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All Journal Jurnal Pariwisata Pesona Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Kepariwisataan TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat MAKARDHI Journal of Social Research Journal of Comprehensive Science Gema Wisata CONSEN: Indonesian Journal of Community Services and Engagement LACULTOUR: Journal of Language and Cultural Tourism International Journal of Applied Research in Tourism and Hospitality Eduvest - Journal of Universal Studies Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Enrichment: Journal of Multidisciplinary Research and Development Jurnal Global Ilmiah Jurnal Kawistara JECOM Journal of Applied Science in Tourism Destination TRJ (Tourism Research Journal) Journal of Travel and Leisure
Putu Surya Laksana Rahjasa
Politeknik Pariwisata Bali
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Pelatihan Perencanaan & Penyelenggaraan Festival Budaya bagi Masyarakat di Desa Wisata Sayan, Bali Putu Surya Laksana Rahjasa; Made Darmiati; Ni Putu Evi Wijayanti; Putu Ayu Aryasih
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 2 No. 2 (2022): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v2i2.831

Abstract

In order to restore the tourism sector in Sayan village, the local government coordinates with the community and other stakeholders at the village level, by carrying out activities/ programs that support tourism such as: village object development, building supporting facilities, fostering/providing counseling and training to the community and organize events, to restore the level of tourist visits to the Sayan village. The closest activity that is planned to be held by the Sayan tourist village to increase the level of tourist visits to its tourist village is the holding of a cultural festival event. Seeing the need for developing the quality of human resources needed by the Sayan tourism village in planning and packaging the cultural festival event that will soon be held, it is deemed necessary to carry out training with a focus on planning and packaging festival events for the Sayan village community which is carried out by the D4 Travel Business Management Study Program, Bali Tourism Polytechnic as a form of community service. The result of this training is a change in the understanding of the trainees in preparation for designing and organizing cultural festivals in the Sayan tourist village.
The Effect of Promotion and E-WOM on Tourists’ Intention to Visit Denpasar: Destination Image as a Mediating Variable Putu Surya Laksana Rahjasa; I Putu Utama; Luh Yusni Wiarti
International Journal of Applied Research in Tourism and Hospitality Vol. 1 No. 1 (2022): International Journal of Applied Research in Tourism and Hospitality
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (997.557 KB) | DOI: 10.52352/jarthy.v1i1.735

Abstract

This study aimed to investigate the effect of promotion and E-WOM on tourists’ intention to visit Denpasar and how the destination image as a mediating variable to increase the intention. Data were collected using a questionnaire to 104 respondents of foreign tourists who were in the province of Bali except for tourists who were in the city of Denpasar. The data were analysed using the Structure Equation Model (SEM) AMOS version 23. The results showed that, destination image had a significant effect on tourists' intention to visit. Promotion had no significant effect on intention to visit. E-WOM has no significant effect on intention to visit because. However, Promotion has a significant effect on visit intention through destination image with a Sobel test value of 3.214 as well as E-WOM has a significant effect on intention to visit through destination image with a Sobel test value of 2.840. It can be concluded that promotion and E-WOM are able to create a destination image, it will increase the Visiting Intention of tourists to Denpasar City.
Generation Z Travel Planning: Analysis of Tourist Preferences in Adventure Tourism in Bali Province Putu Surya Laksana Rahjasa; Ni Luh Putu Pradiayu Aspariyanthi; I Gede Ngurah Primansa S Rahadiarta
LACULTOUR: Journal of Language and Cultural Tourism Vol. 2 No. 1 (2023): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v2i1.1133

Abstract

This study aims to analyze the travel preferences of generation Z in adventure tourism in Bali Province. Generation Z, which is a group born between 1995 to 2010, has unique travel preferences and is influenced by certain factors. This study uses survey methods and primary data collection from generation Z respondents who have visited Bali Province for adventure tourism purposes. The data collected includes travelers’ preferences regarding travel destinations, types of adventure activities of interest, desired comfort levels, sustainability priorities, and preferences for unique experiences. Data analysis was conducted using Preference Analysis and factor analysis techniques to identify patterns of traveler preferences. The results of this study show that generation Z tends to choose adventure tourism destinations that offer unique and memorable experiences. The results of this study provide valuable insights for tourism and destination managers in Bali Province. With a better understanding of generation Z's preferences, they can craft travel programs that better suit the needs and desires of this target market. This is expected to increase the attractiveness of Bali destinations as adventure tourism destinations for generation Z.
PHENOMENA OF WELLNESS TOURISM: A CASE STUDY OF THE ACTUALITY OF WELLNESS TOURISM PARTICIPANTS IN SAYAN VILLAGE Putu Surya Laksana Rahjasa; Laurensius Naur
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1349

Abstract

This research aims to explore the authentic value of wellness tourism from several points of view, namely from the tourism sector, tourists, stakeholders, and experts. This research describes wellness tourism in terms of the perspective and image of health tourism. This research uses qualitative methods by examining the recent wellness tour phenomenon. The key informants in this research are stakeholders and psychologists. The main informants in this research are domestic and foreign tourists who carry out wellness tourism activities in Ubud, Bali. The results of this research provide positive results from a wellness tour perspective on the image of wellness tours.
Peran Brand Image dan Social Media Marketing dalam Repeat Purchase Pada Media What’s New Bali Felix Tonda; Teguh Hadisukarno; Putu Surya Laksana Rahjasa
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 20 No. 3 (2024): Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v20i3.373

Abstract

This study examines how brand image and social media marketing influence repeat purchases on What's New Bali media. The study uses a qualitative research method. The number of respondents used in this study were 5 respondents from 5 five-star hotels in ITDC who had made repeat purchases on What's New Bali media twice or more. The data collection procedure in this study used interview guidelines. The results obtained in this study prove that there is an influence of brand image and social media marketing on repeat purchases. With the need for a marketer to expand hotel awareness and implement hotel marketing strategies in social media, it can influence repeat purchases on What's New Bali media.
Post-Pandemic 'Bleisure' Trend in Indonesia: Literature Review Regarding Lifestyle Changes and Implications for the Tourism Industry and Employment Rahjasa, Putu Surya Laksana
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.11345

Abstract

This article examines the growing trend of Bleisure—blending business and leisure travel—in Indonesia post-pandemic, analysing its impact on work patterns, the tourism industry, and employee well-being. The study highlights how the increased flexibility in work arrangements and the rising need for work-life balance have driven the adoption of Bleisure among professionals. Grounded in Work-Life Balance Theory (Greenhaus & Beutell, 1985), Motivation-Hygiene Theory (Herzberg, 1959), and Organizational Change Theory (Lewin, 1951), the research explores both the benefits and challenges of Bleisure. The findings suggest that while Bleisure enhances job satisfaction and work-life integration, it also poses risks such as burnout and unequal access among employees. Furthermore, the impact on the tourism industry is significant, with changes in travel duration and spending patterns. The study concludes that effective management and supportive policies are essential for maximizing the positive effects of Bleisure on both employees and the tourism sector.
Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan di Perusahaan Jasa Event CV. Kopi Panas Production Bali Putu Surya Laksana Rahjasa
Journal of Event and Convention Management Vol. 1 No. 1 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i1.776

Abstract

This research aims to analyze the effect of work motivation on employee performance at service companies' event CV. Kopi Panas Production Bali. The research used a sampling technique saturated to give equal opportunity to each population selected to be a member of the sample, that is 15 respondents who are an employee of CV. Kopi Panas Production Bali. The data were collected using a questionnaire, with validity test, reliability, simple linear regression, coefficient of determination analysis, and t-test with the help of SPSS program version 23. Then obtained the results show that the test device used is valid and reliable, the analysis results show the influence of a strong relationship and positive, and the result analysis shows a strong and positive relationship and significance between employee work motivation to employee performance equal to 74,4%.  
Pelatihan Pengembangan Desa Wisata Melalui Digitalisasi Dan Inovasi Produk Wisata Di Desa Sibetan, Kabupaten Karangasem, Bali Putu Surya Laksana Rahjasa; Putu Ayu Aryasih; Gede Ngurah Primanda S Rahadiarta
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 4 No. 2 (2024): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v4i2.4475

Abstract

Sibetan Village in Karangasem Regency, Bali, has great tourism potential but has not been optimally utilized due to a lack of digitalization and tourism product innovation. This article is the result of community service activities aimed at enhancing the digitalization skills and tourism product innovation of the Sibetan Village community. The training included the use of digital technology in the promotion and management of tourist destinations, as well as the development of unique and sustainable tourism products. The method of implementation consisted of lectures, discussions, and practical sessions. The results showed an improvement in participants' understanding and skills in using digital media for promotion and managing tourism products. Participants also began developing new tourism packages, such as the Bali salak agro-tourism, with more innovative and sustainable approaches. Participant satisfaction with the program was very high, with an average score above 3.8 out of 4 on various evaluation indicators. In conclusion, this program successfully empowered the community to utilize digital technology and tourism product innovation to increase tourism appeal and the economic welfare of the community. Follow-up activities involving intensive mentoring are proposed to optimize the results of the training.
Overcoming obstacles: the impact of harassment on women's motivation to pursue solo women travel Surya Laksana Rahjasa; Putu Wiwekananda; I Gusti Agung Andika Surya Finardi
Jurnal Pariwisata Pesona Vol. 9 No. 2 (2024): Edisi Desember 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v9i2.13781

Abstract

This research aims to explore the experiences and motivations of women who practice solo women travel, as well as the impact of the harassment they experience on their desire to continue the practice of solo women travel or not. Solo women travel has become a trend in the world of tourism which has been increasing in recent years. Their motivation for practicing solo women travel is to seek identity, freedom and self-empowerment. However, solo women travel often face the risk of sexual and racial harassment which can cause fear, anxiety, trauma and influence their desire to continue the practice of solo women travel or not. This research uses qualitative methods with in-depth interview techniques with women who are categorized as solo women travel. The research results show that although harassment is a threat to solo women travel, many women continue the practice of solo women travel by adopting preventive measures. In conclusion, harassment does not completely affect a solo woman travel motivation to travel alone.
Optimizing Cultural Events for Destination Branding and Community Empowerment in Tenganan Dauh Tukad Swandewi, Ni Kadek; Winatha, Mahendra Adi; Sukariyanto, I Gede Made; Rahjasa, Putu Surya Laksana; Rastitiati, Ni Kade Juli
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 5 No. 1 (2025): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v5i1.2045

Abstract

This community service project aims to empower the local community of Tenganan Dauh Tukad by enhancing their capacity to promote cultural tourism through digital platforms. Framed around the theme of Tenganan as The Living Culture Destination, the project was implemented in three phases: documentation, content development, and community training. In the first phase, local youth were involved in capturing high-quality photo and video content during the traditional Perang Pisang event. In the second phase, the materials were edited into Instagram-optimized formats using a custom visual identity that reflects the village’s values—Asli (Authentic), Sakral (Sacred), Teguh Tradisi (Tradition-bound), Edukatif (Educational), and Elegan (Elegant). The third phase focused on training participants in managing Instagram, creating content calendars, and applying preset filters through the Lightroom mobile app. The outcome includes the rebranding of the village’s Instagram account to @tengananexperience and the development of a content strategy based on the pillars: Be Promotional, Be Human, and Be Entertaining. This initiative not only improved the digital skills of the community but also strengthened their cultural pride and established a sustainable model for cultural tourism promotion. Keywords: community service, digital empowerment, cultural tourism, Instagram branding, Tenganan Dauh Tukad, sustainable tourism.
Co-Authors Anak Agung Ayu Ratih Kesumadewi Apriliani, Khofifah Malika Aspariyanthi, Ni Luh Putu Pradiayu Bei, Theresia Verina Rosari Darmiati, Made Dewa Gede Ngurah Byomantara Febrianto, I Gusti Agung Felix Tonda Galih Prasasti I Gede Made Sukariyanto I Gede Ngurah Primanda S Rahadiarta I Gusti Agung Andika Surya Finardi I Gusti Ngurah Agung Suprastayasa I Putu Utama Ida Ayu Sri Puspa Adi Iswarini, Ni Ketut Laurensius Naur Luh Yusni Wiarti Made Artajaya Made Darmiati Mario Januadi Astrawan Isak Naur, Laurensius Ni Kade Juli Rastitiati Ni Kadek Didik Bela Krisna Ni Luh Putu Pradiayu Aspariyanthi Ni Putu Evi Wijayanti Prasasti, Galih Putu Ayu Aryasih Putu Wiwekananda Stefanus Tata Krisnanda Swandewi, Ni Kadek Tania Audrey Sujanto Teguh Hadisukarno Teguh Hadisukarno Winatha, Mahendra Adi Yulio Fernando