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All Journal Transformasi: Jurnal Pengabdian Masyarakat JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Kumawula: Jurnal Pengabdian Kepada Masyarakat Performance : Jurnal Bisnis dan Akuntansi International Journal of Economics Development Research (IJEDR) Coopetition : Jurnal Ilmiah Manajemen Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) e-Jurnal Apresiasi Ekonomi Ecos-Preneurs: Alahyan Jurnal Pengabdian Masyarakat Multidisiplin Cantaka: Jurnal Ilmu Ekonomi dan Manajemen JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan International Journal of Law, Policy and Governance Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Business Applied
Muhammad Khairul Amal
Universitas Muhammadiyah Sukabumi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Smart Village Model In Improving Service Quality Amal, Muhammad Khairul; Meigawati, Dine; Sudarma, Ade
International Journal of Law Policy and Governance Vol. 1 No. 2 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijlpg.v1i2.416

Abstract

A smart village concept can be used as a solution to overcome various problems that occur in the administration of village governance. The purpose of this research is to build a smart village system and find out the benefits of this system. The type of research in this research is descriptive qualitative and the data collection method used in this research is interviews and field observations. From interviews and field observations, demographic data and village economic potential were obtained. The result of this research is the establishment of a smart village model system to improve service quality. Several village problems have been resolved by the Berekah village government, namely up-to-date village demographic data, community economic potential, and other types of services. With this smart village application, the community is well served, without having to wait in long and long queues. The novelty of this smart village model is that it is easy for the community to make population files and other services, as well as demographic data and community economic potential that can be developed.
Business Model Innovation Through MSME Sister Business Alhidayatullah, Alhidayatullah; Amal, Muhammad Khairul; Kartini, Tina; Sudarma, Ade
International Journal of Law Policy and Governance Vol. 1 No. 2 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijlpg.v1i2.422

Abstract

This study aims to determine the effectiveness of the MSME sister business model related to production, marketing, and quality control. This MSME sister business model begins with conducting field observations first, to get Pioneer MSMEs and Assisted MSMEs. Business model innovation is a very important foundation for MSME players. This type of research is descriptive with a qualitative approach with interview methods and field observations of 4 Pioneer MSMEs and 50 Assisted MSMEs. From the results of field observation, 4 Pioneer MSMEs were obtained, namely food, mushroom cultivation, bamboo handcraft, wooden handcraft, and 50 Assisted MSMEs. After that, the equalization of perceptions regarding the MSME sister business model was carried out, training, workshops, and then business cooperation (matching business) was carried out. The contribution of this research is the resolution of the problems faced by MSMEs so far, especially the pros. The plan is to form Pioneer MSMEs and other Assisted MSMEs, to produce better economic growth in Sukabumi Regency in particular and Indonesia in general.
OPTIMALISASI SERTIFIKASI HALAL UMKM DALAM MENINGKATKAN PENJUALAN Amal, Muhammad Khairul; Alhidayatullah, Alhidayatullah; Pamungkas, Risa Putri; Azkia, Niswa Mutiara
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 3 (2024): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v7i3.54272

Abstract

The purpose of this activity is to provide assistance in the process of applying for halal certificates and to find out how it impacts sales. The method of implementing this activity is to assist 13 MSMEs assisted by Primkoppol Palabuhanratu Police Station, Sukabumi Regency, with 10 MSMEs assisting in submitting halal certificates and 3 MSMEs assisting in strategies to increase sales. The partners in this mentoring activity are MSMEs assisted by Primkoppol Palabuhanratu Police Station, Sukabumi Regency. The evaluation is seen from the amount submitted at the stage of the halal certification process to the ptsp.halal.go.id account, and the increase in daily sales for those who already have a halal certificate. The results of this activity are that of the 10 MSMEs submitted to the halal certificate process, only 9 MSMEs can be processed, while 1 MSME cannot proceed to the halal certificate submission stage due to the unclear information listed in the NIB. The results of increasing sales for MSMEs that already have certificates on average are 72.22%.Tujuan dari kegiatan ini adalah memberikan pendampingan proses pengajuan sertifikat halal dan untuk mengetahui bagaimana dampaknya terhadap penjualan. Metode pelaksanaan kegiatan ini adalah melakukan pendampingan kepada 13 UMKM Binaan Primkoppol Polres Palabuhanratu Kabupaten Sukabumi, dengan 10 UMKM pendampingan pengajuan sertifikat halal dan 3 UMKM pendampingan strategi meningkatkan penjualan. Mitra dalam kegiatan pendampingan ini adalah UMKM Binaan Primkoppol Polres Palabuhanratu Kabupaten Sukabumi. Evaluasi capain dilihat dari jumlah yang diajukan pada tahap proses sertifikasi halal ke akun ptsp.halal.go.id, dan peningkatan penjualan harian bagi yang telah memiliki sertifikat halal. Hasil capaian kegiatan ini adalah dari 10 UMKM yang diajukan ke proses sertifikat halal hanya 9 UMKM yang dapat diproses, sedangkan 1 UMKM tidak dapat dilanjutkan ke tahap pengajuan sertifikat halal disebabkan oleh informasi yang tercantum pada NIB kurang jelas. Dan hasil peningkatan penjualan bagi UMKM yang telah memiliki sertifikat rata-ratanya adalah 72,22%.
Strategi Potongan Harga, Promosi Penjualan Dan Gaya Hidup Berbelanja Dalam Meningkatkan Pembeli Implusif Riska, Riska; Amal, Muhammad Khairul; Arrina Lestari, Nurni
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 2: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i2.3627

Abstract

Meningkatkan pembelian implusif ini adalah salah satu strategi pemasaran yang dilakukan marketplace untuk meningkatkan penjualan maka dari itu tujuan penelitian ini adalah untuk melihat bagaimana pengaruh strategi potongan harga, promosi penjualan, dan gaya hidup berbelanja terhadap pembeli impulsif. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif, data dikumpulkan melalui kuesioner dengan sampel 144 responden penguna marketplace dikabupaten sukabumi. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM) dengan bantuan software Amos versi 23 yang dimana untuk mengetahui pengaruh variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa potongan harga mempengaruhi pembeli impulsif secara signifikan dan positif yang dibuktikan dengan nilai CR 2,759 serta P-Value sebesar 0,006, promosi penjualan berpengaruh positif dan siginifikan terhadap pembeli impulsif dengan nilai CR 2,442 Dan P- Value sebesar 0,015, sedangkan gaya hidup berbelanja berpengaruh positif dan siginfikan terhadap pembeli impulsif dengan nilai CR sebesar 2,667 dan P-Value sebesar 0,008. Kata Kunci : Potongan harga, Promosi penjualan, Gaya hidup berbelanja dan Pembeli Implusif.
Dimensions of Service Quality in Influencing Customer Satisfaction Noor, Iqbal; Alhidayatullah, Alhidayatullah; Amal, Muhammad Khairul
Adpebi International Journal of Multidisciplinary Sciences Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijms.v2i2.656

Abstract

Physical evidence, reliability, responsiveness, assurance, and empathy are one of the service factors that can provide satisfaction to consumers. The phenomenon that occurs in CV Agung Dipo Persada is that the services provided to consumers have not been optimal. This study aims to determine the level of customer satisfaction through the dimensions of service quality of CV Agung Dipo Persada both partially and simultaneously. Data from this study are consumers of CV Agung Dipo Persada with a population of 1,500 people. The sampling technique in this study used a web raosof.com sample size with an error rate of 5% so a sample of 306 respondents was obtained. Distribution of questionnaires as a data collection strategy. Multiple linear regression is the analysis technique used. According to the findings, tangible proof, dependability, responsiveness, assurance, and empathy had a positive influence on consumer satisfaction to the extent of 79.4%, while other variables influenced another 20.6%. The dominant variable had an impact, namely physical evidence of 67.3%, while the variable that had no effect was the reliability variable. The contribution of this study is to expand marketing management literature related to the dimensions of service quality and customer satisfaction in the context of organizations.
EDUKASI LITERASI KEUANGAN BAGI AKADEMISI DALAM MENGHINDARI PRAKTIK JUDI DAN PINJAMAN ONLINE Amal, Muhammad Khairul; Alhidayatullah, Alhidayatullah; Aziz, Muh. Abdul
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 4 (2025): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i4.32717

Abstract

Abstrak: Rendahnya literasi keuangan di kalangan akademisi, khususnya guru, telah menyebabkan meningkatnya keterlibatan mereka dalam praktik pinjaman online dan judi daring. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman keuangan melalui pelatihan bertahap yang mencakup observasi, pelatihan, dan evaluasi. Kegiatan dilaksanakan oleh dosen Universitas Muhammadiyah Sukabumi dengan melibatkan 35 guru SMP, SMK, dan SMA Muhammadiyah di Kabupaten Sukabumi. Materi pelatihan mencakup dasar-dasar literasi keuangan, perencanaan anggaran, serta mitigasi risiko keuangan digital. Evaluasi menggunakan pretest dan posttest menunjukkan peningkatan rata-rata pemahaman peserta sebesar 35,4%, khususnya pada aspek pengelolaan utang, tabungan, serta kesadaran terhadap bahaya pinjaman online dan judi. Pelatihan ini terbukti efektif dalam mendorong perubahan sikap dan perilaku finansial peserta. Diharapkan kegiatan ini dapat direplikasi secara luas sebagai model edukasi literasi keuangan yang preventif, khususnya di lingkungan akademik. Literasi keuangan yang baik diyakini mampu memperkuat integritas profesional dan ketahanan ekonomi para pendidik.Abstract: Low financial literacy among academics, especially teachers, has led to their increased involvement in online lending and online gambling practices. This service activity aims to improve financial understanding through gradual training that includes observation, training, and evaluation. The activity was carried out by lecturers of the University of Muhammadiyah Sukabumi involving 35 teachers of Muhammadiyah Junior High School, Vocational School, and High School in Sukabumi Regency. The training material covers the basics of financial literacy, budget planning, and digital financial risk mitigation. Evaluation using pretest and posttest showed an average increase in participants' understanding of 35.4%, especially in the aspects of debt management, savings, and awareness of the dangers of online loans and gambling. This training has proven to be effective in encouraging changes in participants' financial attitudes and behaviors. It is hoped that this activity can be widely replicated as a model of preventive financial literacy education, especially in the academic environment. Good financial literacy is believed to be able to strengthen the professional integrity and economic resilience of educators.
From literacy to investment: Empowering Muhammadiyah schools in Sukabumi Amal, Muhammad Khairul; Alhidayatullah; Aziz, Muh. Abdul
Transformasi: Jurnal Pengabdian Masyarakat Vol. 21 No. 1 (2025): Transformasi Juni
Publisher : LP2M Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/transformasi.v21i1.13225

Abstract

[Bahasa]: Rendahnya tingkat literasi finansial di Indonesia, khususnya di kalangan pelajar dan pendidik, menjadi tantangan serius dalam menciptakan masyarakat yang cerdas secara finansial. Berdasarkan survei OJK tahun 2022, indeks literasi keuangan nasional baru mencapai 49,68%, jauh di bawah target 75%. Guru sebagai agen pendidikan, serta siswa sebagai generasi penerus, perlu mendapatkan pemahaman yang kuat mengenai pengelolaan keuangan dan investasi sejak dini. Menjawab tantangan tersebut, kegiatan pengabdian kepada masyarakat ini dilaksanakan dengan tujuan untuk meningkatkan literasi keuangan dan pemahaman strategi investasi bagi guru dan siswa SMA/SMK Muhammadiyah Sukabumi. Kegiatan ini diharapkan dapat memberikan bekal pengetahuan yang aplikatif dalam menghadapi tantangan ekonomi modern, termasuk risiko investasi ilegal, pinjaman online, dan judi online. Metode yang digunakan adalah service learning, dengan melibatkan dosen, mahasiswa, guru, dan siswa dalam dua sesi edukasi. Sesi pertama membahas literasi keuangan dasar, seperti pengelolaan pemasukan dan pengeluaran, perbedaan kebutuhan dan keinginan, tabungan, serta pengelolaan anggaran. Sesi kedua membahas strategi menentukan investasi, termasuk pemahaman jenis-jenis investasi, profil risiko, teknik memilih investasi, serta pentingnya legalitas dan diversifikasi. Hasil evaluasi yang diukur melalui pretest dan posttest menunjukkan peningkatan pemahaman yang signifikan. Rata-rata skor literasi keuangan meningkat dari 48,57% menjadi 81,29%, sedangkan pemahaman tentang strategi investasi meningkat dari 37,81% menjadi 80,31%. Hasil ini membuktikan efektivitas program dalam meningkatkan pengetahuan dan kesadaran peserta terhadap pentingnya pengelolaan keuangan yang cerdas dan aman. Program ini direkomendasikan sebagai model edukasi berkelanjutan dalam meningkatkan indeks literasi keuangan nasional, khususnya di lingkungan pendidikan menengah. Kata Kunci: edukasi, literasi financial, service learning, strategi investasi, SMK/SMA Muhammadiyah Sukabumi [English]: The inadequate financial literacy in Indonesia, particularly among students and educators, poses a significant obstacle to the development of a financially astute society. According to the 2022 OJK poll, the national financial literacy score is at merely 49.68%, much below the aim of 75%. Educators and pupils, as the forthcoming generation, must acquire a robust comprehension of financial and investment management from an early age. In response to these problems, this community service initiative was conducted to enhance financial literacy and comprehension of investment techniques for the educators and students of Muhammadiyah Sukabumi High School/Vocational School. This activity aims to impart knowledge relevant to addressing contemporary economic difficulties, such as the risks associated with illicit investments, online loans, and internet gambling. The employed methodology is service learning, engaging lecturers, students, instructors, and pupils in two educational sessions. The initial session addressed fundamental financial literacy, including income and expenditure management, distinctions between needs and wants, saves, and budgetary oversight. The second session addressed ways for evaluating investments, encompassing the comprehension of investment categories, risk profiles, selection methodologies, and the significance of legality and diversification. The evaluation results, assessed by the pretest and posttest, indicated a substantial enhancement in comprehension. The mean financial literacy score rose from 48.57% to 81.29%, and comprehension of investment techniques improved from 37.81% to 80.31%. These results demonstrate the program's efficacy in enhancing participants' knowledge and awareness of the significance of prudent and secure financial management. This program is endorsed as a paradigm of ongoing instruction for enhancing the national financial literacy index, particularly within the secondary education context. Keywords: education, financial literacy, service learning, investment strategy, Muhammadiyah Sukabumi Vocational School/High School
IMPROVING PURCHASE DECISIONS BY OPTIMIZING MARKETING MIX BY MEDIATION BY CONSUMER TRUST: A STUDY ON SUKABUMI RETAIL CONSUMERS Aziz, Muh Abdul; Alhidayatullah, Alhidayatullah; Amal, Muhammad Khairul
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.775

Abstract

The development of retail businesses in Sukabumi City reflects increasingly intense competition, driven by consumers’ growing preferences for ease, convenience, and trust in the purchasing process. This competitive environment highlights the need for effective marketing strategies to both attract and retain customers. In this regard, the marketing mix and consumer trust serve as crucial factors influencing purchasing decisions. This study aims to examine the impact of the marketing mix (comprising product, price, place, and promotion) on purchase decisions, with trust acting as a mediating variable. Employing a quantitative approach, the study surveyed 100 active consumers using purposive sampling. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS software. The results revealed that product did not significantly affect trust (T = 0.023; P = 0.982) or purchase decisions (T = 0.824; P = 0.410). Price showed a significant influence on both trust (T = 1.985; P = 0.047) and purchase decisions (T = 4.526; P = 0.000). Place did not significantly impact trust (T = 0.399; P = 0.690) but did affect purchase decisions (T = 2.485; P = 0.013). Promotion had a significant effect on trust (T = 3.729; P = 0.000) but not on purchase decisions (T = 1.720; P = 0.086). Additionally, trust significantly influenced purchase decisions (T = 2.626; P = 0.009). These findings emphasize that appropriate strategies in pricing, placement, and promotion can foster consumer trust and positively influence purchasing behavior Keywords: Product; Price; Place; Promotion; Trust; Purchase Decision
Analisis Faktor-Faktor Dalam Meningkatkan Minat Beli Dimediasi oleh Fomo: (Studi Pada Konsumen Kosmetik Focallure Yang Melakukan Pembelian Pada TikTokShop di Kabupaten Sukabumi) Septiawati, Ika Teguh; Amal, Muhammad Khairul; Lestari, Nurni Arrina
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3944

Abstract

This study aims to examine the impact of social media, viral marketing, and influencers on purchase intention, with fear of missing out (FOMO) as an intermediary variable among TikTok users of Focallure cosmetics in Sukabumi Regency. A quantitative approach was used by distributing questionnaires to 120 individuals who had purchased Focallure products more than twice. Data processing was carried out using AMOS software using the Structural Equation Modeling (SEM) method. The results showed that social media, viral marketing, and influencers contributed significantly to influencing FOMO. Furthermore, FOMO, social media, viral marketing, and influencers were proven to significantly influence consumer purchase intention. These findings indicate that emotional drives such as FOMO, which are influenced by digital marketing strategies, play a significant role in shaping consumer purchasing decisions. Therefore, a marketing communication strategy that emphasizes emotional and social aspects is key to increasing consumer purchase intention.  
Marketing Strategy and Its Economic Implications on Consumer Loyalty: The Mediating Effect of Customer Satisfaction Sandy, Moh Rizky Maulana; Aziz, Muh. Abdul; Amal, Muhammad Khairul
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.10328

Abstract

This study investigates the effect of marketing factors on customer loyalty with customer satisfaction as a mediating variable among customers of Andita Medika Pharmacy in Sukabumi, Indonesia. The marketing factors examined include price perception, brand image, brand trust, and electronic service quality. A quantitative approach was employed using purposive sampling, involving 120 respondents. Data were collected through a seven-point Likert scale questionnaire and analyzed using Structural Equation Modeling (SEM) with AMOS version 26. The results reveal that price perception, brand image, brand trust, and electronic service quality have positive and significant effects on customer satisfaction. Furthermore, brand image, brand trust, electronic service quality, and customer satisfaction significantly influence customer loyalty. In contrast, price perception does not have a direct effect on customer loyalty, indicating that its impact is mediated by customer satisfaction. These findings emphasize the importance of strengthening brand-related factors and digital service quality to enhance customer satisfaction and foster long-term customer loyalty in the pharmaceutical retail industry.
Co-Authors Ade Sudarma Alhidayatullah Antony, Antony Arrina Lestari, Nurni Aziz, Muh Abdul Azkia, Niswa Mutiara Dine Meigawati Indriana, Hapivah Iqbal Noor Leonita Siwiyanti Muh. Abdul Aziz Nurni Arrina Lestari Pamungkas, Risa Putri Purwoko, Agus Riska Riska Sandy, Moh Rizky Maulana Septiawati, Ika Teguh Sudarma, Ade Tina Kartini