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All Journal Transformasi: Jurnal Pengabdian Masyarakat JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Kumawula: Jurnal Pengabdian Kepada Masyarakat Performance : Jurnal Bisnis dan Akuntansi Jurnal Pengabdian Masyarakat Bumi Raflesia International Journal of Economics Development Research (IJEDR) Coopetition : Jurnal Ilmiah Manajemen Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Ecos-Preneurs: Alahyan Jurnal Pengabdian Masyarakat Multidisiplin Cantaka: Jurnal Ilmu Ekonomi dan Manajemen JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan International Journal of Law, Policy and Governance Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Business Applied
Muhammad Khairul Amal
Universitas Muhammadiyah Sukabumi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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Bimbingan Teknis Tertib Administrasi Pkk Di Kelurahan Baros Kota Sukabumi Muhammad Khairul Amal
Alahyan Jurnal Pengabdian Masyarakat Multidisiplin Vol. 1 No. 1 (2023): (Mei)
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/ecos-preneurs.v1i1.22

Abstract

Technical guidance on the orderly administration of the PKK is an event that aims to provide understanding and skills in running the PKK administration in an orderly and effective manner. This event was attended by PKK administrators, PKK cadres, as well as staff, and employees involved in implementing PKK programs. At this event, participants were given an understanding of regulations and regulations related to PKK, as well as tips and tricks in structuring and organizing administration, recording and documenting, archiving, as well as evaluation and monitoring. In addition, participants were also given examples of using electronic administration systems that can facilitate the management and archiving of documents. In this technical guidance, participants were invited to discuss and collaborate in finding solutions to PKK administrative problems that might be experienced in the field. Participants are expected to be able to apply the understanding and skills that have been given to the implementation of PKK programs in their respective regions. It is hoped that with technical guidance on the orderly administration of the PKK, the PKK administration can be carried out better and more effectively, so as to accelerate the achievement of the objectives of the PKK program and encourage the creation of prosperous and independent families.
Marketing Strategy and Its Economic Implications on Consumer Loyalty: The Mediating Effect of Customer Satisfaction Moh Rizky Maulana Sandy; Muh. Abdul Aziz; Muhammad Khairul Amal
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.10328

Abstract

This study investigates the effect of marketing factors on customer loyalty with customer satisfaction as a mediating variable among customers of Andita Medika Pharmacy in Sukabumi, Indonesia. The marketing factors examined include price perception, brand image, brand trust, and electronic service quality. A quantitative approach was employed using purposive sampling, involving 120 respondents. Data were collected through a seven-point Likert scale questionnaire and analyzed using Structural Equation Modeling (SEM) with AMOS version 26. The results reveal that price perception, brand image, brand trust, and electronic service quality have positive and significant effects on customer satisfaction. Furthermore, brand image, brand trust, electronic service quality, and customer satisfaction significantly influence customer loyalty. In contrast, price perception does not have a direct effect on customer loyalty, indicating that its impact is mediated by customer satisfaction. These findings emphasize the importance of strengthening brand-related factors and digital service quality to enhance customer satisfaction and foster long-term customer loyalty in the pharmaceutical retail industry.
IMPLEMENTASI MODEL SISTER BISNIS UMKM Ade Sudarma; Alhidayatullah; Muhammad Khairul Amal; Erik Candra Pertala
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 5 No. 3 (2022): Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

Permasalahan yang dihadapi oleh pelaku UMKM yaitu mengenai aspek finansial di mana terbatasnya dana yang dimiliki untuk memproduksi secara terus menerus, aspek produksi yaitu kemampuan memenuhi pasar dan inovasi merupakan kemampuan melakukan inovasi terhadap produk. Dari tiga aspek tersebut yang menjadi permasalahan utama UMKM adalah produksi, di mana produksi saat ini belum dapat memenuhi kebutuhan pasar. Metode yang digunakan untuk mengatasi permasalahan tersebut, Dinas Koperasi dan UKM (DKUKM) bekerjasama dengan Universitas Muhammadiyah Sukabumi (UMMI) melalui Dosen yang terlibat sebagai pengusul membentuk suatu model bisnis dengan tema Sister Business UMKM yaitu membentuk UMKM Pelopor dan UMKM Binaan. Setelah terbentuknya UMKM Pelopor maka diberikan pelatihan mengenai pengelolaan manajerial, keuangan, promosi, produksi dan quality control dan pelatihan pengetahuan supply chain management. Selanjutnya dilakukan pendampingan praktik matching business antara UMKM Pelopor dan UMKM Binaan, serta penyiapan sarana pendukung penguatan ekosistem sister business. Melalui sister business UMKM ini dapat menyelesaikan permasalahan yang selama ini menjadi kendala UMKM Pelopor dalam memenuhi kebutuhan pasar. Kata Kunci: SISTER, UMKM
Co-Authors Ade Sudarma Aden Akbar G Alhidayatullah Antony, Antony Azkia, Niswa Mutiara Dine Meigawati Erik Candra Pertala Indriana, Hapivah Iqbal Noor Leonita Siwiyanti Moh Rizky Maulana Sandy Muh. Abdul Aziz Muhammad Abdul Aziz Nurni Arrina Lestari Pamungkas, Risa Putri Purwoko, Agus Raehan Ananda Riska Riska Sandy, Moh Rizky Maulana Septiawati, Ika Teguh Sudarma, Ade Tina Kartini