Garuda - Garba Rujukan Digital

Dampak Pengembangan Pariwisata MICE terhadap Ekonomi, Sosial, dan Budaya Masyarakat Lokal di Kawasan Nusa Dua Bali Rahjasa, Putu Surya Laksana
Journal of Comprehensive Science Vol. 4 No. 7 (2025): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v4i7.3421

This study aims to analyze the impact of MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism development on the economic, social, and cultural aspects of local communities in the Nusa Dua area of Bali and its surrounding regions, including Tanjung Benoa and Jimbaran. Using a literature review method and a descriptive qualitative approach, the study gathers secondary data from scholarly articles, institutional reports, and official publications. The findings indicate that MICE tourism significantly contributes to economic growth through increased hotel occupancy, job creation, and the strengthening of supporting sectors such as SMEs and professional services. Socially, MICE activities enhance community skills development but also cause disparities in access and strain local infrastructure. Culturally, while MICE events promote local heritage and serve as a means of cultural diplomacy, they also risk commodifying culture if not accompanied by authentic preservation efforts. The study recommends participatory policies that balance economic growth with the sustainability of the local social and cultural fabric.

How Travel Influencer and Social Media Influence Tourist Travel Decision to Ubud Rahjasa, Surya Laksana; Prasasti, Galih; Apriliani, Khofifah Malika
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.243

Bali is a popular tourist destination, with 522,141 foreign tourists visiting the island directly in August 2023. Ubud, is renowned for its natural beauty, arts and culture, and authentic village life. This sub-district has a total area of 42.38 km2 and is included in the top five most favorite cities in the world according to Travel and Leisure. The rapid development of tourism in Ubud has led to an increase in the number of influencers promoting on social media, giving rise to the 'Travel Envy' phenomenon. The impact of travel influencers in influencing travel decisions is important to study of how important the role of travel influencers is. The researchers aimed to discuss the impact of social media content created by travel influencers on tourists' decision-making and travel behavior. This research used a qualitative research method that conducted interviews with 17 individuals aged 19-35 years, respondents from various regions and countries who had traveled to Ubud. Research shows that tourists tend to rely on social media reviews and recommendations from travel influencers when planning their trip to Ubud. They are more likely to be interested in content related to travel destinations announced by travel influencers they follow. We found that social media and travel influencers can influence people's travel decisions. Keywords: travel influencers, social media, travel decision

PHENOMENA OF WELLNESS TOURISM: A CASE STUDY OF THE ACTUALITY OF WELLNESS TOURISM PARTICIPANTS IN SAYAN VILLAGE Rahjasa, Putu Surya Laksana; Naur, Laurensius
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1349

This research aims to explore the authentic value of wellness tourism from several points of view, namely from the tourism sector, tourists, stakeholders, and experts. This research describes wellness tourism in terms of the perspective and image of health tourism. This research uses qualitative methods by examining the recent wellness tour phenomenon. The key informants in this research are stakeholders and psychologists. The main informants in this research are domestic and foreign tourists who carry out wellness tourism activities in Ubud, Bali. The results of this research provide positive results from a wellness tour perspective on the image of wellness tours.

Penguatan Keterampilan Flower Commercial Dalam Meningkatkan Branding Kota Tomohon Swandewi, Ni Kadek; Febrianto, I Gusti Agung; Juli Rastitiati, Ni Kade; Sri Puspa Adi, Ida Ayu; Iswarini, Ni Ketut; Laksana Rahjasa, Putu Surya
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 3 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi Mei- Agustus
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i3.3532

Festival tahunan Tomohon International Flower Festival (TIFF) di Kota Tomohon adalah event tahunan yang dibuat dan dilaksanakan oleh masyarakat dan bersifat bottom up. Penelitian ini bertujuan memberikan paparan terkait kegiatan penguatan keterampilan bunga komersial dalam meningkatkan branding kota bunga di Tomohon. Namun, pemanfaatan bunga lokal yang ada sampai saat ini hanya massif digunakan pada event TIFF berlangsung, dan pada pelaksanaan hanya menjadi produk mentah yang dijual ke Kota Manado dan luar kota. Pelaksanaan pelatihan disesuaikan dengan kebutuhan Masyarakat yang diketahui melalui proses penjajagan dengan dinas pariwisata Kota Tomohon. Perencanaan sampai dengan pelaksanaan dilakukan sesuai dengan kesepakatan dari mitra Kerjasama. Pelatihan yang bertema peningkatan keterampilan flower commercial dibagi menjadi tiga sesi. 1) Merangkai single flower boquet, 2) Merangkai bunga pada media besar (kertas wrap, box dan keranjang), dan 3) flower to wear. Hasil pelatihan diketahui bahwa Masyarakat merasa puas terhadap pelatihan yang dilaksanakan selama dua hari yakni pada tanggal 24-25 Juni 2024. Pada periode berikutnya direncanakan kegiatan Pengabdian dengan tema Pendampingan yang akan dilaksanakan berbarengan dengan persiapan masyarakat Kota Tomohon menyambut pagelaran Tomohon International Flower Festival 2024.

Generation Z Travel Planning: Analysis of Tourist Preferences in Adventure Tourism in Bali Province Rahjasa, Putu Surya Laksana; Aspariyanthi, Ni Luh Putu Pradiayu; Rahadiarta, I Gede Ngurah Primanda S
LACULTOUR: Journal of Language and Cultural Tourism Vol. 2 No. 1 (2023): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v2i1.1133

This study aims to analyze the travel preferences of generation Z in adventure tourism in Bali Province. Generation Z, which is a group born between 1995 to 2010, has unique travel preferences and is influenced by certain factors. This study uses survey methods and primary data collection from generation Z respondents who have visited Bali Province for adventure tourism purposes. The data collected includes travelers’ preferences regarding travel destinations, types of adventure activities of interest, desired comfort levels, sustainability priorities, and preferences for unique experiences. Data analysis was conducted using Preference Analysis and factor analysis techniques to identify patterns of traveler preferences. The results of this study show that generation Z tends to choose adventure tourism destinations that offer unique and memorable experiences. The results of this study provide valuable insights for tourism and destination managers in Bali Province. With a better understanding of generation Z's preferences, they can craft travel programs that better suit the needs and desires of this target market. This is expected to increase the attractiveness of Bali destinations as adventure tourism destinations for generation Z.

Personality Perceived Risk and Travel Intention after The COVID-19 Pandemic: The Case Study in a Bali Resort Village of Canggu Bei, Theresia Verina Rosari; Suprastayasa, I Gusti Ngurah Agung; Rahjasa, Putu Surya Laksana
Jurnal Kawistara Vol 14, No 1 (2024)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.82974

This study aims to determine the influence of human personality and perceived risk on the travel intention of domestic tourists to Canggu, Bali. This research is motivated by the limitations of the previous studies in examining the factors that influence travel intention, especially aspects related to human behavior. This is especially essential for reviving tourism business after the Covid-19 pandemic. This research is based on a survey on domestic tourists who had, are currently, and will be traveling to the resort village of Canggu in Bali. The sample collection method in this study is by using a questionnaire distributed online and offline. The author uses the theory of Hair et al. to determine the minimum number of samples and get 299 respondents in the field. This study uses the Structural Equation Model (SEM) analysis technique to analyze all the data that has been collected. This study found that all major personal characters,namely openness, consciousness, extroversion, agreeableness, and neuroticism, positively affect the intention of visiting domestic tourists to Canggu. In contrast, the perceived risk has a negative effect on the intention of visiting tourists to Canggu. This research encourages managers of tourist destinations in Canggu to consider various personal charaters,perceived risks and travel intentions above in designing marketing strategies and destination development.

Pelatihan Penyusunan Paket Wisata Bagi Masyarakat Sadar Wisata di Desa Sibetan, Kecamatan Bebandem, Kabupaten Karangasem Rahjasa, Putu Surya Laksana; Wijayanti, Ni Putu Evi; Darmiati, Made; Rahadiarta , I Gede Ngurah Primanda S
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1268

The potential of a tourist village that is not well packaged will certainly be difficult to promote as a tourist attraction. Sibetan Village actually has a variety of potential that can be "sold" to tourists, but the lack of community knowledge in identifying and packaging this potential is an obstacle expressed by the people of Sibetan tourist village. Seeing the need to develop the quality of human resources in Sibetan village, it was deemed necessary to carry out training with a focus on preparing tour packages for tourism-aware communities in Sibetan village, Karangasem Regency, which was carried out by the D4 Travel Business Study Program, Bali Tourism Polytechnic as a form of service to the community. The result of the implementation of this training is a change in the understanding of the training participants in recognizing the potential of the Sibetan tourist village and being able to package this potential into an attractive tourist attraction.

Personality Perceived Risk and Travel Intention after The COVID-19 Pandemic: The Case Study in a Bali Resort Village of Canggu Bei, Theresia Verina Rosari; Suprastayasa, I Gusti Ngurah Agung; Rahjasa, Putu Surya Laksana
Jurnal Kawistara Vol 14, No 1 (2024)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.82974

This study aims to determine the influence of human personality and perceived risk on the travel intention of domestic tourists to Canggu, Bali. This research is motivated by the limitations of the previous studies in examining the factors that influence travel intention, especially aspects related to human behavior. This is especially essential for reviving tourism business after the Covid-19 pandemic. This research is based on a survey on domestic tourists who had, are currently, and will be traveling to the resort village of Canggu in Bali. The sample collection method in this study is by using a questionnaire distributed online and offline. The author uses the theory of Hair et al. to determine the minimum number of samples and get 299 respondents in the field. This study uses the Structural Equation Model (SEM) analysis technique to analyze all the data that has been collected. This study found that all major personal characters,namely openness, consciousness, extroversion, agreeableness, and neuroticism, positively affect the intention of visiting domestic tourists to Canggu. In contrast, the perceived risk has a negative effect on the intention of visiting tourists to Canggu. This research encourages managers of tourist destinations in Canggu to consider various personal charaters,perceived risks and travel intentions above in designing marketing strategies and destination development.

Optimasi Marketing Mix Method untuk meningkatkan pangsa pasar Wedding Organizer di Bali: Studi kasus Esmeralda Wedding Planner and Organizer Bali Rahjasa, Putu Surya Laksana; Rahadiarta, I Gede Ngurah Primanda S
Journal of Applied Science in Tourism Destination Vol. 1 No. 2 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i2.1317

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran 4 P (Product, Price, Place, Promotion) terhadap Tingkat Penjualan di perusahaan Esmeralda Wedding Planner and Organizer. Penelitian menggunakan teknik pengambilan sampling jenuh, yaitu 30 responden yang merupakan pasangan yang telah menggunakan jasa penyelenggaraan pernikahan dari Esmeralda Wedding Planner and Organizer. Pengumpulan data menggunakan kuesioner, dengan uji validitas, reliabilitas, Uji Normalitas, dan Uji Regresi Berganda dengan bantuan program SPSS. Diperoleh hasil uji variabel Product, Price, Place dan Promotion dalam menjelaskan Tingkat Penjualan adalah sebesar 78,2%. Hasil Uji Hipotesis pada penelitian ini juga memberikan kesimpulan bahwa variabel Product, Price, dan Promotion berpengaruh baik terhadap tingkat penjualan, sementara variabel Place masih belum berpengaruh baik terhadap tingkat penjualan. Hasil ini yang kemudian dapat menjadi pertimbangan perusahaan Esmeralda Wedding Planner and Organizer untuk menentukan strategi yang digunakan dalam meningkatkan penjualan pada masa yang akan datang.

PERSEPSI WISATAWAN POLANDIA TERHADAP KUALITAS PELAYANAN AIRPORT REPRESENTATIVE PANORAMA DESTINATION BALI Yulio Fernando; Dewa Gede Ngurah Byomantara; Putu Surya Laksana Rahjasa
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.1489

This research contains one main question, namely how Polish tourists perceive the service quality of Panorama Destination Bali's representative airport. Furthermore, the aim of this research is to determine the perceptions of Polish tourists regarding the quality of presentation airport services at Panorama Destination Bali. The method used in this research is quantitative descriptive. The data collection technique was carried out through observation with a sample of 100 respondents. Data collection was carried out by distributing questionnaires offline using a Google form, which then created a quick response code (QR) on the Google form. The results of the research show that the results of descriptive analysis testing regarding tourists' perceptions of the service quality of Airport Representative Panorama Destination Bali are included in the good category, this shows that Airport Representative Panorama Destination Bali is able to provide good service to tourists.

Title

Found 29 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 29 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 29 Documents
Search