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All Journal IJIBE (International Journal of Islamic Business Ethics) J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Owner : Riset dan Jurnal Akuntansi At-Tawassuth: Jurnal Ekonomi Islam Jurnal Abdimas ADPI Sosial Dan Humaniora Jurnal Ekonomi Indonesian Journal of Islamic Economics and Finance Innovative: Journal Of Social Science Research Jurnal Ekonomi dan Bisnis Jurnal Inovasi Ekonomi Syariah dan Akuntansi Proceedings of International Conference on Islamic Economic Finance and Social Finance
Rizka Ar Rahmah
Sekolah Tinggi Agama Islam Mandailing Natal
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Empirical Study on the Factors Influencing Muslim Consumers' Decision-Making in Choosing Halal Products in Indonesia Ar Rahmah, Rizka; Siregar, Erni Yusnita; Siregar, Nurintan
Indonesian Journal of Islamic Economics and Finance Vol. 5 No. 2 (2025)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v5i2.8817

Abstract

This study aims to analyze the factors influencing Muslim consumers' decisions in choosing halal products in Indonesia. With increasing awareness of the importance of halal products, this study examines the influence of religious awareness, halal label perception, social and cultural influences, product quality, price, and the role of social media on halal product purchasing decisions. Data were collected through questionnaires distributed to 200 respondents, as well as in-depth interviews with consumers. Data analysis was conducted using multiple linear regression to examine the relationship between independent variables and purchasing decisions, and a moderation test to examine the role of social influence as a moderating variable in the relationship between religious awareness and purchasing decisions. The results showed that religious awareness, halal label perception, social and cultural influences, and product quality significantly influenced purchasing decisions for halal products, with a significance threshold of p < 0.05. In contrast, price did not have a significant impact on purchasing decisions (p = 0.120). The role of social media was found to have a positive influence on purchasing decisions for halal products (p = 0.055), although its influence was smaller compared to other factors. These findings have important implications for companies, policymakers, and the public in increasing understanding and access to quality halal products.
The Commodification of Islamic Symbols for The Development of Halal Tourism Hakim, Andy; Ar Rahmah, Rizka; Farid, Ahmad Salman
IJIBE (International Journal of Islamic Business Ethics) Vol 10, No 2 (2025): September 2025
Publisher : UNISSULA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijibe.10.2.125-143

Abstract

This study examines the challenges and opportunities of developing halal tourism in Lake Toba, Indonesia, and provides recommendations to improve policies and facilities to better accommodate Muslim travellers. A qualitative case study approach was employed, focusing on Lake Toba as the research setting. Data were collected through in-depth interviews with key stakeholders, including government officials, tourism industry actors, and Muslim tourists, as well as through direct field observations. Thematic analysis was used to identify key issues and development potentials related to halal tourism. The findings reveal that although most visitors to Lake Toba are Muslim, there is a significant lack of halal tourism facilities, including halal-certified restaurants, sharia-compliant accommodations, and halal slaughterhouses. Policy inconsistencies between local governments also hinder coherent halal tourism development. Nonetheless, support from institutions such as BPODT and the Simalungun Tourism Office demonstrates promising potential for improvement. Social resistance, political complexity, and infrastructure gaps remain key challenges. The study highlights the need for enhanced halal facilities, harmonized interregional policies, and community education on the benefits of halal tourism. Strengthened coordination between government bodies and the private sector is essential for sustainable development. This research provides new insights into halal tourism development in a multicultural, predominantly non-Muslim area, emphasizing the importance of stakeholder collaboration, policy alignment, and sociocultural sensitivity.
Co-Authors Andy Hakim Chandra, Marlina Farid, Ahmad Salman Habib Rangkuti, Hasnul Hakim, Andy Harahap, Ahmad Rizki Harahap, Mufti Fahrizal Latifa Sari, Nurul Maulida, Nur Mutiah Pulungan Niwana Pulungan Rahmasari, Devi Rahmat Putra Ahmad Hasibuan Rizka Ar Rahmah Rosvita, Rosvita Sari Fitri Siregar, Erni Yusnita Siregar, Nurintan