Article Per Year (5 Year)
p-Index From 2021 - 2026
3.533
P-Index
This Author published in this journals
All Journal Jurnal Dimensi Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen At-Tadbir : jurnal ilmiah manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) MONSU'ANI TANO Jurnal Pengabdian Masyarakat EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Ekonomi dan Manajemen Indonesia ProBisnis : Jurnal Manajemen Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Borneo Community Health Sevice Journal AMMA : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Paguntaka Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Management and Business Applied Maneggio INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Maneggio
Ahmatang Ahmatang
Universitas Borneo Tarakan
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Analisis Penggunaan Media Sosial dalam Pemasaran dengan Pendekatan Technology Acceptance Model (TAM) pada UMKM Kota Tarakan Ahmatang; Suryaningsih; Muhadir
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 3 (2024): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i3.1816

Abstract

Penelitian ini bertujuan untuk menganalisis penggunaan media sosial dalam pemasaran dengan menggunakan model TAM pada Usaha Mikro Kecil dan Menengah di Kota Tarakan. Penelitian ini menggunakan pendekatan kualitatif dengan metode survei. Metode pengambilan sampel yang digunakan adalah non- probability sampling dengan teknik purposive sampling. Sampel dalam penelitian ini adalah pelaku UMKM yang dibina oleh Rumah Kreatif BUMN kota Tarakan yang telah menggunakan media sosial sebagai alat dalam pemasarannya, dengan jumlah sampel 257 responden. Metode analisis data yang digunakan adalah analisis regresi dengan bantuan program SPSS versi 26. Hasil penelitian menunjukkan bahwa variabel persepsi kemudahan penggunaan dan variabel persepsi manfaat penggunaan berpengaruh positif dan signifikan terhadap penggunaan media sosial, sedangkan variabel sikap penggunaan tidak berpengaruh positif dan signifikan terhadap penggunaan media sosial
Influence Of External and Internal Factors On The Performance Of MSMEs In Indonesia Fredi Ari Nugraha; Ahmatang Ahmatang; Helmi Ali; Kukuh Lukiyanto; Muhamad Risal Tawil
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/5wtkae52

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in the Indonesian economy, especially in contributing to Gross Domestic Product (GDP) and absorbing labor. However, various internal and external challenges, such as limited access to capital, low financial literacy, and competition with imported products, hinder the growth of MSMEs. The protectionist and debt relief policies implemented by the government aim to protect this sector, but their effectiveness is still questionable. Digitalization is the main strategy in increasing the competitiveness of MSMEs, but its implementation faces infrastructure constraints and low technological literacy. This study uses a qualitative approach with phenomenological methods and case studies to understand the dynamics of MSMEs in Indonesia. Data were collected through in-depth interviews, observations, and document analysis to explore the experiences of MSME actors in facing challenges and adapting to government policies. The results of the study show that synergy between capital, financial literacy, product innovation, and inclusive policies is needed to encourage sustainable MSME growth. Structural reform and increasing investment in high value-added sectors are crucial steps in strengthening the competitiveness of MSMEs in the era of globalization. Therefore, a digitalization-based adaptation strategy and more proactive policy support are needed to ensure the sustainability of MSMEs as a pillar of the national economy. Micro, Small, and Medium Enterprises (MSMEs) play a significant role in the Indonesian economy, especially in contributing to Gross Domestic Product (GDP) and absorbing labor. However, various internal and external challenges, such as limited access to capital, low financial literacy, and competition with imported products, hinder the growth of MSMEs. The protectionist and debt relief policies implemented by the government aim to protect this sector, but their effectiveness is still questionable. Digitalization is the main strategy in increasing the competitiveness of MSMEs, but its implementation faces infrastructure constraints and low technological literacy. This study uses a qualitative approach with phenomenological methods and case studies to understand the dynamics of MSMEs in Indonesia. Data were collected through in-depth interviews, observations, and document analysis to explore the experiences of MSME actors in facing challenges and adapting to government policies. The results of the study show that synergy between capital, financial literacy, product innovation, and inclusive policies is needed to encourage sustainable MSME growth. Structural reform and increasing investment in high value-added sectors are crucial steps in strengthening the competitiveness of MSMEs in the era of globalization. Therefore, a digitalization-based adaptation strategy and more proactive policy support are needed to ensure the sustainability of MSMEs as a pillar of the national economy.
Revisiting Online Purchase Intention in Indonesian E-Commerce: The Mediating Role of Trust and the Moderating Effect of Mobile Usability Cheng-Wen Lee; Ahmatang Ahmatang
Jesya Vol 9 No 1 (2026): Artikel Riset Januari 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i1.2623

Abstract

This research aims to investigate the impact of e-service quality, website usability, and trust on online purchase intention among Shopee and Tokopedia users in Indonesia. A quantitative research design was applied, with the use of an online questionnaire sent to 150 respondents residing in Indonesia. Purposive sampling was employed to select individuals who have previous experiences in purchasing goods or services from Shopee and Tokopedia websites. In addition, information about their domicile was obtained to determine the respondents' geographical locations. Data analysis was performed using SPSS, incorporating validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The findings reveal that e-service quality, website usability, and trust positively and significantly impact online purchase intention in partial and simultaneous manners. Trust emerges as the strongest variable (β = 0.398), while website usability (β = 0.321) and e-service quality (β = 0.276) follow suit. The model can explain 68.1% of the variations in online purchase intention (R² = 0.681). This suggests that trust, website usability, and e-service quality are highly relevant in explaining online purchase intentions.
Co-Authors Aan Digta Malik AB, Nizhamuddin Ahmad Alfiannur Ahmad Juliana Ahmad, Ahmad Juliana Ali, Helmi Cahyani, Reni Tri Cheng-Wen Lee Dodi Apriadi Eppendi, Jhoni Ferawati Usman Fredi Ari Nugraha Gusriani Gusriani Hafizh, Fitrah Hartika, Andi Yuniarsy Hasana, Nurul Helmi Ali Imra, Imra Indah Indah Irma Adelia Saputri Irwan, M Jamilah, Febriyani Jennifer Debora Napitupulu karunia, Erick Kelen, Erliana Kukuh Lukiyanto Lukiyanto, Kukuh Muhadir Muhamad Risal Tawil Muhammad Said Nizham, Nizhamuddin AB Nizhamuddin AB Nova Nugraha, Fredi Ari Nur Mutmainna Hasanuddin Nurhana, Nurhana Nurmila Sari Nursia Nursia Nurul Hidayat NURUL HIDAYAT Nurul Hidayat Roja’a Dita Pratiwi Romadon, Mohammad Sudarto Sulaeman, Sulhidayah Suryaningsih suryaningsih Taufiqulrahman Ummi Chulsum Vivi Suharni Widya Surya Nigrum Widya Yahuda, Yeniana Yulianto Denny