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Pengaruh Kualitas Pelayanan dan Kepuasan Nasabah Terhadap Loyalitas Nasabah di Bank BRI Unit Vila Gading Permai Jakarta Utara Mawarni, Resa; Sofyan, Mohammad
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 3: Juni 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i3.4092

Abstract

This research is motivated by the phenomenon of insufficient achievement of customer loyalty targets at Bank BRI Vila Gading Permai Unit, North Jakarta. This is influenced by various factors, including service quality that does not fully meet the customer expectations and insufficient customer satisfaction with the services provided. This phenomenon is reflected from the data showing that the achievement of deposit targets and customer satisfaction has not reached the expected target, which indirectly affects the level of customer loyalty. This research uses a quantitative method, with data collected through a questionnaire that has been tested for validity and reliability. The population in this research consists of customers registered at Bank BRI Vila Gading Permai Unit, North Jakarta, totaling 20,562 customers, with a research sample of 100 respondents selected using the purposive sampling technique. The data analysis technique used is multiple linear regression analysis with SPSS for Windows Ver.27. The results of this research indicate that: (1) service quality has a positive and significant effect on customer loyalty with a significance value of 0.001 and a contribution of 77.7%; (2) customer satisfaction has a positive and significant effect on customer loyalty with a significance value of 0.002 and a contribution of 77.5%; (3) service quality and customer satisfaction simultaneously have a positive and significant effect on customer loyalty with an R2 value of 79.9 or 79.9%, while the remaining 20.1% is influenced by other factors outside this research.
APLIKASI PENJUALAN KUE TRADISIONAL ONLINE DI MAKASSAR DENGAN FITUR STANDARDISASI PRODUKSI marlina, Marlina; Sofyan, Mohammad; Witanto, Karina Levina
JITU Vol 2 No 2 (2018)
Publisher : Universitas Boyolali

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Abstract

The problem in this research is traditional cake sales which is done offline and not yet refer to a standardization. So the purpose of this study is to build an application used to make sales of traditional cakes online with standardization features of production. Initial research conducted by the authors resulted in that human resources (traditional cake craftsmen) are available but the sales medium is limited. Especially with the sales process is still manual to add a number of difficulties that must be faced. Therefore the author makes a traditional cake sales application that brings together sellers and buyers. Web-built application using PHP programming language and MySQL database. Standardization for traditional cakes has not existed to date so in formulating the items used as traditional cake benchmarks, the authors have conducted research that produces the standards to be measured are size, material, presentation, and taste. From the results of application implementation testing conducted with a questionnaire on 15 respondents with average results of 85.6% (strongly agree), it can be concluded that the application can be used and accepted.
Influence of Migration Flows and Remittance Patterns on Rural Development and Poverty Reduction Policies Mohammad Sofyan; Rodhiyah; Musennif Zeynaddin Shabanov
Global Economics: International Journal of Economic, Social and Development Sciences Vol. 1 No. 3 (2024): September: Global Economics - International Journal of Economic, Social and Dev
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globaleconomics.v1i3.387

Abstract

Migration and remittances have long been recognized as critical components of rural development and poverty alleviation, particularly in developing countries. This study explores the impact of migration flows and remittance patterns on local economies, focusing on their role in poverty reduction, community resilience, and sustainable rural development. Migration, particularly rural-to-urban and international migration, brings significant financial flows in the form of remittances, which improve household welfare by supporting basic needs such as food, education, and healthcare. Moreover, these remittances often stimulate local investment, particularly in agriculture and small businesses, contributing to economic diversification in rural areas. However, the effectiveness of these financial transfers varies regionally, with some areas experiencing greater benefits than others due to differences in infrastructure, financial services, and migration policies. While remittances contribute to poverty reduction and socio-economic stability, they are often underutilized for long-term investments due to their primary use for consumption rather than productive projects. Government assistance programs, on the other hand, focus on structural poverty alleviation but often face challenges in terms of reach, effectiveness, and sustainability in rural areas. This study concludes with policy recommendations aimed at maximizing the impact of remittances, including reducing transaction costs, encouraging investment, and improving financial inclusion in rural communities. Additionally, it suggests further research into the role of migration policies in facilitating remittances and enhancing their developmental impact. The findings underscore the importance of integrating migration and remittance-focused strategies into national rural development plans to foster sustainable economic growth and reduce rural poverty.
PELATIHAN MACHINE LEARNING TANPA CODING MENGGUNAKAN JASP UNTUK ANALISIS DAN PREDIKSI DATA Sofyan, Mohammad
AKSIME : Jurnal Pengabdian Masyarakat Bidang Akuntansi, Manajemen & Ekonomi Vol 3 No 2 (2026): Juni
Publisher : Fakultas Ekonomi Universitas Islam Kadiri (UNISKA) Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/aksime.v3i2.8727

Abstract

Perkembangan teknologi berbasis data menuntut peningkatan kemampuan analisis dan prediksi di berbagai bidang. Namun, keterbatasan kemampuan pemrograman menjadi kendala utama dalam pemanfaatan machine learning di kalangan masyarakat non-teknis. Sasaran kegiatan pengabdian ini adalah mahasiswa dan praktisi non-teknis yang membutuhkan keterampilan analisis data tetapi tidak memiliki kemampuan coding. Kegiatan ini bertujuan untuk meningkatkan literasi dan keterampilan analisis data melalui pelatihan machine learning tanpa coding menggunakan aplikasi JASP. Metode yang digunakan adalah pelatihan partisipatif dengan pendekatan demonstrasi dan praktik langsung (hands-on) yang dilaksanakan secara daring. Hasil kegiatan menunjukkan bahwa peserta mampu memahami konsep dasar machine learning, mengoperasikan JASP, serta melakukan analisis regresi dan klasifikasi untuk keperluan prediksi data. Peserta juga mampu menginterpretasikan hasil analisis sebagai dasar pengambilan keputusan berbasis data. Kegiatan ini berkontribusi dalam meningkatkan literasi data serta memperluas akses terhadap teknologi analisis data tanpa memerlukan kemampuan pemrograman. Dengan demikian, pelatihan ini efektif dalam mendukung pengembangan kompetensi masyarakat di era digital.