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Journal : Jurnal Multidisiplin Sahombu

Analysis Of General Business Behavior In Implementing Marketing Mathematics In The Digital Era Sabariah, Etika; Hartanti, Hartanti; Suprianto, Agung
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

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Abstract

This study explores business behavior in applying marketing mathematics in the context of conventional and online businesses. The main distinction between these types of businesses lies in their promotional strategies, packaging adjustments, and methods of identifying customer numbers. This applied qualitative research employs observational data on business behavior and literature studies to support deductive reasoning for formulating decision-making theories. The analysis reveals the influence of business behavior in applying marketing mathematics, including: (1) identifying customer needs in conventional and online contexts, (2) utilizing graphs for decision-making, (3) adjusting packaging sizes to meet consumer needs, and (4) synchronizing marketing and production mathematics. Accurate estimations in this synchronization process significantly impact work instructions. These instructions detail real-time steps in the marketing phase, which subsequently guide production. This ensures minimal discrepancies between inventory inflows (production) and outflows (sales), reducing stockpiling and optimizing working capital, particularly for food and beverage entrepreneurs. Unlike artificial intelligence (AI), effective work instructions remain a critical business strategy, incorporating Strengths, Weaknesses, Opportunities, and Threats analysis across divisions. The unique interrelation between production and marketing divisions highlights the irreplaceable human element in crafting responsive strategies, making this process essential for achieving business efficiency and reducing operational waste.
Determinants of Profitability in Bank Syariah Indonesia Post-Merger: an Empirical Analysis of CAR, BOPO, and NPF on ROA During 2021–2024 Hartanti, Hartanti; Ratiyah, Ratiyah; Setyaningsih, Eka Dyah; Imelda Sari
Jurnal Multidisiplin Sahombu Vol. 5 No. 07 (2025): Jurnal Multidisiplin Sahombu, November (2025)
Publisher : Sean Institute

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Abstract

This study examines the profitability performance of Bank Syariah Indonesia during the post-merger period by analyzing the influence of capital strength, operational efficiency, and financing quality on the return generated from total assets. A quantitative approach is employed using secondary financial data obtained from official publications to evaluate the relationship among key internal banking indicators. The analysis reveals a consistent improvement in profitability that aligns with enhanced efficiency and stronger risk management practices. Operational efficiency demonstrates the strongest contribution to profitability, while financing quality also shows a substantial effect through its role in managing credit risk. Capital strength exhibits a positive yet relatively limited influence, suggesting that excess capital may not always translate into higher earning capacity. The findings highlight the importance of digital transformation, disciplined cost management, and prudent financing strategies in sustaining the financial performance of Islamic banks in a competitive environment.