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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Manajemen Bisnis Eka Prasetya Proceedings of International Conference on Multidiciplinary Research JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Outline Journal of Education Jurnal Ekonomi Manajemen Akuntansi International Journal of Management Research and Economics Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Kajian Ekonomi dan Akuntansi Terapan Digital Innovation : International Journal Of Management Jurnal Manajemen Bisnis Digital Terkini International Journal of Economics and Management Research Outline Journal of Community Development Journal Abdimas Paspama Service International Journal for Advanced Research
Putri Mauliza
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Outline Journal of Community Development

 1 
Optimizing the Use of Technology in Business Management in the Digital Era Putri Mauliza; Muhammad Ras Muis; Fahmi Armanda
Outline Journal of Community Development Vol. 1 No. 2: November 2023
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ntmwyd74

Abstract

In the digital era, technology has become a major driver of transformation in business management. Optimizing the use of technology allows business actors to improve operational efficiency, expand market reach, and strengthen competitiveness. This article discusses the results of training and implementation of technology in business management, focusing on the benefits, challenges, and recommendations for the sustainability of digital transformation. The training results show that the use of management software, digital media, and analytical technology can increase productivity, reduce costs, and improve customer relationships. However, several challenges such as limited infrastructure, low digital literacy, and resistance to change are still obstacles. To overcome these challenges, continuing education, infrastructure improvement, and financial support are important steps. By optimally utilizing technology, business actors can create innovation, increase efficiency, and adapt to rapid market changes. This article emphasizes the importance of collaboration between the government, private sector, and business actors to accelerate business digitalization, thereby creating a more competitive and sustainable ecosystem. Optimizing technology not only has an impact on the growth of individual businesses, but also makes a major contribution to the growth of the national economy as a whole.
Financial Management and Digital Marketing Training for MSMEs in Fostered Villages Post Pandemic Aprilda Yanti; Zahara meutia; Putri Mauliza; Richna Handriyani; Debi Masri
Outline Journal of Community Development Vol. 3 No. 1: July 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/tctnnj44

Abstract

The COVID-19 pandemic has had a significant impact on the sustainability of micro, small, and medium enterprises (MSMEs), especially in rural areas. Weak financial management and minimal use of digital technology are two main obstacles that exacerbate the condition of MSMEs in facing the crisis. This community service activity aims to increase the capacity of MSME actors in fostered villages through applicable and sustainable financial management and digital marketing training. The training method is carried out in a participatory and practical manner, involving 25 MSME actors from various sectors. The evaluation was carried out using a quantitative and qualitative approach to measure changes in participants' understanding and skills before and after training. The results showed a significant increase in aspects of understanding financial management (from 35% to 85%), financial recording skills (from 25% to 80%), understanding digital marketing (from 30% to 90%), and skills in using social media for business promotion (from 20% to 88%). In addition, participants showed increased confidence in managing their businesses more professionally and based on data. These findings indicate that integrated training that combines financial and digital aspects can strengthen the resilience and competitiveness of MSMEs post-pandemic. The recommendation from this activity is the importance of continued mentoring and ongoing support from the village government and educational institutions to maintain the sustainability of the training impact.
Co-Authors Afiqah Hasbullah Amril Amril Aprilda Yanti Ari Prabowo Arliansyah Dalimunthe Aryani Sairun Debi Masri Dewi, Nolla Puspita Ema Kirani Emmy Ermina Etty Sri Wahyuni Fahmi Armanda Filia Hanum Fitriliana Fitriliana Henry Aspan Hilmayada Hilmayada Irma Herliza Rizki Juwita Juwita Kaida Rahmawati Kartini Kartini Khaira Rizfia Fachrudin Magfirah Magfirah Maksalmina Muammar Rinaldi Muhammad Ras Muis Nadia Maulizhar Putri Amalia RADHIANA Rajiatul Mawaddah Ramadhan, Faris Richna Handriyani Rusmina, Cut Sabila Kirani Shinta Salsabila Sinta Azhari Sri Yanti Sugito - Syahrial Helmi Putra Tri Auri Yanti Wahyu Khafidah Zahara Meutia