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Journal : Jurnal Entrepreneur dan Manajemen Sains

PENGARUH PRODUK DAN BRAND COMMUNITY TERHADAP LOYALITAS MEREK PADA KOMUNITAS MOTOR NMAX DI KOTA BENGKULU Almunawar, M. Ikhsan; Wahyudi, Dedy
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5968

Abstract

The research was conducted at the NMAX Motorcycle Community in Bengkulu, with the formulation of the problem: Do Products and Brand Communty have an effect on brand loyalty at the NMAX Motorcycle Community in Bengkulu, Questionnaire data collection tools, Documentation and interviews as well as research analysis tools using SPSS 2.60. Based on the results of the research The effect of product and brand community on brand loyalty in the NMAX motorbike community in Bengkulu can be concluded as follows: Product has a significant effect on brand loyalty in the NMAX motorbike community in Bengkulu Brand community has a significant effect on brand loyalty in the NMAX motorbike community in Bengkulu. Product (X_1) and Brand Community (X_2) together have a significant effect on Brand Loyalty (Y) in the NMAX Motor Community in Bengkulu. (X_1) and Brand Community (X_2) contributed an influence of 0.732 or 74% to Brand Loyalty (Y) in the NMAX Motorcycle Community in Bengkulu while the remaining 0.268 or 26% was influenced by other variables not included in this study. Keywords: Product, Brand Community and Brand Loyalty
PENGARUH SISTEM PENGENDALIAN INTERNAL DAN KEJELASAN SASARAN ANGGARAN TERHADAP KINERJA MANAJERIAL DI PERUMDA TIRTA HIDAYAH KOTA BENGKULU Wahyudi, Dedy; Putri, Marliya Eka; Onsardi, Onsardi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6410

Abstract

Manager participation in budget preparation and clarity of budget targets can influence performance with an effective internal control system. Research objectives (1) to determine the effect of the internal control system on managerial performance (2) to determine the effect of clarity of budget targets on managerial performance, (3) to determine the effect of the internal control system and clarity of budget targets on managerial performance. The research was carried out at Perumda Tirta Hidayah, Bengkulu City. Respondents were all 47 managerial people. Data collection used a Google Form questionnaire, shared online via WhatsApp messages. Data analysis uses multiple linear regression models and is processed with SPSS software. The results of the research that has been carried out show that partially the internal control system variables have a positive effect on the managerial performance of Perumda Tirta Hidayah, Bengkulu City. Partially, clarity of budget targets has a positive effect on the managerial performance of Perumda Tirta Hidayah, Bengkulu City. Simultaneously, the variables of the internal control system and clarity of budget targets have a positive effect on the managerial performance of Perumda Tirta Hidayah, Bengkulu City Keywords:     Internal Control System, Clarity of Budget Targets, Managerial Performance
PENGARUH BUDAYA KERJA, KEPUASAN KERJA DAN FASILITAS KERJA TERHADAP KUALITAS PELAYANAN PT. BORNEO AUTO CEMERLANG CABANG BENGKULU (ISUZU) Onsardi, Onsardi; Cahyadi, Tirta; Wahyudi, Dedy
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out which factors most dominantly influence service quality. The sample for this research is employees of PT. Borneo Auto Cemerlang Bengkulu Branch (ISUZU). This research used quantitative methods on 35 respondents. The method used in this research is a quantitative method with Multiple Linear Regression analysis using SPSS 24 for Windows. The research results and hypotheses in this study show that the variables of work culture, job satisfaction and work facilities have a partial or simultaneous positive effect on the quality of  service at PT. Borneo Auto Cemerlang Bengkulu Branch (ISUZU). Keywords: Work Culture, Job Satisfaction, Work Facilities and Service Quality.