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Maria, Maya
Faculty Of Economics, Universitas Terbuka
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Antecedents and Impacts of Digital Customer Experience in Youth E-Commerce Engagement Zulfahmi Zulfahmi; Hubertina Karolina Ngarbingan; Ginta Ginting; Maya Maria
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v9i1.4313

Abstract

To analyze the antecedents and implications of digital customer experience. The proposed research model integrates several theories and approaches, namely 1) Information Integration Theory (IIT), 2) Multi Attribute Theory (MAUT), 3) Value Co-Creation Theory, 4) Theory of flow. From the integration of these theories and concepts, the variables used in the modeling are: online flow, value co-creation, digital customer experience, and customer loyalty. This study involved 182 respondents  (young people aged 17 to 45), living in Jakarta and its surrounding cities. Data were processed using Smart-PLS to determine the relationships between variables. The results show that online flow state significantly influences value co-creation, and value co-creation influences digital customer experience. An interesting finding from this research is that digital customer experience and online flow state can be proven to significantly influence customer loyalty. The hypothesis test examines the indirect effect of online flow state on customer loyalty through two consecutive mediators: value co-creation and digital customer experience. The results indicate a significant double mediation effect. To achieve customer loyalty in the context of e-commerce, companies need to strategically create engaging online experiences (trigger flow), encourage active customer participation in value creation, and ultimately, ensure that all of this results in a superior digital customer experience. Based on the research findings, the following recommendations are: a) Prioritize Experience Design that Inspires "Flow": invest more in immersive, intuitive, and seamless user interface/user experience design. Use gamification elements, intelligent personalization, and responsive interactions to minimize distractions and maximize user engagement., b)  Facilitate and Reward Value Co-Creation: create and optimize platforms that enable active customer participation. This could take the form of an active community forum, an easily accessible and rewarded product review system, a publicly accessible "wishlist" or "product idea" feature, or even a limited co-design program for new products or features. Ensure customer contributions are visible and valued., c) 1) Improve the Quality of the Digital Customer Experience Comprehensively: Companies must continuously audit and improve every digital touchpoint. This includes page load speed, design responsiveness across devices, digital customer service efficiency (AI chatbots, live chat), transaction security, and branding consistency across platforms.
Optimizing the Use of Social Crowdfunding in SMEs to Encourage the Implementation of Circular Economy (CE) Practices Mohamad Nasoha; Hubertina Karolina Ngarbingan; Ginta Ginting; Maya Maria; Zulfahmi Zulfahmi
International Journal of Applied Business and International Management Vol 9, No 2 (2024): August 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i2.3401

Abstract

Circular Economy (CE) offers an alternative to the linear economy (take-make-dispose) by adopting a make-use-recycle approach. While CE practices have primarily focused on technological and manufacturing changes, large businesses can more easily implement these practices due to their resources. However, small and medium-sized enterprises (SMEs) often struggle with CE implementation due to limited resources, particularly funding. FinTech Crowdfunding, especially donation-based (social crowdfunding), presents a viable funding alternative for SMEs. This research aims to develop a theoretical model using the Willingness to Participate Theory and the AIDA model for understanding and promoting CE practices among SMEs through the use of social crowdfunding. A survey was conducted with 69 SME actors. The research findings have led to the development of a model incorporating three key determinants: funding resources, community engagement, and entrepreneurial spirit. These factors are identified as antecedents that significantly influence SME awareness and willingness to adopt CE practices. The proposed model highlights how these elements can enhance SME participation in Indonesia. This model can serve as a foundation for future research in this area.
ENHANCED THE ROLE OF YOUTH IN PARTICIPATING THE SUCCESS OF GREEN ECONOMIC PRACTICES: BEHAVIORAL PERSPECTIVE BASED MODEL Maya Maria; Ginta Ginting; Anisa Zahwa Akbara; Hubertina Karolina Ngarbingan
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2525

Abstract

Indonesia has a population of 270 million people and will face tough challenges in obtaining Sustainable Development Goals, especially related to Responsible Consumption and Production (RCP). The Indonesian government created a National Action Plan to achieve sustainable consumption and production patterns, namely increasing economic welfare, reducing resource use, and improving quality of life. To accelerate the call for RCP, encouraging the role of the younger generation to participate in implementing the best of green economic practices is the right strategy. This research is intended to get an overview of the extent to which the younger generation wants to participate from a behavioral angle (green economy consumers). Respondents involved in the study were 229 young people from various regions in Indonesia. Interesting results were obtained from the research model, indicating that intention strongly influences behavior and impacts willingness to participate using the SEM-Lisrel analysis. However, the awakening of intentions among the younger generation is mostly influenced by positive attitudes, while the norms and perceptions do not show strong indications of their influence. These findings form a strong basis for the development of behavioral research that can answer the research gap involving the younger generation to act as green consumers in a proven way. The younger generation can be environmentally responsible consumers by using eco-friendly products.
Empowering Through Energy: A Renewable Energy-Based Model of Community Empowerment in Agrarian Villages of Aceh Tamiang Rahmad Purnama; Zulfahmi Zulfahmi; Firmansyah Firmansyah; Rini Febrianti; Maya Maria; Heriani Heriani
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1156

Abstract

Inequality in access to renewable energy presents a significant challenge to achieving sustainable development in agrarian villages throughout Indonesia. This research investigates the dynamics of community empowerment in the uptake of renewable energy within rural agricultural contexts, specifically focusing on Aceh Tamiang Regency. Utilizing a grounded theory methodology, the study operates within the framework of critical constructivism, positing that energy is not solely a technological instrument, but a socio-cultural construct influenced by local knowledge, governance, and collaborative institutional frameworks. The research methodology encompasses a range of qualitative approaches, including in-depth interviews, focus group discussions, participatory observations, and document analysis, engaging various stakeholders such as farmers, village officials, extension workers, and institutions. The analysis employed open coding, axial coding, and selective coding techniques, resulting in a conceptual model reflecting three interconnected pillars: (1) energy literacy and community empowerment, (2) adaptive village governance aligned with the Sustainable Development Goals (SDGs), and (3) multi-stakeholder institutional synergy. Key findings indicate that the effectiveness of renewable energy initiatives hinges not only on technological advancements and financial resources but also on essential collective values such as cooperation, social learning, and trust within the community. In extending Zimmerman’s empowerment framework, this study incorporates local cultural dimensions, enriching Geels’ socio-technical systems theory by emphasizing moral and spiritual influences and enhancing Rhodes' network governance theory through the integration of trust and social capital. This research contributes to the discourse on energy transition by offering a bottom-up, socially grounded theoretical model that reconceptualizes renewable energy as both a catalyst for rural empowerment and a mechanism for socio-institutional transformation. It highlights that the path towards sustainable energy development in rural areas necessitates a harmonious interplay of community engagement, inclusive governance, and cooperative institutions. Consequently, energy emerges not merely as an economic asset but as a vital social force promoting justice, dignity, and resilience in agrarian lifestyles.
Co-Authors Agus Wijaya Soehadi Ahmad Sulaeman Anisa Zahwa Akbara Asgaruddin Asgaruddin Fauzy Rahman Kosasih Firmansyah Firmansyah Ginta Ginting Hapzi Ali Heriani Heriani Hubertina Karolina Ngarbingan Hubertina Karolina Ngarbingan Ike Janita Dewi Imas Maesaroh Maesaroh, Imas Nasoha, Mohamad Nihan Lanisy Oktarini Oktarini Rahmad Purnama Ramdhan Kurniawan Rini Febrianti Ujang Sumarwan Zulfahmi Zulfahmi