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All Journal Jurnal Manajemen Bisnis JAM : Jurnal Aplikasi Manajemen JURNAL ILMU MANAJEMEN DAN BISNIS Journal of Business Management Education (JBME) AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Business Innovation and Entrepreneurship Journal The International Journal of Business Review (The Jobs Review) Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Locus Penelitian dan Pengabdian
Mokh Adib Sultan, Mokh Adib
Program Doktor Ilmu Ekonomi Universitas Sebelas Maret Surakarta
Aerospace Engineering Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mathematics Social Sciences Transportation Other

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Implementation of Blue Ocean Strategy in Facing Business Competition: A Startup Case Study of Lapangbola.Com Hermawan, Adam; Hurriyati, Ratih; Hendrayati, Heny; Sultan, Mokh Adib
Jurnal Manajemen Bisnis Vol. 15 No. 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.20486

Abstract

Research aims: This study discusses the specific blue ocean strategy employed by lapangbola.com to emerge successful in the business competition.Design/Methodology/Approach: This study employed a descriptive qualitative methodology, utilizing interviews with relevant individuals (Operations and Marketing managers) from lapangbola.com. The analysis was conducted using the Blue Ocean Strategy, employing a strategy canvas, a four-step framework, and a six-step framework for data gathering.Research findings: A business competition strategy employs a blue ocean strategy approach that originates from business innovation, encompassing product development, operational enhancements, and the utilization of efficient digital marketing channels.Theoretical Contribution/Originality: This research serves as valuable information for decision-makers, particularly in startup firms, seeking to enhance their business growth by adopting a blue ocean strategy approach. The successful implementation of this technique by lapangbola.com, a startup business in the sports industry, further exemplifies its effectiveness.Practitioners/Policy Implications: Startup companies or businesses in the digital industry might employ a blue ocean strategy, characterized by a rigorous, flexible, and inventive approach, to analyze the market and formulate an effective formula for company development.Research Limitations/Implications: The limitations of this research are found in the secondary data (literature studies) used, this is because not many businesses have consciously implemented blue ocean strategy simultaneously using canvas strategies, 4-step frameworks and 6-step frameworks. More in-depth analysis is needed on the implementation of the blue ocean business strategy that will be carried out at each startup.
Big Data Analytics Capabilities, Strategic Agility, and Firm Performance: A Systematic Literature Review Haryanto, Tri; Hurriyati, Ratih; Sultan, Mokh Adib
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 3 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i3.5119

Abstract

Background: In the era of digital transformation, Big Data Analytics Capabilities (BDAC) have emerged as critical drivers of firm performance. However, the mechanisms through which BDAC translates into sustainable competitive advantage particularly the mediating roles of strategic agility, entrepreneurial innovation, and organizational learning remain underexplored. Objective: This systematic literature review aims to synthesize and analyze the interrelationships among BDAC, strategic agility, entrepreneurial innovation, organizational learning, and firm performance within multinational corporations (MNCs), with a specific focus on emerging markets. Methods: Drawing on the Dynamic Capabilities View (DCV), this review follows PRISMA guidelines and synthesizes findings from 42 peer-reviewed articles published between 2019 and 2025, sourced from Scopus, Web of Science, and Google Scholar. A thematic analysis was conducted to identify key patterns, mediating mechanisms, and contextual factors. Results: The findings reveal that BDAC functions as a dynamic capability that enables sensing, seizing, and transforming processes. Strategic agility serves as both a direct and indirect driver of performance, mediated by entrepreneurial innovation and organizational learning. Contextual factors such as market dynamism, organizational culture, and digital infrastructure significantly moderate these relationships. The review identifies that BDAC-driven agility is particularly impactful in volatile emerging markets. Conclusion and Implications: This review contributes to theory by positioning BDAC as a strategic enabler within the DCV framework and clarifying the micro-foundations linking analytics to performance. Practically, it offers guidance for managers in emerging-market MNCs to cultivate data-driven, agile cultures and align analytics initiatives with strategic goals. Future research should employ longitudinal and cross-industry designs to strengthen causal inference and explore underexamined moderators
A Mixed Methods Analysis of Global Mindset, Digital Skills, and Institutional Support on Digital Entrepreneurship Intentions Yuliana, Rena; Suryana , Suryana; Suwatno , Suwatno; Sultan, Mokh Adib
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5085

Abstract

Digital entrepreneurship is becoming an attractive career for international students, yet empirical research on their entrepreneurial intentions in higher education remains limited. This study investigates the role of global mindset, digital skills, and institutional support in shaping the digital entrepreneurial intention of international students. This study uses a mixed methods approach with a sequential explanatory design, in which quantitative data is first collected through a survey of international students and analyzed using Partial Least Squares-Structural Equation Modelling (PLS-SEM). Subsequently, qualitative data were collected through semi-structured interviews and analyzed thematically to provide deeper insights into the quantitative findings. The results show that global mindset, digital skills, and institutional support have a positive and significant effect on digital entrepreneurship intention, with digital skills emerging as the strongest predictor. Further qualitative findings indicate that digital skills enhance students’ entrepreneurial self-confidence, while global mindset supports the recognition of opportunities in international markets. Institutional support is considered beneficial, although its effectiveness depends on how well it meets the specific needs of international students. These findings emphasise the importance of integrating individual competencies with institutional support in promoting digital entrepreneurship among international students.
Co-Authors A, Ahmad Paris Adam Hermawan AKUBIA, GILBERT KORKU Andriana, Denny Chairul Furqon, Chairul Fanji Wijaya Hendrayati Heny Hendrayati Istiqomah, Chairunnisa Maisa Azizah Asmara Medina Juniar Djauhari Mubarok, Ramdhan Faizal Rahman, Fahrul Fauzi Ratih Hurriyati Rivaldi Arissaputra Rubini, Rizki Adriansyah Sentika, Sarah Surachman, Eka Suryana , Suryana Suwatno , Suwatno Tri Haryanto Vanessa Gaffar Yuin, Hwang Wu Yuliana, Rena