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All Journal JURNAL DESTINASI PARIWISATA INVOTEC Kapata Arkeologi JURNAL IQRA´ Tourism Scientific Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung JURNAL ILMIAH GLOBAL EDUCATION Jurnal Prointegrita Mamangan Social Science Journal Society Dharma: Jurnal Pengabdian Masyarakat Tourism Economics, Hospitality, and Business Management Journal
Dalimunthe, Femmy Indriany
Politeknik Pariwisata Medan
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Journal : Mamangan Social Science Journal

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Analysis Of Industry-Based Tourism Human Resources Needs In The Super Priority Destination Area Of Lake Toba Dalimunthe, Femmy Indriany; Ngatemin, Ngatemin; Rahmat, Rahmat; Emrizal, Emrizal
Jurnal Mamangan Vol 12, No 2 (2023): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.5278

Abstract

Lake Toba as a super priority destination is increasingly in demand by tourists, both local and foreign. Then several international events held at Lake Toba including F1H20 which received the attention of many domestic and foreign tourists and additionally in the near future in November 2023 there will be another international event including the Aquabike Jetski World Championship 2023. The purpose of this study is to increase the number of tourists and then it can be used as a supporter of the projection of the need for the number of tourism workers in the Lake Toba Super Priority Destination area. This study uses a qualitative research approach, the data source used in this study is a questionnaire or interview in collecting data, so the data source is called a respondent, namely a person who responds or answers written or oral questions. The results obtained In general, the need for workers in the tourism sector in 8 directly related districts is projected to increase. In meeting Tourism HR in the Lake Toba Super Priority Destination, it is necessary to prepare HR who have competence in the hotel and restaurant sector. We are sure that the existence of the Medan Tourism Polytechnic in preparing Tourism HR is good and has been qualified according to the needs of hotels and restaurants. Poltekpar Medan produces human resources, and PHRI absorbs human resources, we hope that Poltekpar Medan and PHRI will maintain a good relationship so that they continue to synergize in the future. As one of the fields in the tourism business, restaurants or eateries also need skilled workers to work. So in this study it is considered important to predict the number of workers needed for the next five years.
Digital Media Management Strategy by Local Governments In Tourism Marketing Dalimunthe, Femmy Indriany; Liyushiana, Liyushiana; Yanti, Dewi; Dalimunthe, Mohammad Yusuf; Arrey, Mbaze-Ebock Vivian
Jurnal Mamangan Vol 14, No 2 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v14i2.10072

Abstract

This Phenomenon provides opportunities to utilize the internet and social media in various business sectors, including marketing activities that are usually carried out in the tourism industry. This study was conducted to formulate a digital media management strategy in tourism marketing by local governments. This study was conducted in the city of Medan, where local officials have attempted to utilize various digital media platforms in tourism marketing. Unfortunately, tourists are less enthusiastic about visiting events and tourist attractions in this city. Therefore, it is necessary to reanalyze the existing conditions by formulating new strategies for digital tourism marketing by the Medan City Tourism Office. This study was conducted using PEST analysis, Porter’s Diamond Model, Value Chain Analysis, SWOT Analysis, and Balanced Scorecard. The results identified 8, 16, 13, and 4 categories of strengths, weaknesses, opportunities, and threats. The SWOT analysis results place digital media tourism marketing in quadrant III. The conclusion from the results and discussion is that strategy mapping and measurement using the Balanced Scorecard categorizes 13 alternative strategies into 4 perspectives, namely financial, customer, business process, and growth and learning. The novelty of this research is that the growth and learning perspective produces two alternative strategies, namely conducting market analysis and designing target profiles for each platform
Co-Authors Agustinus Denny Anwari Masatip Arrey, Mbaze-Ebock Vivian Dalimunthe, Mohammad Yusuf Dina Rosari Eddy Sutadji Elyanta, Marciella Emrizal Hetty Claudia Nainggolan Hutahaean, Theresia Indradewa, Rhian Ketut Wiradnyana Liyushiana, Liyushiana Muhammad Halfi Indra Syahputra Mustafa Kamal Ngatemin, Ngatemin Padriadi Wiharjokusumo Prastia, Rudi Rahmat Rahmat Rosari, Dina Setianingsih, Rita Margaretha Sibuea, Livia Ester L Sidabutar, Melvina Hotma Uli Sihite, Sasdotio Yen Marlina Simamora, Beatrice Jennifer Siregar, Fadlan Ramadhan Sitorus, Nova wilda khairannur Yanti, Dewi