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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Lontar : Jurnal Ilmu Komunikasi urnal Interaksi: Jurnal Ilmu Komunikasi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Dinasti International Journal of Education Management and Social Science Jurnal Abdidas Journal of Social Science Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ INTELEKTIVA Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Jurnal Signal Journal of Law, Poliitic and Humanities Cerdika: Jurnal Ilmiah Indonesia Journal of Social Science Jurnal Pengabdian Masyarakat Bangsa Majority Science Journal Jurnal Penelitian Pendidikan Indonesia
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Fakultas Ilmu Komunikasi - Universitas Bhayangkara Jakarta Raya
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Journal : INTELEKTIVA

 1 
STRATEGI KOMUNIKASI PEMASARAN PRODUKSI PERTANIAN JAMUR TIRAM PADA KELOMPOK TANI “ANUGERAH MAKMUR” DI DUSUN CIBUERIUM, SERANGPANJANG, KABUPATEN SUBANG ARI SULISTYANTO; DWINARKO; TABRANI SJAFRIZAL; SAEFUL MUJAB
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 1 No 11 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, JUNI 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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The limited knowledge of marketing faced by the "Anugerah Makmur" farmer group in Cibuerium Hamlet, Pongang Village, Kec. Serangpanjang, Kab, Subang in cultivation "Oyster Mushrooms cause excess production of Oyster Mushrooms can not be marketed to the fullest. So far, marketing has relied on local middlemen who can only market in limited quantities in the market area of ​​Seranpanjang District. Through the activities of the Community Partnership Program (PKM) encourage increased knowledge and management capabilities of marketing communications that are integrated and integrated as well as understanding of modern and export-oriented marketing management. Through training and mentoring methods, it is expected that, first, the ability in managing integrated marketing communications, starting from the stage of improving the quality of production. Second, the ability to manage the distribution of oyster mushroom production. Third, the ability to manage production pricing strategies. Fourth, the ability to manage promotions, both direct marketing and various promotion strategies
PELATIHAN TEKNIK PEMASARAN USAHA EKONOMI KREATIF (UEP) PADA KARANG TARUNA KELURAHAN MARGA MULYA KOTA BEKASI JAWA BARAT DENGAN KEKUATAN PUBLIC RELATIONS TABRANI SJAFRIZAL; DWINARKO; METHA MADONNA
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 02 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, SEPTEMBER 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

One of the activities of the youth organization is to provide businesses with residents who have less or no income. This activity is called Productive Economic Enterprises (UEP). The purpose of forming UEP by members of the youth organization cannot be separated from the desire to make the community prosperous. In this case in the economic or material field. At UED, residents will be guided in carrying out various activities that can support their economic activities. Creating jobs with various businesses. In this UEP, the skills of the members are adjusted, so the expertise they have will be used as a business in a productive economic life. Related to the Productive Economic Enterprises (UEP) formed by members of the youth organization, it should also be noted that UEP inevitably has to adapt to the era of information technology. In the current era of information technology, there is a flood of information, as a result of which people become increasingly critical thinking and skeptical of the superior quality, benefits, of the products they are going to buy. This problem encourages marketing practitioners to take advantage of the power of public relations in their marketing techniques, which in many circumstances are indeed an essential element of any marketing activity.
PEMBERDAYAAN PETANI MANGGIS GENERASI MILENIAL MELALUI PELATIHAN DAN PENDAMPINGAN DIGITAL KOMUNIKASI PEMASARAN DI DESA PONGGANG SERANGPANJANG SUBANG DWINARKO DWINARKO; TABRANISJAFRIZAL; PAGI MUHAMAD
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 4 No 10 (2023): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA - EDISI JUNI 2023
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

uan pengabdian kepada masyarakat ini adalah, untuk memberikan pemberdayaan kepada petani manggis generasi milenial melalui pelatihan dan pendampingan digitalisasi komunikasi pemasaran di Desa Ponggang. Teori yang digunakan adalah teori komunikasi organisasi dalam memberikan pelatihan, didukung dengan teori antarpersonal dalam melakukan pendampingan. Metode yang digunakan adalah sosialisasi, pelatihan dan pendampingan dengan teknik presentasi, diskusi, tanya jawab dan pendekatan personal. Hasil dari pengabdian berupa, pelatihan dan pendampingan. Petani manggis milenial sangat membutuhkan pendampingan dalam menggunakan teknik digital untuk pemasaran manggis melalui platform media sosial. Pendampingan digital mendapat sambutan yang antusias oleh para petani generasi milenial manggis dalam memperoleh informasi untuk menjadi bagian dari strategi dalam memasarkan produk yang memiliki kualitas dan nilai jual ekspor. Pendampingan dibutuhkan untuk mengolah hasil panen manggis yang tidak masuk pasaran ekspor menjadi produk olehan masyarakat. Perkembangan hasil penjualan mendorong para petani milenial melakukan penanaman untuk menambah jumlah pohon secara serentak. Persiapan dan antisipasi panen membutuhkan keterampilan digital dalam komunikasi pemasaran. Urgensi pemberdayaan dan kebutuhan pengetahuan dan pendampingan tentang digitalisasi pemasaran untuk para petani manggis milenial masih kurang. Rekomendasi, untuk pelatihan dan pendampingan berikutnya adalah memberikan pemanfaatan produk olahan manggis.
Co-Authors Aan Widodo Abdul Haris Abdul Rahman Achmad Jamil Achmad Jamil Akbar, Moh Rifaldi Ali Akbar Gayo Annisa Eka Syafrina Ari Sulistyanto Batara Nobon Siregar Dewi , Nita Komala Dikhy Hakiki Dzakwan Amar Zuhdi Hakiki, Dikhy Harahap, Hamida Syari METHA MADONNA Moh Sakir, Moh Muhamad, Pagi Muhammad, Pagi Nita Komala Dewi Nur Iksan Nur Iksan Pagi Muhamad Pagi Muhammad Pagi Muhammad Reza, Fikri Rizky Putri Pradiyan Saeful Mujab Saeful Mujab Sahil, Mohamad Siregar, Batara Nobon SJAFRIZAL, TABRANI - Sjahfriza, Tabrani Soelistyowati, Rr Dinar Syari Harahap, Hamida Syifa Astasia Utari Tabrani Sjahfrizal Tabrani Sjahfrizal Tabrani Sjahrizal Tabrani Syafrizal Wichitra Yasya Widodo, Aan Winda Dwi Astuti Zebua Wisnu Hasanudin