Article Per Year (5 Year)
p-Index From 2020 - 2025
3.845
P-Index
This Author published in this journals
All Journal Dinamik Jurnal BONOROWO Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL AGRICA Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Nusantara Science and Technology Proceedings Agrokompleks International Journal of Economy, Education and Entrepreneurship (IJE3) PROFICIO: Jurnal Pengabdian Masyarakat KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Ilmiah SOSIO AGRIBIS Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Pengabdian Masyarakat Berkarya Jurnal Literasi Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengembangan Masyarakat Lokal Jurnal Ilmiah Manajemen Agribisnis
Ida Syamsu Roidah, Ida Syamsu
Dosen Fakultas Pertanian Universitas Tulungung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
ANALYSIS OF THE MARKETING MIX STRATEGY (7P) TO INCREASE SALES OF PROCESSED CASSAVA PRODUCTS AT UD "PURNAMA JATI" MEMBER Abroor, Muhammad Rifqi; Widayanti, Sri; Roidah, Ida Syamsu
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 1 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i1.238

Abstract

One of the leading producers and exporters of cassava in the world is Indonesia. Jember Regency is one of the highest cassava production centers in East Java, with an annual production capacity of 9,492 tons. This processed tape food product, typical of Jember Regency, is produced from the high supply of cassava. There is a need to find processed cassava products considering the high interest in tape products because of their unique quality, so this product is much more popular as souvenirs or souvenirs typical of Jember. The research aims to perfect marketing tactics and determine how the marketing mix (7P) influences consumer decisions in purchasing processed cassava products from UD Purnama Jati Jember. Questionnaire methodology is a technique for collecting information through statements or questions asked to respondents. Because the p-value is smaller than 0.05, product, price, place, and employees influence the results of consumer purchasing decisions at UD Purnama Jati. However, because the p-value is more significant than 0.05, we can rule out the possibility that factors related to the product process, physical evidence, or advertising influence consumers' final purchasing decisions
THE EFFECT OF MARKETING MIX ON PURCHASE DECISIONS AT MIXUE : CASE STUDY OF MIXUE MOJOKERTO OUTLET Widyaswari, Farah Adelia; Winarno, Sri Tjondro; Roidah, Ida Syamsu
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 1 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i1.240

Abstract

There is a phenomenon of massive expansion by Mixue in Indonesia.  The Mixue company has proven to be aggressive in expanding new outlets in Indonesia.  According to one expert in marketing strategy, the mixue-ization phenomenon occurred because Mixue succeeded in applying the concepts of marketing strategy appropriately. In this case, Mixue succeeded in using the four marketing mix variables namely price, product, place, and promotion well. However, along with its development to dominate the market share quite rapidly, Mixue now looks only crowded for a moment and many outlets are threatened with closure.This study was conducted with the aim of analyzing the effect of marketing mix 7P  on  purchase decisions at Mixue Mojokerto Outlet. The data analysis used in this study used SEM-PLS analysis with the WarpPLS approach. The use of the PLS method as an analysis technique has the advantage that the sample used does not have to be large and can be used in developing a theory.  The sample used amounted to 50 respondents who were consumers with more than 17 years of age with minimum one time purchasing at Mixue Mojokerto Outlet. The sampling employed nonprobability with a purposive sampling technique. The results of this study indicate that product, price, place, promotion, people, process and physical evidence has a positive and significant effect on purchase decision at Mixue Mojokerto Outlet
Analisis Faktor-Faktor Produksi Pada Usahatani Padi Di Desa Sidorejo Kabupaten Bojonegoro Febrianto, Angga Wahyu; Yuliati, Nuriah; Roidah, Ida Syamsu
Agrokompleks Vol 24 No 2 (2024): Agrokompleks Edisi Juli
Publisher : Politeknik Pertanian Negeri Pangkajene Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51978/japp.v24i2.744

Abstract

Desa Sidorejo, yang terletak di Kabupaten Bojonegoro, dikenal sebagai daerah penghasil padi, namun menghadapi tantangan produktivitas yang lebih rendah dibandingkan dengan wilayah lain dan juga mengalami fluktuasi setiap tahunnya. Penelitian ini bertujuan untuk menganalisis pengaruh faktor-faktor produksi terhadap produksi padi di Desa Sidorejo, Kecamatan Padangan, Kabupaten Bojonegoro. Sampel diambil dengan metode Simple Random Sampling. Data primer didapat secara langsung dari 76 petani sebagai responden melalui wawancara dengan bantuan kuesioner sedangkan data sekunder diperoleh dengan penelusuran dokumen dari Balai Penyuluhan Kecamatan Padangan. Metode analisis menggunakan fungsi produksi Stochastic Frontier dengan Metode MLE menggunakan aplikasi Frontier 4.1. Hasil penelitian menunjukkan bahwa luas lahan (X1) berpengaruh positif dan signifikan terhadap produksi padi, sementara tenaga kerja (X5) memiliki dampak negatif yang signifikan terhadap produksi padi. Benih (X3) memberikan pengaruh positif namun tidak signifikan terhadap produksi padi, sementara pupuk (X2) dan pestisida (X4) memiliki pengaruh negatif dan tidak signifikan terhadap produksi padi.
Factors Influencing Customer Satisfaction at Gwalk Surabaya Es Teh Indonesia Outlet Putri, Alifah Rafidah; Harya, Gyska Indah; Roidah, Ida Syamsu
Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Vol. 26 No. 1 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/bpsosek.v26i1.1348

Abstract

Customer complaints regarding service occur when purchasing beverage products at the Gwalk Es Teh Indonesia Outlet. Several factors influence consumer satisfaction. The research examines how customer satisfaction at the Gwalk Es Teh Indonesia Outlet is impacted by location, pricing, promotion, brand image, and service quality. This research was conducted at the Gwalk Citraland Es Teh Indonesia Outlet, Lakarsantri District, Surabaya City. This research use 100 respondents. The research method used is Structural Equation Model Partial Least Square (SEM PLS) analysis with the Warp PLS version 8.0 application. There were 100 responders in this research. The Warp PLS version 8.0 application uses the Structural Equation Model Partial Least Square (SEM PLS) analytic study approach. Primary and secondary data are the types of data collected. The study's findings indicate that the variables that significantly impact consumer satisfaction are brand image (p-value = 0.003), price (p-value <0.001), location (p-value <0.014), and service quality (p-value <0.001), provided that the p-value is less than 0.05. However, because the promotion variable has a p-value of more than 0.05, it does not match the standards due to its high p-value of 0.189. The study concludes that promotions at the Gwalk Es Teh Indonesia Outlet have no effect on customer happiness, but brand image, pricing, location, and service quality do. Based on the study's findings, the Gwalk Es Teh Indonesia Outlet can continue to sell its items at the same price and location while maintaining its brand image by responding to client demands and giving them faster, more accurate service to boost customer satisfaction.
POVERTY LEVEL OF TOBACCO PRODUCER HOUSEHOLDS IN EASTERN JAVA PROVINCE (CASE STUDY OF TOBACCO FARMERS IN SITUBONDO REGENCY) Atasa, Dita; Laily, Dona Wahyuning; Roidah, Ida Syamsu; Rizkiyah, Noor; Rozchi, Fatchur
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 1 (2024): Special Edition in Collaboration with The 4th International Conference on Agricu
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i1.21219

Abstract

In this study using Farmer Income Survey (SPP) data, in the 2022 agricultural research survey, it was proposed to identify the impact of individuals on poverty levels in tobacco farming households in Situbondo Regency. The data sample used is 200 farmers who work in the agricultural sector of tobacco farming. Based on the results of descriptive analysis, it was concluded that the category of the age group was less than 25 years, with a minimum of elementary school education, the number of household members less than 4 people and the head of the household the number of poor people was higher in farmers who were more than 25 years old, had elementary school education, had more of 4 household members, and has a female head of household. Households (KRT) who are female have a greater number of poor groups than those who are not poor. Based on binary logistic regression analysis showed that age, education, number of household members, employment status, and gender of the head of the household had a statistically significant effect on the poverty status of tobacco farmers in the tobacco farming sector in Situbondo Regency. Farmers in tobacco farming who are between 45 and 64 years old, well educated, have few household members, are self-employed and have a male head of household tend to be less poor.
SOSIALISASI BUDIDAYA LELE ORGANIK PADA KOLAM TERPAL GUNA MENINGKATKAN PENDAPATAN MASYARAKAT DESA TAMBAKREJO KECAMATAN GURAH KABUPATEN KEDIRI Laily, Dona Wahyuning; Roidah, Ida Syamsu; Tondang, Ika Sari
Jurnal Pengembangan Masyarakat Lokal Vol. 8 No. 1 (2025): Jurnal Pengembangan Masyarakat Lokal
Publisher : LPPM Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jpml.v8i1.1931

Abstract

Budidaya ikan lele organik pada Kelompok Tani "Tani Manunggal" Desa Tambakrejo Kecamatan Gurah Kabupaten Kediri dilakukan oleh masyarakat secara mandiri. Permasalahan yang sering dihadapi masyarakat adalah kurangnya lahan dan tumbuhnya ikan lele di kolam tanah. Oleh karena itu, cara beternak ikan lele organik yang mudah adalah dengan menggunakan kolam terpal. Berdasarkan permasalahan tersebut, tim pengabdian masyarakat mengusulkan upaya pemberdayaan petani kelompok dengan tujuan memperoleh budidaya ikan lele organik di kolam terpal. Metode yang digunakan dalam pengabdian ini adalah metode deskriptif kualitatif melalui diskusi, penyuluhan, pelatihan dan evaluasi langsung dengan para peternak ikan lele organik. Hasil sosialisasi mengenai pemanfaatan kolam tertutup telah diterima dengan baik oleh masyarakat Desa Tambakrejo Kecamatan Gurah Kabupaten Kediri, tanpa kendala dan sesuai dengan tujuan yang diharapkan, dimana respon dan antusiasme para petani kelompok “Tani Manunggal” mereka sangat positif. Budidaya lele organik dengan sistem terpal merupakan suatu sistem pemanfaatan lahan yang terbatas untuk menghasilkan pendapatan tambahan di samping pekerjaan utama sebagai pembantu, petani, dan lain sebagainya
Analisis Pemetaan Spasial Berbasis Sistem Informasi Geografis pada Komoditas Padi di Kabupaten Sidoarjo Ardiansyah, Reza; Roidah, Ida Syamsu; Syah, Mirza Andrian
Dinamik Vol 30 No 2 (2025)
Publisher : Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/dinamik.v30i2.10279

Abstract

Produksi padi di Indonesia, termasuk Kabupaten Sidoarjo, menghadapi berbagai tantangan seperti alih fungsi lahan, perubahan iklim, dan keterbatasan infrastruktur. Penelitian ini bertujuan untuk memetakan potensi produksi padi secara spasial di Kabupaten Sidoarjo dengan memanfaatkan pendekatan Sistem Informasi Geografis (SIG). Metode yang digunakan meliputi analisis spasial untuk menggambarkan sebaran luas baku sawah, tanam, panen, irigasi, dan produktivitas di tingkat kecamatan, serta analisis deskriptif untuk menafsirkan hasil pemetaan. Hasil penelitian menunjukkan bahwa wilayah dengan sistem irigasi teknis dan luas baku sawah yang masih terjaga, seperti Kecamatan Tarik, Sukodono, dan Wonoayu, memiliki produktivitas yang relatif tinggi. Pemetaan spasial berbasis SIG terbukti efektif dalam mengidentifikasi wilayah potensial yang mendukung pengelolaan produksi padi secara lebih terarah. Penelitian ini merekomendasikan pemanfaatan SIG sebagai alat strategis dalam perencanaan pertanian dan pengambilan kebijakan yang berbasis data spasial untuk meningkatkan ketahanan pangan di Kabupaten Sidoarjo.
Analisis Faktor Alih Fungsi Lahan Pertanian ke Non Pertanian di Jawa Timur Rozci, Fatchur; Roidah, Ida Syamsu
Jurnal Ilmiah Sosio Agribis Vol 23, No 1 (2023): Jurnal Ilmiah Sosio Agribis Vol 23 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa23120233192

Abstract

ABSTRACTThis research has the aim of analyzing and knowing the impact that has occurred on the conversion of agricultural land to non-agricultural land in East Java. This research uses a qualitative approach with descriptive research methods. The data used comes from several national journal literatur. The analysis used in this study uses descriptive analysis. The results showed that the transition was caused by two factors, namely direct (micro) factors such as education level, income, economic capacity, land tax, land price, and land location. Second, indirect (macro) factors related to land conversion that occur at the regional level do not directly influence farmers' decisions. This also has a positive impact on meeting the needs for community growth such as fulfilling settlements, industry and other supporting facilities. As well as the negative impact it causes a decrease in farmers' income which indirectly eliminates the livelihoods of farm workers so that the threat of a food crisis will appear in this country.Keywords: land use change, land conversion, income farmers.ABSTRAKPenelitian ini memiliki tujuan untuk menganalisis dan mengetahui dampak yang telah terjadi terhadap konversi lahan pertanian menjadi lahan non pertanian di Jawa Timur. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian deskriptif. Data yang digunakan berasal dari beberapa literatur jurnal nasional. Analisis yang digunakan dalam penelitian ini menggunakan analisis deskriptif. Hasil penelitian menunjukkan bahwa transisi disebabkan oleh dua faktor, yaitu faktor langsung (mikro) seperti tingkat pendidikan, pendapatan, kapasitas ekonomi, pajak tanah, harga tanah, dan lokasi tanah. Kedua, faktor tidak langsung (makro) terkait konversi lahan yang terjadi di tingkat daerah tidak secara langsung mempengaruhi keputusan petani. Hal ini juga berdampak positif terhadap pemenuhan kebutuhan pertumbuhan masyarakat seperti pemenuhan permukiman, industri dan fasilitas pendukung lainnya. Serta dampak negatifnya menyebabkan penurunan pendapatan petani yang secara tidak langsung menghilangkan mata pencaharian buruh tani sehingga ancaman krisis pangan akan muncul di negeri ini.Kata Kunci: Perubahan penggunaan lahan, konversi lahan, pendapatan petani.
Factors Influencing Farmer’s Decisions to Switch Apple to Orange Farming in Bulukerto Village, Bumiaji Sub-district, Batu City Talitakum, Talitakum; Roidah, Ida Syamsu; Syah,  Mirza Andrian
Jurnal Agrinika: Jurnal Agroteknologi dan Agribisnis Vol 9 No 1 (2025): MARCH
Publisher : Kadiri University - Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/agrinika.v9i1.6444

Abstract

The agricultural sector is a strategic sector and has an important role in national economic development and community survival. Each region certainly has different natural resource potential. Batu City is one of the apple-producing areas in East Java Province. Over time, there was a decline in apple productivity, which caused farmers to decide to transfer the commodity. This study aims to analyze the phenomenon of switching farms, identify influencing factors, and analyze the effect of commodity transfer on farmers' income. The determination of the location of the study was carried out by simple random sampling. The sampling method used the Slovin formula, and the sample used in this study was 60 farmers. Logistic regression analysis was used to analyze the relationship between one or more independent variables with categorical dependent variables, and the Wilcoxon Signed Rank Test is a method of non-parametric statistic that aims to determine whether or not there is a difference between 2 pairs of data on an ordinal or interval scale. The results showed that the impetus that made farmers switch commodities to oranges were: (1) climate, changes in market prices, changes in consumer tastes, decreased crop yields, decreased apple quality, pests and diseases of apple plants. (2) Factors that directly influence farmers' decision-making in transferring commodities are age, education, number of family dependents, farming experience, citrus farm income, and care/maintenance. (3) There is a significant difference between the income of farmers who farm apples and farmers who farm oranges. The average income of apple farmers is IDR 13,158,332/Year, while orange farmers have an average income of IDR 14,703,333/Year.
Strategi Pengembangan Usaha Ayam Ras Petelur di UD Selanjar Poultryshop Desa Pakel Kecamatan Ngantru Kabupaten Tulungagung Ibnu Rifa, Ahmad Faiz Salsabila; Winarno, Sri Tjondro; Roidah, Ida Syamsu
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 2 (2025): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i2.5779

Abstract

This research aims to identify internal factors (strengths, weaknesses) and external factors (opportunities, threats), analyze alternative strategies, and determine strategic priorities that will be applied to the laying chicken farming business at UD. Selanjar Poultryshop Pakel Village, Ngantru District, Tulungagung Regency. The method chosen for sampling used a purposive sampling method with 5 respondents and descriptive analysis was used to help interpret the results of profit calculations and business development strategies. The research results show that in the internal environment, the main strength factor that has the most influence is Good Product Quality, while the main weakness factor that must be addressed immediately is Fluctuating Production Costs. External Environment, the main opportunity factor that must be utilized properly is the High Demand for Eggs, while the main threat factor that must be overcome is Market Prices which tend to be unstable. The results of the I-E matrix analysis state that the company's position is in cell V, namely the strategy used in this cell is market penetration and product development. The results of the SWOT analysis show that there are seven alternative strategies that can be applied to the organization. The results of the QSPM matrix analysis produce two priority strategies, namely optimizing production management in dealing with price fluctuations and market demand and expanding and improving business partner ties. These two strategies are recommendations from researchers to be applied to companies.
Co-Authors Abroor, Muhammad Rifqi Afwa, Imroatul Amelia, Vioni Putri Anisah, Dhuhro Bramasari, Nadya Ayu Churin'in, Rachma Arsyieta Damayanti, Elok Dita Atasa Eko Nurhadi Eko Purwanto Fatchur Rozci Febrianti , Dina Ayu Febrianto, Angga Wahyu Finurih, Prayoga Eka Firzatullah, Hafizhat Fadhila Fitranto, Deyon Yanuar Hamidi, Dzaki Rajif Harya, Gyska Indah Herry Nur Faisal, Herry Nur Ibnu Rifa, Ahmad Faiz Salsabila Ika Purnamasari Laily, Dona Wahyuning Mubarokah Mubarokah Muhammad Ridwan Nanda, Lintang Sovia Noor Rizkiyah Nuriah Yuliati Pahan, Mephalti Ozerli Purnaningrum, Cahyani Putri, Alifah Rafidah Putri, Arifatur Rahma Reza Ardiansyah Rozchi, Fatchur simbolon, Ella Stevani Sofiyah Sofiyah Sri Tjondro Winarno, Sri Tjondro Sri Widayanti Syah, Mirza Andrian Syah,  Mirza Andrian Talitakum, Talitakum Taufikurrahman Taufikurrahman Tondang, Ika Sari Vitasari, Dilla Nur Wardani, Renata Dian Kusuma Widyaswari, Farah Adelia Yumna, Shavira YUNIAR HAJAR PRASEKTI Yuniar, Fadila