Article Per Year (5 Year)
p-Index From 2021 - 2026
1.881
P-Index
This Author published in this journals
All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Jurnal Interpretasi Hukum Perwira Journal of Science and Engineering (PJSE) Perwira Journal of Economics and Business (PJEB) Perwira Journal of Community Development (PJCD) Asmara
Hana Afifah
Universitas Perwira Purbalingga
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
THE ROLE OF UNPERBA’ SOCIAL MEDIA AS A DIGITAL MARKETING STRATEGY ON THE INTEREST OF STUDENTS’ ENROLLMENT Hana Afifah
Perwira Journal of Science & Engineering Vol 2 No 1 (2022)
Publisher : Universitas Perwira Purbalingga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjse.v2i1.88

Abstract

The Role of UNPERBA’s Social Media As A Digital Marketing Strategy on The Interest Of Students’ Enrollment. The aim of this study is to examine the role of Universitas Perwira Purbalingga’s social media as a digital marketing strategy on the interest of students’ enrollment at Universitas Perwira Purbalingga (UNPERBA). The qualitative method approach was implemented in this study by appliying one on one interview with UNPERBA current students as the participants. The data was collected and interpreted verbatim with the number of participants was determined by the saturation. The result showed that UNPERBA’s social media is playing an important role for the potential students to seek detail information about UNPERBA before choosing to enroll. Thus, the participants give recommendation that UNPERBA need to post more about the students’ activities and Study Program activities to increase the interest of students’ enrollment.
Co-Authors Afif Hendri Putranto Almas Rifqi Darmawan Anastasia Anggarkusuma Arofah Asrifah Aulia Nisa’ Khusnia Aulia Nisa’ Khusnia Ayu Sitanini Destin Alfianika Maharani Dyah Awaliyah Mar'ah Hasibuan, Reza Rahmadi Hasirun Hasirun Juli Handayani Karunia Zuraidaning Tyas Muhammad Reza Setiawan Nasiroh, Siti Niken Hapsari Arimurti Susanto Nugroho Budi Wirawan Purwantini, Heni R. Satria Setyanugraha Renovriska, Melia Dwi Sekar Waskitho Agung Titi Safitri Maharani Ulya, Widadatul Victor Bintang Panunggul