmer's household economy consists of production, consumption and labor contribution activities in farming. For rice farming activities, farmers need input including labor, both family labor and non-family labor. Labor in rice farming includes male labor and female labor, both family labor and non-family labor. The aim of this research is to analyze labor efficiency in the household economy of rice farmers in the Hilir Bengawan Solo watershed and to analyze the contribution of family labor to the income of rice farmer families. The research method uses a survey method by taking 30 samples. The analysis technique used uses the DEA analysis method and the contribution of labor to farming family income. The research results show that DEA is 0.35 and the contribution of labor to family income is 52.5%, which is considered moderate.
Co-Authors Anang Kurniawan Badi’atud Durroh Danang Ananda Yudha Deviana Diah Probowati Dilla Yesita Sari Durroh, Badiatud EKO WAHYU ABRYANDOKO Fika Rafelia Rizki Kautsar Prastama Lestariningsih Lestariningsih Lilik Koesmihartono Putra Moh. Yusuf Dawud Muafidah, Lailia Muhammad Khoirul Aziz Naila Rohmah Izzatin Noor Djohar Pambudi, Seno Riyan Pujiati Pujiati Reza Anggapratama Sholahudin Ahmed Al Ayubi Sriyatun Sriyatun, Sriyatun Yusdiantara Yusdiantara Yusdiantara, Yusdiantara