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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Asia-Pacific Management and Business Application JURNAL MANAJEMEN MOTIVASI Journal of Innovation in Business and Economics Habitus: Jurnal Pendidikan Sosiologi dan Antropologi International Journal of Economics Development Research (IJEDR) DedikasiMU: Journal of Community Service Jurnal IPTEK Bagi Masyarakat Khazanah Sosial
Retno Tanding Suryandari
Faculty Of Economic And Business, Sebelas Maret University, Surakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences

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Pengaruh Kepedulian Lingkungan dan Persepsi Kontrol Perilaku terhadap Niat pembelian Mobil Listrik dengan Sikap, Norma Subjektif, dan Norma Moral sebagai Variabel Mediasi Eriskha Fridenia Maharani; Tanding Suryandari, Retno
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9151

Abstract

This study examines the influence of environmental concern and perceived behavioral control on electric vehicle purchase intention, with attitude, subjective norm, and moral norm as mediating variables. The research aims to analyze the direct and indirect effects of these factors on consumers’ intention to purchase electric vehicles in Surakarta. Using a quantitative approach, data are collected through a survey and analyzed using Structural Equation Modeling (SEM). The findings are expected to demonstrate the significant role of environmental concern and perceived behavioral control in shaping purchase intention through psychological and social mechanisms. The study provides implications for policymakers and automotive industries in promoting sustainable transportation. Keywords: Environmental Concern; Perceived Behavioral Control; Attitude; Subjective Norm; Moral Norm; Electric Vehicle Purchase Intention; Theory of Planned Behavior; Sustainable Transportation.
Co-Authors Ashifa, Meyra Suci Auliarahman, Lutfi Batara, Lisa Charisa Budiwati, Christiyaningsih Catur Sugiarto CATUR SUGIARTO CHRISTIYANINGSIH BUDIWATI Derry, Ivan Erghana Kanza Kirana Eriskha Fridenia Maharani HARYANTO HARYANTO Haryanto Haryanto Inugrahanti, Ranindya Lisa Charisa Batara Maulana, Fahmi Firman Oktaviana, Anggerka Harum Pram Suryanadi PRAM SURYANADI Pranata, Bintang Bangkit Putra Puspitaningtyas, Isnania Putri, Ratna Dwi Berliana Rawidyo Putro, Tetuko Reno Moeliasari Widyaningrum Revy Lidiya Oni Marlina Sugiarto, Catur Suparman, Yusuf Fauzi Suryanadi, Pram SURYANDARI SURYANDARI TETUKO RAWIDYO PUTRO Tulus Haryono TULUS HARYONO Tulus Haryono, Tulus Wijayanto, Ardiansyah Rizaldy Putra Yanti Agustina