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All Journal Jurnal Manajemen Bisnis Sains: Jurnal Manajemen dan Bisnis Journal of Accounting and Investment Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Agregat: Jurnal Ekonomi dan Bisnis Jurnal Analisis Bisnis Ekonomi MATAPPA: Jurnal Pengabdian Kepada Masyarakat SENTRALISASI Martabe : Jurnal Pengabdian Kepada Masyarakat CAM JOURNAL: Change Agent For Management Journal Penentuan harga obligasi dan teori tingkat bunga Reswara: Jurnal Pengabdian Kepada Masyarakat Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Journal of Islamic Economic and Business Research Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding International Journal of Management Science and Information Technology (IJMSIT) Society: Jurnal Pengabdian Masyarakat Journal Of World Science Prosiding Seminar Nasional Program Pengabdian Masyarakat Nusantara Technology and Engineering Review Jurnal Analisis Bisnis Ekonomi
Kusumawati, Rita
Universitas Muhammadiyah Yogyakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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DIGITALISASI PEMASARAN PADA UMKM EMPING MELINJO DI DUSUN MERGAN YOGYAKARTA PADA MASA PANDEMI COVID-19 Akmalia, Alien; Kusumawati, Rita
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 5 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i5.1837-1843

Abstract

The target partner in this community service activity is Ms. Ani's Micro, Small and Medium Enterprises (MSMEs). This MSME is located in Mergan, Minggir District, Sleman, Yogyakarta. The problems faced by partners are in the marketing aspect, especially during the current pandemic. The purpose of this community service is assisting to solve the problems faced by ‘emping melinjo MSMEs’ in the marketing aspect, so they can be survive the COVID-19 pandemic that hit almost all part of the world, including Indonesia. The method used in the implementation of this service consists of: observation, interviews, discussions, demonstrations, hands-on practice, training and mentoring. The results of this service program include: (1) Target partner has attractive product photos; (2) Target partner owned Instagram social media to introduce and market their products; (3) Target partner is able to manage Instagram social media. The results of this community service can be a reference for the next community service implementers, especially in the field of digital marketing for MSMEs. 
PENINGKATAN DAYA SAING USAHA OLAHAN PANGAN (PEYEK KACANG DAN EMPING MELINJO) Kusumawati, Rita; Akhbar, Taufik; Akmalia, Alien
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i1.199-207

Abstract

This programe aims to help partners to be more independent and improve their business competitiveness. Business partners in this program are Peyek Bu Dalidjo and melinjo chips "Sari Melinjo" where located in Kamijoro. Kamijoro is located in Sendangsari Village, Pajangan sub-district, Bantul Regency, Yogyakarta. This hamlet is located ± 15 Km to the southwest of the city of Yogyakarta which is exactly 8 km west of the city of Bantul. The village of Kamijoro is located in the heart of the capital of the Pajangan sub-district. The livelihoods of the people of Kamijoro are quite diverse, not a few among the inhabitants of this hamlet who make a living as entrepreneurs, including both partners in this program.Problems faced by the two partners include: 1) limited marketing aspects; 2) An improper business nameplate; 3) unfavorable business financial administration. The results of this program are: 1) Peyek bu Dalidjo and melinjo chips “Sari Melinjo” have an attractive label design and packaging; 2) Both partners expand marketing strategies through online marketing media and offline media; 3) both partners have a proper business name board; 4) partners understand and are able to make business cash flow records  
Corporate Social Responsibility's (CSR) Impact on Financial Performance: Moderating Effects of Earnings Management and Leverage Kusumawati, Rita; Asyilah, Nurul Hilmi; Bukhori, Iskandar
Jurnal Manajemen Bisnis Vol. 13 No. 2: September 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v13i2.12888

Abstract

Research aims: This research attempts to test the impact of CSR on financial performance, with earnings management and leverage acting as moderating factors.Design/Methodology/Approach: The manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2015 to 2019 served as the study object. Purposive sampling was utilized in sample selection, yielding 228 samples. Multiple linear regression and moderated regression analysis were the analytical techniques used in this study, with the EViews 10 program being used for the fixed effect model.Research finding: The analysis results indicated that CSR had no significant effect on financial performance; earnings management could not moderate the influence of CSR on financial performance; leverage could moderate the effect of CSR on financial performanceTheoretical contribution/Originality: The study's findings offer insight and input for company management in terms of implementing CSR and its relation to company performance.Practitioner/Policy implication: The findings of this study should be helpful to stakeholders in selecting how to implement a CSR program in their company.Research limitation/Implication: This study only uses ROE as an indicator of financial performance, the research period is only 5 years, and CSR data is only based on what is stated in the company's financial statements.
Co-Authors A'zizah, Laila Osiana Fitria Akhbar, Taufik Akmalia, Alien Almi, Nuraisyah Ayumi Anggun Widyawati Aprilianti, Poppy Asyilah, Nurul Hilmi Azhar Fitriyani Azizah, Wardah Ma’rifatul Bagaskara Dwitya Bima Asmara Bukhori, Iskandar Candra Kusuma Wardana, Candra Kusuma Condro Prakoso, Dwi Nur Dwi Nur Condro Prakoso Dwitya Bima Asmara, Bagaskara Ernanda, M. Ricki Bagus Fadila Rizka Afifi Fahmi Hanif Faradila Puteri Findasari Fathurrohman, Rofi Ghiffara, Mustafad Hadiyanto , Achmad Faisal Hanif, Fahmi Hanif, Malik Herbenita, Herzalina Hidayat, Qoori Hiola, Maryam Anggun Jaboob, Mohammed Mian, Margareta Angelina Muchamad Imam Bintoro Muchamad Imam Bintoro Muhammad Rizki Kadapi Muhammad Thoriq Kamal Munandar, Bambang Tri Munandar, Bambang Tri Nadia, Linda Putri Nandita, Asna Narafraz Oktabella Natasha, Fira Novel Idris Abas Nuning Kriesnawati Nurafiati, Lasty Nurfadni Ramailis Oktabella, Narafraz Prasetya, Gede Guruh Puspaningrum, Rosita Putra, M. Rahman Alin Ramailis, Nurfadni Reisady Birnanitta Ridho Wahyu Hidayat Rita Kusumawati Rizka Afifi, Fadila Rizki Kadapi, Muhammad Rizki Ramadhan Rizki Ramadhan Rosady, Irham Rosady, Irham Susilowati, Firti Susilowati Susilowati, Firti Susilowati Syahro Fitriyah, Nursaadah Taufik Akbar Wahyu Hidayat, Ridho Widyawati, Anggun Wijayanti, Asti Fadhila