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All Journal IJIBE (International Journal of Islamic Business Ethics) Quantitative Economics Journal J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Owner : Riset dan Jurnal Akuntansi At-Tawassuth: Jurnal Ekonomi Islam Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Masjiduna : Junal Ilmiah Stidki Ar-Rahmah Jurnal Abdimas ADPI Sosial Dan Humaniora Jurnal Ekonomi Indonesian Journal of Islamic Economics and Finance Innovative: Journal Of Social Science Research Pusat Publikasi Ilmu Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah IIJSE Jurnal Inovasi Ekonomi Syariah dan Akuntansi Proceedings of International Conference on Islamic Economic Finance and Social Finance
Rizka Ar Rahmah
Sekolah Tinggi Agama Islam Mandailing Natal
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Cultural Perceived Value on Consumer Purchase Intention at Tabut Event Bengkulu Rahmad Putra Ahmad Hasibuan; Harahap, Ahmad Rizki; Rizka Ar Rahmah; Tri Martial
Quantitative Economics Journal Vol. 14 No. 1 (2025): APRIL 2025
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/qej.v14i1.65694

Abstract

The Tabut event in Bengkulu is a rich cultural tradition and has high social value, attracting the attention of many visitors. This study aims to analyze the influence of perceived cultural values on consumer purchase intentions within the context of the event. The method used is Structural Equation Modeling (SEM) to test the relationships between variables. The research population consisted of 171 people, and the sample was determined using Slovin’s formula with a 5% margin of error (0.05), resulting in a sample of 120 people selected through purposive sampling. The study results show that perceived cultural values have a significant positive influence on consumer purchase intentions. A strong cultural identity encourages consumers to buy products that are perceived to represent their cultural values. Additionally, high social value plays an important role in encouraging consumers to participate in the tradition and support local business actors. Positive emotional experiences during the event also increase consumers’ desire to make purchases, where social interactions and involvement in cultural activities strengthen the emotional connection with the product. This study provides valuable insights for marketers and business actors in designing more effective strategies to attract consumers during cultural events such as Tabut
Green Financing sebagai Instrumen Pemberdayaan Ekonomi Masjid: Analisis Peluang dan Tantangan Rizka Ar Rahmah; Ar Rahmah, Rizka
Masjiduna : Junal Ilmiah Stidki Ar-Rahmah Vol 8 No 1 (2025): Juni
Publisher : Sekolah Ilmu Dakwah dan Komunikasi Islam (STIDKI) Ar Rahmah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52833/masjiduna.v8i1.169

Abstract

This study aims to explore the potential of green financing as an instrument for empowering the economic activities of mosques in Indonesia. With the growing awareness of environmental sustainability and the need for economic empowerment, mosques play a strategic role as centers for social and economic activities. This study analyzes the opportunities and challenges of implementing green financing in the context of mosques, using a qualitative approach through in-depth interviews and document analysis. Green financing refers to the funding of projects that support environmental sustainability, such as renewable energy and waste management. In the context of mosques, this can mean investing in solar energy technology, efficient water management, and recycling programs, which not only reduce environmental impact but can also generate additional income and reduce the operational costs of the mosque. The results of the study indicate that green financing can strengthen the economy of mosques through various environmentally friendly initiatives. For example, installing solar panels can reduce electricity costs, while effective waste management can generate income from the sale of recycled materials. However, the study also identifies several major challenges in implementing green financing in mosques. These challenges include a lack of understanding and awareness of the benefits of green financing among mosque administrators and the community, limited human and financial resources to manage green projects, and regulations that do not fully support green financing initiatives in this sector.
Optimization of Productive Zakat for MSME Development Through Green Economics Principles: A Case Study of YBM Brilian in Medan Ar Rahmah, Rizka; Hakim, Andy; Habib Rangkuti, Hasnul; Latifa Sari, Nurul
Proceedings of International Conference on Islamic Economic Finance and Social Finance (ISSN: XXXX-XXXX) (ESSN: XXXX-XXXX) Vol. 5 (2024): Proceedings of ICONIC SOF: Proceedings of International Conference on Islamic Economi
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62086/10.62086

Abstract

The study aims to investigate how YBM Brilian in Medan utilizes productive zakat to empower local MSMEs while maintaining sustainable practices. The study also examines the mechanisms employed to ensure accountability and environmental responsibility among the zakat recipients. This qualitative case study involves an in-depth analysis of YBM Brilian’s productive zakat program. Data was collected through interviews, observations, and document reviews from the YBM Brilian program in the Medan region, focusing on its impact on MSMEs, particularly in the livestock sector. The research analyzes how green economic principles are integrated into their operations, and the ways in which zakat recipients are supported to achieve sustainable business growth. The findings reveal that YBM Brilian optimizes productive zakat by targeting the livestock sector through village-based programs, where zakat is used to provide cattle and goats as capital to MSMEs.
Pengembangan Green Tourism Dengan Penerapan Green Financing Berbasis Kearifan Lokal Di Wilayah Kabupaten Mandailing Natal Ar Rahmah, Rizka; Harahap, Ahmad Rizki; Hasibuan, Rahmat Putra Ahmad
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 3 (2024): Artikel Research July 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i3.2194

Abstract

This research aims to examine the potential for sustainable tourism development by implementing the Green Tourism and Green Financing approaches based on local wisdom in the Mandailing Natal Regency area. The primary focus of this study is to formulate strategies and implementation models that can enhance the positive impact of tourism on the environment and the local community. The research employs a qualitative methodology with a case study approach. Data is collected through in-depth interviews, field observations, and analysis of relevant documents. Additionally, a local potential mapping and sustainability analysis approach is used to identify opportunities and challenges in developing green tourism in the Mandailing Natal Regency. The findings indicate significant potential for developing green tourism in this area by leveraging local wisdom. The implementation of Green Financing has proven to provide the necessary financial support for sustainable tourism projects. Moreover, the integration of local wisdom in tourism management can create harmonious interactions between tourists and the local community, enhancing the tourist experience and positively impacting local economic development. The results of this research offer practical guidance for local governments, tourism stakeholders, and financial institutions in building sustainable green tourism in the Mandailing Natal Regency.
Pengembangan UMKM dengan Penerapan Green Financing di Kota Medan: Analisis Kualitatif Terhadap Dampak dan Tantangan Hakim, Andy; Ar Rahmah, Rizka; Harahap, Mufti Fahrizal; Rosvita, Rosvita; Maulida, Nur; Rahmasari, Devi
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.14340

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, but the adoption of sustainability principles remains low. Green financing offers a solution to support environmentally friendly projects that can enhance the economic and environmental sustainability of MSMEs in Medan City. This study employs a qualitative approach with in-depth interviews and document studies. Data were collected from MSME owners in Medan City and analyzed using triangulation techniques to ensure the validity of the research findings. The study found that awareness and understanding of green financing among MSME actors are still low. Access to green financing is also limited due to stringent requirements and complicated procedures. However, MSMEs that successfully accessed green financing reported significant economic and environmental benefits, including operational cost efficiency and carbon emission reductions. The main challenges in implementing green financing are the lack of technical support and skills among MSME actors. Green financing has great potential to improve the sustainability of MSMEs in Medan City, but further efforts are needed to enhance accessibility and understanding. The government and financial institutions play a key role in providing supportive policies and special financing programs. Intensive education and socialization are necessary to raise awareness about the benefits of green financing. Collaboration between the government, financial institutions, and NGOs is crucial to creating an ecosystem that supports the sustainable development of MSMEs.
The Effect of Promotion, Service Quality, and Price Perception on Gojek Customer Satisfaction Jureid Jureid; Rizka Ar Rahmah; Erni Yusnita Siregar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6848

Abstract

This study explores how service quality, promotion, and price perception impact customer satisfaction with Go-Jek in Medan, using a quantitative approach with data gathered from questionnaires and interviews among 40 users who had used the Go-Jek app more than five times. The findings indicate that service quality does not significantly affect customer satisfaction, with a t-value of 2.437 exceeding the critical value of 1.688 and a significance level of 0.020. Conversely, promotions negatively influence customer satisfaction, evidenced by a count value of -0.639 compared to the critical value of 1.688 and a significance level of 0.527. Price perception, however, positively correlates with customer satisfaction, as shown by a count value of 5.942 surpassing the critical threshold of 1.688 and a significance of 0.000. Collectively, these factors significantly affect customer satisfaction, with an F-count of 82.143 against an F-table value of 2.87 and a significance of 0.000. The adjusted R-squared value of 0.862 (86.2%) indicates that these variables explain a majority of the variance in customer satisfaction, with the remaining 13.8% attributed to other unexamined factors.
Empirical Study on the Factors Influencing Muslim Consumers' Decision-Making in Choosing Halal Products in Indonesia Ar Rahmah, Rizka; Siregar, Erni Yusnita; Siregar, Nurintan
Indonesian Journal of Islamic Economics and Finance Vol. 5 No. 2 (2025)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v5i2.8817

Abstract

This study aims to analyze the factors influencing Muslim consumers' decisions in choosing halal products in Indonesia. With increasing awareness of the importance of halal products, this study examines the influence of religious awareness, halal label perception, social and cultural influences, product quality, price, and the role of social media on halal product purchasing decisions. Data were collected through questionnaires distributed to 200 respondents, as well as in-depth interviews with consumers. Data analysis was conducted using multiple linear regression to examine the relationship between independent variables and purchasing decisions, and a moderation test to examine the role of social influence as a moderating variable in the relationship between religious awareness and purchasing decisions. The results showed that religious awareness, halal label perception, social and cultural influences, and product quality significantly influenced purchasing decisions for halal products, with a significance threshold of p < 0.05. In contrast, price did not have a significant impact on purchasing decisions (p = 0.120). The role of social media was found to have a positive influence on purchasing decisions for halal products (p = 0.055), although its influence was smaller compared to other factors. These findings have important implications for companies, policymakers, and the public in increasing understanding and access to quality halal products.
The Commodification of Islamic Symbols for The Development of Halal Tourism Hakim, Andy; Ar Rahmah, Rizka; Farid, Ahmad Salman
IJIBE (International Journal of Islamic Business Ethics) Vol 10, No 2 (2025): September 2025
Publisher : UNISSULA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijibe.10.2.125-143

Abstract

This study examines the challenges and opportunities of developing halal tourism in Lake Toba, Indonesia, and provides recommendations to improve policies and facilities to better accommodate Muslim travellers. A qualitative case study approach was employed, focusing on Lake Toba as the research setting. Data were collected through in-depth interviews with key stakeholders, including government officials, tourism industry actors, and Muslim tourists, as well as through direct field observations. Thematic analysis was used to identify key issues and development potentials related to halal tourism. The findings reveal that although most visitors to Lake Toba are Muslim, there is a significant lack of halal tourism facilities, including halal-certified restaurants, sharia-compliant accommodations, and halal slaughterhouses. Policy inconsistencies between local governments also hinder coherent halal tourism development. Nonetheless, support from institutions such as BPODT and the Simalungun Tourism Office demonstrates promising potential for improvement. Social resistance, political complexity, and infrastructure gaps remain key challenges. The study highlights the need for enhanced halal facilities, harmonized interregional policies, and community education on the benefits of halal tourism. Strengthened coordination between government bodies and the private sector is essential for sustainable development. This research provides new insights into halal tourism development in a multicultural, predominantly non-Muslim area, emphasizing the importance of stakeholder collaboration, policy alignment, and sociocultural sensitivity.
Co-Authors Andy Hakim Ar Rahmah, Rizka Erni Yusnita Siregar Farid, Ahmad Salman Habib Rangkuti, Hasnul Hakim, Andy Harahap, Ahmad Rizki Harahap, Mufti Fahrizal Jureid Jureid Latifa Sari, Nurul M. Wahyudi Marlina Marlina Maulida, Nur Muhammad Ardiansyah Muhlisah Lubis Mutiah Pulungan Niwana Pulungan Nurhalisa Khairani Rahmasari, Devi Rahmat Putra Ahmad Hasibuan Riski Khairani Rizka Ar Rahmah Rosvita, Rosvita Sari Fitri Siregar, Erni Yusnita Siregar, Nurintan SITI KHODIJAH Tri Martial Vebri Sugiharto