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All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS JRMSI - Jurnal Riset Manajemen Sains Indonesia Al-Kharaj: Journal of Islamic Economic and Business Indonesian Collaboration Journal of Community Services (ICJCS) Buletin Abdi Masyarakat (BAM) Journal of Law, Education and Business Jurnal Social Society Escalate : Economics and Business Journal Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Research in Education, Technology, and Multiculture IJEMA Journal of Business Application
Meta Bara Berutu
Universitas Negeri Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Social Media Influencer dan User Generated Content Terhadap Purchase Intention Produk Skincare Melalui Fear of Missing Out Febryan Widjanarko; Setyo Ferry Wibowo; Meta Bara Berutu
Journal of Law, Education and Business Vol. 4 No. 2 (2026): Oktober 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jleb.v4i2.8903

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Influencer dan User Generated Content terhadap Purchase Intention produk skincare, serta menganalisis peran Fear of Missing Out sebagai variabel mediator. Penelitian ini menggunakan pendekatan kuantitatif dengan data primer yang diperoleh melalui penyebaran kuesioner daring kepada 400 responden yang berdomisili di DKI Jakarta. Teknik pengambilan sampel yang digunakan adalah purposive sampling, sedangkan teknik analisis data menggunakan analisis deskriptif dan Structural Equation Modeling dengan IBM SPSS AMOS. Hasil penelitian menunjukkan bahwa Social Media Influencer berpengaruh positif dan signifikan terhadap Fear of Missing Out dan Purchase Intention. User Generated Content berpengaruh positif dan signifikan terhadap Purchase Intention, tetapi tidak berpengaruh signifikan terhadap Fear of Missing Out. Fear of Missing Out berpengaruh positif dan signifikan terhadap Purchase Intention serta memediasi pengaruh Social Media Influencer terhadap Purchase Intention, tetapi tidak memediasi pengaruh User Generated Content terhadap Purchase Intention. Temuan ini menunjukkan bahwa influencer lebih mampu menimbulkan rasa tidak ingin tertinggal dari tren skincare, sedangkan konten pengguna lain lebih berperan sebagai bahan pertimbangan sebelum konsumen membeli produk.
Faktor-Faktor yang Memengaruhi Behavioral Intention to Use Generative AI untuk Pembuatan Konten Media Sosial pada Mahasiswa di Jakarta Damar Lintang; Diena Noviarini; Meta Bara Berutu
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/k8r7re18

Abstract

This study aims to analyze the factors influencing the behavioral intention to use Generative AI, specifically Google Gemini, for social media content creation among university students in Jakarta. This research integrates the Unified Theory of Acceptance and Use of Technology (UTAUT) with the information quality construct. The study employed a quantitative approach with data collected from 320 students through online questionnaires. Data analysis was performed using PLS-SEM. The findings reveal that effort expectancy, information quality, and attitude have positive and significant effects on behavioral intention, while performance expectancy does not significantly influence behavioral intention. Attitude emerges as the most dominant predictor. These results contribute theoretically to technology acceptance literature and provide practical insights for technology developers and educational institutions in optimizing Generative AI adoption among young creators in Indonesia.
Pengaruh Consumption Values terhadap Purchase Intention Pengguna Fitur Group Order pada Aplikasi Online Food-Delivery Winda Khairunnisa; Diena Noviarini; Meta Bara Berutu
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nqd1dj18

Abstract

The growth of Indonesia's digital ecosystem has driven the development of group order features on online food delivery platforms such as GrabFood, GoFood, and ShopeeFood, which allow users to place shared orders within a single transaction. This study aims to analyze the influence of consumption values (functional, emotional, social, and epistemic value) on self-identity and purchase intention among group order users, with self-identity positioned as both a mediating variable and a direct predictor of purchase intention. This research employed a quantitative approach with a causal associative design. Data were collected cross-sectionally from 210 respondents aged 18–35 in the Jabodetabek area through an online questionnaire, selected using purposive sampling, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that all four consumption values dimensions have a positive and significant effect on self-identity, with epistemic value as the strongest predictor, and on purchase intention, with social value as the most dominant predictor. However, self-identity was not found to significantly and directly affect purchase intention, indicating that usage intention is driven more by directly perceived, situational consumption values. As a conceptual implementation, this study also produced a group order application prototype named Bareng App.
HOW TO INCREASE CONSUMER SATISFACTION TO GAIN CONSUMER LOYALTY: Study at Omah Wilis Caffee Shop Nur Adilla; Meta Bara Berutu
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 15 No. 02 (2024): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.015.2.04

Abstract

This study aims to examine the effect of product innovation and service quality on consumer satisfaction and consumer loyalty. This study uses a quantitative approach with data collection methods through surveys. The questionnaire was distributed online using the Google Form with a total of 227 respondents. Respondents are consumers of the Omah Wilis coffee shop with a minimum age of 18 years in the last 3 months. Furthermore, the respondents' answers were processed using the Partial Least Square (PLS) application as well as through the Structural Equation Model (SEM) data analysis technique. The results showed that product innovation and service quality had a significant positive effect on consumer satisfaction and loyalty.
Co-Authors Alya Chantika Andrian Haro Azahra Putri Dewi Mumpuni Corry Yohana Damar Lintang Dennis Trama Karindra Diena Noviarini Diena Novirini Erika Shofia Faradysa Faida Istiqomah Farizka Hayyu Artanti Fathannaufal Amiludin Febryan Widjanarko Inkreswari Retno Hardini Keisha Andani Devitasari Maulana Amirul Adha Maulana Rifky Yudhira Michael Lambok Muhammad Fachri Siregar Nasywa Fatihah Adam Harahap Nur Adilla Osly Usman Prakasta Karisma Putra Rahma Fitriana Rio Danuarta Sihombing Saptono, Ari Setyo Ferry Wibowo Shandy Aditya Shandy Aditya Susanti, Santi Susetyo Bagas Bhaskoro Terrylina A. Monoarfa Terrylina Arvinta Monoarfa Tivani Shakilla Ervi Tri Hesti Utaminingtyas Umi Widyastuti Usep Suhud Vinco Valerio Winda Khairunnisa Zidane Ramadhan