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All Journal Jurnal Kepariwisataan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Toba: Journal of Tourism, Hospitality, and Destination Jurnal Ilmu Sosial dan Humaniora LACULTOUR: Journal of Language and Cultural Tourism Eduvest - Journal of Universal Studies West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Mutiara : Jurnal Ilmiah Multidisiplin Indonesia West Science Social and Humanities Studies Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat Journal of Travel and Leisure Edumaspul: Jurnal Pendidikan
Made Darmiati
Politeknik Pariwisata Bali
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Neuroscience Public Health Social Sciences Other

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PERSEPSI WISATAWAN TERHADAP STRATEGI BAURAN PEMASARAN KERTHA GOSA SEBAGAI DESTINASI Made Darmiati
JURNAL KEPARIWISATAAN Vol 16 No 1 (2017): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v16i1.83

Abstract

This study analyzes the perception of tourists to the promotion mix that has been done by Klungkung Regional Tourism Office for the development of cultural attractions Kertha Gosa. The respondents consisted of 100 tourists who come to visit Kertha Gosa. Promotional mix includes advertising, personal selling, public relations, and sales promotion. The average value of promotion strategy consists of advertising, personal selling, public relations, and sales promotion was 3.95, well. Promotional activities on personal selling points scored 4.22, very good. Promotional activities on public relations points scored 4.07, either. Promotional activities at points of sales promotion get a grade 4, good. One of four elements of the promotional mix is valued less than the maximum that is advertising. Although overall the advertising element gets the value of 3.45 included in either category (B) the elements of advertising at the point of advertising on television get a score of 3.03, and advertising through the installation of billboards and banners convenient place to get a score of 3.15 is the score lowest on advertising element.
PENGARUH SENI PERTUNJUKAN TERHADAP TINGKAT KUNJUNGAN DI DAYA TARIK WISATA BUDAYA TAMAN NUSA GIANYAR - BALI Made Darmiati
JURNAL KEPARIWISATAAN Vol 19 No 2 (2020): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v19i2.424

Abstract

This study aims to determine the influence of performing arts to the level of tourist visits in the Park Nusa Gianyar Bali. The results showed (1) that there was a real positive effect between Barong dance performances (X1) individually to visit in Taman Nusa (Y). (2) that there is a real positive influence between the performing arts of Angklung instrument (X2) individually to visit in Taman Nusa (Y). (3) that there is a real positive influence between dance performances of the archipelago (X3) individually to visit in Taman Nusa (Y). Can be concluded that the performing arts as a tourism product of PT. Taman Nusa, has a strong or very significant influence on the level of tourist visits to Taman Nusa. So that PT. Taman Nusa to be able to develop new innovations relating to the performing arts as a great potential in tourism products owned.
Pelatihan Kepemanduan Wisata Lokal Bagi Masyarakat Di Desa Wisata Sayan, Kecamatan Ubud, Kabupaten Gianyar Putu Gde Arie Yudhistira; Made Darmiati; I Gusti Ngurah Agung Suprastayasa; Ni Ketut Wiwiek Agustina; Teguh Hadisukarno
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 1 No. 1 (2021): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (852.305 KB) | DOI: 10.52352/makardhi.v1i1.558

Abstract

Desa Sayan memiliki potensi yang luar biasa dari alam yaitu persawahan, sungai, dan hutan serta budaya seperti kesenian angklung gangsa dan angklung kocok, serta kesenian lukis aliran ‘Young Artist’ yang cukup terkenal. Dengan potensi yang luar biasa tersebut masih ditemui kurangnya kesadaran dan kemampuan masyarakat setempat dalam memberikan pelayanan yang baik khususnya dalam memberikan penjelasan mengenai produk desa wisata alam dan budaya yang dimiliki. Oleh karena itu, dibutuhkan pelatihan terhadap bidang-bidang tersebut yang akan dilakukan secara bertahap sehingga kemampuan mereka dalam memberikan pelayanan kepada wisatawan baik wisatawan lokal maupun wisatawan mancanegara kedepannya akan lebih baik. salah satunya melalui kegiatan pelatihan. Pelatihan kepemanduan wisata lokal bagi masyarakat di Desa Wisata Sayan, Kecamatan Ubud, Kabupaten Gianyar merupakan sebuah kegiatan pelatihan yang diselenggarakan oleh Program Studi D4 Manajemen Bisnis Perjalanan, Politeknik Pariwisata Bali sebagai bentuk pengabdian kepada masyarakat. Harapan setelah diselenggarakannya pelatihan adalah menumbuhkan pemahaman para peserta pelatihan dalam mengelola DTW maupun fasilitas penunjang pariwisata yang ada di Desa Wisata Sayan, Ubud serta  sikap professional dalam memberikan pelayanan prima kepada wisatawan.
Pelatihan Perencanaan & Penyelenggaraan Festival Budaya bagi Masyarakat di Desa Wisata Sayan, Bali Putu Surya Laksana Rahjasa; Made Darmiati; Ni Putu Evi Wijayanti; Putu Ayu Aryasih
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 2 No. 2 (2022): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v2i2.831

Abstract

In order to restore the tourism sector in Sayan village, the local government coordinates with the community and other stakeholders at the village level, by carrying out activities/ programs that support tourism such as: village object development, building supporting facilities, fostering/providing counseling and training to the community and organize events, to restore the level of tourist visits to the Sayan village. The closest activity that is planned to be held by the Sayan tourist village to increase the level of tourist visits to its tourist village is the holding of a cultural festival event. Seeing the need for developing the quality of human resources needed by the Sayan tourism village in planning and packaging the cultural festival event that will soon be held, it is deemed necessary to carry out training with a focus on planning and packaging festival events for the Sayan village community which is carried out by the D4 Travel Business Management Study Program, Bali Tourism Polytechnic as a form of community service. The result of this training is a change in the understanding of the trainees in preparation for designing and organizing cultural festivals in the Sayan tourist village.
Measuring Sustainable Leadership Effectiveness in Facing the Challenges of a Complex Business Environment Khoiruddin Khoiruddin; I Wayan Adi Pratama; I Wayan Jata; Nyoman Gede Mas Wiartha; Made Darmiati
West Science Business and Management Vol. 1 No. 04 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i04.241

Abstract

Sustainable leadership, situated at the intersection of leadership theory and sustainability principles, has emerged as a critical focal point for addressing the multifaceted challenges of contemporary business environments. This study conducts a comprehensive bibliometric analysis to measure the effectiveness of sustainable leadership in navigating the complexities of the business landscape. The analysis draws on a diverse range of academic sources from prominent databases, uncovering key publication trends, influential authors, citation patterns, and emerging themes. The results reveal a substantial growth in the literature on sustainable leadership over the past two decades, underscoring its increasing importance. Highly cited publications such as Hughes et al.'s seminal work on leadership and Cobb & Daly's treatise on redirecting the economy for community and sustainability have played pivotal roles in shaping the field. The analysis also highlights distinct research clusters, including those focusing on ethical leadership, transformational leadership, and entrepreneurial leadership in the context of sustainability. The prevalence of terms such as "sustainability leadership," "performance," and "impact" underscores the centrality of leadership in driving sustainable practices. Conversely, terms like "reputation" and "servant leadership" emerge with fewer occurrences, signaling potential areas for deeper exploration. In conclusion, this bibliometric analysis provides valuable insights into the evolving landscape of sustainable leadership research, offering a roadmap for future studies and practical applications in the pursuit of sustainable business practices.
Komodifikasi Tarian dalam Pariwisata Budaya di Era Tatanan Kebiasaan Baru Ni Desak Made Santi Diwyarthi Diwyarthi; Made Darmiati Made Darmiati; Nyoman Gede Mas Wiartha Wiartha
Sehati Abdimas Vol 5 No 1 (2022): Prosiding Sehati Abdimas 2022
Publisher : PPPM POLTESA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Salah satu warisan budaya yang menjadi atraksi menarik bagi wisatawan adalah tari Kecak. Kecak sudah mendunia, tidak hanya ditampilkan pada saat upacara keagamaan di Bali, namun juga upacara memperingati hari pariwisata nasional di Politeknik Pariwisata Bali pada tanggal 28 September 2022, ikut tampil pada saat kegiatan Presidensi G20 di Bali bulan November 2022. Penelitian ini melakukan kajian komodifikasi yang terjadi pada tari, khususnya tari Kecak, sebagai bagian dari perkembangan pariwisata budaya. Teori yang digunakan dari Fairclough, Keat dan Abererombie (2015), Hartig, Soedarsono, Parani dan Anwar (2019). Metode yang dipergunakan merupakan metode deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data yang dipergunakan adalah studi literatur, studi dokumentasi, dan observasi. Sampel yang digunakan dalam penelitian ini sebanyak 10 jurnal. Hasil penelitian membuktikan bahwa telah terjadi komodifikasi tarian sebagai bagian perkembangan pariwisata budaya Bali dalam bentuk, fungsi dan makna.
Analysis of the Impact of Technological Innovation and Design Creativity on the Attractiveness of Tourism Destinations in Bali I Wayan Adi Pratama; Ni Desak Made Santi Diwyarthi; Made Darmiati; Nyoman Gede Mas Wiartha; Luh Putu Citrawati; Made Yudhawijaya
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.823

Abstract

This research investigates the impact of technological innovation and design creativity on the attractiveness of tourism destinations in Bali. A quantitative approach was employed, collecting data from 267 tourists visiting various destinations in Bali. Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis was used to analyze the relationships between technological innovation, design creativity, and destination attractiveness. The results revealed significant positive relationships between technological innovation and destination attractiveness (β = 0.543, p < 0.001) and between design creativity and destination attractiveness (β = 0.486, p < 0.001). The model fit assessment indicated satisfactory fit indices for the SEM-PLS model. Overall, the findings highlight the importance of leveraging technological innovation and design creativity to enhance the attractiveness of tourism destinations in Bali and foster sustainable tourism growth.
Analyzing the Influence of Demographic Factors on Consumer Preferences in the Tourism Industry in Bali Ni Desak Made Santi Diwyarthi; I Wayan Adi Pratama; I Wayan Jata; Nyoman Gede Mas Wiartha; Made Darmiati
West Science Social and Humanities Studies Vol. 2 No. 02 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i02.665

Abstract

This research investigates the influence of demographic factors on consumer preferences within the tourism industry in Bali. 250 tourists examined their accommodation choices, activity preferences, and overall satisfaction. The study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the data. Results reveal nuanced patterns: younger tourists favor budget accommodations, older tourists opt for luxury, and higher-income individuals prefer upscale options. Gender and education impact preferences, emphasizing the need for tailored strategies. The measurement model assessment confirms the reliability and validity of the constructs. Findings contribute to understanding Bali's tourism dynamics, guiding businesses and policymakers in optimizing offerings for diverse demographic segments.
The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Ni Desak Made Santi Diwyarthi; Luh Putu Citrawati; Made Darmiati; Nyoman Gede Mas Wiartha; Indah Kusumarini; I Wayan Adi Pratama; I Wayan Jata
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
Pengaruh Komunikasi Pramuwisata Lokal Terhadap Kunjungan Wisatawan di Daya Tarik Wisata Budaya Pura Luhur Uluwatu Desa Pecatu Bali Anak Agung Ngurah Yoga Widyanatha; Made Darmiati; Dewa Gede Ngurah Byomantara
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.866

Abstract

This study aims to determine The Effect Of Local Tour Guide Communications On Tourist Visit To The Luhur Uluwatu Temple, Pecatu Village, Bali, Indonesia. This research was conducted using a purposive sampling technique on 100 respondents who use the services of local tour guides at the cultural tourist attraction of Luhur Uluwatu Temple. The data collection technique was carried out using a questionnaire and had tested its validity and reliability. Based on the test results, the coefficient value is 0.076 (positive) with a significant level of 0.003 <0.05, so that HO is rejected and Ha is accepted. This proves that the Communication of Local Tour Guides has a significant positive effect partially on Tourist Visits at the Cultural Tourism Attraction of Luhur Uluwatu Temple, Pecatu Village, Bali.
Co-Authors A. A. Istri M. Septiviari Anak Agung Ngurah Yoga Widyanatha Citrawati, Luh Putu Dessy Ruhati Dewa Gde Ngurah Byomantara Dewa Gede Ngurah Byomantara Dewi Maharani Rachmaningsih Enos Lolang Gede Muna Satya Febriyana Hanny Hafiar Heru Widoyo I Gede Ngurah Primanda S Rahadiarta I Gusti Ngurah Agung Suprastayasa I Komang Krisna Putra Yasa I Made Sucipta Adnyana I Wayan Adi Pratama I Wayan Jata I Wayan Widiana Khoiruddin Khoiruddin Kusumarini, Indah Made Artajaya Made Yudhawijaya Maswiartha, Nyoman Gede Ni Desak Made Santi Diwyarthi Ni Ketut Wiwiek Agustina Ni Luh Gede Pande Radyanti Ni Putu Evi Wijayanti Nyoman Reni Ariasri Putu Ayu Aryasih Putu Ferry Krisna Mahendra Putu Puja, Ida Bagus Putu Surya Laksana Rahjasa Reni Ariasri, Nyoman Sofyan Riyandi Suyahman Suyahman Teguh Hadisukarno Teguh Hadisukarno Tomi Apra Santosa Yustina Klara