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All Journal Transformasi: Jurnal Pengabdian Masyarakat JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Kumawula: Jurnal Pengabdian Kepada Masyarakat Performance : Jurnal Bisnis dan Akuntansi Jurnal Pengabdian Masyarakat Bumi Raflesia International Journal of Economics Development Research (IJEDR) Coopetition : Jurnal Ilmiah Manajemen Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Ecos-Preneurs: Alahyan Jurnal Pengabdian Masyarakat Multidisiplin Cantaka: Jurnal Ilmu Ekonomi dan Manajemen JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan International Journal of Law, Policy and Governance Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Business Applied
Muhammad Khairul Amal
Universitas Muhammadiyah Sukabumi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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Business Model Innovation Through MSME Sister Business Alhidayatullah, Alhidayatullah; Amal, Muhammad Khairul; Kartini, Tina; Sudarma, Ade
International Journal of Law Policy and Governance Vol. 1 No. 2 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijlpg.v1i2.422

Abstract

This study aims to determine the effectiveness of the MSME sister business model related to production, marketing, and quality control. This MSME sister business model begins with conducting field observations first, to get Pioneer MSMEs and Assisted MSMEs. Business model innovation is a very important foundation for MSME players. This type of research is descriptive with a qualitative approach with interview methods and field observations of 4 Pioneer MSMEs and 50 Assisted MSMEs. From the results of field observation, 4 Pioneer MSMEs were obtained, namely food, mushroom cultivation, bamboo handcraft, wooden handcraft, and 50 Assisted MSMEs. After that, the equalization of perceptions regarding the MSME sister business model was carried out, training, workshops, and then business cooperation (matching business) was carried out. The contribution of this research is the resolution of the problems faced by MSMEs so far, especially the pros. The plan is to form Pioneer MSMEs and other Assisted MSMEs, to produce better economic growth in Sukabumi Regency in particular and Indonesia in general.
OPTIMALISASI SERTIFIKASI HALAL UMKM DALAM MENINGKATKAN PENJUALAN Amal, Muhammad Khairul; Alhidayatullah, Alhidayatullah; Pamungkas, Risa Putri; Azkia, Niswa Mutiara
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 3 (2024): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v7i3.54272

Abstract

The purpose of this activity is to provide assistance in the process of applying for halal certificates and to find out how it impacts sales. The method of implementing this activity is to assist 13 MSMEs assisted by Primkoppol Palabuhanratu Police Station, Sukabumi Regency, with 10 MSMEs assisting in submitting halal certificates and 3 MSMEs assisting in strategies to increase sales. The partners in this mentoring activity are MSMEs assisted by Primkoppol Palabuhanratu Police Station, Sukabumi Regency. The evaluation is seen from the amount submitted at the stage of the halal certification process to the ptsp.halal.go.id account, and the increase in daily sales for those who already have a halal certificate. The results of this activity are that of the 10 MSMEs submitted to the halal certificate process, only 9 MSMEs can be processed, while 1 MSME cannot proceed to the halal certificate submission stage due to the unclear information listed in the NIB. The results of increasing sales for MSMEs that already have certificates on average are 72.22%.Tujuan dari kegiatan ini adalah memberikan pendampingan proses pengajuan sertifikat halal dan untuk mengetahui bagaimana dampaknya terhadap penjualan. Metode pelaksanaan kegiatan ini adalah melakukan pendampingan kepada 13 UMKM Binaan Primkoppol Polres Palabuhanratu Kabupaten Sukabumi, dengan 10 UMKM pendampingan pengajuan sertifikat halal dan 3 UMKM pendampingan strategi meningkatkan penjualan. Mitra dalam kegiatan pendampingan ini adalah UMKM Binaan Primkoppol Polres Palabuhanratu Kabupaten Sukabumi. Evaluasi capain dilihat dari jumlah yang diajukan pada tahap proses sertifikasi halal ke akun ptsp.halal.go.id, dan peningkatan penjualan harian bagi yang telah memiliki sertifikat halal. Hasil capaian kegiatan ini adalah dari 10 UMKM yang diajukan ke proses sertifikat halal hanya 9 UMKM yang dapat diproses, sedangkan 1 UMKM tidak dapat dilanjutkan ke tahap pengajuan sertifikat halal disebabkan oleh informasi yang tercantum pada NIB kurang jelas. Dan hasil peningkatan penjualan bagi UMKM yang telah memiliki sertifikat rata-ratanya adalah 72,22%.
Dimensions of Service Quality in Influencing Customer Satisfaction Noor, Iqbal; Alhidayatullah, Alhidayatullah; Amal, Muhammad Khairul
Adpebi International Journal of Multidisciplinary Sciences Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijms.v2i2.656

Abstract

Physical evidence, reliability, responsiveness, assurance, and empathy are one of the service factors that can provide satisfaction to consumers. The phenomenon that occurs in CV Agung Dipo Persada is that the services provided to consumers have not been optimal. This study aims to determine the level of customer satisfaction through the dimensions of service quality of CV Agung Dipo Persada both partially and simultaneously. Data from this study are consumers of CV Agung Dipo Persada with a population of 1,500 people. The sampling technique in this study used a web raosof.com sample size with an error rate of 5% so a sample of 306 respondents was obtained. Distribution of questionnaires as a data collection strategy. Multiple linear regression is the analysis technique used. According to the findings, tangible proof, dependability, responsiveness, assurance, and empathy had a positive influence on consumer satisfaction to the extent of 79.4%, while other variables influenced another 20.6%. The dominant variable had an impact, namely physical evidence of 67.3%, while the variable that had no effect was the reliability variable. The contribution of this study is to expand marketing management literature related to the dimensions of service quality and customer satisfaction in the context of organizations.
From literacy to investment: Empowering Muhammadiyah schools in Sukabumi Amal, Muhammad Khairul; Alhidayatullah; Aziz, Muh. Abdul
Transformasi: Jurnal Pengabdian Masyarakat Vol. 21 No. 1 (2025): Transformasi Juni
Publisher : LP2M Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/transformasi.v21i1.13225

Abstract

[Bahasa]: Rendahnya tingkat literasi finansial di Indonesia, khususnya di kalangan pelajar dan pendidik, menjadi tantangan serius dalam menciptakan masyarakat yang cerdas secara finansial. Berdasarkan survei OJK tahun 2022, indeks literasi keuangan nasional baru mencapai 49,68%, jauh di bawah target 75%. Guru sebagai agen pendidikan, serta siswa sebagai generasi penerus, perlu mendapatkan pemahaman yang kuat mengenai pengelolaan keuangan dan investasi sejak dini. Menjawab tantangan tersebut, kegiatan pengabdian kepada masyarakat ini dilaksanakan dengan tujuan untuk meningkatkan literasi keuangan dan pemahaman strategi investasi bagi guru dan siswa SMA/SMK Muhammadiyah Sukabumi. Kegiatan ini diharapkan dapat memberikan bekal pengetahuan yang aplikatif dalam menghadapi tantangan ekonomi modern, termasuk risiko investasi ilegal, pinjaman online, dan judi online. Metode yang digunakan adalah service learning, dengan melibatkan dosen, mahasiswa, guru, dan siswa dalam dua sesi edukasi. Sesi pertama membahas literasi keuangan dasar, seperti pengelolaan pemasukan dan pengeluaran, perbedaan kebutuhan dan keinginan, tabungan, serta pengelolaan anggaran. Sesi kedua membahas strategi menentukan investasi, termasuk pemahaman jenis-jenis investasi, profil risiko, teknik memilih investasi, serta pentingnya legalitas dan diversifikasi. Hasil evaluasi yang diukur melalui pretest dan posttest menunjukkan peningkatan pemahaman yang signifikan. Rata-rata skor literasi keuangan meningkat dari 48,57% menjadi 81,29%, sedangkan pemahaman tentang strategi investasi meningkat dari 37,81% menjadi 80,31%. Hasil ini membuktikan efektivitas program dalam meningkatkan pengetahuan dan kesadaran peserta terhadap pentingnya pengelolaan keuangan yang cerdas dan aman. Program ini direkomendasikan sebagai model edukasi berkelanjutan dalam meningkatkan indeks literasi keuangan nasional, khususnya di lingkungan pendidikan menengah. Kata Kunci: edukasi, literasi financial, service learning, strategi investasi, SMK/SMA Muhammadiyah Sukabumi [English]: The inadequate financial literacy in Indonesia, particularly among students and educators, poses a significant obstacle to the development of a financially astute society. According to the 2022 OJK poll, the national financial literacy score is at merely 49.68%, much below the aim of 75%. Educators and pupils, as the forthcoming generation, must acquire a robust comprehension of financial and investment management from an early age. In response to these problems, this community service initiative was conducted to enhance financial literacy and comprehension of investment techniques for the educators and students of Muhammadiyah Sukabumi High School/Vocational School. This activity aims to impart knowledge relevant to addressing contemporary economic difficulties, such as the risks associated with illicit investments, online loans, and internet gambling. The employed methodology is service learning, engaging lecturers, students, instructors, and pupils in two educational sessions. The initial session addressed fundamental financial literacy, including income and expenditure management, distinctions between needs and wants, saves, and budgetary oversight. The second session addressed ways for evaluating investments, encompassing the comprehension of investment categories, risk profiles, selection methodologies, and the significance of legality and diversification. The evaluation results, assessed by the pretest and posttest, indicated a substantial enhancement in comprehension. The mean financial literacy score rose from 48.57% to 81.29%, and comprehension of investment techniques improved from 37.81% to 80.31%. These results demonstrate the program's efficacy in enhancing participants' knowledge and awareness of the significance of prudent and secure financial management. This program is endorsed as a paradigm of ongoing instruction for enhancing the national financial literacy index, particularly within the secondary education context. Keywords: education, financial literacy, service learning, investment strategy, Muhammadiyah Sukabumi Vocational School/High School
Analisis Faktor-Faktor Dalam Meningkatkan Minat Beli Dimediasi oleh Fomo: (Studi Pada Konsumen Kosmetik Focallure Yang Melakukan Pembelian Pada TikTokShop di Kabupaten Sukabumi) Septiawati, Ika Teguh; Amal, Muhammad Khairul; Lestari, Nurni Arrina
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3944

Abstract

This study aims to examine the impact of social media, viral marketing, and influencers on purchase intention, with fear of missing out (FOMO) as an intermediary variable among TikTok users of Focallure cosmetics in Sukabumi Regency. A quantitative approach was used by distributing questionnaires to 120 individuals who had purchased Focallure products more than twice. Data processing was carried out using AMOS software using the Structural Equation Modeling (SEM) method. The results showed that social media, viral marketing, and influencers contributed significantly to influencing FOMO. Furthermore, FOMO, social media, viral marketing, and influencers were proven to significantly influence consumer purchase intention. These findings indicate that emotional drives such as FOMO, which are influenced by digital marketing strategies, play a significant role in shaping consumer purchasing decisions. Therefore, a marketing communication strategy that emphasizes emotional and social aspects is key to increasing consumer purchase intention.  
Marketing Strategy and Its Economic Implications on Consumer Loyalty: The Mediating Effect of Customer Satisfaction Sandy, Moh Rizky Maulana; Aziz, Muh. Abdul; Amal, Muhammad Khairul
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.10328

Abstract

This study investigates the effect of marketing factors on customer loyalty with customer satisfaction as a mediating variable among customers of Andita Medika Pharmacy in Sukabumi, Indonesia. The marketing factors examined include price perception, brand image, brand trust, and electronic service quality. A quantitative approach was employed using purposive sampling, involving 120 respondents. Data were collected through a seven-point Likert scale questionnaire and analyzed using Structural Equation Modeling (SEM) with AMOS version 26. The results reveal that price perception, brand image, brand trust, and electronic service quality have positive and significant effects on customer satisfaction. Furthermore, brand image, brand trust, electronic service quality, and customer satisfaction significantly influence customer loyalty. In contrast, price perception does not have a direct effect on customer loyalty, indicating that its impact is mediated by customer satisfaction. These findings emphasize the importance of strengthening brand-related factors and digital service quality to enhance customer satisfaction and foster long-term customer loyalty in the pharmaceutical retail industry.
Analisis Pengaruh Kualitas Layanan dan Promosi Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Mediasi: (Studi pada Konsumen Distro Kidheven Kabupaten Sukabumi) Indriana, Hapivah; Antony, Antony; Amal, Muhammad Khairul
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 7 No. 1 (2026): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/cx30nd83

Abstract

This study analyzes the influence of service quality and promotion on purchase decisions with buying interest as a mediating variable in consumers of Distro Kidheven Sukabumi Regency. Local fashion retail competition requires distro managers to improve the service experience and optimize promotions to form buying interest that leads to purchase decisions. The study used a quantitative approach with purposive sampling techniques on 126 respondents who were consumers of Kidheven Distro. Data were collected through a Likert scale questionnaire of 1–5 and analyzed using AMOS-assisted Structural Equation Modeling (SEM) through the stages of measurement model test (CFA), structural model test, and direct influence testing and mediation. The results of this study showed that service quality had a significant positive effect on buying interest (C.R.=2.592; p=0.010), promotion had a significant positive effect on buying interest (C.R.=2.335; p=0.020), and service quality had a significant positive effect on purchase decisions (C.R.=3.633; p<0.001), in addition that promotion had a significant positive effect on purchase decisions (C.R.=2.253; p=0.024),  and buying interest had a significant positive effect on purchasing decisions (C.R.=2.385; p=0.017). These findings confirm that buying interest strengthens the influence of service quality and promotion on purchasing decisions. The implications of the research are the need for standardization of services, reinforcement of physical evidence and employee interactions, and measurable and relevant promotions to market segmentation to maintain interest and increase purchase conversions.
THE EFFECT OF PRODUCT QUALITY AND PRICE ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE: A STUDY AT CV. MUTIARA TIMUR Aden Akbar G; Muh Abdul Aziz; Muhammad Khairul Amal
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20682412

Abstract

This study aims to analyze the effects of product quality and price on customer loyalty with customer satisfaction as a mediating variable at CV Mutiara Timur, a light steel distributor in Sukabumi. The increasing competition in the construction material industry requires companies to understand the key factors that influence customer satisfaction and loyalty in order to maintain long-term business sustainability. This research employed a quantitative approach using a survey method with questionnaires distributed to customers of CV Mutiara Timur. The data were analyzed using Structural Equation Modeling (SEM) with the AMOS software. The results indicate that product quality and price have positive and significant effects on customer satisfaction. Furthermore, customer satisfaction has a positive and significant effect on customer loyalty. Product quality is also found to have a positive and significant direct effect on customer loyalty. However, price does not have a significant direct effect on customer loyalty, although it influences loyalty indirectly through customer satisfaction. These findings confirm the important role of customer satisfaction as a mediating variable in strengthening the relationship between product quality, price, and customer loyalty. This study concludes that improving product quality and implementing fair and competitive pricing strategies are essential to enhance customer satisfaction and foster long-term customer loyalty. The findings provide practical implications for managers in the construction material industry to design effective marketing strategies focused on customer satisfaction and loyalty development
THE EFFECT OF SERVICE QUALITY AND PROMOTION MEDIATED BY CONSUMER SATISFACTION ON CUSTOMER LOYALTY AT CV. ANANDA LINK Raehan Ananda; Muh Abdul Aziz; Muhammad Khairul Amal
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20706638

Abstract

The increasingly tight competition in the service industry demands companies to be able to retain customers by increasing loyalty. Customer loyalty is not only influenced by service quality and promotion, but also by the level of customer satisfaction as a mediating factor. This study aims to analyze the effect of service quality and promotion on customer loyalty with customer satisfaction as a mediating variable at CV. Ananda Link Sukabumi. This study uses a quantitative approach with a causal design. Data were obtained by distributing questionnaires to 175 active customers of CV. Ananda Link selected using the Krejcie and Morgan technique. Data analysis was performed using Structural Equation Modeling (SEM) with the help of AMOS 26.00 software. The results showed that service quality has a positive and significant effect on customer satisfaction (estimate = 0.654; p < 0.001) and customer loyalty (estimate = 0.438; p < 0.001). Promotion also has a positive and significant effect on customer satisfaction (estimate = 0.231; p = 0.025) and customer loyalty (estimate = 0.271; p = 0.004). Furthermore, customer satisfaction has been shown to have a positive and significant effect on customer loyalty (estimate = 0.234; p = 0.012). These findings indicate that customer satisfaction acts as a partial mediating variable in the relationship between service quality and promotion on customer loyalty
Strategi Potongan Harga, Promosi Penjualan Dan Gaya Hidup Berbelanja Dalam Meningkatkan Pembeli Implusif Riska Riska; Muhammad Khairul Amal; Nurni Arrina Lestari
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 2: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i2.3627

Abstract

Meningkatkan pembelian implusif ini adalah salah satu strategi pemasaran yang dilakukan marketplace untuk meningkatkan penjualan maka dari itu tujuan penelitian ini adalah untuk melihat bagaimana pengaruh strategi potongan harga, promosi penjualan, dan gaya hidup berbelanja terhadap pembeli impulsif. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif, data dikumpulkan melalui kuesioner dengan sampel 144 responden penguna marketplace dikabupaten sukabumi. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM) dengan bantuan software Amos versi 23 yang dimana untuk mengetahui pengaruh variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa potongan harga mempengaruhi pembeli impulsif secara signifikan dan positif yang dibuktikan dengan nilai CR 2,759 serta P-Value sebesar 0,006, promosi penjualan berpengaruh positif dan siginifikan terhadap pembeli impulsif dengan nilai CR 2,442 Dan P- Value sebesar 0,015, sedangkan gaya hidup berbelanja berpengaruh positif dan siginfikan terhadap pembeli impulsif dengan nilai CR sebesar 2,667 dan P-Value sebesar 0,008. Kata Kunci : Potongan harga, Promosi penjualan, Gaya hidup berbelanja dan Pembeli Implusif.
Co-Authors Ade Sudarma Aden Akbar G Alhidayatullah Antony, Antony Azkia, Niswa Mutiara Dine Meigawati Erik Candra Pertala Indriana, Hapivah Iqbal Noor Leonita Siwiyanti Moh Rizky Maulana Sandy Muh. Abdul Aziz Muhammad Abdul Aziz Nurni Arrina Lestari Pamungkas, Risa Putri Purwoko, Agus Raehan Ananda Riska Riska Sandy, Moh Rizky Maulana Septiawati, Ika Teguh Sudarma, Ade Tina Kartini